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February 4, 2020
Austin Marathon Announces Fourth Round of Accepted Elite Runners
Fourth round of elite runners competing for $23,200 prize purse AUSTIN, Texas, February 4, 2020 - The Ascension Seton Austin Marathon presented by Under Armour introduces the fourth round of accepted athletes for 2020. This program, in its fourth year, creates a competitive field of elite male and female runners...
February 4, 2020
Performance Tea adds triathlete Meaghan Praznik to their athlete team
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, continues to strengthen its athlete team with the addition of amateur triathlete, Meaghan Praznik. “With the addition of Meaghan, we will be supporting one of the true up and coming female triathletes,” said Don...
February 4, 2020
Triple Bypass Ride and Mt. Evans Hill Climb Join the Gran Fondo National Series as Partner Events in 2020
EVERGREEN, COLO, February, 4th 2020 — Two legendary Colorado-based cycling events (The Triple Bypass Ride and the Bob Cook Memorial / Mt. Evans Hill Climb) will have “partner status” with the Gran Fondo National Series for the 2020 season. Both events will now offer the opportunity to earn Gran Fondo...
February 3, 2020
Nike Vaporfly shoes won’t be banned from Olympics
After helping smash marathon records, Nike’s controversial sneaker can still be used by athletes in Tokyo Games. However, track and field’s world governing body on Friday moved to curb the future escalation of running-shoe technology pioneered by Nike’s Vaporflys. The new regulations issued by World Athletics would restrict the thickness of a...
February 3, 2020
Jeep teases fat e-bike in Super Bowl ad.
Jeep showed an upcoming e-bike model Sunday in a Super Bowl ad featuring Bill Murray. Seen briefly ridden by Murray, the fat-tired bike already has its own website. Read more about it on Bicycle Retailer.
February 3, 2020
Kitsbow Partners with California Mountain Biking Coalition to Energize Trail Advocacy Statewide
Partnership aims to improve and increase trail access for mountain biking in California PETALUMA, Calif. — With a shared passion for trail advocacy in California, Kitsbow is thrilled to partner with California Mountain Biking Coalition (CAMTB) to improve and increase trail access for mountain biking throughout the state. CAMTB is...
February 3, 2020
Race Across America Partners With Holland Racing For New 2020 Gravel Race
Castroville, Texas Hosts New Gravel Race…The Bull Grind Boulder, CO (February 3, 2020) To kick off 2020, Race Across America/Team Get Outdoors (TGO) – operator of the RAAM Challenge Texas, announced it would be partnering with Holland Racing, operator of the Austin based Driveway Series, to bring a new gravel...
January 31, 2020
Day One Sparkling CBD Water Announces Three New Executive Hires to Join Team
LOS ANGELES (January 31, 2020) – Day One – the all-natural, zero calorie sparkling CBD water – hired three new executives to lead the brand in marketing and sales initiatives for 2020. Christian Patiño will join the team as Executive Vice President and General Manager, Joel Jay as Director of Distribution,...
January 31, 2020
Race Across America and Spiegel Bikes Announce 2020 Partnership
The Official Bicycle for RAAM Races Boulder, CO (January 31, 2020) – The Race Across America (RAAM), the 3090-mile coast-to-coast ultra-cycling bicycle race held annually since 1982, has entered a multi-year partnership with Spiegel Bikes Inc., a Delaware-based company that produces high-quality carbon-fiber frames and complete aero-dynamic road bikes that...
January 31, 2020
2020 XTERRA World Tour Gets Underway in Wellington this Saturday
The inaugural XTERRA Wellington Festival this Saturday, February 1, is a massive celebration of the healthy, active, outdoors lifestyle offering events for adventurers of every skill level with options including the Super 6km Trail Run (14 and 21K options too!), a 31K mountain bike race, off-road duathlon, plus sprint and...
January 31, 2020
Catalina Island Marathon Applies for Certification From Council for Responsible Sport
Catalina Island Marathon LOS ANGELES — The Catalina Island Marathon has applied for Certification from the Council for Responsible Sport. Responsible Sport certified events are some of the world’s leading examples of responsible sport in action, supporting sustainability and environmental consciousness. This creates a perfect partnership with the Catalina Island...
January 31, 2020
Inaugural Guinness Open Gate Brewery Run Set for April 18
Brewery to Release New Beer and Host After Party Halethorpe, Md. (January 30, 2020)— Corrigan Sports Enterprises (CSE) announced today it will host the inaugural Guinness Open Gate Brewery Run & Beer Release on Saturday, April 18, 2020 at 8 a.m. in Halethorpe, Maryland. The new running event features a...
January 31, 2020
70% of Subtle Heart Disease Symptoms are the Same as Magnesium Deficiency
MOXiLIFE Nutrition™ Mission is CVD Prevention Tempe, Arizona – Sudden cardiac death is the first presenting symptom of heart disease in 50% of people suffering a heart attack or cardiac arrest, according to The Heart Health and the Endurance Athlete presentation from Dr. Larry Creswell and Gale Bernhardt. Dr. Larry Creswell...
