Products

January 12, 2021

This ‘smart mask’ is like a fitness tracker for your environment and lungs

We track our steps, our heartbeats, our sleep. Now, the mask company AirPop has unveiled a product and companion app that tracks our breath, our air quality, and our mask filter's effectiveness. Mashable

January 12, 2021

Saucony® Introduces All-New Peregrine 11 Trail Collection

WALTHAM, MASS. (Jan. 12, 2021) – Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine11Collection, a triad of grippy, protective trail shoes built on a trusted foundation of PWRTRAC™ rubber lugs and PWRRUN™ cushioning that feels both aggressive and responsive. Named for the fastest bird on Earth, the...

January 12, 2021

COROS Launches Seasonal COROS VERTIX Color – Desert Sol

Tustin, CA, January 12, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of the new seasonal color variant for its award winning COROS VERTIX Premium GPS Adventure Watch – Desert Sol. Desert Sol is inspired by the sun-soaked desert towers of Southern Utah...

January 12, 2021

Hand in hand: INSCYD collaborates with famous company Carmichael Training Systems (CTS) to revolutionise performance diagnostics in the US

Two of the most innovative and best performing companies have joined forces. The coaching company Carmichael Training Systems (CTS) brings on board the analysis software and the unique training science tool INSCYD to support their performance diagnostic work. Carmichael Training Systems is the premier destination for world-class coaching in endurance...

January 11, 2021

Tracksmith Made Running Culture Something You Can Buy

The brand's ethos signals a departure from an apparel industry that has been dominated by giant shoe companies. But can it stay true to the soul of the sport? Outside

January 11, 2021

iFit® Introduces Fitness Breakthrough: Personalized and Automatic Heart Rate Training with iFit ActivePulse™

(Logan, UT) - January 11, 2021 - iFit, a global leader in interactive connected fitness technology, today announced the upcoming release of iFit ActivePulse automatic heart rate training. iFit’s cutting edge technology uses complex algorithms so an iFit subscriber’s heart rate controls the treadmill in real time, automatically adjusting the...

January 11, 2021

CAKE and Dometic Announce Collaboration to Launch Electric Food Delivery Box

(Stockholm, Sweden – January 11, 2020) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with mobile living experts, Dometic, to bring to market The Dometic Food Delivery Box. This purpose-built, temperature-controlled electric-powered box is designed specifically for use with CAKE’s Ösa model to keep...

January 10, 2021

TREK sued for $5 million over Wavecel helmet claims.

Treks claims that the Wavecel’s honeycomb-like design was found to be 48 times more effective in preventing concussions from cycling accidents. The suit, however, states Trek’s claims of improved safety are “false, deceptive and misleading” as the helmet does not perform adequately in most situations. Road Bike Action

January 8, 2021

NY man charges that Trek’s Bontrager WaveCel helmet safety claims are misleading

Trek Bicycle is being sued for $5 million by a New York man who says the company is making misleading claims that its Bontrager WaveCel helmets are safer than other brands. Bicycle Retailer

January 8, 2021

CAKE launches CAKE Connect, a Mobile App and Connectivity Platform

(Stockholm, Sweden – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of CAKE Connect. This mobile app integrates with a brand-new connectivity module on CAKE’s motorbikes to enable various connectivity-based features and remote software updates. All new CAKE bikes come standard with this connectivity feature,...

January 7, 2021

New AI ‘smart’ cycling shorts equipped with sensors and wires that emit electrical currents into rider’s muscles to improve performance

While technology had previously been used to enhance other areas of cycling equipment, riding shorts have remained largely unchanged. The company also plans to utilise the same technology for other activities too, such as for runners and gym-goers. Daily Mail

January 5, 2021

A OnePlus fitness tracker is on the way — here’s what we know

OnePlus Band is launching on January 11 in India, and here are some of its specs: 24/7 heart rate + SpO2 blood saturation monitoring, sleep tracking, 1.1" touch amoled display, 14 days battery, IP68 and 13 exercise modes. PLUGG

January 5, 2021

There’s a New Way to Choose the Right Running Shoe

Pronation - ensuring that your shoe enabled your foot to roll inward with the right amount with each stride - is out, comfort is too vague, but measuring “habitual motion path” can guide one to a shoe that minimizes injury risk. Outside

January 5, 2021

Speedo USA Named Title Sponsor of Salty Sports Society’s SALT Series

Saint Augustine Beach, Florida – In 2021, Salty Sports Society will again host its SALT Series across the State of Florida with Speedo USA as its title sponsor. Five events have been planned to begin in February and end in December, making the Speedo SALT Series the only multi-destination open...

