PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 22, 2025
Shift Active Media launches first brand tracking tool dedicated to the cycling industry
Shift Active Media Leaderboard offers cycling businesses a cost-effective and simple way to gain access to insightful data that tracks brand strength, monitors marketing performance, anticipates future shifts in market share, and benchmarks against competitors. bikebiz
October 22, 2025
Reindeer Run & Roll 5K 2025 – Bringing Holiday Cheer with Color-Changing Swag
ALTAMONTE SPRINGS, FL (October 22, 2025) /ENDURANCE SPORTSWIRE/ — The Reindeer Run & Roll 5K by CORE is bringing an extra dose of holiday magic to this year’s race with color-changing medals and color-changing shirt designed and produced by X T-shirt. Just like the holiday spirit that brightens the season,...
October 21, 2025
HETTAS Launches FrontFundr Equity Campaign to Accelerate Growth
Vancouver, Canada - (October 21, 2025) /ENDURANCE SPORTSWIRE/ - HETTAS, the Canadian women’s running shoe company redefining performance footwear for female runners, has launched an equity crowdfunding campaign on FrontFundr, Canada’s leading online investment platform. The campaign invites investors, customers, fans, and running enthusiasts to become shareholders and join HETTAS...
October 20, 2025
Oura Adds Long-Term Stress Tracking, Other Preventive Health Features
Oura is increasing its focus on preventive health with a series of updates rolling out across its platform this month, spanning new physiological metrics, app enhancements and a first-of-its-kind health report aimed at advancing the dialogue between wearables and clinical research. One of the new features is Cumulative Stress, a...
October 20, 2025
Feetures, America’s #1 Running Sock Brand, Expands Apparel Collection With New Stride Flex Performance Tank
Charlotte, N.C. (October 20, 2025) /ENDURANCE SPORTSWIRE/ – Feetures, America’s #1 running sock brand, is bringing its signature performance innovation to apparel with the launch of the Women’s Stride Flex Performance Tank. Following the successful debut of the Stride Flex Performance Tee, the new tank continues Feetures’ mission to deliver...
October 19, 2025
ASICS Were Top Choice of the Fastest Pro Runners From Kona 2025
The ASICS Metaspeed series has become the dominant force in pro triathlon, with more and more athletes selecting the brand’s various options for long course racing. At the 2025 women’s IRONMAN World Championship, 7 of the top 15 run splits were set in ASICS shoes, including the fastest run of...
October 14, 2025
Peloton’s Newest Tech Bet: AI Digital Twins
A new partnership between Peloton and Twin Health is uniting the breakthrough technology of digital twins and fitness. The healthtech company will now integrate the fitness brand’s content to integrate Peloton’s library of live and on-demand classes with Twin Health’s hyper-personalized AI digital twin care plan, the latest innovation in...
October 14, 2025
ShowcasedMountain Hardwear Unveils Mythogen™ GORE-TEX® PRO Outerwear
RICHMOND, Calif. (October 14, 2025) /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance mountain apparel and equipment, just launched its most technical backcountry ski kit ever: the Mythogen™ GORE-TEX® PRO Jacket and Bib. Available now, Mythogen™ was made for adaptation in the wildest mountains and the harshest of weather....
October 13, 2025
The Long Run Club Launches Limited-Edition Jersey with BUCK & Ride For Freedom to Raise Awareness for Modern Day Slavery
UK (October 13, 2025) /ENDURANCE SPORTSWIRE/ – Ethical custom cycling clothing brand, The Long Run Club (LRC), has partnered with fellow B Corp creative company BUCK and Community Interest Company (CIC) Ride For Freedom to launch a limited-edition cycling jersey designed specifically for teams, clubs, and companies who want to...
October 10, 2025
How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas
At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...
