Showcased News

July 21, 2021

2021 Columbia Threadneedle Investments Boston Triathlon Challenges Boston Area Companies To Compete for the Boston Corporate Cup

BOSTON – July 21, 2021 – Greater Boston employers are gearing up for the 2021 Boston Corporate Cup competition. On August 29, 2021, local companies will vie for the title of triathlon champion at the 2021 Columbia Threadneedle Investments Boston Triathlon. “After a year where many of us have been...

July 21, 2021

BibRave Creates Robust, Bespoke Content Series for the IMT Des Moines Marathon

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, partnered with the IMT Des Moines Marathon to create the Run Iowa content series to increase engagement with runners and bring added value to sponsors. The Run Iowa content series will produce content for 5 months and includes...

July 21, 2021

Alchemy Launches New Website to Enhance Direct-to-Rider Experience

DENVER, CO, July 21, 2021 -- Alchemy Bikes, known for their patented Sine Suspension and customizable carbon and titanium frames, has launched a new website this summer. The newly designed platform enhances  the direct-to-rider experience, making it more convenient and accessible for riders to be paired with the model that...

July 20, 2021

USA Triathlon’s “United in Tokyo” Olympic and Paralympic Media Guide Now Available

COLORADO SPRINGS, Colo. — USA Triathlon’s “United in Tokyo” Olympic and Paralympic Media Guide for the Tokyo 2020 Games is now available for media and fans at usatriathlon.org/tokyo2020. Click here for direct access to the Media Guide. The guide features comprehensive information about triathlon at the Games, including course maps...

July 20, 2021

Gwen Jorgensen is Leaving Bowerman Track Club

After four years at the Nike-sponsored club, the 2016 Olympic gold medalist in triathlon is making some big changes. Women's Running

July 20, 2021

Olympics Face Cancellation As COVID Cases Rise

The opening ceremony for the Tokyo Olympics is just three days away, but there’s a chance that the Games could be canceled altogether. Tokyo is under its fourth state of emergency until Aug. 22, and 71 people in the Olympics Village have tested positive for COVID-19 so far. FOS

July 20, 2021

How to Watch the Tokyo Summer Games

When, how, and what to tune in for running, cycling, sport climbing, surfing, and more. Outside

July 20, 2021

Does CrossFit Have a Future?

After the pandemic and accusations of racism almost destroyed the gym brand, a new owner tries to bring it back. The New Yorker

July 20, 2021

FitRankings Bolsters Support of National Governing Bodies of Sport with New Virtual Challenge

Austin, TX – July 20, 2021 –FitRankings, the most technologically advanced connected fitness and health platform for the enterprise, is proud to power National Governing Bodies of Sport (NGBs) in their pursuit to offer engaging virtual fitness experiences. Together FitRankings and NGBs are building community through enhanced past, present, and...

July 20, 2021

BUFF® Supports the NAACP Legal Defense Fund to Fight for Racial Justice

SANTA ROSA, California (July 20, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its commitment to the NAACP Legal Defense and Educational Fund, Inc (LDF). BUFF® 's support of America’s premier legal organization fighting for racial justice...

July 20, 2021

Deceuninck – Quick-Step announces partnership with BKOOL, the online cycling simulator and app

Deceuninck – Quick-step has announced that BKOOL, the online cycling simulator and app, will become an official partner of the team. Having previously worked with BKOOL for The Wolfpack: A Day in Hell event in February, our team were impressed by BKOOL’s setup and useability and are delighted to continue with...

July 20, 2021

A Second Edition of The Virtual Racing Retreat To The Arima Hot Spring

Kobe, Japan / July 20, 2021  The wheel is spinning Sweat drops on the winding road Mount Rokko is high... The racing fun begins on the streets of Kobe, Hyōgo Prefecture and snakes its way through the city, passing the metropolis. Winding through a few villages, the landscape of the...

