PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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April 29, 2022
GFNY Passista: mechanical watches for cyclists
New York City /ENDURANCE SPORTSWIRE/- GFNY Global Endurance Sports Series launches an automatic watch made specifically for bike racing: the GFNY Passista Professional 300 in titanium, hardened with Diamond Like Carbon (DLC) and a Swiss movement with Incabloc shock resistance. The GFNY Passista 200 in steel is your daily all-rounder...
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April 28, 2022
EVENT INSIGHTS: How Covid-19 Has Created a New Kind of Audience for Events
Whether you are putting on an virtual or in person event, participants have been changed by the pandemic and are evaluating a new set of priorities when choosing their next race. Race directors need to embrace that future by adopting these essential best practices in today's changing landscape. MORE
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April 28, 2022
San Francisco Marathon Partners Up With Nella by FitBiomics
San Francisco, CA /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is happy to announce a partnership with FitBiomics and their first product Nella, a performance probiotic geared specifically toward people with active lifestyles. “Gut bacteria play an important role in human health, such as supplying essential nutrients, synthesizing vitamin K,...
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April 28, 2022
USATF Engages RealResponse In Fight Against Abuse In Sport
April 28, 2022 Indianapolis, Ind. And Charlotte, NC /ENDURANCE SPORTSWIRE/ – USA Track and Field (USATF) today announced it has engaged RealResponse, (@RealResponseHQ), the award-winning leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations, as their platform to track, monitor and proactively address issues encountered by...
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April 27, 2022
Ultimate Direction Launches New Signature Athlete Apparel Line with Amelia Boone Collection
BOULDER /ENDURANCE SPORTSWIRE/ - To celebrate decades of supporting the world’s best athletes in the running and fastpacking space, Ultimate Direction is launching an all-new Signature Apparel Collection this spring designed by athletes, for athletes. Debuting in April, the Signature Line will kick off with the Amelia Boone Collection, a...
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April 26, 2022
Wahoo acquires RGT Cycling, putting the hardware brand in competition with Zwift
Wahoo announced Tuesday the acquisition of RGT cycling, the virtual racing platform that hosted the 2022 USA Cycling national esports cycling championships. With the addition of a virtual racing platform to existing indoor cycling training software and hardware products, Wahoo looks to be taking on Zwift for indoor cycling. VeloNews
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April 26, 2022
The RunnerBox Once Again Named to Runner’s World “Best Mother’s Day Gifts for Moms Who Run” List
April 26th, 2022/ENDURANCE SPORTSWIRE/ – For the second time in as many years, The RunnerBox has been included in “The Best Mother’s Day Gifts for Moms Who Run” by Runner’s World Magazine, an authority in the running community and essential guide for everyone who runs. When writing about the products...
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April 26, 2022
NordicTrack from iFIT Expands Studio Cycle Bike Line with 27-inch HD Touchscreen and Two Limited Edition Colorways
LOGAN, UT (April 26, 2022)/ENDURANCE SPORTSWIRE/ - iFIT, a global leader in connected fitness software, content and equipment, today announced that NordicTrack from iFIT has enhanced its consumer-favorite studio cycle in two important ways. For more immersive iFIT workouts and ease of use, the smart HD touchscreen has expanded to...
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April 26, 2022
Foehn Launches Innovative Outdoor Performance Sportswear Category and Breaks into Mountain Biking and Running
Quebec, Canada (April 26, 2022) /ENDURANCE SPORTSWIRE/ - Foehn is proud to announce the launch of its new SS22 Collection that takes Foehn’s signature meld of tech and eye for fine design into new pieces for Running and Mountain Biking. The innovative Canadian company delivers a fresh take on the...
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April 26, 2022
Aquasphere Brings Speed and Advanced Technology to Eyewear for Competitive Swimmers Worldwide with XCEED Goggle
SOPHIA ANTIPOLIS, France (April 26, 2022)/ENDURANCE SPORTSWIRE/ – As Aquasphere continues to expand its presence in competitive swimming, the premier swimming brand is releasing its best-in-class racing goggle XCEED with new lens colorways, available today via aquapshereswim.com. The go-to racing goggle for competitive swimmers including global Team Aquasphere athletes, seven-time...
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April 26, 2022
Do Good, Run Better. BibBoards partners with Run Ottawa
/ENDURANCE SPORTSWIRE/ – Run Ottawa is the nation’s leader when it comes to race planning and execution. Run Ottawa is the organization behind the country’s biggest marathon weekend, Tamarack Ottawa Race Weekend taking place May 28-29th. In addition to high-quality races, Run Ottawa has used its events to raise money...
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April 25, 2022
COROS Partners with Drake University Track & Field/Cross-Country for GPS Technology
Irvine, Calif. /ENDURANCE SPORTSWIRE/ – COROS Wearables, makers of innovative performance GPS Watches and Drake University Athletics announced today a partnership for the Drake cross country and track & field programs. The programs will use COROS GPS Watches and the coaching staff will utilize the COROS Training Hub’s coaching software...
