Peloton Expands Into Austria

October 17, 2023

Peloton announced its expansion into Austria, its fifth market outside the U.S.

Starting today, the Peloton Bike, Bike+, and select accessories will be available to consumers in Austria through its expanded relationship with Amazon. Sport-Tiedje, the largest specialist retailer of home fitness equipment in Europe, will sell Peloton Bike, Bike+, Tread, and select accessories.

Peloton introduced its Peloton Bike to a U.S. audience in 2014 and began international expansion in 2018. Peloton now operates in Canada, the UK, Australia, and Germany. SGB Media