Nike developing AI model as part of design “step change”

May 7, 2024

Sportswear brand Nike is developing its own generative AI model to design products using its vast bank of athlete data, Dezeen can reveal.

According to Nike’s chief innovation officer John Hoke, the company is seeking to take advantage of its exclusive data on athlete performance with a bespoke large language model (LLM).

LLMs are a text-based form of artificial intelligence (AI) trained to recognise language patterns. The best-known example is OpenAI’s ChatGPT. Dezeen