Let’s Do This launches Experience Agent, an AI agent built to solve the endurance industry’s customer service problem

July 8, 2026

New agent goes beyond chatbots - taking real action on behalf of participants, resolving over 80% of queries, and freeing event organizer teams to focus on the participant experience.

July 8, 2026 /ENDURANCE SPORTSWIRE/ — Let’s Do This, the AI registration platform for endurance events, today announced the launch of Experience Agent.

For event teams, the lead-up to and aftermath of an event brings a wave of repetitive questions – what start wave am I in?, can you resend my booking confirmation?, can I defer until next year?, where will I find my finish time? When you multiply that by the number of participants, and add the complexity of international attendees, before you know it you are spending hours working into the night just to clear your inbox. This pulls focus away from delivering an incredible experience for the participants who need special attention and care. Experience Agent is designed to take the load off event teams’ hands, and elevate the experience for everyone on the start line.

Beyond the chatbot

Where most chatbots on the market are limited to answering questions, Experience Agent is built to act. It can look up a participant’s entry status, resend a booking confirmation, process a deferral, or manage a transfer – autonomously and on the participant’s behalf. It is configurable to an organizer’s brand, tone of voice, and content, and can be installed across both an organizer’s website and email.

Because it is built specifically for endurance events rather than as a generic customer service tool, Experience Agent is designed around the realities of the participant journey – from sign-up through to the start line and beyond.

Early results

84% participant query resolution rate across beta users, including Diplo’s Run Club, Life Time Events, Boulderthon, and Ventures Endurance. Participants are loving it with a 4.7/5 Average CSAT score.

“Experience Agent represents the future of participant marketing. We’ve started with customer service because we know AI can create huge efficiencies for event teams, and help them deliver a wow experience for participants. With this we’re not just answering questions faster and automating actions – we’re giving organizers time back, so they can focus on ways to bring more joy to event day!”

Sam Browne,Co-founder and CEO, Let’s Do This

Built for every organizer

Experience Agent is available to event organizers using LDT’s AI registration platform, and is also being made available as a standalone product to organizers running on other platforms. Organizers can sign up for a free trial to see how the agent works and train it on their own content and brand. Find out more here.

• Works for LDT customers and non-LDT customers
• Configurable to any organizer’s brand, tone, and content
• Works across website and email channels
• Free trial available

Launch webinar – 16 July, 4-5pm BST

How AI is Changing the Participant Experience

Join Sam Browne, CEO of Let’s Do This, in conversation with Andy Graffin (Great Run Company) and Tiffany Clemens (Life Time Events) – two organizers already using Experience Agent to support their participants. The conversation will cover how agents are impacting the participant experience today, and how they can extend beyond customer service to support the full participant journey, grow lifetime value, and inspire participants to bring their friends. A live product demo of the Experience Agent is included.

Register for the webinar

About Let’s Do This

Let’s Do This is the AI Registration Platform for endurance events, driving growth and supercharging an event organizer’s capabilities. The Let’s Do This team is a true partner every step of the way – from launch strategy to event day and beyond. Let’s Do This scales word-of-mouth growth through its social tools including teams, invites, and referrals. Its proprietary AI Agent, NOVA by Let’s Do This, leverages organizer’s demographic, registration, finance and marketing data, alongside industry benchmarks, to offer real time recommendations to drive growth. Let’s Do This is the exclusive partner to the world’s most popular marathon (TCS London Marathon – London Marathon Events), the world’s largest half marathon (AJ Bell Great North Run – Great Run Company) and the world’s largest 10k (Northside Hospital Peachtree Road Race – Atlanta Track Club), as well as innovative brands like Ragnar Events and Diplo’s Run Club. Backed by over $80 million from top-tier investors including Y Combinator, Craft Ventures and Headline, as well as athletes like Serena Williams and Usain Bolt, LDT is building the future of participation. For more information about Let’s Do This, visit letsdothis.com.