August 24, 2021

Velocio Apparel Partners with The Renewal Workshop to offer Velocio Renewed

Bolstering a commitment to sustainability and a more circular cycling apparel economy, Velocio Apparel has partnered with The Renewal Workshop to offer up revived items and a source for customers to renew their own used Velocio Apparel in a new program called Velocio Renewed. The Renewal Workshop offers for sale...

August 24, 2021

Peloton Releasing New Treadmill, Linked to Rowing

Following the recall of its Tread and Tread+ treadmills over safety concerns, the company announced it will launch a revamped treadmill next week. At $2,495, the new Tread model is far less expensive than the original $4,300 version. The treadmill news comes amid signs that Peloton is moving into connected rowing. Last month, the company listed an...

August 24, 2021

Rapha Teams Up With the San Antonio Spurs to Create a Cycling Apparel Collection

The San Antonio Spurs basketball team has just launched a cycling apparel collection for its fans in collaboration with Rapha. The collection features two styles of Rapha’s lightweight race kit: one with the Spurs team logo in the traditional silver and black color palette, and the other featuring a San Antonio logo and the...

August 24, 2021

Fitness Technology Company FORM launches First-of-its-kind Guided Workouts Powered by the FORM Smart Swim Goggles

Vancouver, BC, August 24 – FORM, the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Workouts feature. The new Workouts feature guides swimmers through engaging and motivating workouts in real-time using the FORM goggles' augmented reality display. Available immediately, this game-changing...

August 24, 2021

Superfeet Introduces ADAPT™ Run Insole Family

FERNDALE, Wash. (August 24, 2021) – Superfeet, the global insole industry leader known for their iconic shape, introduces the all-new ADAPT™ Run Collection of insoles. Easy to wear and easy to run in, these insoles represent an evolution of Superfeet technology — an alternative to the firm foundation of traditional...

August 19, 2021

How This New Trail Running Brand Is Making a Splash With Help From Vibram and Ciele Athletics

Norda is set on winning trail runners over with its innovative approach to footwear creation. And the emerging brand from Canada’s new collaboration could help get more eyes on the brand. FN

August 18, 2021

New Balance Renewed partnership gives apparel a second life

Sports footwear and apparel brand New Balance is working with The Renewal Workshop (TRW) to extend the life of its apparel and keep it out of landfills with New Balance Renewed. Just Style  

August 18, 2021

US Bicycle Route System expands with 2,903 miles of new cycling trails

In total, 18 new bicycle routes have been added to the national system, which measures 2,903 miles spread across California, Indiana, Ohio, Utah and Washington.  NY Post

August 18, 2021

Honey Stinger Partners with Soccer Star Catarina Macario

STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....

August 18, 2021

361º Europe announce the Launch of The Meraki 4 – a Rebirth of their Most Iconic Running Shoe

The team at 361° (https://www.361europe.com/) are pleased to launch their newest trainer, the Meraki 4. A rebirth and evolution of their best-selling icon designed to be universally loved, from competitors logging high-mileage distances to recreational runners who just enjoy the feeling of going faster for longer. The Meraki 4 features...

August 17, 2021

COROS Introduces VERTIX 2 GPS Adventure Watch and Eliud Kipchoge Edition PACE 2

Irvine, CA, August 17, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today the introduction of several new products including the VERTIX 2 GPS Adventure Watch and the Eliud Kipchoge Edition of its award-winning PACE 2 GPS Sports Watch. These two new styles celebrate the best of...

August 17, 2021

Colorado-Based Xero Shoes Tops Inc. 5000 for the Fifth Year in a Row

Broomfield, CO (August 17, 2021) – Inc. magazine today revealed that Xero Shoes ranked No. 1498 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This is the fifth year in a row that Xero Shoes makes the listing, as the company has...

