October 20, 2021

361º Announce the Launch of The Camino – A Mid-Cut Waterproof Hiking Shoe

/ENDURANCE SPORTSWIRE/ - The team at 361° (https://www.361europe.com/) are pleased to launch their newest trainer the Camino WP. A durable trail shoe designed with features to extend the life and the performance of the shoe. This a great shoe option for off-road explorers, trail enthusiasts and those up for a...

October 20, 2021

Showcased

Short Film “What’s in A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names

Rohnert Park, Calif.— Oct 20, 2021 /ENDURANCE SPORTSWIRE/ - Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases “What’s In A Name,” a short film directed by Jules Jimreivat, chronicling the spirit and triumph of muscling through the challenge of route development in a sport whose practices...

October 20, 2021

BMW Dallas Marathon Festival Will Be First U.S. Marathon Course To Feature SuperStarch-based Energy Pouch ‘UCAN Edge’

(DALLAS) /ENDURANCE SPORTSWIRE/ - The UCAN Company will return this year as an official sponsor of the BMW Dallas Marathon Festival weekend, where it will debut its innovative new product UCAN Edge, the first and only SuperStarch-based energy product in a portable pouch. “Races are a wonderful opportunity to bring people...

October 20, 2021

Showcased

Today’s Plan launches “Communities”

/ENDURANCE SPORTSWIRE/ - Today’s Plan has announced an extensive suite of digital tools to allow coaches, clubs and federations to create their own training community, whether they have 10 or 10,000 members or athletes. This suite of tools is known as “Communities”. “Communities” allows these organisations to offer a much...

October 20, 2021

The RunnerBox and The RiderBox Encourage Athletes to “Smash Goals, Not Pumpkins“ with their Fall Edition

/ENDURANCE SPORTSWIRE/ - Fall is finally here and rather than sip on a pumpkin spice latte, The RunnerBox and The RiderBox are encouraging athletes to celebrate the season with its Fall Edition endurance subscription box. The brands’ latest creations are bursting with seasonally flavored nutrition that will satisfy fall cravings...

October 19, 2021

Aquasphere Launches Innovative R&D Hub to Supercharge Product Development and New Global Brand Ambition

SOPHIA ANTIPOLIS, France (October 19, 2021) /ENDURANCE SPORTSWIRE/ - Aquasphere, the premier swimming brand, has created an innovative new R&D Hub designed to maximize its product development and new global brand ambition by utilizing swimmers of all levels for research and development, marketing programs, and retail and merchandising solutions. Launching...

October 19, 2021

Showcased

BikeFlights Makes It Easier To Ship E-Bikes

PORTLAND, OR (October 19, 2021) /ENDURANCE SPORTSWIRE/ - BikeFlights.com, a bicycle shipping service and bike box supplier, has just made it easier for individual cyclists and businesses to ship e-bikes within the contiguous U.S. “As more people have purchased e-bikes, the need to buy and sell as well as travel...

October 19, 2021

Elite Runner Releases New Book about Running and Training Throughout Pregnancy and into the Fourth Trimester

/ENDURANCE SPORTSWIRE/ - Natasha LaBeaud Anzures, an elite runner for Canada, has just released a new book entitled, “Pregruncy: An Elite Runner’s Journey Training Through Pregnancy.” The book details every day of pregnancy and the first 90 days postpartum, which workout logs, personal thoughts, and training notes from both the...

October 18, 2021

Lululemon Awarded Patent for Branded Shoe Line

Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers who previously worked for Nike, Under Armour, and Adidas. Front Office Sports

October 15, 2021

ROUVY releases the augmented city tours around the European capitals with language localization

Prague, Czech Republic / October 15, 2021 - If anyone ever dreamed of a trip around the European capitals, he or she can do one from home on ROUVY’s indoor cycling reality platform now! The release brings the possibility to cruise through and get familiar with the impressive historic streets...

October 15, 2021

Nathan Sports Launches First Collection of Polarized Performance Eyewear

Fountain Valley, CA (October 15, 2021) – Nathan Sports, the performance running company specializing in hydration, storage, safety and apparel, is excited to announce their entry into the eyewear market with their first-ever line of performance-quality polarized sunglasses. Nathan strives to find purpose-driven solutions to offer the best quality products...

October 14, 2021

UCAN Expands Product Assortment With New Strawberry Banana Edge

(Woodbridge, CT) The UCAN Company is expanding on its extraordinary innovation in sports fueling with the launch of new Strawberry Banana UCAN Edge. The new formula features a delicious fruit flavor that goes down smooth to drive optimal performance. Edge is a convenient, portable pouch that puts the power of...

