PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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June 19, 2023
Velo Introduces the Angel Revo Halo Saddle Featuring ETPU Foam
EUROBIKE - FRANKFURT, Germany /ENDURANCE SPORTSWIRE/ - Velo Saddles introduces their first saddle to include ETPU foam, the Angel Revo Halo. After launching the Angel Revo with nitrogen-infused Atmos Foam in 2022, Velo is excited to bring a new level of comfort with Halo Foam which utilizes ETPU. Offering expanded...
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June 16, 2023
Porsche eBikes Go Higher End with Builds Topping $15k
After already releasing two eBikes, Porche announced two new models at a price point only Porsche owners could likely afford. The eBike Cross Performance and eBike Cross Performance EXC were developed in a collaboration with e-bike specialist Rotwild. Bike rumor
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June 16, 2023
RunSignup Expands RaceDay CheckIn App with Participant Kiosk Features
Moorestown, NJ - June 16, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading provider of registration and event technology, unveils the latest advancements in its RaceDay CheckIn app, transforming its use to greater functionality. The new release includes the ability for events to use the app as a dedicated Results Kiosk enabling...
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June 15, 2023
Google introduces generative AI virtual try-on tool
In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start. Shoppers can hit products with a “Try On” badge...
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June 15, 2023
MLS NEXT, Kitman Labs Build New System To Drive Operational Efficiencies, Optimize Player Pathways
NEW YORK (Thursday, June 15, 2023) /ENDURANCE SPORTSWIRE/ – MLS NEXT and Kitman Labs, the sports technology and analytics company setting an industry standard for how elite sports organizations use data, today announced a new deal that will provide MLS NEXT with new software to enhance the operation of MLS NEXT and...
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June 14, 2023
Will Your Next Running Coach be Artificial Intelligence?
Look across the internet and you'll find many different options for trail and ultrarunning coaches. In a May 2022 survey fielded by the American Trail Running Association, 14 percent of trail runners had coaches, and 4 percent were considering getting a coach. With new Artificial Intelligence (AI) innovations, like OpenAI's...
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June 14, 2023
“Get 10% Fitter” or your money back on Wattbike purchases
/ENDURANCE SPORTSWIRE/ – Wattbike is the original, indoor smart bike innovator, offering the most accurate and reliable training tools used by champions, athletes and fitness enthusiasts worldwide. With a mission to improve the health and fitness of every athlete in the world, Wattbike’s most recent campaign ‘Get 10% fitter, Guaranteed’ is their...
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June 13, 2023
Nike’s New Well Collective to Shift Focus From Sports to Holistic Health
In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving as a guide for “wellness journeys” for all of its consumers. Nike will be transforming...
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June 13, 2023
Specialized Drops $3,800 Turbo Levo SL 24″ Kid’s E-Bike
An e-bike built specifically for kids — with the power of adult models. The new Specialized Turbo Levo SL Kids gives a whole new avenue for fun on the trails (or the ability to keep up with adults). It’s 36.6 lbs of a legit e-bike equipped with the same internals...
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June 13, 2023
KINeSYS Sunscreen Awarded Pro-Bono BibRave Program
/ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is excited to be a recipient of BibRave’s new pro-bono program, “BibRave Brand Picks.” BibRave Brand Picks is a return to the company’s roots of finding and promoting nascent, innovative, and creative new products and brands. Commencing early June, the KINeSYS x BibRave partnership...
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June 12, 2023
Next-generation marketing and communications platform for endurance events partners with Broken Arrow SkyRace
/ENDURANCE SPORTSWIRE/ - Capra is thrilled to announce their partnership with their first US race outside of Australia and New Zealand, Broken Arrow SkyRace in Palisades Tahoe that is taking place this week on June 16-18 (US). With Capra’s innovative mobile-first platform, Broken Arrow SKyRace race directors and event managers...
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June 12, 2023
Injinji Partners with Fellow San Diego-Based Sock Company
San Diego, Calif. (June 12, 2023) /ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe Performance Toesock™ today announced its collaboration with fellow San Diego-based sock company, Pointe Studio on the new Injinji x Pointe Studio series. The partnership will create innovative and never-before seen Grip Socks for athletes who...
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June 9, 2023
Royal Robbins Launches Spring 2024 Collection
SAN FRANCISCO (June 9, 2023) /ENDURANCE SPORTSWIRE/ - Royal Robbins is excited to launch its Spring 2024 apparel collection with focus on enabling adventure. As one of the outdoor apparel industry’s most authentic brands, Royal Robbins was started 55 years ago by Liz and Royal Robbins, iconic climbers and adventurers....
