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Showcased News
May 1, 2020
Austin Marathon Donates Nearly $23,000 to Paramount Theatre
AUSTIN, Texas, May 1, 2020 - The Ascension Seton Austin Marathon presented by Under Armour donated $22,780 to Paramount Theatre. The donation, in conjunction with Austin Marathon weekend, has increased annually since High Five Events took over in 2017. Nearly 2400 participants registered for the KXAN SimpleHealth 5K benefitting Paramount...
May 1, 2020
Elite Cycling Joins Forces with Bkool to Present the Elite Cup
FONTANIVA, ITALY, May 1st, 2020 — With all regular races and outdoor training activities postponed due to COVID-19 lockdown, Elite has joined forces with Bkool to make the most of your indoor training with a new online cycling league, the Elite Cup "Rise Up / Ride Fast"! THE ELITE CUP...
May 1, 2020
AfterShokz Announces Launch of Making Stridez Grant for Youth Runners
Austin, TX — May 1, 2020 — AfterShokz, the leading manufacturer of bone conduction headphones, today launched its Making Stridez Grant for high school and Amateur Athletic Union (AAU) track & field and cross country teams. The new initiative will help financially support deserving team programs in celebration of Global...
May 1, 2020
The Pro’s Closet Teams with Saris to Sponsor World’s #1 Zwift Team
(Boulder, CO – May 1, 2020) - The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, today announces a new eRacing partnership with high-quality bike trainer and bicycle accessory manufacturer, Saris. Together they will sponsor the Saris + The Pro’s Closet (STPC) elite Zwift eRacing team,...
April 30, 2020
Electrolit Donates Over Half a Million Dollars of Hydration Beverages to Frontline COVID-19 Workers
CERRITOS, Calif. (April 30, 2020) – The makers of Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today that they have donated over $570k in hydration beverages to frontline COVID-19 workers. The donation will be distributed to hospitals throughout New York, California and...
April 30, 2020
Liv Cycling Introduces New Liv Rev Pro Helmet
NEWBURY PARK, Calif. (April 30, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross country cyclists seeking ultra-light weight with optimal ventilation, safety and comfort. The Liv Rev Pro...
April 30, 2020
Nuun Hydration Announces Partnership with Cody Kelley for 2020
SEATTLE April 29, 2020- Nuun Hydration is proud to welcome Cody Kelley to their roster of sponsored athletes for the 2020 season. Kelley will be the first athlete to wear a custom Nuun-branded helmet, a move that points to an evolution in Nuun’s athlete sponsorship strategy. Based in Salt Lake...
April 30, 2020
Wanda Sports’ 2019 revenues reach US$1.15bn
Wanda Sports Group’s (WSG) total revenues for 2019 fell to US$1.15 billion, representing an annual decrease of nine per cent compared to the previous year. WSG chief executive Hengming Yang used the annual filing to express his confidence that the events and marketing agency can weather the impact of the ongoing coronavirus pandemic, citing...
April 30, 2020
Alta Cycling Group Provides Support for Retail Partners
KENT, Wash., April 30, 2020 — The COVID-19 crisis and ensuing recession continues to be a challenge that’s evolving week-by-week, making a challenging time even more of a struggle for Independent Bicycle Dealers (IBD’s). The leadership of Alta Cycling Group, a premier cycling company and owner of the Diamondback and...
April 30, 2020
New Partnerships and New Medals As COVID-19 Impacts Race Schedules
The coronavirus pandemic has upended the running world in the same way its changed travel, trade shows, and nearly every other aspect of daily life. Races around the world have been postponed until later in the year, including the Oklahoma City Memorial Marathon normally run in April in conjunction with...
April 30, 2020
Gran Fondo National Series and The Sufferfest Launch Virtual Qualification for USA Cycling Gran Fondo National Championship
(Gettysburg, PA – April 30, 2020) – In order to provide more opportunities for cyclists to qualify to compete in the 2020 USA Cycling Gran Fondo National Championship, the organizers of the Gran Fondo National Series partnered with the industry leader of Indoor Training, Wahoo & The Sufferfest, to launch...
April 30, 2020
CAKE Delivers Its First Production Series Ösa
(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started in the United States with Europe, Asia-Pacific, and other global markets starting deliver in the...
April 30, 2020
Trail Racing Over Texas’s Summer Virtual Running Series a Huge Success
Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their amazing running community a way to stay fit and stay connected with other runners. The...
