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Showcased News
July 1, 2020
Hyland’s Powered Announces 2020-2021 Ambassador Team
LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United States have been chosen to represent the Hyland’s Powered brand. While Hyland’s Powered is perhaps...
July 1, 2020
Steelers Run and Walk Celebrates Steelers Nation with this Year’s Virtual Event
PITTSBURGH, PA (July 1, 2020) – The Steelers Run and Walk, presented by Gatorade, opened registration to Steelers Nation worldwide for this year’s virtual 5K event, which begins on Aug. 17 and will conclude on Sept. 14, when the team opens the regular season at the New York Giants on...
July 1, 2020
Title Nine Announces Third Annual Movers and Makers Pitchfest
Emeryville, Calif, July 1, 2020 - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its third-annual Movers and Makers Pitchfest. The Pitchfest is a campaign to find entrepreneurial women who want to pitch their brand, tell their story,...
July 1, 2020
iFit Connected Fitness Now Streaming Vietnam Cycling Series
(LOGAN, Utah) — iFit, the leading interactive, connected fitness technology, is now streaming its advanced, 15-part Vietnam Global Workout cycling series. iFit subscribers can virtually cycle through the country’s quaint towns, beautiful beaches and countryside while embarking on a challenging and information-filled workout. For those riding on iFit-enabled cycles such...
July 1, 2020
ROUVY Releases new IRONMAN 70.3 Kona Course utilizing 90K of the legendary IRONMAN World Championship Bike Course
July 1, 2020– ROUVY in cooperation with IRONMAN proudly releases the IRONMAN®70.3® Kona course on the legendary IRONMAN® World Championship Course. The first 90km of the renowned iconic bike course is now officially available for augmented training and racing! This route, situated on the rugged tropical island of Hawai`i, is designed to...
July 1, 2020
2016 U.S. Olympian Jared Ward and 2020 U.S. Olympic Marathon Qualifier Jake Riley to face-off in Virtual 5k Challenge presented by KT Tape
American Fork, Utah. – KT Tape, the leader in drug-free pain relief products, in conjunction with T.E.A.M Boulder, announced today that they will be sponsoring a virtual 5k challenge between 2016 Olympian Jared Ward (Saucony/Provo, Utah) and 2020 Olympic Marathon Qualifier Jake Riley (On/Boulder, Colo.). Ward and Riley will square...
July 1, 2020
The BibRave 100 is Back!
Portland, OR – BibRave, the running industry leader in grassroots digital marketing, recently opened nominations for the 4th edition of The BibRave 100: A Definitive List of the Best Races in America. In light of all the cancellations related to the COVID-19 crisis, the 2020 list will be “A Decade...
July 1, 2020
Central Texas Food Bank Named Beneficiary of 2021 3M Half Marathon
AUSTIN, TX, July 1, 2020 - 3M Foundation selects the Central Texas Food Bank as the beneficiary of the 2021 3M Half Marathon presented by Under Armour. This grant will allow the Central Texas Food Bank to continue its mission of nourishing hungry people and leading the community in the...
July 1, 2020
Inaugural Race to Equality races to Equality for All
Portland, OR The Inaugural Race to Equality – 5K, 10K, & Half Marathon Walk/Run is a virtual event with a mission to do something tangible, positive and impactful. Although walkers and runners won’t be together physically, they will be together in spirit as they raise awareness for racial inequality and raise funds...
June 30, 2020
Garmin acquires Firstbeat Analytics
Wearable and GPS application company Garmin is acquiring Firstbeat Analytics, a business that analyzes heartbeat data from consumer devices in the health, wellness, fitness and performance markets. They are planning to integrate Firstbeat's data and analytics capabilities into its range of fitness trackers. Read more on ZDNet.
June 30, 2020
Gym owners unite to file lawsuit against New York State
Not equal under the law – this is the argument CrossFit athlete Charlie Cassara and a collective of 3,000 gyms across New York claim - that the state allegedly did not allow fitness organizations to prove they could reopen. Cassara and the NY gyms will file a collective class action lawsuit against...
