PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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July 20, 2023
Article One Introduces ACTIVE x Optical Line, Adding Prescription Eyewear to Performance Offerings
FLINT, Mich. /ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand creating handcrafted active and optical frames, today announced the launch of its ACTIVE x Optical line for prescription wearers. As experts in optical eyewear, the expansion to its award-winning ACTIVE sunglasses collection is a return to the brand’s original roots...
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July 20, 2023
Essential Elements® Helps Hydrate Your Hustle
LOS ANGELES (July 20, 2023) /ENDURANCE SPORTSWIRE/ - Essential elements® (EE) – the premium, science-backed sports nutrition brand – has the perfect solution for staying hydrated this scorching summer: hydration sticks. Featuring a blend of electrolytes, apple cider vinegar and buffered vitamin C to ease digestion, Essential Elements® Hydration will...
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July 19, 2023
ShowcasedINFINIT Nutrition Introduces :PREMIUM Fructose Fuel
Cincinnati, Ohio, July 19, 2023 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the leader in personalized sports nutrition, announced the launch of a new product line to the US market. :PREMIUM Fructose Fuel is an ultra high carbohydrate sports drink mix scientifically formulated for endurance athletes who are looking to go harder for longer. “Fueling...
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July 18, 2023
SaltStick Electrolytes, Nix Biosensors Team Up with 8x IRONMAN Winner Ben Hoffman and Others for Education Campaign Around Sweat Testing & Hydration Science
THOUSAND OAKS, CALIF.— July 18, 2023 /ENDURANCE SPORTSWIRE/ – SaltStick, a leading electrolyte brand, and Nix Biosensors, a cutting-edge health biosensing company, have joined forces to educate endurance athletes about the growing use of sweat testing in sport. Titled Sweat Science, the three-month digital campaign will follow the journey of...
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July 18, 2023
OOFOS Launches Collaborative Sport Flex Pack with Lifestyle Brand RE-INC
July 18, 2023/ENDURANCE SPORTSWIRE/ – Today, OOFOS, the global leader in Active Recovery footwear, announced it is launching its second collaborative Sport Flex pack with mission-driven Brand RE—INC. Started by four members of the USWNT and global sport & activism icons, Christen Press, Tobin Heath, Meghan Kingenberg and Megan Rapinoe, RE—INC...
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July 18, 2023
Kinomap Partners with Leading Fitness Manufacturer SportsArt to Improve Cardio Experiences
July 18, 2023 – BOSTON/ENDURANCE SPORTSWIRE/ – Interactive fitness platform Kinomap is excited to announce a new partnership with leading fitness equipment manufacturer SportsArt. The two global brands, with shared passions for personal improvement, sustainability and innovation, are working together to improve and personalize the experience of cardio equipment users worldwide....
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July 14, 2023
This Italian Brand Is Making Running Shoes Out of Socks
After announcing its U.S. debut in March, Italy-based UYN — an acronym for “Unleash Your Nature” and pronounced “Win” — revealed its next atypical innovation: running shoes made from socks. The brand, founded by design and manufacturing company Trerè Innovation, will debut UYN Running in spring ’24. UYN Running will include several...
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July 14, 2023
The RunnerBox and RiderBox Bring the Heat with their Newest Summer Edition
/ENDURANCE SPORTSWIRE/ – The RunnerBox and RiderBox announce the release of their newest subscription series, the Summer Edition. Shipping throughout June and July, the Summer Edition features thoughtfully curated gear and nutrition to help athletes make their summer training and racing as successful as possible. With items like protein to recover...
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July 13, 2023
Concept eBike from Look Cycle has No Drivetrain, Just Wires
Look Cycle does already offer a few ebikes, but this is radically different than something like the E-765 Gotham. Featuring a low standover height, and striking industrial design, the bike has everything you’d need to make a solid commuter bike – except the drivetrain. Bike Rumor
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July 13, 2023
RunSignup’s RaceDay Mobile Timing App Now Offers Timer Backup Mode
July 13, 2023 - Moorestown, NJ/ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology solution provider for endurance events in the United States, announces its RaceDay Mobile Timing App new release offering “backup mode” for timers. RunSignup’s free Mobile Timing App is a timing product for smaller or remote events and...
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July 13, 2023
BibBoards Introduces Custom Shoe Charms, Elevating Race Day Swag for Event-Goers
BibBoards Launches Custom Shoe Charms, Enabling Race Goers to Personalize Their Race Day Swag San Ramon, 7/13/2023 - /ENDURANCE SPORTSWIRE/ – BibBoards, a leading provider of innovative event bib fasteners, is thrilled to announce the launch of their latest product: custom shoe charms. Designed specifically for race goers, these customizable charms...
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July 12, 2023
Pickle Juice® Looks to Prevent People from Buying… Pickles?
MESQUITE, Tex. (July 12, 2023)/ENDURANCE SPORTSWIRE/ – As word spreads about the benefits of pickle juice, The Pickle Juice Company has crafted a tongue-in-cheek campaign to educate consumers and athletes alike on the difference between Pickle Juice® and pickle brine. The former is a supplement beverage scientifically proven to prevent muscle cramps...
