News Topics
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October 10, 2025
How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas
At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...
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October 10, 2025
How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas
At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...
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October 9, 2025
Belgian court sides with SRAM, tells UCI to back down on its gear-ratio crackdown — for now
A month after SRAM took the UCI to court over its controversial gear-limit rule, the Belgian Competition Authority (BCA) has stepped in, suspending the regulation just days before it was due to be tested at the Tour of Guangxi, and opening a broader fight over how cycling governs technology. Cycling WEEKLY
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October 9, 2025
What Gear Are the Pros Using?
They move so fast. At the 2025 Ironman World Championship, the women are saying that it’ll take an 8:20 to take the crown. Moving that quickly, how can we possibly know the special, well-tested gear they’ll use en route to a new era of Ironman racing? triathlete
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October 9, 2025
Parkrun will make you happier, new study says
A huge U.K. study backs up what many parkrunners have long suspected: parkrun boosts happiness. As reported by News Medical, researchers surveyed nearly 80,000 participants to see how running, walking and volunteering affect life satisfaction. Canadian Running Magazine
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October 9, 2025
New feature added to New York City Marathon finisher medal
With less than four weeks to go until race day in the Big Apple, the TCS New York City Marathon has unveiled this year’s finisher medal. If you’re a traditionalist who doesn’t like too much change, good news: the design stays true to last year’s look, but with one notable new...
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October 9, 2025
How are steel and aluminum tariffs calculated on bikes?
There are as many ways to calculate Section 232 tariffs on imported steel and aluminum as there are companies importing products containing those common materials. But most bike importers tell BRAIN that if bikes and e-bikes become subject to the tariffs, it will add hundreds of dollars to the cost...
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October 8, 2025
EXEC: Analyst Sees Lululemon Potentially Following Similar Downspin as Under Armour
Jeffries’ Randy Konik reiterated his “Outperform” rating on Lululemon and further reduced his price target to $120 from $150 as he believes the athleisure retailer could suffer the same fate as Under Armour as fashion shifts, strategic missteps and competition from Alo/Vuori derail the company and cause its vaunted metrics...
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October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...
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October 8, 2025
Ahooga raises €5.5 million to grow global business and folding bike platform
Belgian compact bike specialist Ahooga has secured €5.5 million for international expansion and engineering innovation. The funding includes €3.5 million in equity and €2 million in debt financing, and will be used to expand Ahooga’s dealer network, boost brand awareness and prepare for entry into new markets. The company will also invest...
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