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January 15, 2021
Innerforce’s Rebranding Focused on Climate Change and Social Impact
Redefining Innerforce’s brand identity. How and why brands do things is just as important as what they do. Innerforce began 2021 with a transformational process. Understanding the need to evolve towards new things that matte, the brand matched these new mindsets and goals with their visual elements - logo, fonts,...
January 14, 2021
Adidas Reveals the UltraBoost 21 — Here’s How the Brand Improved the Beloved Running Shoe Franchise
The sneaker features Primeblue upper, a recycled material that incorporates at least 50% Parley ocean plastic, and an all-new Adidas LEP (Linear Energy Push) torsion system which provides a 15% increase in forefoot bending to produce a more responsive stride. Footwear News
January 14, 2021
The science behind cold weather and running performance
Here is the physiology behind why the cold weather can make one slow down - and how to counteract it. Canadian Running
January 14, 2021
OnePlus reveals budget fitness tracker Band
The OnePlus Band can track fitness and sleep, as well as blood oxygen saturation and heart rate, with a battery life of up to two weeks, in an 1.1-inch AMOLED display with touch controls. It can also link up to phones to display notifications, control music playback and other features....
January 14, 2021
Group Fitness Trends Set To Shape The Next Decade
What trends will define the 2020s? A new book from EuropeActive, “HORIZON 2030 – The future of the health and fitness sector,” sets out to address that very question, combining expert insights with the latest industry data to chart the course ahead - predicting continued expansion for clubs over the...
January 14, 2021
Nike Sues Nearly 600 Websites For Selling Counterfeit Sneakers
The lawsuit was filed against 589 websites allegedly selling counterfeit versions of its Nike and Converse shoes online, including the owners of 676 social media accounts and more than 100 unidentified companies and individuals for alleged counterfeit activity. SGB Media
January 14, 2021
The Best Fitness Tech of CES 2021
The fitness cupboard was hardly bare at this week's virtual Consumer Electronics Show, which showcased not only some excellent at-home fitness tech, but also promising releases for shaping up outside. Here are some eye-catching trends and items with the potential to have a big impact on your fitness ambitions in...
January 14, 2021
Google completes purchase of Fitbit
Google has completed its $2.1 billion acquisition of Fitbit, its devices, not data. The deal won’t affect how third-party fitness trackers work with Android, or how Fitbit works with other non-Google services. The Verge
January 14, 2021
ASICS Joins Falmouth Road Race as Title Sponsor in 2021
Falmouth, MA (January 14, 2021) – Falmouth Road Race, Inc. today announced that ASICS, a leading sport performance brand, has committed to a multi-year partnership to become title sponsor of the Falmouth Road Race beginning with its 49th running this summer. Over 70 years ago, ASICS was founded with the...
January 14, 2021
Kitzuma Cycling Logistics Goes National with Coast-to-Coast Shipping
Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on January 25th with its fully-built, ready-to-ride bike shipping service. After operating a successful pilot program...
January 14, 2021
Grandma’s Marathon Will Keep Half Capacity Field Limit For 2021
(DULUTH, MINN.) --- Grandma’s Marathon-Duluth, Inc. today announced the in-person capacity for its 2021 race weekend will not be increased due to continuing public health and safety concerns surrounding the novel coronavirus (COVID-19) pandemic. Registration initially opened October 1 at half capacity for Grandma’s Marathon, the Garry Bjorklund Half Marathon,...
January 14, 2021
P3R Awards $10,000 in Grants to Pittsburgh Fitness Studios as Part of the MOVE Local Series
PITTSBURGH (January 14, 2021) – This past weekend, P3R kicked off its brand new 10-week MOVE Local Series, partnering with 10 local fitness studios to bring free cross-training workouts to the running community. The series kicked off with a virtual workout class taught by Pure Barre Fox Chapel that was...
January 14, 2021
Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...
January 14, 2021
OutsidePR Adds Emily Banks to Strengthen Account Teams
SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will contribute leadership to the account teams working with HOKA ONE ONE, Tracksmith, CamelBak and Injinji....