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June 8, 2023
ENVO Drive E-Mobility Brand Taps SIMBOL Communications as PR Agency of Record
Vancouver, Canada (June 8, 2023) /ENDURANCE SPORTSWIRE/ - Hoping to build on seven years of steady growth across North America, ENVO Drive Systems – designer of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling – is partner with SIMBOL Communications as their PR Agency of...
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June 8, 2023
How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...
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June 8, 2023
PUMA and The San Francisco Marathon Announce Multi-Year Partnership
San Francisco, California, June 8, 2023 /ENDURANCE SPORTSWIRE/ - Global sports company PUMA and Jumping Fences, Inc., the event producer of the San Francisco Marathon, announced today a three-year partnership focused on supporting the local running community and celebrating the monumental course. This partnership marks PUMA’s first-ever apparel and footwear...
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June 8, 2023
Chasing Watts makes it easier than ever to create rides with your GPX files
/ENDURANCE SPORTSWIRE/ – Chasing Watts, the leading group ride app for cyclists, has just made it easier than ever for ride creators to build a ride within the app using their GPX route. Now you can quickly create a ride using a route you have created with a third-party program, a...
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June 7, 2023
Four Ways Shoe Brands (and You) Can Reduce Footwear’s Environmental Impact, According to a Life Cycle Analyst
According to a study from MIT, a pair of new running shoes produces the equivalent of 14 kilograms of CO2. That is about 4 million metric tonnes of CO2 every year, just from the athletc shoe industry. That is more than the total greenhouse gas emissions produced by the Bahamas....
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June 7, 2023
D3O Ghost Back Protector Wins ISPO Award For Revolutionary Lightweight, Flexible Impact Protection
MUNICH, GERMANY / 06 JUNE, 2023 /ENDURANCE SPORTSWIRE/ – D3O, the world’s leading impact protection solutions company, has won a coveted ISPO award for their Ghost™ Back Protector with Impact Print™, a lightweight, cool, flexible solution featuring D3O’s innovative non-Newtonian material. Using the revolutionary D3O® Impact Print™ technology, the Ghost™ Back...
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June 7, 2023
Inaugural Bruce Lee Challenge Announced for 2023
San Diego, CA /ENDURANCE SPORTSWIRE/ - “The Key to immortality is first living a life worth remembering.” The inaugural Bruce Lee Challenge is underway until December 31st. “Willing is not enough, we must do.” The Bruce Lee Challenge features a custom 12-week training program inspired by Bruce Lee’s workout regime....
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June 7, 2023
Speedland Launches Fourth Commission The GS:PGH
Portland, Oregon, June 7, 2023 /ENDURANCE SPORTSWIRE/ - Developed by industry experts Dave Dombrow and Kevin Fallon and tested by elite trail running athletes, Speedland unveils the GS:PGH, a highly cushioned, customizable shoe designed for maximum performance and comfort for trail running. The GS:PGH, like all its predecessors, is a...
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June 7, 2023
Introducing Origin Endurance: A Better Approach to Sports Nutrition
Washington, DC & Denver, CO, June 2023 /ENDURANCE SPORTSWIRE/ – Origin Endurance is proud to announce the launch of its new line of products, dedicated to providing athletes with the most nutritious, delicious, and environmentally friendly endurance gels in the world. Bid farewell to the days of choking down processed sugar...
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June 6, 2023
WatchOS 10 adds huge features improving cycling and hiking
There are some features that cyclists and hikers have been requesting from the Apple watch for years. Apple announced that a lot of the most requested features, like more cycling and hiking information, will be coming to Apple Watch when WatchOS 10 launches later this year. Gadget Guy
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June 6, 2023
Enabled Tracking continues to support events with live tracking
June 6, 2023, Front Royal, Va. /ENDURANCE SPORTSWIRE/ - As June begins, Adventure Enablers' live tracking wing, Enabled Tracking, is excited to welcome new and returning customers who seek live event tracking services for their logistical needs, participant safety, online engagement, and sponsor exposure. Mark Harris, the owner of Enabled Tracking,...
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June 6, 2023
INFINIT Nutrition Introduces New Seasonal Berry Flavor to Custom Fuel & Hydration Offerings
Cincinnati, Ohio, June 6, 2023/ENDURANCE SPORTSWIRE/ – The leader in personalized sports nutrition, INFINIT Nutrition, announced the launch of a new limited-edition summertime flavor offering for Custom Fuel and Hydration blends: Berry Blast. The new flavor will only be available for a limited time online at infinitnutrition.us. The new Berry Blast flavor...