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February 4, 2021
Former Nike Manager Charged in Million-Dollar Plot to Defraud the Swoosh
Federal prosecutors in Oregon charged Errol Andam, a former marketing manager at Nike, with wire fraud, money laundering and making false statements on a loan application as part of a scheme to defraud his former employer. Footwear News
February 4, 2021
Why are people online pretending they ran a marathon?
The Home Run Marathon is the Fyre Festival of races. InsideHook
February 4, 2021
A Google Fit update is about to turn Pixel phone cameras into health trackers
Currently, you can track workouts and monitor your movement throughout the day with the Google Fit app using just your Android phone. The new update leverages sensors that already exist in smartphones — the accelerometer, camera, and microphone — to allow users to track more in-depth data. Mashable
February 4, 2021
Should listening to music during exercise be considered a performance-enhancing drug?
Research suggets there's more to the relationship between music and physical exertion than a simple "distraction" Inside Hook
February 4, 2021
San Jose gym defying health orders racks up $550,000 in fines
The gym says it’s an essential business and is exercising its “constitutional right to peacefully protest.” The Mercury News
February 4, 2021
Health tech startup Bold raises $7 million in seed funding for senior-focused fitness programs
Bold, a digital health and wellness service, plans to prevent chronic health problems in older adults through free and personalized exercise programs. TechCrunch
February 4, 2021
Brooks running closes out 2020 with a PR, hitting nearly $850 million in global revenue
BusinessWire
February 4, 2021
Will major marathons actually come back this fall?
Signing up for a race right now is a weird mix of optimism and being in denial. Outside
February 4, 2021
McKinsey: “In such difficult times, you can make a fortune or fail”
World-renowned consulting firm McKinsey looks at eight key factors to determine future success in the sporting goods industry. ISPO
February 3, 2021
Cheap $45 Cycling Shoes Versus An Expensive $400 Pair: What’s The Real Difference?
Wondering whether to buy a cheap pair of cycling shoes or a pricey set? Is there really a difference between a budget pair of shoes and one almost ten times the price? Forbes
February 3, 2021
How Purging of Classes Could Cost Peloton Big
A lawsuit filed against Peloton that could cost the company hundreds of millions of dollars claims that the fitness brand’s mass deletion of its music library in 2019 without warning led to false and misleading advertising. Classes were taken offline as a result of allegations that Peloton used copyrighted music...
February 3, 2021
Under Armour’s Strange New Shirt Makes Exercising in a Mask Easy
The new ColdGear Sportsmask Mock Long Sleeve has a mask built right into a shirt, essentially making it the perfect garment for winter workouts during a pandemic. Gear Patrol
February 3, 2021
First Tokyo Olympics ‘playbook’ advises against chanting in venues
Singing and chanting will be discouraged as part of the International Olympic Committee’s bid to combat coronavirus and stage a successful Games in Tokyo this summer. It is one of a series of measures outlined in the first ‘playbook’, which also states that all visitors will be required to present...
February 3, 2021
Nike’s First Hands-Free Sneaker Go FlyEase Comes With a Kickstand Heel
The sportswear giant unveiled its first-ever hands-free sneaker - the Go FlyEase - designed for easy access, making mundane tasks like tying laces a thing of the past. The sneaker is equipped with a Bi-stable Hinge, which keeps the shoe securely open when putting on and taking off and keeps...
February 2, 2021
New Balance’s CEO talks about digital transformation
Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia
February 2, 2021
Zwift bans two more virtual racers for ‘data manipulation’
The online training and racing platform has handed out more sanctions to riders it believes edited their power files. Cycling Weekly
February 1, 2021
Life Time to live stream 1,000+ group fitness classes weekly
Life Time takes its iconic group fitness classes to a whole new level beginning today, February 1, 2021, as it ramps its live streaming efforts to a record-breaking more than 1,000 yoga, cycle and strength/cardio classes each week. Yahoo! Finance
February 1, 2021
Will four superstars break 7 hours/8 hours for the iron-distance?
With some details about Pho3nix Sub7/Sub8 in hand, this columnist says: No. Triathlete
January 31, 2021
VCs share what it’s like to test out fitness apps before they invest.
Crunchbase asked five venture capitalists who invest in fitness apps and platforms, how they go about evaluating potential investments.
January 31, 2021
What we learned from tracking cycling deaths for a year.
With the help of the nonprofit BikeMaps.org, Outside analyzed the data we collected on bicyclists killed by drivers in 2020 and found some surprising takeaways
January 28, 2021
USA Cycling’s doctor doubtful for spring races: ‘My gut instinct is the fall can be fairly normal’
Dr. Michael Roshon, USA Cycling's chief medical officer, says U.S. races in March and April are unlikely to be safe from COVID-19. VeloNews
January 28, 2021
Nike Loses Appeal In Fleet Feet Lawsuit
In September 2019, Fleet Feet sued Nike over Nike’s use of phrases such as “Change Everything” and “Running Changes Everything,” claiming that it has trademarked the two phrases and spent substantial resources making those slogans the cornerstones for its brand. However, the U.S. Court of Appeals refused to undo a...
January 27, 2021
Should Men and Women Race the Same Distance?
Several British stars, including Paula Radcliffe, recently spoke out against an initiative to equalize cross-country distances for male and female athletes. The debate is more complicated than it seems. Outside
January 27, 2021
Startup Talent Hack Raises $4.7 Million For B2C Fitness Platform
New York-based startup Talent Hack raised $4.7 million in seed funding for its brand-to-consumer fitness platform Spaces, with Global Founders Capital leading the funding round. Talent Hack provides software for fitness instructors and studios to deploy their services directly to customers. Front Office Sports
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