Reebok Announced As Official Footwear Partner of the 16th Annual Golden Gate Half Marathon

October 26th, 2017

SAN FRANCISCO, CA (October 26, 2017) — The SoFi Golden Gate Half Marathon announced an exciting new commitment from Reebok. The global athletic footwear and apparel company is the Official Footwear Partner of the 16th annual event, which is set to take place on November 5, 2017.

“We are thrilled to partner with Motiv Sports and the SoFi Golden Gate Half Marathon, which enables thousands of participants to take on one of America’s most iconic landmarks: the Golden Gate Bridge,” said Scott Daley, General Manager of Running at Reebok International.

“At Reebok we see it as our purpose to inspire people to be their absolute best. We believe that fitness is a way of life and we are thrilled to support athletes of all abilities achieve and exceed their goals. Our love for sport drives who we are and what we do, and we can’t wait to cheer on all the runners as they cross the Finish Line” Daley added.

Formally known as the US Half Marathon, the Golden Gate Half Marathon celebrates 16 years this November, attracting runners from 47 states and 30 countries, including: Australia, Denmark, Ireland and New Zealand. The SoFi Golden Gate Half Marathon is a 13.1-mile run through San Francisco and across the Golden Gate Bridge to Marin County. Alternatively, participants can choose the 5-kilometer race option.

“We are very grateful for Reebok’s commitment as Official Footwear Partner of this year’s SoFi Golden Gate Half Marathon,” said Chris Colon, President of Motiv Sports.

“The Golden Gate Half Marathon allows runners to experience one of the world’s most beautiful cities, while showcasing the city’s eminent history, cosmopolitan elegance and stunning natural beauty, for participants as they complete 13.1 miles,” added Colon. “With Reebok’s support, we can offer participants an even bigger and more enjoyable event and cater to all their needs. We hope more people will join us in November and celebrate the 16th annual event.”

To register for the SoFi Golden Gate Half Marathon or for more info, visit

For interviews or media requests contact: Heather Krug,

ABOUT MOTIV SPORTS: Motiv Sports is an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences. Founded in 2015, Motiv Sports is headquartered in Denver, CO, with offices across the country and Canada. With decades of experience in the sports and entertainment events industry, the company is continually refining what works while exploring unique partnerships and opportunities to further enhance the consumer experience. The Motiv Sports platform currently consists of 41 triathlon and running events and digital properties with plans to expand into several vertical industries in the outdoor lifestyle space. A belief in better is the root of all motivation. That’s what Motiv Sports is all about. Learn more at


Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of Adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

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Motiv Sports

Reebok Announced As Official Footwear Partner of the 16th Annual  Golden Gate Half Marathon

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Heather Krug

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