December 14, 2022

SWET Athletix launched its line of hygiene care essential at The Running Event 2022

Miami, FL – 14 December, 2022/ENDURANCE SPORTSWIRE/ - Miami, FL – based SWET Athletix successfully introduced its line of products to the specialty running industry at the 2022 TRE Show in Austin, TX recently. SWET Athletix offers a line of post-workout hygiene care essentials aimed for outdoor endurance athletes that...

December 14, 2022

The RunnerBox “Raises the Brrrr” with its Winter Edition and Increases Capacity for 500 New Subscribers

/ENDURANCE SPORTSWIRE/ - The RunnerBox, a leader in the endurance gift and subscription industry, has debuted their most highly sought after box of the year: The Winter Edition. After reaching maximum subscriber limits upon its release in the past four years, the subscription service has announced they have increased capacity...

December 14, 2022

The Winter Wildcat Rogaine uses Enabled Tracking again in 2023

/ENDURANCE SPORTSWIRE/ - Enabled Tracking will be back for the fourth year in a row to provide real-time GPS tracking and SportIdent ePunch timing for the Winter Wildcat, a 2-day Rogaine event hosted by TanZ Navigation to be held at the Summit Bechtel Family National Scout Reserve near Glen Jean,...

December 14, 2022

Accomplished Bicycle Executive Ira Becker hired to lead Bike Insurance Partnerships

December 14, 2022 / ENDURANCE SPORTSWIRE / – BikeInsure, an insurtech company specializing in bicycle insurance for cyclists in the United States, is thrilled to announce that it has hired Ira Becker as BikeInsure President. The original standardized bike insurance product aims to afford each bicycle and eBike owner across...

December 14, 2022

BibBoards and Race Announcer Fitzness Partner Up

/ENDURANCE SPORTSWIRE/ - BibBoards has partnered with Fitz Koehler to provide customized BibSNAPS for the Noisy Nation, a group of Fitz's followers that are using fitness to add ten years to their life. Fitzness International works to provide fitness education to anyone looking to live a healthier life, especially those...

December 13, 2022

Adidas, Paris Hilton and More Celebrities Sued Over ‘Misleading’ Bored Ape NFT Promotions

Adidas and a slew of celebrities, including Paris Hilton, Stephen Curry and Serena Williams, have been named in a class action lawsuit over their promotion of digital currencies and NFTs from Yuga Labs, including its flagship NFT collection Bored Ape Yacht Club (BAYC). With regard to Adidas, the suit claims that...

December 12, 2022

Stages Cycling Dual Sided Power Meter for Dura-Ace 9200 Available Now

Boulder, CO – 12 December, 2022 /ENDURANCE SPORTSWIRE/ – Stages Cycling, a leading cycling technology company, today announced the launch of its dual sided power meter for Shimano’s latest 12-speed Dura-Ace 9200 cranksets. The drive-side Stages R crank arms and dual sided Stages LR cranksets for Shimano’s 12-speed groups feature a new power...

December 7, 2022

Nix Launches First Biosensor to Provide Real-Time Sweat Science to Athletes

BOSTON, MASS. — DECEMBER 7, 2022 /ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, launches the Nix Hydration Biosensor today. It is the first-ever consumer biosensor to analyze sweat and provide endurance athletes with personalized hydration data — scientifically validated and delivered in real-time. Proper hydration is...

December 6, 2022

New Pace-Tuned Running Shoes Introduced By Vimazi at The Running Event 2022

Portland, Ore. (Dec. 6, 2022)/ENDURANCE SPORTSWIRE/ – Vimazi introduced its first collection of pace-tuned shoes during the 2022 TRE show in Austin, Texas last week. Each of the company’s 10 shoe models are engineered to perform best within specific pace zones, giving runners a more personalized shoe with better performance and shock...

December 6, 2022

Bioniq acquires home fitness mirror firm VAHA

Personalised nutrition firm Bioniq has acquired VAHA, which is billed as… ‘Europe’s leading interactive home fitness mirror and the first of its kind in the UK.’ The acquisition is seen as a continuation of Bioniq’s expansion plan and strengthens its health subscription offering in Europe and the Middle East. Endurance.biz

December 6, 2022

Vitus Bikes Launches US Operations and Direct-to-Consumer Sales

December 6, 2022 - Salt Lake City, UT /ENDURANCE SPORTSWIRE/ – Vitus, the nearly 100-year-old storied bicycling brand, today announced the opening of its United States operations and distribution center, headquartered in Salt Lake City, UT. US consumers can now purchase select models of Vitus’ mountain, road, gravel, youth, and e-bikes bikes through...

December 6, 2022

Enduro Bearings Teams with Alchemy Bikes on ‘Enduro Bearings Inside’ Program

Oakland, California /ENDURANCE SPORTSWIRE/ - Enduro Bearings is proud to announce the launch of its ‘Enduro Bearings Inside’ collaboration with Alchemy bikes. The program is more than just providing a bearing spec; the companies will work closely together to optimize frame and spinning component durability and performance. They’ll also blend...

