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December 3, 2019
Outside Magazine Names Nuun Hydration as one of the “Best Places to Work” 3 Years in a Row
December 3, 2019 - Seattle, WA - A jovial round of high-fives was shared by all at the Nuun Hydration office on November 4th when CEO Kevin Rutherford announced the third consecutive inclusion of Nuun in Outside Magazine’s “Best Places to Work” list. Since 2008 Outside Magazine has recognized companies with...
December 3, 2019
Addaday Helps Ultra Runners Go The Distance As The Official Recovery Partner Of The Western States 100-Mile Endurance Run
SANTA MONICA, Calif., Dec. 3, 2019 – Addaday Intelligent Technologies (AIT), announced today its partnership with the Western States®as the Official Recovery Partner of the iconic 100-mile trail race, one of the oldest and most challenging endurance tests in the world. The new partnership brings Addaday’s award-winning technology to help...
December 3, 2019
Kicksology Author Brian Metzler To Sign Books at The Running Event 2019
Austin, TX, USA — December 3, 2019 — Running shoes are every runner’s favorite obsession, and Brian Metzler’s new book Kicksology lets readers run a mile inside the running shoe industry. In Kicksology: The Hype, Science, Culture & Cool of Running Shoes, seasoned running journalist and veteran shoe-tester Brian Metzler...
December 3, 2019
GB Personaltraining joining deboer wetsuits as retail partner in Germany
Stamford, CT, Release: December 3, 2019. deboer wetsuits is proud to have GB Personaltraining as a retail partner in Germany. Gerhard Budy and GB Personaltraining have 20 years of experience in triathlon, and produce both Triathlon Ingolstadt and Bühler Beilngries Triathlon. Gerhard Budy, owner of GB Personaltraining “I was very interested...
December 2, 2019
Chamois Butt’r Launches First-Ever Brand Ambassador Team for 2020
PLEASANT VALLEY, Mo. (December 2, 2019)– Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and help more people learn about enjoying #happybits on every mile of their ride. The new ambassador...
November 28, 2019
iTAB expands its international reach with a host of new race partners
iTAB the UK-based medal personalisation service, has continued to expand its reach internationally with a host of new partners signed in the United States, Canada, Australia, Asia and Europe. The British, organically grown, company partners with a range of Race Directors, race registration platforms, timers and medal manufacturers across five continents...
November 26, 2019
Perfect Hydration Named Official Water Sponsor for Intersect Music Festival
LOS ANGELES (November 26, 2019) – Perfect Hydration – one of the cleanest forms of purified alkaline electrolyte water – announced today that it will be the official water sponsor for Intersect Festival, presented by Amazon Web Services (AWS) on December 6-7, 2019 in Las Vegas, Nevada. Perfect Hydration will be available for...
November 26, 2019
Norrøna Launches Flagship Store in Manhattan in Early December
NEW YORK (Nov. 26, 2019)— Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, opens the doors of its third global flagship brand center in the SoHo neighborhood of New York City on December 6. Joining flagship stores in Oslo and Stockholm, the Greene Street...
November 26, 2019
Events Create Memorable moments with BibBoards, and Free Matching Tyvek Bibs
November 26, 2019, California - BibBoards.com just announced their new project to promote clean and green events, FREE Bibs for event directors. Event Organizers want the BibBoards to match the bibs that they distribute them to participants. And this request has been answered by the company as a continuous support...
November 26, 2019
Performance Tea releases endurance sports offering with CBD tea & expert coaching
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced their endurance sports offering combining the power of their super functional CBD tea products and expert coaching. The endurance package offers a jar of Recovery CBD tea, Revive CBD tea, Energy tea and...
November 25, 2019
Nathan Sports SaferRun Ripcord Siren named to Time’s List of the 100 Best Inventions Of 2019
Fountain Valley, CA (Nov 25, 2019) - This week, TIME reveals its annual list of the 100 Best Inventions that are making the world better, smarter and even a bit more fun. Nathan Sports is thrilled to announce that their new SaferRun Ripcord Siren debuted in this list. “We are honored...
November 25, 2019
“Year of CBD” at The Running Event
STEAMBOAT SPRINGS, CO, November 25, 2019– When you look at the number of CBD vendors showing up at this year’s The Running Event in Austin (Texas) it’s hard to believe that most run retailers won’t be stocking some form of this natural anti-inflammatory in 2020. When asked about their maiden presence...
