December 22, 2021

GO Sleeves Signs Partnership Deal with World Champion Runner Joseph Gray and World Champion Triathlete Josiah Middaugh

San Jose, CA /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of World Champion Runner Joseph Gray and Professional Triathlete Josiah Middaugh to an ongoing partnership contract. “I couldn’t be more excited or proud...

December 21, 2021

Fitness Apps Market Could Be Worth $120.37B by 2030

According to a study by Allied Market Research, in 2020, the fitness apps market was worth a total of $13.78 billion, and the compound annual growth rate would be 24.3%. The study suggested that an increased awareness of “a healthy lifestyle” and “diet-related diseases,” as well as an increased use of devices...

December 21, 2021

Want to prevent injuries? Wear cushioned shoes

The highly cushioned shoe versus the minimalist shoe debate has been a topic of conversation among runners for years, but it appears the pendulum is swinging in the direction of cushion. In a recent study, researchers found that runners who wore more cushioned shoes experienced lower rates of injuries than those...

December 21, 2021

Thousands of JD Group Stores To Sell ABG’s Reebok

Reebok, purchased by Authentic Brands Group in August, will now be sold in thousands of JD Group stores thanks to a new agreement between the companies. The non-exclusive deal comes after ABG announced plans to buy Reebok from Adidas for $2.46 billion — the acquisition is set to close in Q1 2022. JD Group, which...

December 21, 2021

Google Assembles an Apple Watch Competitor

Google is taking another swing at smartwatches. The tech giant is said to be in the final stages of development for its long-rumored Pixel Watch and is anticipating a 2022 product launch. Fitt Insider

December 20, 2021

MYLAPS and IRONMAN Europe extend partnership through 2024

Haarlem/Frankfurt  /ENDURANCE SPORTSWIRE/ - MYLAPS Sports Timing and IRONMAN Europe extend their partnership for an additional year. Participants at most IRONMAN races across Europe will be assured of the latest developments in timekeeping through 2024. Commencing in 2021, the extensive partnership between the sports timing company and the iconic endurance...

December 20, 2021

US Team in World’s Toughest Endurance Race

On November 18th, registration opened for One Water Race, the world's toughest endurance race, 23-25 August 2022. The interest is great and registrations have been received from all over the world. The United States has secured participation for its top team with world athletes and are ready for the first...

December 20, 2021

InsideTracker Pro Delivers Data-Driven Coaching Capabilities to 345 Qualified Professional Partners in 2021

CAMBRIDGE, Mass.— Dec. 20, 2021/ENDURANCE SPORTSWIRE/ - InsideTracker, the leading truly personalized performance and nutrition system, added 345 professional partners to its InsideTracker Pro program since launch in March 2021, giving turnkey access to science-backed recommendations based on blood, DNA and fitness tracker data to thousands of strength and endurance athlete...

December 17, 2021

Stages Cycling Introduces Factory Installed Power for 12-Speed Dura Ace and Ultegra

(Boulder, CO – December 17, 2021) StagesⓇ Cycling, a leading cycling technology company, has expanded its Factory Installed Power Meter Service options to include Shimano’s latest 12- Speed Dura Ace R9200 and Ultegra R8100 cranks. For now, Stages will offer Factory Installed Dura Ace R9200 and Ultegra R8100 power meters...

December 17, 2021

Echelon Heats Up Peloton Rivalry with New Bike

The 125-pound EX-8S bike — which sells for $2,399 — features a 24-inch HD touchscreen display that flips 180-degrees. It also supports Wi-Fi and Bluetooth connectivity. Front Office Sports

December 16, 2021

Future Publishing to cease ProCycling publication

Future Publishing has opted to discontinue ProCycling Magazine and will transfer existing subscriptions to Mountain Bike Rider magazine. Cycling Industry News

December 15, 2021

Showcased

Mark Allen Sports Announces New Partnership

Santa Cruz, December 14, 2021 - /ENDURANCE SPORTSWIRE/ - Mark Allen Sports is proud to announce a new partnership with one of the leading brands in performance nutrition, Tennant Products. "Whether you are at the top of your game or starting at the beginning, Tennant Products has a product that...

December 14, 2021

Showcased

Nonaste® Introduces High-Performance Laundry Detergent and Sanitizing Sports Sprays that Eliminate Stink, Funk, Grime and Germs for Active Lifestyle Enthusiasts

SAN DIEGO, CA – December 14, 2021 /ENDURANCE SPORTSWIRE/ - It all comes out in the wash. But does it really? Nonaste, pronounced “No Nasty!” has launched a collection of high-performance laundry detergent and disinfecting sports sprays to help athletes and people with active lifestyles get the nasty smells and...