January 14, 2021
Join the inaugural Abbott World Marathon Majors Global Marathon
Join runners from around the world in a virtual setting, open to all ages (18+) and abilities. Runners aged 40+ can qualify for 2022 Age Group World Championships Live leaderboard for all finishers to measure performance against global marathon community The Abbott World Marathon Majors (AbbottWMM) Global Marathon opened for registration...
January 14, 2021
Colorado Classic plans a return to racing in 2022, cancels 2021 event
Denver, Colo. (January 14, 2021)— The Colorado Classic® presented by VF Corporation, America’s premier women’s only racing event, today announced its plans to return to racing in 2022 and not hold an event in 2021. Following an overwhelming success in its debut as a women’s standalone event in 2019, racing worldwide...
January 14, 2021
Leslie Jordan, Inc ‘Warms Up’ 2021 with New Fleece-Bottom Gaiters
Portland, OR – Jan. 14 , 2021 - Leslie Jordan Inc, the brand that race directors count on, is adding a NEW Fleece-Bottom Gaiter to their line of face coverings. In 2020 they added reusable branded cloth masks to their product line. For 2021 they are adding fleece to the...
January 14, 2021
ChronoTrack launches industry podcast for Race Directors and Timers
ChronoTrack has just released “The Chrono Show”, an endurance industry podcast for Event Producers, Race Directors, Timers, and a variety of industry insiders...the people that make endurance sports competitions possible for all of us to enjoy. The show focuses on the history of this industry, the individuals that created it,...
January 14, 2021
2021 Jack’s Generic Triathlon Opens Registration
AUSTIN, Texas, January 14, 2021 -- Registration is open for 2021 Jack’s Generic Triathlon, also known as JGT. It’s one of the longest-standing triathlons in Central Texas and will celebrate its 18th anniversary at Walter E. Long Metropolitan Park in northeast Austin. JGT is produced by High Five Events and...
January 13, 2021
Big 5 Q4 Comparable Sales Jump 10.5%
Big 5 Sporting Goods Corporation reported sales results for the fiscal 2020 fourth quarter and full year ended January 3, 2021. Net sales were $290.5 million compared to net sales of $244.1 million for the 13-week fourth quarter of fiscal 2019. Same store sales increased 10.5% for the fourth quarter...
January 13, 2021
The science behind the runner’s high
Recent research suggests endorphins may not be behind the mood-boosting effects of running. Canadian Running
January 13, 2021
Lights & helmets that talk to cars? Trek & Specialized get closer w/ B2V prototypes
Still in the prototype phase, but Trek and Specialized have come up with intriguing prototypes that include B2V integration. Trek is working on a prototype Flare RT+B2V tail light, while Specialized is working on integrating the technology into their Ride App and ANGi helmet impact monitors. BikeRumor!
January 13, 2021
Muncie, Indiana to Host Full-Distance IRONMAN Triathlon in 2021
MUNCIE, Ind. / TAMPA, Fla. (January 13, 2021) – Following the sellout of all 12 full-distance IRONMAN® triathlons across the United States and Canada in 2021, The IRONMAN Group today announced the addition of a new full-distance IRONMAN triathlon that will take place in the long-standing IRONMAN partner city of...
January 13, 2021
Elite Paratriathlete Joel Rosinbum Elected President of USA Triathlon Board of Directors
COLORADO SPRINGS, Colo.— Elite paratriathlete Joel Rosinbum was today announced as the newest USA Triathlon Board of Directors President, following the Board’s 2021 officer elections. Rosinbum is the first paratriathlete in USA Triathlon’s history to be elected to the position. Kevin Haas, a Board member since 2013 and Treasurer from...
January 13, 2021
Zwift Named As A Top Place To Work By Built In LA
(January 13, 2021 - Long Beach, CA) - Zwift, the global online training platform, has today been awarded a top ten position on Built in LA’s 100 Best Places to Work in Los Angeles for 2021. Zwift is heavily invested in their people and in the experience they bring to their...
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