PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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June 8, 2022
Nike is shutting down its Run Club app in China
Nike is deactivating its Run Club app in China, becoming the latest Western company to reconfigure its business in the world's second largest economy. In a statement to CNN Business, a Nike (NKE) spokesperson said that it would roll out a "localized" platform for Chinese runners in future, and continue...
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June 8, 2022
Garmin introduces the Edge 1040 Solar, the ultimate GPS bike computer featuring breakthrough solar charging and multi-band GNSS technology
OLATHE, Kan.-- Garmin® International, Inc., a unit of Garmin Ltd. (NYSE: GRMN), today announced the Edge® 1040 Solar, the ultimate GPS bike computer featuring solar charging and multi-band GNSS technology. Harnessing the power of the sun, the Edge 1040 Solar features a Power Glass™ solar charging lens, giving cyclists even more ride time...
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June 7, 2022
Tifosi Optics Launches New Stellar Series Colorway For Summer
Watkinsville, GA (June 7, 2022)/ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is excited to kick off summer with a new colorway collection, the Stellar Series. In celebration of the summer season, the Stellar Series features patterning reminiscent of the night sky, with speckled patterns like “Moon Dust,”...
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June 7, 2022
Trinity Timing used RACE RESULT active timing technology at the Escape from Alcatraz Triathlon
Boulder/Indianapolis - June 7, 2022 /ENDURANCE SPORTSWIRE/ – Last weekend the iconic Escape from Alcatraz Triathlon took place for the 41st time in San Francisco, California. Some of the world's best triathletes compete each year at the Escape from Alcatraz Triathlon. Racers start their ‘escape’ by jumping off the San Francisco Belle...
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June 6, 2022
Machines For Freedom Launches New, Fit Inclusive Endurance Bib
Los Angeles, Calif (June 6, 2022)/ENDURANCE SPORTSWIRE/ – Machines For Freedom, the inclusive women’s cycling apparel brand today launched its new Endurance Bib 2.0. Tested on more than two dozen different body types, the bib sets a new standard for sizing in the cycling apparel space. With a focus on shape...
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June 6, 2022
Wool Innovator TMC Named to Fast Company List of World’s Most Innovative Companies
New Zealand - June 6th, 2022 /ENDURANCE SPORTSWIRE/ – TMC Ltd, owner of Nuyarn spinning technology and a proven innovator in the performance fiber and apparel space, has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2022, recognized for the company’s development of Herculan...
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June 3, 2022
Meet The Runners Making Space For Queer Athletes On The Trails
The retreat consists of three nights and two full days of running, hosted with pro athletes Ryan Montgomery and Addie Bracy. The retreat has spots for 40 runners, and ten scholarships are available (anyone interested can apply here before June 30) at the Mount Helens Science and Learning Center. The...
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June 3, 2022
The RunnerBox and The RiderBox Aim to Beat the Heat with their Latest Summer Edition
June 1, 2022 /ENDURANCE SPORTSWIRE/ - The RunnerBox and The RiderBox unveiled their latest editions which showcase featured products to help subscribers stay cool while they tackle the heat this summer. Leaders in the subscription industry, The RunnerBox and The RiderBox, deliver bi-monthly boxes to subscribers that highlight the top products...
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June 2, 2022
Under Armour to Launch First Female-specific Running Shoe
Under Armour is accelerating its efforts to attract the female athlete. Lisa Collier, chief product officer for Under Armour, explained that traditional women’s running shoes are created from a men’s last, just made smaller to fit the female foot. That means they often lack the flexibility, fit, and arch support...
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June 2, 2022
ShowcasedMix. Drink. Perform: SaltStick Introduces No-Sugar Electrolyte DrinkMix
Thousand Oaks, Calif. — June 2, 2022/ENDURANCE SPORTSWIRE/ – SaltStick today added a new way to replace electrolytes lost through sweat with the launch of DrinkMix, a no-sugar, ready-to-mix powder designed to keep athletes hydrated and performing at their best. For more than 15 years, SaltStick products have been meeting the...
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June 2, 2022
UltrAspire Announces the Bronco Race Vest Built in Collaboration with Champion Ultramarathoner Jeff Browning
/ENDURANCE SPORTSWIRE/ – St. George, Utah - UltrAspire has been introducing concepts to drive the running industry forward since the company’s inception in 2012. Owner and founder, Bryce Thatcher, known as the “Father of Hydration” has designed hundreds of products over his 35-year career that have shaped the evolution of hydration carry...
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June 1, 2022
Adidas releases its first road cycling shoe with a Boa dial
The Parley Road Shoe BOA is said to provide “all-day comfort on the bike” by reducing pressure points. The shoe is made from ocean plastic waste that has been upcycled by Parley, an anti-pollution network. Bike Radar
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June 1, 2022
Enduro Bearings Launches Information-Packed D2C Website
Oakland, California (June 1, 2022)/ENDURANCE SPORTSWIRE/ – For the first time in its 25-plus years, Enduro Bearings full line of cycling products – a list that tops 1200 unique SKUs – will be available directly to consumers in the USA through an info-rich website which officially launches today. The new site provides...
