PowerBar Founder Back in the Game with Jambar Energy Bars

October 5, 2023

Jennifer Maxwell is returning to the energy bar world with one of the most impressive pedigrees in the market. She and her husband, Brian, founded PowerBar about 40 years ago, and later sold the company to Nestle in 2000.

Now she’s back with Jambar, which are organic, naturally sweetened energy bars that are inspired by her love of music. The new brand launched in September 2021. The Daily Outdoor Retailer