The Boston Triathlon Signs Partnership with Synergy in 2024

May 7, 2024

The Global Wetsuit Brand Will Provide Rentals to Help Athletes Prepare for the Race

BOSTON, MA – May 7, 2024 /ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that oversees the Columbia Threadneedle Investments Boston Triathlon and Kids Day at the Boston Tri today announced a partnership with Synergy, one of the world’s top wetsuit brands. For the first time, Boston Triathlon participants will have the opportunity to rent a wetsuit from Synergy for race day and up to one month before the event. The 16th Annual Boston Triathlon returns to South Boston on August 17-18, 2024 and registration is open at www.BostonTri.com

“We are excited to offer our participants another value-add to make their training and race day experience more enjoyable,” said Michael O’Neil, president of the Boston Triathlon. “We are committed to making the Boston Triathlon a great experience for all athletes. Being able to rent a wetsuit up to 30 days before the race gives participants the chance to train in the same wetsuit that they will wear when they swim at Carson Beach, enabling them to feel comfortable and totally prepared for race day.”

Synergy was created by Stefan Laursen when he was 13 years old and needed a wetsuit to compete in his first triathlon. He couldn’t afford to buy a suit, so he bought the materials and made his own. Therein began his love for the sport as he spent the next few decades innovating wetsuit designs. As other swimmers and professional athletes sought his wetsuits, Synergy has become an established brand whose primary vision is about inventing new technologies and designs that truly benefit athletes and elevate performance.

“This partnership brings a lot of excitement for us. Together we will strengthen our engagement with triathletes, learning about what they need and what matters most with their gear to help them prepare for their event,” said Stefan Laursen, Synergy’s CEO and founder. “It’s important that we develop triathlon wetsuits that are not just functional and high quality, but also aesthetically pleasing and help each athlete perform to their fullest potential. Our products for swim, bike, and run are race proven to improve athlete performance at all levels — from age groups, elite athletes, and potential podium seekers. Getting into a Synergy product will help you level up, it’s a game changer!”

The weekend-long Boston Triathlon, which includes Kids Day, both Olympic and sprint distance races, and supertri Boston, is expected to bring more than 2,000 participants to the Boston waterfront for two days of races for kids, adults, relay teams, and Olympic triathletes. Kids Day at the Boston Triathlon will take place on Saturday, August 17 featuring a host of races and activities designed to inspire a future generation of athletes. The Columbia Threadneedle Investments Boston Triathlon, which will be held on Sunday, August 18th, includes a swim that takes place at Massachusetts Department of Conservation and Recreation’s (DCR) Carson Beach, a bike ride on DCR William Day Boulevard, and a beautiful run in South Boston. supertri Boston will start after the age-group races conclude so all of the participants and fans have the opportunity to watch the fastest Olympic triathletes compete in Boston.

About ethos:

e•thos |ˈēθäs| the characteristic spirit of a culture or community as manifested in its beliefs and aspirations. ethos is a mass participation event organization created to bring athletes together through challenging and unique sporting events. The organization produces the Columbia Threadneedle Investments Boston Triathlon and the Lobsterman Triathlon.

About Synergy:

Synergy CEO and Founder, Stefan Laursen handmade his first wetsuit to help him win his first triathlon when he was just 13-years old. Stefan continued developing wetsuits throughout his professional career as a triathlete. Ever since it’s been a passion for him to design and elevate products for high performance. Today, Synergy has grown to be one of the top wetsuit brands in the world, well known for their high-quality wetsuits using the latest materials, while incorporating innovation with decades of experience.

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