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July 12, 2023
Master Spas expands partnership with Michael Phelps to launch innovative cold tub for ultimate recovery
FORT WAYNE, Ind. — JULY 12, 2023/ENDURANCE SPORTSWIRE/ – Master Spas, a leading manufacturer of hot tubs and swim spas, is proud to announce the launch of the Michael Phelps Chilly GOAT Cold Tubs in collaboration with legendary swimmer and longtime Master Spas brand ambassador Michael Phelps. Phelps, the most decorated...
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July 11, 2023
Suunto Offers Improved Pricing On Elite Watch Models
HELSINKI (July 11, 2023 ) /ENDURANCE SPORTSWIRE/ - Suunto, a leader in design and innovation for sports watches, dive computers, compasses and digital services used by adventurers all over the globe, announced today that it has dropped prices on a variety of its celebrated watch models, making the company’s brand...
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July 11, 2023
26.2 to Life Official Trailer Premiere Former San Quentin Inmates to Run at San Francisco Marathon
San Francisco, CA /ENDURANCE SPORTSWIRE/ – Jumping Fences Inc, the event organizer behind the renowned San Francisco Marathon, is thrilled to host the unveiling of the official trailer of "26.2 to Life," an inspiring documentary film that delves into the profound impact of running on the lives of former San Quentin...
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July 11, 2023
Run Industry Veterans Tanya and Bert Pictor and Luke Rowe Launch Jogology™ Running Socks Exclusively for Run Specialty Stores
Wake Forest, N.C. (July 11, 2023) /ENDURANCE SPORTSWIRE/ – Running industry veterans Tanya and Bert Pictor and Luke Rowe introduce a new running sock brand called Jogology, to be sold exclusively at Run Specialty stores beginning in September. Founded by lifelong runners with a combined century of knowledge on running-focused brands,...
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July 11, 2023
USA Triathlon Chooses Wintergreen® as an Official Warm-up and Recovery Partner
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced it has partnered with Wintergreen as the organization’s official warm-up and recovery partner. The lifestyle of a triathlete: Train / Recover / Repeat is the foundation of the Wintergreen product line. Unlike almost every other topical analgesic Wintergreen offers a comprehensive range of products including gels, creams, sprays and soaks...
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July 11, 2023
ShowcasedUNDRBUDR Launches New ULTRABUDR Product Line and Shifts Toward More Sustainable Packaging
UNDRBUDR® Launches New ULTRABUDR® Product Line and Shifts Toward More Sustainable Packaging Launches new line of consumer-focused, athletic massage oil product family Introduces limited “Summer Edition” massage oil Introduces more sustainable packaging July 10, 2023 - Montclair NJ /ENDURANCE SPORTSWIRTE/ - UNDRBUDR, LLC, developer of high performance, natural derived skincare,...
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July 10, 2023
Fitscope Launches Revenue Sharing Program for Equipment Manufacturers
Los Angeles (July 10, 2023) /ENDURANCE SPORTSWIRE/ - Fitscope, a leader in the production of studio classes for connected fitness equipment, announced today they will now offer free content and a share of affiliate revenue to OEM (original equipment manufacturer) partners that bundle Fitscope’s content with their equipment following the...
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July 10, 2023
Rad Power Bikes is pulling out of Europe to focus on US e-bike sales
Rad Power Bikes is pulling out of Europe, six years after first opening an office in the Netherlands in an effort to tap into the region’s bike-friendly market. Around 40 employees will be laid off by the end of the year, and the Seattle-based company will no longer sell its...
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July 7, 2023
RunSignup Expands into Track Meet, Cross Country, and Tournament Events with Spectator Tickets
July 7, 2023 - Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology solution provider for endurance events in the United States, announces its expansion into track meet and cross country spectator tickets with its TicketSignup technology. Timers and event organizers are able to use TicketSignup to sell...
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July 6, 2023
Saucony® Launches All-New Kinvara Pro
WALTHAM, MA (July 6, 2023) /ENDURANCE SPORTSWIRE/ - Carbon-plated shoes married with PEBA-powered midsoles first burst onto the scene in marathon racing products because the unique combination of the responsive foam and propulsive carbon plate allowed competitive athletes to go further, faster with less wear and tear on their legs....
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July 6, 2023
KOROYD-Equipped Helmets Debut with Four Pro Tour Teams Racing on Cycling’s Largest Stage
MONTE CARLO, MONACO (July 6, 2023) /ENDURANCE SPORTSWIRE/ - KOROYD® - a global leader in advanced impact protection technology - is excited to announce the launch of two new helmet models in partnership with French cycling brand, Ekoï, that are being showcased by four elite pro tour cycling teams on...
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July 4, 2023
The Tahoe Rim Trail Run provides live tracking in 2023
Front Royal, Va./ENDURANCE SPORTSWIRE/ - The Tahoe Rim Trail Run will be providing live tracking in 2023, thanks to Enabled Tracking. The event is scheduled for July 15, and will begin and end at the Western Nevada College in Carson City, Nevada. Participants will complete either a 100 mile, 50...
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July 3, 2023
ChatGPT on Wheels: Here’s How the ‘World’s Smartest Bike’ Works
ChatGPT — the increasingly ubiquitous artificial intelligence software — now powers a bicycle. Urtopia, the brand behind this innovation, touts its ChatGPT-integrated e-bike as “the bicycle with a mind.” What it boils down to is an advanced Siri-like utility that can help you navigate in unfamiliar urban environments without having to stop and fiddle...