BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 30, 2026
Decathlon and BA Capital buy stakes in Brompton Bicycle
Britain’s largest bike manufacturer Brompton Bicycle has sold stakes to Decathlon and BA Capital, marking “an exciting new chapter” for the folding bike brand. Decathlon Pulse – the investment and innovation arm of retail giant Decathlon (which has previously backed Magene and Coros) – has made the investment alongside BA...
June 30, 2026
ICE-OLATE PLUS: The Patented Two-Sleeves-in-One Compression Garment
Tampa, FL (June 30, 2026) /ENDURANCE SPORTSWIRE/ – Active adults make up nearly 50% of the U.S. population therefore, millions are regularly recovering from an injury or surgery. Finding a product that allows for activity and recovery simultaneously feels like the perfect match for this audience. ICEOLATE-PLUS meets these needs...
June 28, 2026
Cycling Industry Bets On Smart Bikes To Boost Sales
At the Eurobike trade fair, hopes are high that smart and AI-enabled bicycles can revive an industry that has been dealing with years of flagging sales. Artificial intelligence, long used in cars and smartphones, is now entering the cycling world in areas ranging from electric motors to safety and services....
June 26, 2026
Rudy Project Strengthens North American Commitment With Direct Expansion and New General Manager
Treviso, Italy and San Clemente, CA (June 26, 2026) /ENDURANCE SPORTSWIRE/ — Rudy Project announces a new chapter for the brand in North America as the company officially transitions from its longtime independent distributorship model to direct ownership under Rudy Project S.p.A., headquartered in Italy. Following the acquisition of Rudy...
June 25, 2026
TikTok And Strava Want Fitness Creators To Move Communities Offline
Fitness creators are no longer just inspiring people to move. TikTok and Strava now want them to organize the communities that make movement stick. The two platforms have launched a €100,000 pan-European Local Movement Fund, designed to support local clubs and fitness communities across Europe. The fund will back 20 creator-ambassadors...
June 25, 2026
Electrolit® Named Official Hydration Partner of Tennis Canada and the National Bank Open Presented by Rogers in Multiyear Agreement
Toronto, ON & Montréal, QC /ENDURANCE SPORTSWIRE/ - Electrolit®, the premium hydration brand, today announced a multiyear partnership with Tennis Canada, becoming the Official Hydration Partner of Tennis Canada and the National Bank Open presented by Rogers, a premier combined WTA 1000 and ATP Masters 1000 event on the global...
June 25, 2026
haku and Track Shack to Host Industry Discussion on Why Retention Matters Most When Demand Is Strong
MIAMI, Fla. ( June 25, 2026) /ENDURANCE SPORTSWIRE/ — haku, the global leader in endurance event technology, announced their planned webinar on retention strategy. It's clear that participation demand remains strong across much of the endurance industry. Registrations are healthy, events are filling, and many organizers are focused on attracting...
June 24, 2026
Alo Yoga primed for public offering or sale after owner’s sale of wholesale T-shirt business
Alo and its founders have not talked about the brand's future, but equities analysts and retail M&A advisers argue the deal primes Alo for a future public offering or sale as industry pioneer Lululemon struggles and new competitors circle. The sale of Bella+Canvas, which has not closed yet, would give founders Danny...
June 24, 2026
LOWA USA Announces Marketing Leadership Transition as Brand Enters New Era of Growth
Salt Lake City, Utah (June 24, 2026) /ENDURANCE SPORTSWIRE/ - LOWA USA has appointed outdoor industry veteran Brad Potts as its new Director of Marketing, succeeding longtime marketing leader Lesley Christoph, who retires after 26 years of dedicated service to the brand. Potts joins LOWA at a pivotal moment for...
June 24, 2026
Nix Biosensors Launches Risk Assessment Dashboard, Establishing a New Category of Hydration Intelligence
BOSTON, MASS. June 24, 2026 /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced the launch of the Risk Assessment Dashboard, a new feature within the Nix Pro platform that translates real-time hydration data into three quantified risk metrics: Injury Risk, Cognitive Risk, and...