August 17, 2021

Peloton is starting to repair the touchscreens on its recalled treadmills

Loosened screws were causing the screen to fall from some of the treadmills that were available in the U.K. and Canada. About 1,000 had been sold in the United States, but the company was preparing for a bigger launch on its home turf that has since been postponed. CNBC

August 17, 2021

Saucony® Launches the All-New Triumph 19

WALTHAM, MA (August 17, 2021) – According to the latest Running USA Survey, 61 percent of runners expect to participate in more races in 2021 than they were able to in 2020. With this optimism comes the need to reset, refresh, and rebuild for fall race season. Today, global performance...

August 17, 2021

Pickle Juice Elevates Student Athlete Performance and Eliminates Cramps With Scientifically Proven Formula

MESQUITE, TX (August 17, 2021) — As Summer is winding down high school students, specifically athletes are eager about the upcoming year and sports season. While student athletes are participating in the sports they love it can often come with complications such as injuries or cramping. Pickle Juice has found...

August 16, 2021

Pale Fire Capital invests $6 million in ROUVY, the popular augmented reality app for indoor training

Prague, Czech Republic / August 17th, 2021 – The Pale Fire Capital investment group acquires a major stake in VirtualTraining, a Czech company behind the ROUVY indoor cycling and running software application. Thus, Pale Fire Capital is positioned to become the majority shareholder in ROUVY and close the deal by...

August 16, 2021

Velocity Indoor Cycling App Acquires PerfPro and Adds Drew Hartman to Team

Highland Park, Illinois, August 16, 2021 - Vision Quest Velocity LLC, a performance-driven cycling app, has acquired PerfPro Software Suite and added Drew Hartman, founder of PerfPro and Hartware Technologies, to the Velocity team. PerfoPro Software Suite, which includes PerfPro Studio and PerfPro Analyzer, is one of the most established...

August 13, 2021

Kane Footwear and Equinox Partner to Promote Athlete Recovery

Westport, CT (August 13, 2021) — Kane Footwear, an emerging leader in sustainable, active recovery footwear, is excited to announce a new partnership with luxury lifestyle leader Equinox. The venture will expand Kane’s reach to offer the Revive recovery slip-on in The Shop at Equinox, accessible online and at select...

August 12, 2021

Authentic Brands to Acquire Reebok for $2.5B

ABG reportedly made an offer in May to acquire Reebok for $1 billion but withdrew its bid two months later due to adidas’ demands that ABG operate the brand as a standalone business. Now, ABG will pay more than double its initial bid for the footwear and clothing company. FOS

August 12, 2021

Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets

NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...

August 11, 2021

Runners wearing Nike ‘super shoes’ dominated in the Olympics, taking more than 60% of podium spots

Nike has led the way in creating "super spikes" — track shoes that help athletes run faster.Many brands have their own super spikes, but Nike runners wearing the Vaporfly shoes took most podium spots at the Olympics. Insider

August 11, 2021

Mountain Hardwear Expands Stretchdown™ Collection for Fall/Winter 2021

See file upload for content. Richmond, Calif. (August 11, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has expanded its Stretchdown™ Collection. Four new styles were added to the signature line including the Stretchdown Light Pullover and Jacket, the Stretchdown Parka and...

August 10, 2021

Küat, a Pioneer of Rack Innovation, Releases the All-New Piston™

August 10, 2021 (Springfield, MO)– Küat continues to establish itself as the leader in rack innovation and development with the release of the all-new Piston™ Pro X, hitch-mounted bike rack. The new rack boasts taillights, Genuine Kashima Coat, OneTap™ hydro-pneumatic tire arms, and numerous other features. A main objective of...

August 10, 2021

Finish Line™ Announces FiberLink™ Tubeless Sealant

LONG ISLAND, N.Y.  – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, is pleased to announce the release of FiberLink™ Tubeless Sealant, the newest addition to their product line. “We challenged ourselves to develop a tire sealant that would lead the bicycle industry in...

August 9, 2021

ROKA Releases the New Ventilated Matador Air with Stellar Visibility

Aug. 9, 2021 (Austin, TX )– ROKA Sports, Inc., the Austin, Texas-based performance design company, releases the Matador Air today - a more ventilated, lighter weight version of the best-selling, full-frame Matador with improved visibility. The new Matador Air evolved on the trails and roads of ROKA’s headquarters to meet the...