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April 25, 2022
ShowcasedMarmot and Pendleton Partner on 2022 Collection Bringing Together 200 Years of Textile and Apparel Expertise
Rohnert Park, Calif. — April 25, 2022 /ENDURANCE SPORTSWIRE/ – Pendleton, a globally respected brand, born in rugged Eastern Oregon, has partnered with premium apparel and equipment manufacturer Marmot to combine nearly 200 years of unrivaled innovation. The Marmot & Pendleton Collab for 2022 features a comprehensive camping kit with...
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April 21, 2022
Lizard Skins Re-Launches Old Favorite: The Lever Grip
American Fork, Utah (March 21, 2022)/ENDURANCE SPORTSWIRE/ – Lizard Skins, long renowned for focusing on rider contact points and protecting your bike, has just reintroduced one of their earliest products: a new take on an old favorite, now called the DSP Lever Grip. Plus it’s considerably improved from the original, which...
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April 21, 2022
Racecheck and eventrac Ramp Up Reviews
/ENDURANCE SPORTSWIRE/ – The exciting growth of the Racecheck review platform continues, with this latest announcement of an API integration with eventrac - the first partnership of its kind for the industry. Connecting a Racecheck account with eventrac will enable users to benefit from eventrac’s inbuilt email service to schedule...
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April 21, 2022
Kane Footwear releases ocean-inspired Revive to celebrate Earth Day
Westport, CT (April 21, 2022) /ENDURANCE SPORTSWIRE/ - Kane Footwear, the footwear brand promoting health for your body and the planet, released a limited edition Tropic/Dark Earth Speckle colorway to celebrate ocean health and their commitment to sustainable practices. The lifecycle of Kane’s flagship Revive slip-on – from harvesting the...
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April 21, 2022
Ashworth Awards Marks 40 Years of Producing the Boston Marathon™ Finisher Medals
/ENDURANCE SPORTSWIRE/ – The 126th Boston Marathon™ marked the 40th year anniversary of Ashworth Awards’ creation of the race’s finisher medals. Since the first year medals were awarded in 1983, Ashworth Awards has been heavily involved with the marathon. What started with 300 medals for the first 300 finishers in...
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April 20, 2022
Enjoy Wordle? Try Trackle–the new running version
Unless you have been living under a rock for the past six months, you’re aware of Wordle, the game that challenges users to guess the daily five-letter word in six or fewer attempts. A group of runners out of the U.K. has launched an unofficial modified version called ‘Trackle‘ based...
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April 20, 2022
Get Hy With Essential Elements For All Day Endurance, Hangover Remedy and Added Hydration Boost
LOS ANGELES (April. 20, 2022)/ENDURANCE SPORTSWIRE/ –Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has announced their new ‘Get Hy’ campaign in honor of the 4/20 holiday. The Hydration ACV electrolyte product aids in hydration during the celebrated consumption day as well as the return to music...
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April 20, 2022
Strength Running Celebrates 5 Million Podcast Downloads
DENVER, CO (April 19, 2022) /ENDURANCE SPORTSWIRE/ - Strength Running is excited to announce that it has achieved a key milestone: the Strength Running Podcast has been downloaded more than 5 million times. “The growth of the podcast is thanks to our listeners, who keep showing up every week for...
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April 19, 2022
Have You Noticed the Changes in Cycling Clothing?
You and I are “experts” in cycling apparel in that we have invested Gladwell’s hours riding in shorts, bibs and jerseys, and it feels like we’ve spent Gladwell’s money buying it all. But... since money and user hours are my only investments my comments are as consumer/spectator of the cycling...
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April 19, 2022
Who Wore What? These Were the Top Shoes at the 2022 Boston Marathon
In the context of super shoes, though, it may as well have been a head-to-head battle between Adidas and Nike–two Goliaths in the space. And though Nike had more racers finish in the top 15 wearing its shoes, the eventual 2022 Boston Marathon champion was wearing a pair of Adidas...
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April 19, 2022
West Slope Unveils New Line of Innovative Packs Designed for Outdoor Adventure
STEAMBOAT SPRINGS, Colo. (April 19, 2022) /ENDURANCE SPORTSWIRE/ West Slope, the company dedicated to reimagining how to make spending time outdoors better, today introduced a new line of packs that gives outdoor adventure enthusiasts unrivaled access to all their essentials. From new slim designs to the first conversion product, West...
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April 14, 2022
Adapt SuperWater Earns NSF International’s Certified for Sport® Certification
Hermosa Beach, CA – /ENDURANCE SPORTSWIRE/ Adapt SuperWater from Adapt Brands recently earned certification from NSF International’s Certified for Sport® program. NSF International is a global public health organization that tests and certifies products to help protect athletes and consumers from potentially harmful ingredients and athletic banned substances in dietary...
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April 14, 2022
ShowcasedLiv introduces new Macha Pro Performance Road Cycling Shoe
NEWBURY PARK, Calif. (April 14, 2022)/ENDURANCE SPORTSWIRE/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support riders’ efforts to get the most power out of every pedal stroke, WorldTour team riders...