January 31, 2020
Fanomena Events Partners with Bellin Health Systems for the Bellin Run and Bellin Women’s Run
Fanomena Events’ digital race bag technology will be used for the Bellin Run, one of the largest 10K races in the nation and the Bellin Women’s Run to enhance digital sponsoring experience and bring benefits to the organizers, sponsors and participants. The implementation of the digital EventKit shall improve attendee...
January 30, 2020
Asics Ventures invests in smart shoe technology
Asics Corporation announced that its investment subsidiary Asics Ventures Corporation invested in a Japanese startup, No New Folk Studio Inc., the developer of sensing solution Orphe Track which measures and analyses foot movement. Asics, in conjunction with No New Folk Studio, developed a smart running shoe that gives runners real-time...
January 30, 2020
Hoka One One drives parent Deckers Brands to Q3 earnings, sales beat
For the period ended Dec. 31, the company posted Q3 earnings of $7.41 per share, surpassing consensus bets of $6.55 a share. Sales also jumped 7.4% to $938.74 million, compared with Wall Street estimates of $900.43 million. Hoka One One — which outshone sister labels Ugg, Teva and Sanuk — reported sales...
January 30, 2020
Major sponsor pulls out of Montreal marathon, citing ‘significant’ failures
Major sponsor pulls out of Montreal marathon, citing 'significant' failures. One of the major sponsors of the Montreal marathon announced that it is pulling out of the event, citing "a significant number of failures" in last year's race. The company, Lassonde, had sponsored the race for 17 years through its...
January 30, 2020
Mathieu van der Poel focuses 100% on Defense of Cyclocross World Title
MVDP to debut limited-edition S3 neon orange eyewear to represent his country, as the Flying Dutchman vies for a third UCI Cyclocross World Championship victory SAN DIEGO, California – January 30, 2020 – 100%, the San Diego-based sports performance company, is thrilled to announce a new limited edition of the...
January 30, 2020
Austin Marathon, AfterShokz Forge Strategic Partnership
AUSTIN, Texas, January 30, 2020 - The Ascension Seton Austin Marathon presented by Under Armour introduces AfterShokz as this year’s Official Headphones Sponsor. Participants will have the opportunity to discover AfterShokz at custom activations during the 2-day expo and the finish line festival. The AfterShokz team will be on-site to...
January 30, 2020
Goodbye Rough, Hello Smooth
Introducing the Kinekt suspension stem Bellingham, Wash. January 29, 2020 - Cirrus Cycles today announced the launch of its newest product: The Kinekt Suspension Stem, a revolutionary stem designed to reduce arm, wrist, and shoulder discomfort. Adjustable, compact, and built to last: this stem is the Ultimate Upgrade™. We have...
January 30, 2020
9th 408k ‘Race to the Row’ Brought to you by Amazon Kicks Off 2020 Run Local Bay Area Series
One-of-a-kind five-mile San Jose course finishes on Santana Row; event benefits the Pat Tillman Foundation; race weekend kicks off at Sports Basement on Thursday, January 30; Saturday, February 1 events at Santana Row includes 408k-9 Dog Parade and free Mobility IQ™️ class at lululemon San Jose, Calif. (January 30, 2019) – Thousands...
January 29, 2020
24,500 runners attend National Running Show Birmingham 2020
The National Running Show Birmingham in partnership with Children with Cancer UK took place on Saturday 25th and Sunday 26th January 2020. The organizing team reported that the UK show attracted ‘more than 24,500 runners. Read Endurance Business to find out more about the speakers, new trail running section and sustainability...
January 29, 2020
Professional Triathletes Organisation Announces Alistair Brownlee, Paula Findlay, Lionel Sanders and Skye Moench as New PTO Board Members
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that Alistair Brownlee, Paula Findlay, Lionel Sanders and Skye Moench have joined the PTO Board of Directors. Tim O’Donnell, Co-President of the PTO, commented, “It is an exciting time for our sport and great news that athletes like Alistair, Paula, Skye and...
January 29, 2020
CHALLENGE FAMILY to build Balkan Triathlon Tradition with introduction of CHALLENGE BUDVA-MONTENEGRO
With a swim in the crystal blue Adriatic Sea, a bike ride by the picturesque Montenegrin coast with stunning views and a run course on a spectacular promenade with pure Mediterranean spirit, CHALLENGE FAMILY is introducing the brand new CHALLENGE BUDVA-MONTENEGRO. This Middle Distance race will be held October 4th and can be...
January 29, 2020
Motiv and Sonoma Creamery Announce Event Partnership
Seven event sponsorship to kick off at Surf City Marathon on the weekend of February 1 – 2 Sonoma, Calif. – January 29, 2020 – Motiv, an active lifestyle, sports and entertainment company, today announced that Sonoma Creamery will become a featured partner at seven of the company’s premier races....
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