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February 17, 2025

Hytro Enters Professional Cycling With Soudal Quick-Step Partnership to Enhance Recovery and Performance

LONDON, UK (February 17, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, used by over 200 professional sports teams, are thrilled to announce an exciting new partnership with Soudal Quick-Step cycling team. This collaboration marks Hytro’s first step into the world of cycling and...

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Cycling

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February 14, 2025

UltrAspire Strengthens Commitment to Specialty Retail with New Domestic Sales Manager

St. George, Utah /ENDURANCE SPORTSWIRE/ - UltrAspire, a leader in innovative hydration and endurance gear, proudly announces Danielle Mower as its new Domestic Sales Manager. A dedicated UltrAspire product user and passionate advocate for the running community, Danielle recognizes the importance of having the right gear for every adventure. With...

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Running

February 13, 2025

Showcased

elitefeats and hollarhype Partner to Elevate the Community-Driven Running Experience

[Long Island, NY] /ENDURANCE SPORTSWIRE/ - elitefeats is thrilled to announce a strategic partnership with hollarhype for the 2025 season that is set to make races more interactive, motivating, and memorable for runners and their communities alike. “We are excited to integrate hollarhype’s dynamic features into the comprehensive support stack...

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Sponsorship

February 13, 2025

Showcased

Tailwind Nutrition Launches Limited-Edition Courtney Dauwalter Birthday Cake Recovery Mix Flavor

DURANGO, COLO. – February 13, 2025 /ENDURANCE SPORTSWIRE/ - Ultrarunning legend Courtney Dauwalter is celebrating a milestone birthday today, and Tailwind Nutrition is honoring the big day with the launch of an all-new Recovery Mix flavor in her name: Birthday Cake Recovery Mix! As ultrarunners and fans of the sport...

Cycling

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Running

Triathlon

February 13, 2025

Endurance Zone and HealthKey Join Forces to transform access to Health & Wellness for millions of people

13th February 2025 /ENDURANCE SPORTSWIRE/ – Endurance Zone, a global leader in rewards and engagement solutions, has announced a new partnership with HealthKey, bringing a range of health services directly into its platform. This collaboration gives members free or discounted access to more than 200 valuable health services. Members already...

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February 13, 2025

Showcased

HumanGO Launches Integration with Zwift

Boulder, Colorado (February 12, 2025) /ENDURANCE SPORTSWIRE/  – HumanGO, the leader in AI-powered fitness and endurance training solutions, is thrilled to announce its seamless integration with Zwift, the premier virtual cycling and running platform. This partnership revolutionizes how cyclists and runners train by allowing HumanGO’s personalized workouts to sync directly...

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Running

Triathlon

February 13, 2025

KINeSYS Launches Pro Sport SPF 30 Lip Balm with Shea Butter: High-Performance Mineral-Active Sun Protection for Athletes

Vancouver, Canada /ENDURANCE SPORTSWIRE/ - KINeSYS, a leader in performance-formulated sun protection, is proud to introduce the Pro Sport SPF 30 Lip Balm with Shea Butter, the first product in its new Pro Sport range. Designed for high-level athletes, this innovative formula delivers what active individuals need to stay protected...

Cycling

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Running

Triathlon

February 11, 2025

Reflo Partners With Jaguar TCS Racing To Release Sustainable Team Kit For 2025 Season

London (February 11, 2025) /ENDURANCE SPORTSWIRE/ -  Reflo, the pioneering sustainable performance sportswear brand, has announced the release of the 2025 Jaguar TCS Racing team kit. Designed to reflect both high-performance functionality and sustainability, this new collection is now available for purchase. Available for both men and women, the range...

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February 11, 2025

Weltool Unveils the M7 HCRl “Eyes of Heaven General” LED Flashlight: Precision Illumination for Professionals

/ENDURANCE SPORTSWIRE/ - Weltool, a leader in high-performance lighting solutions, proudly announces the release of the M7 HCRl "Eyes of Heaven General" LED Flashlight. This innovative flashlight is meticulously engineered to meet the demanding needs of professionals across various fields, offering unparalleled illumination and reliability. With its cutting-edge design and...

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