January 4, 2021

New 10-year study confirms super shoe effect

A new analysis of the last 10 years of results from four World Marathon Majors races adds much evidence to the idea that super shoes produce faster times. Podium Runner

January 4, 2021

The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020

San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....

December 31, 2020

The RunnerBox and RiderBox Debuts Winter Edition with Only 450 More Subscription Spots Remaining

The RunnerBox and RiderBox, a leader in the endurance gift and subscription industry, has debuted its most highly anticipated box of the year: The Winter Edition. After selling out of limited-edition holiday gift boxes and reaching maximum subscriber limits in conjunction with the release of this edition in past years,...

December 30, 2020

Nike Has Two New Running Shoes Releasing in Early 2021 Made to Reduce Injuries and Help You Run Faster

The pair of road-ready shoes, the ZoomX Invincible Run and the React Infinity Run 2, are part of its mission of creating a future where no runner gets injured and every runner gets faster. Footwear News

December 29, 2020

100%® Launches Bevo Comfort™ PPE Goggle

SAN DIEGO, Calif. – December 29, 2020– 100%®, the San Diego-based sports performance company, has announced a breakthrough in PPE goggle technology with the debut of the Bevo Comfort™ PPE Goggle. Designed based on feedback from doctors, nurses and other healthcare workers, the Bevo Comfort has been built for all-day...

December 28, 2020

Adidas Plans to Make 17 Million Pairs of Shoes With Recycled Plastic Waste in 2021 — Here Are Its Other Sustainability Goals

The German athletic powerhouse stated that more than 60% of its products will be made with sustainable materials in 2021, marking the next step in Adidas’ mission to end plastic waste. It will also produce 17 million pairs of shoes with recycled plastic waste from beaches and coastal regions. Footwear...

December 22, 2020

Announcing ultra-flexible multi-sport support for virtual challenges

We are proud to announce the sodisp platform now supports an extremely flexible solution of hosting multi-sport events. The new features can be combined with our existing feature set bringing a unique virtual experience to virtual multi-sport events. Our unique auto-sync from a multitude of GPS watches and apps are...

December 22, 2020

RunSignup | GiveSignup Opens Registration for 2021 Virtual Winter Symposium

RunSignup | GiveSignup, the leading technology provider for US races, opened registration for their 2021 Virtual Winter Symposium taking place January 19-21st.This virtual event includes two days of sessions designed to share cutting edge technology with event organizers and nonprofits, with an optional third day for timers interested in RaceJoy...

December 22, 2020

The RunnerBox and RiderBox Sellout of Limited-Edition Holiday Box and Unveil Instantly Downloadable Gift Cards

The RunnerBox and The RiderBox, the leading provider of athletic gift and subscription boxes, recently announced the sellout of their highly anticipated Holiday Box. Despite increased inventory ahead of the COVID-19-induced heavy online shopping year, the seasonal Limited Edition sold out in a matter of weeks. “Our team has a...

December 21, 2020

iFit Celebrates the Holiday Season with Festive Workouts and a Santa-Themed 5K

(LOGAN, Utah, December 21, 2020)—iFit, the patented, interactive, connected fitness platform, celebrates this holiday season with a collection of festive workouts. iFit members can embrace this joyous time of year with a cycling series in snowy Alaska, a walking and jogging tour of Germany during the holidays, and a Santa-themed...

December 18, 2020

Launch of BRÈINFÚEL Ignites Functional Beverage Category with High-Performance Nootropic Beverage

Chicago, IL (December 18, 2020) – Officially launched and available for purchase online, BRÈINFÚEL (Breinfuel) evolves from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity. Developed by Dr. Gerald Horn, a Lasik surgeon with a background in pharmaceutical science and disruptive drug development,...