PTO Partners with London Marathon Events to Deliver New London T100 Triathlon

May 8, 2024

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has announced it will be working with London Marathon Events (LME) to deliver the London T100 triathlon taking place in the city on 27-28 July. The event is the London leg of the new T100 Triathlon World Tour.

LME is one of the world’s leading event organisers with a portfolio of events that includes the TCS London Marathon, the Ford RideLondon festival of cycling, Swim Serpentine and a range of running events for all ages and abilities. LME was also responsible for the operational delivery of the INEOS 1:59 Challenge when Eliud Kipchoge became the first man in history to run a sub-two hour marathon.

Commenting on the news, PTO CEO Sam Renouf said:

“We want London to become one of the signature legs on the new T100 Triathlon World Tour, so it was very important for us to work with a world class team like London Marathon Events. London has a prestigious history in the sport, having hosted the world’s largest triathlon for many years and the 2012 Olympic races seeing hundreds of thousands coming to spectate. This partnership with LME will see London return to hosting a truly ‘bucket list’ status event in triathlon – for amateurs and professionals.”

Hugh Brasher, Event Director for LME, said:

“Every year, the team at London Marathon Events delivers the world’s greatest marathon, a UCI Women’s World Tour cycling race and the UK’s biggest open water swimming event. We are delighted to be working with the PTO to deliver the professional and amateur triathlons in July, showcasing London to the world through global TV coverage, and we look forward to inspiring more runners, cyclists and swimmers to take on a triathlon.”

Excitingly for both amateur triathletes, and every day athletes looking for their next challenge, the London T100 weekend offers everyone the chance to take part. The event caters for participants of all abilities, with distances ranging from:

• Super Sprint Triathlon (0.4km Swim, 10km Bike, 2.5km Run)
• Sprint Triathlon (0.75km Swim, 20km Bike, 5km Run)
• Olympic Triathlon (1.5km Swim, 40km Bike, 10km Run)
• T100 Triathlon (2km Swim, 80km Bike, 18km Run)

The race course is all on fully closed-roads and takes in the magnificent and iconic sights of Central London. What’s more, amateur athletes will be racing on the same course as the pros, meaning that everyone will get to experience the incredible atmosphere and a totally unique event experience. The T100 distance is sold out due to high demand, but there are a final few places left for the Olympic, Sprint and Super Sprint distances taking place on Sunday 28 July. Check out the event details, and then sign up here.

The London T100 will be the fourth stop on the new eight-leg T100 Triathlon World Tour, which sees the world’s best triathletes compete consistently, head-to-head in iconic cities around the world over the new 100km distance (2km swim, 80km bike, 18km run) on a global broadcast feed across 195+ territories. The next stop is the San Francisco T100 on 8-9 June.

-ends-

For further information:

Anthony Scammell E: Anthony.Scammell@protriathletes.org

Penny Dain E: Penny.Dain@londonmarathonevents.co.uk

About Professional Triathletes Organisation (PTO)

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. The T100 Triathlon World Tour is the new name for the PTO Tour and has been designated by World Triathlon as the ‘official World Championship for long distance triathlon’. It is a season-long schedule of eight T100 races during 2024 that will be competed over 100km (2km swim, 80km bike and 18km run) and will feature the world’s best triathletes going head-to-head in Miami (9 March), Singapore (13-14 April), San Francisco (8-9 June), London (27-28 July), Ibiza (28-29 September), Lake Las Vegas (19-20 October), Dubai (16-17 November) and at the Grand Final (29-30 November). There will also be racing opportunities for amateurs at all the events, including the new 100km distance at six stages, including: Singapore, London, Ibiza, Lake Las Vegas, Dubai and at the Grand Final. The global broadcast shows the races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters.

About London Marathon Events

London Marathon Events (LME) organises a series of mass-participation events inspiring more than 200,000 participants every year. Its portfolio of world-class events includes the world’s biggest marathon and the world’s greatest festival of cycling. The mass participation events are:

• The Bath Half
• Brighton Marathon Weekend
• TCS London Marathon and TCS Mini London Marathon
• Ford RideLondon
• Standard Chartered Great City Race
• Swim Serpentine
• Vitality Westminster Mile
• Vitality London 10,000
• The Royal Parks Half

The London Marathon is the world’s biggest annual one-day fundraising event and has now raised more than £1.2 billion for thousands of charities since the first edition in 1981. London Marathon Events gifts its surplus each year to the London Marathon Foundation (the operating name of The London Marathon Charitable Trust), a registered charity (283813) and a company limited by guarantee registered in England & Wales (01550741), registered office: 190 Great Dover Street, London, SE1 4YB. Since 1981, the London Marathon Foundation has made grants totalling in excess of £105 million to more than 1,700 projects in London and across the UK that help people to become and remain active.