PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 15, 2026
Race Director University Launches Sponsorship Portal Connecting Brands with Certified Event Professionals
DeKalb, Ill. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU) has launched the RDU Sponsorship Portal, a platform designed to connect brands, vendors, and sponsors directly with certified race directors seeking partnerships for their endurance events. The Sponsorship Portal addresses a persistent challenge in the endurance events industry:...
January 15, 2026
FLOWBIO independently validates its sweat sensor against laboratory gold standard
London, UK (January 15, 2026) /ENDURANCE SPORTSWIRE/ - FLOWBIO has published an independent, peer reviewed validation study assessing the performance of its wearable sweat sensor against established laboratory reference methods used in sport science. The study, published in Frontiers in Physiology, evaluates the FLOWBIO Sensor by comparing wearable sweat analysis...
January 14, 2026
Breaking the “Swag Fatigue”: How Magic Race Swag’s New Interactive Cups Are Revitalizing Summer Events & Beer Runs
January 14, 2026 /ENDURANCE SPORTSWIRE/ - In today’s endurance industry, competition is fiercer than ever. With race calendars saturated, organizers face a growing challenge: "Swag Homogeneity." Traditional race kits have become predictable, and when every event offers the same generic gear, it becomes harder to excite runners or stand out...
January 13, 2026
These Legal Doping Strategies Are Reshaping Endurance Sports. Here’s How They Can Make You Faster
Across sports like long-distance running, cycling, and triathlon, athletes are using science-backed interventions to push the limits of what the human body can do. With each innovation comes faster races, broken course records and new fastest-known-times (FKTs). From high-carb fueling to cooling technology to heat training, these strategies all tap...
January 13, 2026
Wiley X Proudly Launches Custom Eyewear Program Tailored For Performance
FRISCO, Texas (January 13, 2026) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, has launched its new Custom Eyewear Program, giving customers the ability to design select Wiley X models built to match their personal style and performance needs. Now live on the Wiley X website,...
January 13, 2026
Supertri Announces Launch of First-Timer Programme With Target of 10,000 New Triathletes in 2026
January 13, 2026 /ENDURANCE SPORTSWIRE/ - Supertri is growing triathlon by welcoming first-timers into the sport with premium race experiences, inclusive race formats and unrivalled support. The First-Timer Programme will run across all eight of Supertri’s events in 2026 and will empower new triathletes to confidently complete their first Supertri...
January 13, 2026
ShowcasedTraining Peaks Integrates With hDrop, Bringing Hydration Data Into the Core Performance Workflow
Boulder, Colorado (January 13, 2026) /ENDURNANCE SPORTSWIRE/ - hDrop has announced a direct integration with TrainingPeaks, allowing athletes and coaches to view hydration data alongside training metrics within the same performance analysis environment. With this integration, hDrop users can now sync key hydration metrics including sweat loss, sodium loss and...
January 13, 2026
ShowcasedFindMyMarathon.com Releases The 50 Best Boston Marathon Qualifying Races for 2026; Rankings Shift Amid New B.A.A. Downhill Penalty Rules
Atlanta, GA (January 13, 2026) /ENDURANCE SPORTSWIRE/ — As marathoners across the United States set their sights on qualifying for the Boston Marathon in 2026, FindMyMarathon.com has released its annual ranking of the 50 Best Marathons to Qualify for Boston. With Boston qualifying standards becoming increasingly competitive—requiring runners to beat...
January 9, 2026
Strava Launches Instant Workout Feature, Creating Competition for Garmin’s Suggested Workouts
Strava has unveiled its latest feature: Instant Workouts. This is a big step for the fitness social media app as it looks to expand beyond connecting athletes to becoming an integral part of users’ fitness routines. The app is now offering workouts targeting four separate goals with over 40 sport...
January 8, 2026
Race Director University Launches Mobile App and Online Platform to Professionalize $2.5 Billion Endurance Industry
DeKalb, Ill. (January 8, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the nation’s first certification program for endurance event professionals, has announced its 2026 relaunch featuring an online certification platform, interactive tools, and a new mobile app—creating partnership opportunities for sponsors, timing companies, and industry vendors seeking to connect...
