No products in the cart.
Business
April 6, 2020
ATRA Announces 2020 Theme: Climate Action
The American Trail Running Association (ATRA), has announced “Climate Action” as its theme for 2020. This important topic follows ATRA’s recent annual themes including last year’s Trail Running Responsibly, 2018’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections. ATRA’s mission is to represent...
April 6, 2020
Race Across America Cancels 2020 Race And Looks Forward To 2021
Boulder, CO (April 6, 2020) On Friday, April 3, Race Across America (RAAM) officially notified racers, support crew and staff that the 2020 Race would be cancelled. This will be the first time since inception in 1982 that RAAM will not take place. It was decided that given current public...
April 3, 2020
New flavors of Nuun Hydration available for a limited time release
On April 1st, Seattle based clean hydration company Nuun announced the launch of two new limited-edition flavors in their Nuun Sport product family: Kona Cola and Kiwi Strawberry. Available in limited quantities and for a limited time, the flavors will be available nationwide at REI and other premium sports specialty...
April 3, 2020
Join EnMOTIVE/imATHLETE In Asking Congress for Relief for The Endurance Industry
April 3, 2020 (Chicago, IL) – The last few weeks have brought unprecedented challenges to our industry. The rapid onset of COVID-19 has forced the immediate cancellation and postponement of every endurance event in the next few months, with more to follow. Revenue in the industry has dropped by 80-90%,...
April 2, 2020
Out of Business: Trust Performance goes under during pandemic shutdowns
A perfect storm of collapsing financial markets and manufacturing delays just put this bicycle fork manufacturer out of business. Read more on GearJunkie.
April 2, 2020
Penske Media to launch sports business publication Sportico
Penske Media Corp. announced it will launch Sportico, a digital content platform focusing on sports industry news, data, information, strategy, leadership and live media. Sportico joins the PMC portfolio, which also includes titles such as Footwear News, WWD, Variety and Rolling Stone. Read more on Footwear News.
April 2, 2020
Why Racing has a little fun with their athletes on April Fools Day
Why Racing Events had a little fun with their athletes on April Fools Day launching a new Naked Triathlon in Portland Oregon. Sherri McMillan, race director, explains “Our world is going through so much right now. Having a little chuckle is something we all need. We made our athletes laugh...
April 1, 2020
Retail landlords inundated with requests for rent relief
The Lamy Group, an international financial management consulting firm specializing in retail and commercial real estate, has evaluated rent relief for retail landlords for decades, but this is the largest number of tenant requests Lamy has seen coming in such a short period, even including the 2008 economic downturn. Read more...
April 1, 2020
Adidas revokes decision to withhold rent payments in Germany
Adidas apologized Wednesday for saying it would defer paying rent for stores in Germany that were forced to close by coronavirus lockdowns after facing wide criticism on social media. Adidas had been seeking to take advantage of Germany’s new eviction freeze law. Read more on SGB Media.
April 1, 2020
Pro teams ask UCI for financial flexibility amid coronavirus shutdown
Professional teams across the peloton are battening down the hatches to try to weather the coronavirus shutdown, and they’re asking the UCI for help. Read more on VeloNews.
April 1, 2020
Join Running USA in asking Congress for relief for the endurance industry
April 1, 2020 Endurance Industry Colleagues, The last few weeks have brought unprecedented challenges to our industry. The rapid onset of COVID-19 in the US has forced the immediate and complete cancellation and postponement of every race, triathlon, cycling and endurance event across the U.S. As we’re all proud to...
March 31, 2020
100%® Gives Back to Those on The Front Lines
SAN DIEGO, California – March 31, 2020 – 100%®, the San Diego-based sports performance company, has announced today that they sent a shipment of performance protective eyewear to the Los Angeles Fire Department Emergency Medical Services (EMS) division. The LAFD EMS has over 1,000 firefighters and paramedics serving the front...
March 31, 2020
HOKA Signs Olympic Champion And 3-Time Kona Winner Jan Frodeno
(GOLETA, Calif.), March 31, 2020 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has today announced the signing of triathlon legend Jan Frodeno, as part of a multi-year deal that will see the Olympic champion and 3-time winner of the IRONMAN® World Championship in Kona don the...
March 31, 2020
IRONMAN Announces ROUVY As Official Virtual Cycling Training Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced a multi-year partnership with ROUVY, an industry leader in virtual cycling. As the Official Virtual Training Partner of IRONMAN, ROUVY will offer up to 35 IRONMAN® and IRONMAN® 70.3® bike courses on its platform, providing IRONMAN athletes from around the world...
March 31, 2020
IRONMAN Announces Technogym As Official Global Fitness Equipment Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete...
March 31, 2020
Thousand Responds to COVID-19 Relief Efforts with Launch of Courier Care
LOS ANGELES (March 31, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and bike delivery personnel safe as they respond to the COVID-19 crisis when delivering food and...
March 31, 2020
BibRave and 50 Launch Partners Unveil “Release the Runner” Movement
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, and 50 launch partners representing more than 200 races, brands, and companies, have teamed up to promote “Release the Runner,” a collective initiative to grow the number of people running and racing. Self-isolation and gym closures mean thousands...
March 31, 2020
Skirt Sports is Considering Options for a Strategic Acquisition Partner
Boulder, Colorado -- Innovative women’s athletic brand, Skirt Sports, is seeking new ownership. The company was created by professional triathlete, Nicole DeBoom, who had a vision to create women’s athletic wear that merged fit, performance and femininity, a combination that did not exist in 2004. She created the first ever...
March 31, 2020
Run Local Diversifies Virtual Opportunities and Supports Community
San Jose, Calif. (March 31, 2020) – In the wake of California's shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the...
March 31, 2020
INFINIT Enters Wellness Nutrition Market with New :RESTORE Product Line
Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed by INFINIT’s team of doctors, dietitians and sports nutrition experts, :RESTORE™ by INFINIT Wellness is...
March 31, 2020
Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5
EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...
March 31, 2020
Addaday Bolsters Marketing and Communications Team with Two Heavy-Hitting Hires
SANTA MONICA, Calif., Mar. 31, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced the appointment of Hugh Williams as Chief Marketing Officer and Kristin Goett as Communications Director. Hugh joins Addaday after more than 20 years at global marketing agency, Weber Shandwick where he was...
March 30, 2020
U.S. Olympic orgs to lose more than $120M in revenue, data shows
The postponement of the Tokyo Games has catapulted the sports organizations that make up the backbone of the U.S. Olympic team into crisis. At least one has already started layoffs, and others are desperate to stay solvent. Some are expecting a major downturn in membership dues, and others are reeling...
March 30, 2020
Thousand Selects OutsidePR as Agency of Record
LOS ANGELES (March 30, 2020) -- Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations and communications strategy in North America targeting both outdoor performance and consumer lifestyle media, with...
March 30, 2020
IRONMAN Foundation Announces IRONAID COVID-19 Support Fund
TAMPA, Fla. (March 31, 2020) – The IRONMAN Foundation® has announced that in 2020, its existing IRONAID™ program will expand its resources to specifically focus on serving event communities in relation to the COVID-19 pandemic. IRONAID engages athletes in the healthcare industry who race IRONMAN® and IRONMAN 70.3® events, with the goal...
Follow us on