November 22, 2019
Trinity Timing used race|result active timing technology at World’s Toughest Mudder
The race|result Active Transponders got muddy all year at the famous Toughest Mudder and World’s Toughest Mudder events in the US, timed by Trinity Timing. Last weekend the grand finale World’s Toughest Mudder took place at Bouckaert Farms in Atlanta, GA. The world's best obstacle racers (both individual and teams)...
November 21, 2019
PEARL iZUMi Announces “Go Good” Promotion, Portion of Profits to Benefit Cycling Initiatives
LOUISVILLE, CO (November 21, 2019) — PEARL iZUMi is making it easy for consumers to get their holiday shopping done over the upcoming Thanksgiving holiday, and feel good about doing it at the same time. To support local and regional cycling initiatives, PEARL iZUMi is launching the “Go good” promotion...
November 21, 2019
CamelBak ® Launches Sustainably-Crafted Pivot™ Bottle
PETALUMA, Calif. (Nov. 21, 2019)– CamelBak®, the global leader in award-winning personal hydration products, announces the launch of the Pivot Bottle. Made of a 10% renewable plant-based material called ECHO™, the new Pivot Bottle is part of an expansion of the commuter-focused Pivot collection that launched in early 2019 with...
November 21, 2019
Rocket City Marathon partners with iTAB to offer runners the chance to personalize their finisher medal.
iTAB are delighted to commence an exciting new partnership with the Rocket City Marathon. This incredible marathon, situated in Huntsville, North Alabama, is a Boston qualifying course, which runs through parts of the U.S. Space & Rocket Center (USSRC). Participants will run beneath rockets in the second largest research park...
November 20, 2019
BibRave Unveils New Logo
BibRave, the running industry leader in grassroots digital marketing, today released a new logo that marks a significant update in the company’s brand identity. The totally redesigned logo is inspired by BibRave’s mission, vision, and values, and will better reflect how the company supports runners and the running industry. Combining...
November 20, 2019
Sports Tours International Named Tour de France Premium VIP Tour Operator
MANCHESTER, UK – A three-week-long drama in 21 acts is the biggest annual sporting event in the world. This is Tour de France, a display of international cycling prowess since 1903. One travel company for over two decades has specialized in making Tour de France accessible to cycling aficionados who...
November 19, 2019
Honey Stinger Names Mike Keown New CEO
STEAMBOAT SPRINGS, Colo. (Nov. 19, 2019)— Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. With more than 30 years of business leadership, primarily in food and beverages, Keown brings a breadth of experience...
November 19, 2019
Final Surge Announces Integration with COROS Watches
Raleigh, NC – November 19, 2019 – Final Surge and COROS have released a direct data sync between the COROS app and the Final Surge online training and coaching platform. Athletes with a COROS GPS watch can enable this direct sync through the most updated version of the COROS iOS...
November 19, 2019
TriDot’s Ground-Breaking “PhysiogenomiX” Integrates Athlete Genetics into Training Optimization
Southlake, Texas – TriDot, the triathlon training optimization application of Predictive Fitness, has just launched PhysiogenomiX, an industry-disrupting, genetics module that further enhances training optimization. This never-before-attempted inclusion of genetic data into triathlon training optimization is in keeping with TriDot’s mission of delivering the sport’s most comprehensive and efficient triathlon...
November 18, 2019
Arcade Belts Implements Sixth Annual White Friday Initiative For Holiday Season
OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – is reinstating their White Friday initiative for the sixth consecutive year. For every purchase made between Black Friday and Cyber Monday, Arcade Belts will donate five dollars to Colorado-based non-profit Protect Our Winters, a charitable...
November 18, 2019
AfterShokz Announces Partnership with Running Legend, Meb Keflezighi
Austin, TX (November 18, 2019) — AfterShokz, the leading manufacturer of bone conduction headphones, announced its latest partnership in the running and endurance space today, partnering with four-time Olympian and winner of the 2009 New York City Marathon and 2014 Boston Marathon, Meb Keflezighi. As an AfterShokz Professional Athlete, Keflezighi...
November 15, 2019
PRRO Launches Allied Member Program
BETHESDA, Md. – The Professional Road Running Organization (PRRO), organizer of the PRRO Circuit, has launched a new and innovative Allied Member program designed to include smaller prize money races in a pre-competition drug testing pool at an affordable price. PRRO, established in 1995, sees the affiliate program as a...
November 15, 2019
The Sufferfest Releases Six New Workouts in Partnership with Global Cycling Network
November 15, 2019 - The Sufferfest, a comprehensive training app for cyclists and triathletes, today announced the release of six new workouts developed in partnership with the Global Cycling Network. Adding to The Sufferfest library of over 70 structured workouts, these sessions allow athletes to connect their fitness devices and...
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