December 13, 2021

Peloton Looks for Revival with ‘And Just Like That’ Ad

Peloton is looking to turn its fortunes around, starting with an ad that responds to the company's surprising role in a new HBO show. The company’s stock tumbled 16.1% from close of market Wednesday to close of market Friday and is down over 70% since the start of the year. Front Office Sports

December 11, 2021

Showcased

Leslie Jordan announces their NEW Online Outlet Store LJIoutlet.com

Portland, OR /ENDURANCE SPORTSWIRE/ - Leslie Jordan Inc. announces the debut of their online outlet store, LJIoutlet.com. Offering blank tees, hoodies, zips & jackets, buyers can buy a single item or get a 10% discount if they buy ‘by the dozen’. Leslie says, “This is something we have planned for...

December 9, 2021

Nike Tries to Ban Imports of Adidas Knit Shoes, Accusing It of Copying Designs

Nike Inc. is asking a U.S. trade agency to block imports of a wide range of Adidas AG Primeknit shoes, saying they copy the Oregon company’s patented inventions for a knitted fabric that reduces waste without any loss in performance. The complaint, filed Wednesday at the International Trade Commission in...

December 9, 2021

361° Announce the Launch of The Kairos – Their Most Technical and Advanced Running Shoe Yet

/ENDURANCE SPORTSWIRE/ -The team at 361° (https://www.361europe.com/) are thrilled to announce the launch of their latest running shoe: Kairos - a shoe that delivers a beautiful balance between cushioning and responsiveness for a wide range of runners. Combining the best top-spec features from the Meraki, the 361° Kairos is set...

December 9, 2021

The RunnerBox and RiderBox Sellout of Limited-Edition Holiday Box on the Heels of Additional Subscription Openings

The RunnerBox and The RiderBox, the leading provider of athletic gift and subscription boxes, recently announced the sellout of their highly anticipated Holiday Box. Despite doubling inventory year-over-year, the seasonal Limited Edition sold out in a matter of weeks. “Every year our team spends hours obsessing over what mix of...

December 8, 2021

Lyric Introduces First-of-its-Kind On-Device Video Guidance

SANTA MONICA, Calif., Dec. 8, 2021 /ENDURANCE SPORTSWIRE/ - The innovators behind the Lyric, the revolutionary Wi-Fi-enabled therapeutic massager, debuted its latest groundbreaking feature: full-color, on-device video guidance. Now, with one simple software update, anyone with a Lyric massager can access new free, guided content, starting with a hand/arm therapy...

December 7, 2021

InsideTracker Shares Inside Look at Blood Biometric Data, Insights from Endurance Legend Shalane Flanagan’s Project Eclipse Challenge

CAMBRIDGE, Mass.— Dec. 8, 2021 /ENDURANCE SPORTSWIRE/ - Shalane Flanagan’s Project Eclipse journey began on Sept. 26, 2021, when she toed the line at the Berlin marathon— but her inside story started weeks prior with baseline blood analysis from InsideTracker, the leading truly personalized performance and nutrition system, who today...

December 7, 2021

Peloton Rolls Out Boxing Classes

The at-home fitness giant Peloton announced the new offering, showing top instructors shadow boxing with no specialized devices or equipment. Peloton subscribers can access a two-week program called “Get Hooked” from the company’s app or connected devices. Front Office Sports

December 7, 2021

COROS Introduces New Web Based Coaching and Training Platform – COROS Training Hub™

Irvine, CA, December 7, 2021 /ENDURANCE SPORTSWIRE/ - COROS Wearables Inc., makers of performance sports wearables, announced today the release of the COROS Training HubÔ a new web-based platform focused on improving the way athletes and coaches interact with their data and each other. This innovative new platform comes as...

December 7, 2021

Showcased

Events.com Launches Sales Tax Solution for Event Organizers

LA JOLLA, CA - December 7, 2021 /ENDURANCE SPORTSWIRE/ - Events.com, a mobile-first event registration, ticketing and management platform, today announced the launch of its automated sales tax management solution. This release makes event organizers' lives easier by automating complex tax calculations and submissions for customers. As many states and...

December 6, 2021

Wearables Shipments Grew 9.9% in the Third Quarter of 2021 as Watches Start to Displace Wristbands in the Wrist-worn Device Category, Says IDC

Global shipments for wearables grew 9.9% during the third quarter of 2021 (3Q21) reaching 138.4 million units, according to new data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. Hearables led the growth as the category grew 26.5% compared to last year and accounted for 64.7% of wearable...

December 6, 2021

The RunnerBox and RiderBox Debut Winter Edition with Only 400 Subscription Spots Remaining

/ENDURANCE SPORTSWIRE/ - The RunnerBox and The RiderBox, leaders in the endurance gift and subscription industry, have debuted their most highly anticipated box of the year: The Winter Edition. After reaching maximum subscriber limits upon its release in past years, the subscription service has announced they have increased capacity to...