Nike Launches Strength Training Equipment in Latest Fitness Move

October 17, 2023

ike’s release of weight lifting equipment is right on time, as strength training continues to surge in popularity among fitness enthusiasts, being named the top wellness trend in 2024.

The debut collection includes dumbbells, kettlebells and barbells available in hard chrome, black chrome and premium coated finishes, grind bumper plates made with Nike Grind recycled rubber for commercial or at-home use, and a strength bench featuring Nike’s signature Swoosh embossed in synthetic leather. Athletech News