June 30, 2020
Class-Action Lawsuit Filed Against IRONMAN Over Lack Of Refunds
A suit filed at the end of May against IRONMAN and the World Triathlon Corporation alleges the company and its subsidiary, Competitor Group, owe athletes refunds for events canceled or postponed due to COVID-19. Read more on triathlete.
June 30, 2020
Adidas Exec Board Now All White Men After Global HR Chief Resigns Amid DEI Issues
Karen Parkin, executive board member of Adidas AG responsible for global human resources will step down from the Executive Board and leave the company. The move comes as Adidas has faced criticism from employees who say it fosters a racist and discriminatory workplace. Read more on SGBMedia.
June 30, 2020
Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...
June 30, 2020
USA Triathlon Recognized Among Aspen Institute’s 2020 Project Play Champions Cohort
COLORADO SPRINGS, Colo. — USA Triathlon was today honored by the Aspen Institute as a 2020 Project Play Champion in recognition of the organization’s innovative approach to engaging youth in the multisport lifestyle. The Aspen Institute honors a select number of national organizations annually who are taking new, meaningful and...
June 30, 2020
USA Triathlon Collegiate Club National Championships to Return to Tempe in 2021
COLORADO SPRINGS, Colo. — USA Triathlon today announced that the 2021 USA Triathlon Collegiate Club National Championships will return to Tempe, Arizona, on April 9-10. The city was set to host Collegiate Club Nationals in April 2020 for the fourth time, but the event was ultimately rescheduled to Oct. 16-17,...
June 30, 2020
Marine Corps Marathon Organization and haku create an extraordinary virtual experience for Historic Half participants
At the beginning of 2020, the Marine Corps Marathon Organization (MCMO) was gearing up to host their 13th Historic Half Marathon in Fredericksburg, Virginia, on May 17th. The medals were being ordered, the course was set, and participants were signing up with excitement as race day was just a couple...
June 30, 2020
PeopleForBikes President Tim Blumenthal Announces Retirement
BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become President and CEO on July 1, 2020....
June 30, 2020
Rock ‘N’ Roll VR10 Sees Over 12,000 Registered Participants From 96 Nations Take On Half Marathon, 5k Or Remix Challenge
TAMPA, Fla. (June 30, 2020) –More than 12,000 people from 96 nations and 48 states registered to take part in the tenth edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’ Roll VR10 gave participants the opportunity to challenge themselves with two different race distances that included...
June 30, 2020
US Trail Running Conference announces pivot to hybrid format for 2020 Event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 event will be a hybrid format, allowing both in-person and virtual attendees and exhibitors. This pivot is expected to encourage an expanded reach for the industry leading event, supporting access for...
June 30, 2020
Verizon New York City Triathlon Pivots to Virtual Duathlon for 2020; Event to Kick Off July 11
New York (June 30, 2020) – For the first time in its illustrious nearly 20-year history, the Verizon New York City Triathlon, owned and produced by Life Time, is going virtual. Beginning Saturday, July 11, the Virtual Duathlon will open to all 2020 Verizon NYC Triathlon registrants at no cost...
June 30, 2020
Aqua Lung Names Andrew Gritzbaugh General Manager, North America
VISTA, Calif. (June 30, 2020) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, announced it has appointed Andrew Gritzbaugh as General Manager, North America. Serving in a key role as part of the Group Executive Committee, Gritzbaugh is responsible for...
June 30, 2020
athleteReg Releases Interactive Virtual Challenge Tools
(Easthampton, MA) athleteReg is excited to announce the launch of a new set of virtual challenge tools on all athleteReg platforms. With many events cancelling or postponing, athleteReg has responded by providing a new suite of tools for event directors and athletes. These virtual challenges can be a single discipline...
June 30, 2020
Co2uT Announces Knight Composites as Official Wheel Sponsor
FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...
June 30, 2020
PEAR Sports® is Selected by FYT to Develop a Tele-Coaching Mobile App that Offers Flexible, Affordable 1:1 Personal Training
Newport Beach, California – June 30, 2020 – PEAR Sports, the health and fitness software platform that delivers smarter digital coaching solutions, announced today that it has partnered with Fyt, America’s largest personal training service to release a new digital training app called Fyt Duo. Available now, Fyt Duo provides...