July 20, 2021

Runners Prepare for Takeoff As The FlyBy 5K and 2-Mile Fun Run/Walk presented by CNX Resources Returns to the Runway in 2021

PITTSBURGH, PA (July 20, 2021) – Registration is open for the 2021 FlyBy 5K and 2-Mile Fun Run/Walk presented by CNX Resources. The family-friendly event is officially back after a year long hiatus and will take place on Saturday, Oct. 2. Now in its fifth year, the event gives participants...

July 20, 2021

Believe in the Run Opens New Headquarters, Launch Party Sponsored By ASICS and Super Coffee

BALTIMORE, Md. – Believe in the Run, a media company centered on run and run culture, held its headquarters launch party on July 10, celebrating the opening of its new Baltimore location. The event was attended by nearly 300 runners and featured shoe demos and giveaways from event sponsor ASICS,...

July 20, 2021

Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland

LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...

July 20, 2021

Geo-fencing and course tracking released on the sodisp.com challenge platform

Now events are slowly getting back to normal, we are releasing two new features to allow events to accept more registrations and offer more engaging goals to their communities. These options allow events to open new revenue streams, generate new sponsor opportunities, and become relevant 365 days per year. Course...

July 19, 2021

Peloton Spinning Up a Video Game

The connected bike maker is rolling out an in-app video game. The game, tentatively titled “Lanebreak,” will be available in beta to Peloton customers later this year. It will allow users to control a wheel through a course by pedaling their Peloton bikes. Users can select the music they listen to as they...

July 19, 2021

Nike and Adidas Are Losing Ground to These Competitors in Women’s Athletic Footwear

Matt Powell, senior sports industry adviser for The NPD Group Inc., revealed on Twitter that Nike and Adidas have ceded share to Skechers, Brooks, Vans and other leading labels in the first half of 2021. Speaking with FN, the industry insider explained that these ascendant brands are winning over women in...

July 19, 2021

Fuel Your Marathon Training with Honey Stinger

STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be tricky to keep track of a nutrition program substantial enough to support a rigorous 16-week...

July 18, 2021

Mississippi’s Largest Cycling Event Raises Funds for Parkinson’s

Greenwood, Miss. — As live sporting events start to come back to center stage for athletes and fundraisers, the Davis Phinney Foundation is thrilled to be one of the beneficiaries of the Bikes Blues & Bayous cycling event in Mississippi on Aug. 7, 2021. The Greenwood-Leflore County Chamber of Commerce...

July 18, 2021

Expo Booths and Sponsorship Opportunities Available for 2022 Running USA Industry Conference

(July 19, 2021) - If you want your brand to stand out in the running industry, the annual Running USA conference presented by Race Roster is the place to do it. Now in its 19th year, this is the world's largest and best running industry conference each year. The 2022...

July 18, 2021

Athletes to sleep on ‘anti-sex’ cardboard beds at Olympic Games amid COVID

Jury still out if this is true or not, but how can we not publish! The world’s best sports competitors are set to spend their nights on cardboard beds — allegedly designed to collapse under the weight of fornicators to discourage sex amid COVID-19. “Beds will be able to withstand...

July 16, 2021

Punch Gunk Hosts Pedal For Pints Activation At 2021 Belgian Waffle Ride

SAN DIEGO, Calif. – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, is making its first appearance at the famed Belgian Waffle Ride in San Diego this weekend. Punch Gunk is presenting Pedal for Pints, where competitors and spectators who generate the...

July 15, 2021

Global Packs Leader deuter Launches Aircontact Core and Ultra Backpacking Packs, New Ascender Running Collection

LONGMONT, Colo. (July 15, 2021) —deuter, the global leader in backpacks and outdoor equipment, announces the launch of its new Summer 2022 collection, delivering functional, stylish and sustainabily produced outdoor goods that include bluesign® certified materials and recycled fabrics, and are 100-percent free of harmful perfluoro carbons (PFCs). The assortment includes...

July 15, 2021

How Hot Is Too Hot to Run?

As events as big as the Olympic Trials get rescheduled because of heat, Women’s Running went to the science to find out how you should decide when it is too hot to run safely. Women’s Running