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June 1, 2022
To Celebrate Pride 2022, Schwinn Partners With LGBTQ+ Artists, Lisa Congdon & Rae Senarighi, to Create One-Of-A-Kind Bikes That Will Support The Venture Out Project
MADISON, Wis. (June 1, 2022)/ENDURANCE SPORTSWIRE/ – Schwinn, a brand of Pacific Cycle, Inc., announces the launch of its first-ever Pride Artist Series bikes in collaboration with LGBTQ+ artists, Lisa Congdon and Rae Senarighi. Congdon’s canvas was a Schwinn Coston DX Step Thru Electric Bike and was created using digital art...
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June 1, 2022
Showcased100%® Unveils Unique Retro Styled Take on Trending Glacier Performance Eyewear
SAN DIEGO, California – June 1, 2022/ENDURANCE SPORTSWIRE/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with unmatched performance. The unique glacier design was inspired by classics from the past; taking cues from racing...
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June 1, 2022
Award-winning producer teaming up with renowned documentary filmmaker on Cycling Documentary
/ENDURANCE SPORTSWIRE/ – Allyson Davis and Jill Yesko – both avid cyclists – are working in tandem on film director Yesko’s latest documentary, “Uphill Climb: The Women Who Conquered the Impossible Race.” Davis, an award-winning veteran of television, sports production, marketing, and partnerships, is the film’s executive producer. The project,...
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May 31, 2022
ShowcasedEVENT INSIGHTS: How To Create an Event Marketing Plan That Works
Whether you are a seasoned event professional or new to the field, there are a number of things to consider when putting your event promotion together, and a solid marketing plan will ensure that your event goes off without a hitch. Discover the basics of event marketing, some practical tips...
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May 31, 2022
SummaForte™ Adds All-Natural Sleep Aid SummaRest™ to Its Lineup of Innovative Performance and Recovery Products
BLOOMINGTON, IN/ENDURANCE SPORTSWIRE/ - SummaForte has added a fast-acting, all-natural sleep aid to its innovative, best-selling kinesiology tape and CBD drink mix. SummaRest combines CBN, a cannabinoid with great restorative sleep benefits, with its premium CBD and sleep-enhancing valerian root botanical to help athletes and others fall asleep fast, sleep...
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May 31, 2022
Peloton Has to Get Off the Bike
Peloton’s new CEO Barry McCarthy, who’s trying to turn a great big bulky barge around with pep talks and a puny paddle, is in a whole lot of hurt right now. He’s short on cash and trying to borrow a bundle from big banks with their own problems and he’s...
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May 27, 2022
ShowcasedPaka Introduces The First Ever High-Performance Alpaca Running Socks
Los Angeles, CA (May 27, 2022)/ENDURANCE SPORTSWIRE/ –Paka, the sustainable alpaca fiber apparel company, has launched the first-ever high-performance alpaca running socks. Tested in both the Boston and L.A. marathons, the socks blend Paka’s dedication to sustainable sourcing and manufacturing with high-performance design that stands up to countless miles of road...
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May 26, 2022
World’s Sports Group launches the marketplace World’s Cycling
World’s Sports Group, the company behind the marketplace World’s Marathons and the endurance event calendar Ahotu, recently launched the platform World’s Cycling. It is meant to help athletes discover amazing cycling events all over the globe and provide support for event organisers in finding new participants. The pandemic has resulted...
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May 26, 2022
Shimano Forces Hammerhead to Remove All Di2 Related Functionality From Karoo
Effective next Thursday, Hammerhead will remove all Di2 functionality from the Hammerhead Karoo series, via firmware update. This is at the request/demand of Shimano, who according to Hammerhead, now sees them as a competitor. This means all Di2-related functionality including Di2 battery status, gear indicators, page changes via Di2 hood...
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May 26, 2022
USA Cycling Partners with Endurance Zone to Launch Member Benefits Platform
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – Endurance Zone has partnered with USA Cycling for the next 3 years launching ‘USA Cycling Rewards’ – a platform full of benefits tailored for USA Cycling’s active members. Through Endurance Zone’s white label technology and API integration, USA Cycling Rewards will house over 150 cycling and sports rewards, branded, and integrated...
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May 26, 2022
“Journey to Pro Cycling” video series, Episode 1 – SARIS ROUVY SAUERLAND Team on GCN
Eslohe, Germany - May 26, 2022 /ENDURANCE SPORTSWIRE/ – The mission of Saris is to break down barriers to make cycling more inclusive. The SARIS ROUVY SAUERLAND Team is striving to break down their own barriers as they make their journey towards the pro tour. With GCN, the team released the...
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May 26, 2022
Legacy Triathlon Women’s Training Program for Beginners
/ENDURANCE SPORTSWIRE/ - Elevate MultiSport Endurance Training 4 Women, Parathletes & Beginners (an affiliate of the LA Tri Club) is very excited to announce the inaugural Women’s only training program at the Toyota Legacy Triathlon and Paratriathlon National Championships in Long Beach, CA, July 15-17, 2022. The Elevate Women 4Tri...