BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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March 16, 2023
Introducing Ommyx, the First-of-Its-Kind AI Health Tracking App
Miami, FL (March 16, 2023) /ENDURANCE SPORTSWIRE/ - Ommyx is excited to announce the launch of its AI health tracking app, an innovative platform that syncs with your wearables, integrates your health data, and sends custom recommendations that align with your goals straight to your calendar. To founder David Mehlman,...
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March 15, 2023
Wiley X Eyewear Looks to Accelerate Growth with Evolved Approach to Product Development
FRISCO, Tex. /ENDURANCE SPORTSWIRE/ - Wiley X, a leading manufacturer of premium protective eyewear, has announced changes to its product development approach by incorporating three main elements: a reinforced product development team, an emphasis on American design and production, and a focus on using sustainable materials. The brand has assembled...
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March 15, 2023
Salt Life Announces Partnership with United Row
March 15, 2023– Columbus, GA /ENDURANCE SPORTSWIRE/ – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, is excited to announce its sponsorship of United Row, a rowing team of two best friends attempting to break the world record and become the youngest and fastest pair to row...
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March 15, 2023
Rocky Mountain acquires its German distributor BikeAction
Canadian MTB brand Rocky Mountain has announced the acquisition of German distributor BikeAction, after decades of partnership between the two companies. BikeAction has been the European distributor for Rocky Mountain since 1998, and Germany was one of the first markets for the bike brand when it began international expansion. Bikebiz
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March 15, 2023
Athletic Brewing Company Expands Canadian Retail Presence
MILFORD, Conn. and SAN DIEGO (March 15, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing, America’s leading producer of non-alcoholic craft beer, is proud to announce an expansion of its Canadian retail presence. A growing number of key retail partners across Canada – including Sobeys, Safeway, Loblaws, and Real Canadian Superstore – are...
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March 15, 2023
BibRave to Provide Comprehensive Digital Marketing for Adrenaline Special Events
Honolulu, HI /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is partnering with Adrenaline Special Events, LLC (ASE) to provide comprehensive digital marketing across ASE’s impressive roster of endurance sports events including Bunny Rock, the Halloween Hustle, Stan’s Donut Run, and the Santa Hustle series. BibRave will develop...
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March 15, 2023
Newport Rhode Races takes first step towards becoming a zero-waste event, partners with Epic Renewal
NEWPORT, R.I. /ENDURANCE SPORTSWIRE/ – The Newport Rhode Races Marathon, Half Marathon and 5K returns to the “city-by-the-sea” on Apr. 15. Organizers have announced a new sustainability initiative, partnering with zero-waste consultants and composting provider Epic Renewal to work towards becoming a zero waste event. “Rhode Races aims to be responsible...
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March 15, 2023
REI Joins the Denver Colfax Marathon Sponsor Team
Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon welcomes REI to their marathon sponsor line up to give athletes access to training support, knowledge, and merchandise like never before. “We’re beyond excited to have partnered with the Denver Colfax Marathon on their 17th anniversary,” said Josh Millward, REI’s Regional Manager...
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March 14, 2023
Jeremy Dunn Named Bike Marketing Manager at SMITH
PORTLAND, Oregon (March 13, 2023) /ENDURANCE SPORTSWIRE/ - SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the appointment of Jeremy Dunn as Bike Marketing Manager. With over 15 years experience in the...
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March 14, 2023
Levisay will step down as head of The Pro’s Closet; Calandrella to succeed him
John Levisay, who has led The Pro's Closet for the past 2½ years, will leave his position as CEO at the end of this month to spend more time with his family. Paul Calandrella, formerly TPC's vice president of strategic initiatives, was named general manager and will be in charge...
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March 14, 2023
BikeExchange Signs as Sole Online Sales Platform for Basso, Berria, Lee Cougan
Asheville, North Carolina (March 14, 2023)/ENDURANCE SPORTSWIRE/ – If you’ve ever dreamed of owning a legendary custom Basso, stealthy Berria or iconic Lee Cougan bike, the process just got much easier in North America: Cycling Distribution Network (CDN), the US distributor of all three brands, has recently signed on with BikeExchange...
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March 14, 2023
Signa Sports United Expands Presence in North America with New Corporate Office in Park City, UT
(March 14, 2023 - Park City, UT) /ENDURANCE SPORTSWIRE/ - Signa Sports United’s (SSU) North American Bike Division, a leading provider of high-performance cycling products, including Nukeproof and Vitus, today announced the opening of its new corporate office in Park City, Utah. The office will serve as the hub for...
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March 13, 2023
Wearables firm INCUS Performance ceases trading
Wearable tech specialist INCUS Performance has confirmed that it has ceased trading with immediate effect. Initially positioned as a wearable analytics company for swimmers and triathletes, the company more recently applied its Nova wearable device for running. Endurance.biz
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March 13, 2023
Who Owns Ironman? Who Owns Triathlon?