April 30, 2020
IRONMAN Foundation, Framebridge and Good360 Team Up for Operation IRONAID Face Masks to Support Communities Throughout the Country During COVID-19 Pandemic
TAMPA, Fla. – The IRONMAN Foundation®, Framebridge and Good360 have announced that they have partnered for Operation IRONAID® Face Masks, a program that will bring non-sterile face masks and other Personal Protective Equipment (PPE) to first responders, hospitals and other organizations in need across the nation. Together, these brands are...
April 29, 2020
An Ironman Sale Is Pending Amid Coronavirus. Can Its Racing Mojo Endure?
Wanda Sports Group, announced that it would sell IRONMAN to Advance, owner of the media company Condé Nast, for a reported $730 million. The deal is scheduled to close next month. That leaves IRONMAN in an awkward purgatory, during which the seller wants to spend as little money as possible and...
April 29, 2020
Will Triathlons Come Back This Year? What Will They Look Like?
As the world tries to limit the spread and fatality rate of the COVID-19 pandemic, race directors grapple with the possibility of no mass events in 2020. Interesting article on Triathlete.
April 29, 2020
American Pacific Group acquires SaltStick
American Pacific Group, a San Francisco-based private equity firm, in partnership with Joe Falsetti of Dana Holdings, has acquired SaltStick, an electrolyte replenishment supplement with a strong following among endurance athletes for in-competition and training activities. Read more on Private Equity Wire.
April 29, 2020
Garmin reports strong revenue and operating income growth for first quarter 2020
Garmin Ltd. announced results for the first quarter ended March 28, 2020. Total revenue of $856 million, a 12% increase, with fitness, marine, outdoor and aviation collectively increasing 17% over the prior year quarter. The company is withdrawing its fiscal 2020 guidance due to the rapid and unpredictable economic changes caused...
April 29, 2020
First Responders Fueled by GU Energy Labs Donations
Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the country that are going above and beyond to keep our community safe and save lives...
April 29, 2020
The German Cycling Classic ESCHBORN-FRANKFURT Goes Virtual with ROUVY
Frankfurt, Germany / April 29, 2020 - ROUVY and GFR announce a virtual version of ESCHBORN-FRANKFURT to take place on May 1, 2020. Thanks to the 1:1 simulations by ROUVY, the professionals and amateurs alike can now ride on a shorter 40km-loop of ESCHBORN-FRANKFURT. Nathanael Bank, Project Manager of ESCHBORN-FRANKFURT, sees...
April 29, 2020
ATRA Announces Partnership with GU Energy Labs
Colorado Springs, CO ----- The American Trail Running Association (ATRA) will feature GU Energy Labs as a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012 and now includes vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for...
April 29, 2020
4 Brands Unite to Offer $20M in Incentives to Help Gyms Retain Members While Closed
COLUMBUS, OHIO – Thousands of independently owned and operated gyms have been forced to shut down as a result of COVID-19 and are struggling to retain members. In efforts to give back, four fitness brands have united to give gyms over $20M in incentives to offer their members who continue...
April 29, 2020
Can’d Aid Spreads People Powered Do-Goodery for COVID-19 Crisis Relief
LONGMONT, CO (April 29, 2020) — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, has earned a reputation for spearheading innovative new programs that respond and adapt to evolving community needs. This couldn’t be more true during the COVID-19 community relief efforts across the country, as Can’d...
April 29, 2020
PEAR Sports® Announces a Smart, Affordable Digital Coaching App for Personal Trainers
NEWPORT BEACH, CA - PEAR Sports®, creators of the PEAR Health & Fitness Platform™ that delivers smart digital coaching technology, has launched PEAR Pro Trainer™. Pro Trainer is a powerful platform that provides all the tools needed for personal trainers to create dynamic video and audio workouts with 1:1 human...
April 29, 2020
CHALLENGENORTHAMERICA, USA Triathlon and The Professional Triathletes Organisation To Partner at Iconic CHALLENGEDAYTONA Race in December
Daytona Beach and Colorado Springs, USA and London, England – It was announced today that USA Triathlon and the Professional Triathletes Organisation have joined forces with CHALLENGENORTHAMERICA to be part of its iconic CHALLENGEDAYTONA race at Daytona International Speedway on December 4th, 5th and 6th. The three-day triathlon festival will...