December 5, 2022

Campagnolo releases $2000 24-karat gold Big Corkscrew

To celebrate the iconic design, Campagnolo is releasing a limited edition Big Corkscrew plated in 24-karat gold as well as an 18-karat rose gold version. The price, as you can imagine, reflects the lustrous coating. Velo News

December 5, 2022

ENGO Eyewear’s ENGO 2, Its Most Lightweight, Technologically Advanced Smart Eyewear for Sports Now Available

BOSTON, Mass. /ENDURANCE SPORTSWIRE/ - ENGO Eyewear, the leading manufacturer of connected eyewear for sports, today announced the ENGO 2, its lightest, and most technologically advanced sports eyewear is now available for purchase. Created to give endurance athletes real-time access to performance data, directly in their field of view, ENGO...

December 2, 2022

World Champion Remco Evenepoel to train with fans on BKOOL

/ENDURANCE SPORTSWIRE/ – Virtual Cycling is back to show us how new technologies can bring professional cyclists and their fans together. On Monday 5th December, the virtual cycling platform BKOOL will allow hundreds of amateur cyclists to train with Remco Evenepoel, just a couple of months after he lifted the Men’s...

December 2, 2022

Showcased

100% Norg Snow Goggle Wins 2022 ISPO Award

SAN DIEGO, Calif. – December 2, 2022 /ENDURANCE SPORTSWIRE/ – 100% is proud to announce that the Norg Snow Goggle has won the 2022 ISPO AWARD for Design and Innovation. The Norg is the flagship model in the 2022-23 Snow Goggle Collection, which made its global debut last month.  Norg is equipped with...

November 29, 2022

Long After the Minimalist Revolution, Chris McDougall Returns With “Born to Run 2”

When it was published in 2009, “Born to Run” served as the cannon blast that would become the rallying call for a running revolution centered on minimalist shoe design, the quest for optimal running form and, to some extent, a spartan lifestyle that embraced doing what was practical over doing...

November 29, 2022

Showcased

Pressio Brings Next-Level Sustainable Performance Apparel to the U.S. Market

Asheville, N.C. (November 29, 2022) /ENDURANCE SPORTSWIRE/ – Pressio, a technical apparel company committed to unparalleled performance and the unwavering pursuit of sustainable procurement, announces its launch into the U.S. marketplace. The U.K.-based company aims to be the most sustainable performance sportswear company in existence setting new pathways that move the...

November 29, 2022

Giving Tuesday — Two Gifts for the Price of One

/ENDURANCE SPORTSWIRE/ – ROAD iD and the Paul Sherwen Project Team Up for the Perfect Holiday Gift, ROAD iD, the premiere line of wearable identification products for cyclists, continues its support of the Paul Sherwen Project, the foundation created to honor Tour de France commentator and former professional cyclist, the late...

November 28, 2022

9 Environmentally-Minded MTB Brands Worth Checking Out

A love for riding and our relationship to the places where we do it is something of a rolling dichotomy (pun intended). Mountain biking, as a consumer-centric industry, has very real impacts on the environment; we love our gear, our upgrades, our tech, and not to be forgotten, our travel...

November 28, 2022

Inside Reebok’s Comeback Plans After Adidas’ Sale to Authentic Brands Group

It’s been less than a year since Authentic Brands Group (ABG) closed its acquisition of Reebok from Adidas for $2.5 billion, yet the heritage athletic brand already has a different energy. With Adidas no longer in control of Reebok, Krinsky outlined the brand’s plans to gain ground in the ultracompetitive...

November 28, 2022

H2O Audio Debuts New Gear at The Running Event in Austin

SAN DIEGO /ENDURANCE SPORTSWIRE/ –H2O Audio, a pioneer and world leader in waterproof audio products since 2003, will unveil its newest headphone technology at The Running Event (TRE), North America’s premier run specialty retail conference and trade show, Nov. 29 to Dec. 1, 2002, in Austin, Texas. As H2O Audio gears up...

November 25, 2022

Enabled Tracking to provide live tracking for the Chill Adventure Race

November 25, 2022, Front Royal, Va. /Adventure Enablers /ENDURANCE SPORTSWIRE/ - Adventure Addicts Racing has recruited Enabled Tracking to once again provide real-time GPS tracking for The Chill, a 10-hour adventure race run out of Appomattox-Buckingham State Forest in Virginia on February 4, 2023. Per the event website the race...

November 24, 2022

ROUVY presents Challenge Family The Championship location in 360°

Prague, Czech Republic / November 24, 2022 /ENDURANCE SPORTSWIRE/ –  Going 360°, ROUVY’s event experience is about to become a new industry standard. The new concept provides athletes with enhanced levels of in-ride group interactivity, fun and competition. Starting with Samorin now, other cool locations will follow. Samorin is a small...

November 22, 2022

2022 VinFast IRONMAN World Championship Documentary Special Airing On NBC, November 27 AT 2 – 3:30 P.M. EST

TAMPA, Fla. (Nov. 22, 2022) /ENDURANCE SPORTSWIRE/ - The documentary special highlighting the historic 2022 VinFast IRONMAN® World Championship triathlon will premiere on Sunday, Nov. 27 at 2 - 3:30 p.m. EST on NBC. The IRONMAN World Championship special will chronicle triathlon’s pinnacle event, which returned to the Kailua-Kona and...