October 14, 2021

Showcased

F2C Nutrition Official Nutrition Partner of the Norco Canadian Enduro Championship

Vancouver, B.C. – October 14, 2021 – F2C Nutrition is set to supply the Norco Canadian Enduro Championship with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation.  F2C Nutrition was born from the vision and passion of...

October 13, 2021

Parcours and Kogel Bearings Partner to Offer The Ultimate Triathlon Bike Upgrade Package

British-brand Parcours (https://www.parcours.cc/)  are pleased to announce the launch of a competition sweepstake between themselves and Kogel Bearings, to take the winners' performance to the next level. The sweepstake prize will offer the lucky winner an upgrade package to vastly improve the aerodynamics and efficiency of a bike of their...

October 13, 2021

InsideTracker Integrates Blood, DNA, Fitness Tracking Data to Deliver Personalized Performance, Nutrition Plans on Android-Compatible Devices

CAMBRIDGE, Mass.— Oct. 13, 2021— InsideTracker, the leading truly personalized performance and nutrition system, today announced the availability of the InsideTracker app for Android™, marking a revolution in personalized health and wellness for Android users by bringing together blood biometric data, DNA insights and fitness tracker data to create science-backed...

October 13, 2021

Training Plans Added to Challenge Platform Sodisp.com

We are thrilled to announce the immediate availability of our newest feature: training plans. Offering training plans as part of your challenge provides a great way to get your participant interact with your brand and sponsors, months ahead of race day! Whether your event is in-person, hybrid, or virtual, adding...

October 12, 2021

SaltStick Adds Two New Mouthwatering Flavors to the FastChews Lineup: Mixed Berry and Tropical Mango

 Thousand Oaks, Calif. — October  12, 2021 — SaltStick Electrolytes® (SaltStick) today announced an exciting expansion of their bestselling FastChews® lineup with two new flavors: Mixed Berry and Tropical Mango. Joining the already popular Lemon-Lime, Tart Orange, Peach and Watermelon flavors, Mixed Berry and Tropical Mango round out the FastChews...

October 8, 2021

Strava announces surface types and personal heat maps have now been added to mobile app

Strava has announced it has released personal heat maps and surface type maps to the mobile app. The new features went live on Thursday, October 7 and can now be used world-wide by Strava users. These new features can be used by the paid subscribers and free app users. With...

October 8, 2021

From the Race Track to Race Day – Danica Patrick Prepares to Run Her First Marathon in Boston

Since retiring as a professional motorsports driver three years ago, Danica Patrick has continued to take on big challenges. This includes everything from bungee jumping to skydiving to eating a scorpion, to name a few. “I realized when I was done racing that one of the things I enjoyed the...

October 7, 2021

Adidas Launches Resale Program Powered by ThredUp

The company today launched “Choose to Give Back,” a custom resale solution powered ThredUp’s resale-as-a-service (RaaS) program. Via Adidas’ Creator’s Club app, customers will now have the option to send in used Adidas apparel, accessories and footwear to be resold. FN

October 7, 2021

MAAP Launches Alt_Road Collection

Durable, hardwearing, and engineered for an alternative path. Following months of testing on gravel, open road, dirt, and through the grit, MAAP have revealed their new Alt_Road collection; showcasing performance products done sustainably for riders who want to take a turn off the ordinary, onto whatever. This Melbourne-based brand’s new...

October 7, 2021

Showcased

Punch Gunk partners with Orange County Triathlon to provide on-course pain relief

MISSION VIEJO, Calif. – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, has partnered with the Orange County Triathlon to provide natural pain relief for athletes on course. Punch Gunk’s pain relieving lotion will be found at all aid stations throughout the...

October 7, 2021

Alchemy Bikes Launches New Gravel Bike, New Titanium Hardtail, and 2022 Arktos

DENVER, CO, October 7, 2021 — Colorado-based boutique bicycle manufacturer, Alchemy Bicycles, has pushed all their chips in the dirt at this year’s Sea Otter Classic, in Monterey, CA. Built from the success of their current lineup of mountain bikes and gravel bikes, including the Arktos and Ronin, Alchemy has...

October 6, 2021

United Airlines abandons fees for flying with your bicycle

United Airlines — who as recently as this September charged an additional US$200 for your bike each way — has quietly abandoned that fee entirely, finally following the lead of competitors Delta Airlines and American Airlines. Cycling Tips

October 6, 2021

Shalane Flanagan Partners with InsideTracker to Make Professional-Level Blood Data Insights Accessible to Every Athlete

CAMBRIDGE, Mass.— Oct. 6, 2021— InsideTracker, the leading truly personalized performance and nutrition system, today announced a limited-edition blood biometric panel created alongside Olympic medalist and New York City Marathon champion, Shalane Flanagan. The InsideTracker x Shalane Flanagan Panel tests more than 20 key biomarkers that are critical to endurance...