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September 15, 2020
Liv Cycling Introduces Intrigue Advanced Pro 29
NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned specifically for women by women, 29-inch wheels and flip chip adjustable frame geometry. The Intrigue...
September 15, 2020
athleteReg expands virtual challenge leaderboard showcasing achievements
Easthampton, MA — As the endurance space continues to evolve, virtual challenges have become the latest standard. With that, athleteReg is excited to introduce another addition to virtual challenges: interactive leaderboards. Building on an already engaging platform, challenge achievements have been given increased real estate allowing participants to see how...
September 14, 2020
PepsiCo to launch drink to aid sleep as consumers struggle with stress
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains 200 miligrams of L-theanine and 10% of the daily value of magnesium. Read more on...
September 14, 2020
Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)
Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a condition that affects more than 33.5 million people globally. The Fitbit ECG App will be...
September 14, 2020
New Holland Brewing Rolls Out Iconic Dragon’s Milk Reserve For Fall Savoring
Holland, MI, Sept. 14 2020 -- As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning in October, the final Reserve release of 2020 pairs Dragon’s Milk Bourbon Barrel-Aged Stout with...
September 14, 2020
CamelBak® Brings Lightweight Performance to Redesigned Bike Packs for Spring 2021
PETALUMA, Calif. (Sept. 14, 2020) – CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on delivering lightweight performance on the trail. Packs in the new lineup include the new Rogue™ Light,...
September 10, 2020
PKRS.AI launches new adaptive training program, powered by artificial intelligence.
(Santa Monica, CA) PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today announced the addition of PKRS AI, a new service tier of its adaptive training program. Alongside their premium $90/month PKRS PRO offering, which involves human-led and adaptive AI coaching, the new PKRS AI $30/month subscription plan...
September 10, 2020
CADEX Announces New Classics Tubeless ‘All-Conditions’ Road Tires
(September 10, 2020) — CADEX, the manufacturer of high-performance cycling products, today announced the launch of its new all-around, all-conditions Classics Tubeless road tire in 25c, 28c, and 32c. The CADEX Classics Tubeless tire features an ultra-grippy tire compound, advanced puncture protection, and a supple race casing that provide versatility...
September 9, 2020
athleteReg Releases New Check-In Tool to Aid in Contact Free Packet Pickup
athleteReg is excited to announce the launch of the newly created check-in tool to help event directors with both managing participants as well as merchandise on event day with QR code functionality to seamlessly scan in participants. In addition, the check-in tool has multi-device capability with updates done in real-time....
September 8, 2020
Addaday Welcomes Four-Time Obstacle Racing World Champion Amelia Boone To Its Roster of Elite Athletes
SANTA MONICA, Calif., September 8, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today its partnership with ultrarunner, four-time Obstacle Racing World Champion and full-time lawyer Amelia Boone. The new partnership unites Addaday’s award-winning technology with someone who understands what it means to truly live...
September 3, 2020
KÖE Organic Kombucha Brings Fruit-Forward Flavor to All SoCal 7-Elevens
LOS ANGELES – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can – will be available at all 7-Eleven stores in Southern California this September. KÖE, which is based in Los Angeles, will introduce their popular Lemon Lime, Strawberry Lemonade, and Mango flavors at 1,300+ locations. “We’re so...
September 3, 2020
Salomon Introduces its First Recyclable Performance Running Shoe, Index.01
ANNECY, France (Sept. 3, 2020) — Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of research and development at Salomon’s Annecy Design Center in the French Alps, developed to reduce...
September 2, 2020
State Bicycle Co. Introduces Limited-Edition “Rick and Morty” Series
Tempe, AZ – State Bicycle Co. http://www.statebicycle.com - known for high-quality bikes, well thought out aesthetics and exciting collaborations, announces a partnership with Warner Brothers and Rick and Morty. Get ready to blast off into new dimensions with the State Bicycle Co. x Rick and Morty limited edition line of...
September 2, 2020
Feetures Enters the Bike Lane With Its First Cycling Sock Collection
Charlotte, NC – September 2, 2020 – Performance sock brand Feetures is excited to launch Feetures Cycling: the brand’s first cycling collection, created to shift cyclists’ rides into high gear. By bringing its Custom-Like Fit technology into its new cycling socks, Feetures offers cyclists maximum performance behind the handlebars. Nearly...
September 2, 2020
Article One Unveils GTGlass Collection with Ciele Athletics™ in a Performance Driven Collaboration
FLINT, Mich (Sept. 2, 2020)– Article One, the independent eyewear brand based in Flint, Mich., today announces the Sept. 3 launch of the GTGlass collection in collaboration with running brand Ciele Athletics™. In homage from one style-driven brand to another, the AO X Ciele GTGlass is inspired by retro sport aesthetics and...
September 1, 2020
Canyon cycling company reveals bike-car hybrid ‘concept vehicle’ as it launches new ebikes.
The bike company, better known for producing racing bikes used at the Tour de France, says that it wants to disrupt the automotive industry by creating a vehicle that brings bike and car technology together, allowing it to drive on paths built for both. But the biggest barrier, with ongoing...
September 1, 2020
Peloton Introduces Health And Wellness Advisory Council
The council will work closely with the brand to support the physical and mental wellbeing of its members. Peloton will collaborate with the council, which includes five doctors, researchers and medical professionals and draw on their expertise to inform product and content development, community-focused and social impact initiatives, research projects...
September 1, 2020
Race Roster introduces participant photo uploads
London, ON - Your virtual event may not have an official race photographer to capture the experience, but great photos are still being taken! With Race Roster’s NEW participant photo uploader tool, your participants can now upload their own event photos directly to your event gallery and share them with...
September 1, 2020
icebreaker commits to Plastic-Free by 2023
This year, icebreaker celebrates 25 years of creating world class natural apparel, challenging the status quo on how clothing is made and what it is made from. Not only leading the charge with its transparent, ethical and sustainable practices, icebreaker has initiated a long term commitment and ambition to have plastic-free...
September 1, 2020
Meet the Future of Sneakers: The Deckers X Lab K-ST 21
GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...
September 1, 2020
Celebrate the Final Days of Summer with the August-September Edition RunnerBox and RiderBox
Before Summer up and leaves with memories and bad tan lines, The RunnerBox and The RiderBox team is delivering a box to help athletes squeeze every little last bit out of these final warm days. Released on August 1st, the latest edition features products that will help athletes stay fresh,...
September 1, 2020
RiteFuel Introduces Sports Hydration Drink Mix
September 1, 2020– RiteFuel Endurance Works introduces their RiteFuel Sports Hydration Drink Mix designed to support athletes based on the duration of their exercise. Electrolytes, carbohydrates, vitamins, and caffeine are thoughtfully formulated for the length of the workout. Using a unique approach known as “Hydration by Duration,” the RiteFuel Advanced...
September 1, 2020
Balega Launches New Reflective Enduro Sock for Fall 2020
DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the...
August 31, 2020
Garmin back online after sudden outage this weekend
This latest disruption followed the ransomware attack last month. Read more on Cycling Weekly.
August 31, 2020
USA Triathlon Signs with Addaday as Official Percussion and Vibration Therapy Partner
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has teamed up with Addaday, a world leader in injury prevention and recovery technology, as the organization’s Official Recovery Partner through 2024. The partnership brings Addaday’s award-winning technology and comprehensive range of recovery tools to U.S. National Team and Toyota U.S. Paratriathlon...
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