The reality is that answering, who owns triathlon is tricky. To help, we’ve put together the most recent ownership information that’s available at the time of this writing just below. Not a business whiz? We’ve also created a glossary of terms far below to help you translate. Triathlete
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March 13, 2023
National Cycling League Announces Broadcast Partnership with GCN+
Miami, FL, March 13, 2023 /ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL), the first of its kind professional sports league built around 21st century values of diverse ownership, gender equality, technology, and sustainability, today announced a three-year broadcast partnership with GCN+. GCN+ is solely focused on bringing cycling fans the best...
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March 13, 2023
High-end bikes still in demand says Giant, as it announces 12.5% revenue increase
The demand for high-end bikes remains strong according to manufacturer Giant, which has announced a 12.5% jump in revenue for 2022. However, it also has excess inventory for low to mid-priced components – an area it says has cooled off considerably – while high-end components are still harder to come...
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March 13, 2023
ShowcasedPremier Treadmill Manufacturer Woodway USA® Partners with KinomapTM SAS
Paris, FR/Waukesha, WI (March 13th, 2023) /ENDURANCE SPORTSWIRE/ – Today, it was announced that Woodway USA, manufacturer of premier treadmills for runners around the world, has partnered with Kinomap, developer of a patented software application which offers HD video simulations of famous road races, running routes and scenic locations from across...
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March 13, 2023
PROTOUCH AFRICA Partners with Endurance Zone the World’s Largest Sports Reward Platform to bring Active Lifestyle Rewards to Africa
Johannesburg, South Africa /ENDURANCE SPORTSWIRE/ – PROTOUCH AFRICA announced today its partnership with the world’s largest sports reward platform, Endurance Zone to bring an exciting new opportunity of rewarding people for being active, to Africa. PROTOUCH AFRICA is already the distributor for a number of digital solutions focused on fan engagement and activation,...
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March 10, 2023
4x World Champion Triathlete Mirinda “Rinny” Carfrae Retires
March 10, 2023. Boulder, Colorado /ENDURANCE SPORTSWIRE/ – 4x World Champion Mirinda Carfrae officially retires after successful 20+ year pro career, including 3 IRONMAN® World Championship titles and an IRONMAN® 70.3® World Championship crown. Fast, skillful, but short, Rinny was urged by her basketball team physiotherapist (who was also a triathlon coach)...
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March 9, 2023
ShowcasedSommer Sports Celebrates 40 Years of Triathlon
CLERMONT, FLORIDA, March 9, 2023 /ENDURANCE SPORTSWIRE/ – In 1983, Clermont resident, avid runner and nursery owner Fred Sommer participated in his first triathlon and fell in love with a sport so new it didn’t have official rules or standard distances for each of the three components – swimming, cycling and running. “Back...
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March 9, 2023
Life Time revenues up 38% as fitness centers rebound
Most of Life Time’s business — 97% — comes from its 171 large format fitness centers in the U.S. and Canada. However, Life Time’s remaining revenue of $53 million came from cycling and running events as well as some other miscellaneous sources. Revenues in the "other" category was up 69%...
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March 9, 2023
USA Cycling Names Margell Abel as Collegiate Director
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling is proud to introduce Margell Abel as its new Collegiate Director. In this role, Margell will elevate the collegiate cycling racing experience. Margell has been an avid cyclist since the 1990s and has been a rider, racer, coach, and race organizer. Abel currently...
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March 9, 2023
Pro Triathlete Matt Hanson Joins UESCA as Director of Triathlon Programming
Highlands Ranch, CO – March 9, 2023 /ENDURANCE SPORTSWIRE/ - United Endurance Sports Coaching Academy (UESCA) is excited to announce that professional triathlete and coach, Dr. Matt Hanson is joining UESCA as the Director of Triathlon Programming. “When it comes to triathlon, Matt is a unicorn,” stated UESCA founder, Rick...
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March 9, 2023
Ultra X and ASICS Announce Partnership to Elevate Multi-stage Ultra Marathon Events
/ENDURANCE SPORTSWIRE/ - Ultra X, leading ultra-marathon event company, has announced a new partnership with ASICS, the performance running brand. The partnership will see ASICS become the Official Footwear and Apparel Partner of Ultra X events for all UK events. Ultra X was founded in 2018 and has quickly become...
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March 8, 2023
Sixteen Individuals Selected to be USABA Sport Ambassadors for 2023
Colorado Springs, Colo. (March 8, 2023) /ENDURANCE SPORTSWIRE/ - The U.S. Association of Blind Athletes (USABA) is pleased to announce 16 individuals who will serve as the organization’s sport ambassadors for 2023. Now in its second year, the USABA Sport Ambassador Program utilizes key stakeholders within the blind and visually...