August 24, 2023

Scarab Cycles Launches Darien Mountain Bike

EL RETIRO, Colombia /ENDURANCE SPORTSWIRE/ - Scarab Cycles, is thrilled to announce the launch of the Scarab Darien, an adventure-ready, yet racy, hardtail mountain bike. Inspired by the legendary Darien Gap, a remote and challenging stretch of untamed jungle that is so deep that has kept South America disconnected by...

August 24, 2023

The Kerrville Tri and evamor Enhance Partnership

AUSTIN, Texas /ENDURANCE SPORTSWIRE/ – The Kerrville Triathlon Festival welcomes evamor as Official Water sponsor for the second year in a row. In addition to providing water to all finishers, the company will keep staff and volunteers hydrated as well as offer the public a chance to try the water at...

August 23, 2023

New York City Marathon changes pregnancy deferral policy – but it requires athletes to pay to defer

New York Road Runners (NYRR) – organisers of the New York City Marathon – updated the organisation’s pregnancy and postpartum cancellation policy in an attempt to become a ‘more diverse, equitable, inclusive, and socially responsible organisation’. It means that the New York City Marathon is now the fifth World Marathon Major to allow women...

August 23, 2023

Malibu Triathlon Returns to Benefit Pediatric Cancer Research Program at Children’s Hospital Los Angeles

MALIBU, Calif. /ENDURANCE SPORTSWIRE/ - The Malibu Triathlon, presented by Super League Triathlon returns to Zuma Beach for its 38th Annual swim-bike-run race weekend on Sept. 30 - Oct. 1, 2023. More than 5,000 athletes, including Hollywood celebrities, will test their fitness as they raise critical funds for the Pediatric Cancer...

August 23, 2023

Peloton shares drop 20% after posting wider-than-expected loss, falling sales due to Bike recall, seasonality

Pelotonon Wednesday reported a wider-than-expected loss and a quarterly drop in new subscribers that it blamed on its recall of its Bike seat post and seasonality, sending shares plunging about 20%. The company fell short of analysts’ earnings estimates but beat sales expectations. CNBC

August 23, 2023

Gympass Hits $2.4B Valuation After Latest Funding Round

Gympass, a top corporate wellness platform, has raised $85 million in a Series F funding round at a valuation of $2.4 billion, an eye-watering number given the struggles of other fitness industry companies in the current economic environment. EQT Growth led the funding round, with participation from Neuberger Berman Group...

August 22, 2023

Lotto Dstny sports director Allan Davis fired after sending “inappropriate” messages to women

Davis, who won the Tour Down Under and finished second at Milan-San Remo during his 14-year professional career, was removed from Lotto Dstny's Tour de France coaching team after the allegations came to light in June, a female Twitter user telling road.cc that several other women had contacted her with details of similar...

August 22, 2023

Dick’s Lays Off 250 Workers, Cites Theft for Q2 Profit Drop

After a second quarter where profitability fell short, Dick’s Sporting Goods announced a business optimization program that involved laying off 250 employees at the corporate level, as first reported by Bloomberg Business. Dick’s said that the business optimization plan is intended to better align its talent, organization design, and spending....

August 22, 2023

Footwear Study Reveals Data Proving the BOA PerformFit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain

Denver, CO (August 22, 2023)/ENDURANCE SPORTSWIRE/ – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on varied trail terrain, over traditional laces. The BOA Performance Fit Lab, established in 2018, has...

August 22, 2023

2023 VinFast IRONMAN 70.3 World Championship by the Numbers: Lahti, Finland Set to Host Top Triathletes from Around The Globe on August 26 & 27

- More than 6,000 registered athletes from 115 countries, regions and territories will converge in Lahti, Finland for the 2023 VinFast IRONMAN 70.3 World Championship triathlon - The United States of America is the most represented nation followed by France, Germany, United Kingdom, and Australia, with athletes also flying in...

August 22, 2023

New influencer partnership enhances Wexer’s multi-lingual content provision

TUESDAY 22ND AUGUST 2023, LONDON/ENDURANCE SPORTSWIRE/ – Digital fitness expert Wexer has unveiled a new content partnership with influencer Sophie Joline Fischer – aka Cycling Sophie – which for the first time enables Wexer to deliver German language content across its Mobile and in-club Virtual platforms. Cycling Sophie was created with...

August 22, 2023

Electrolit Puts a Twist on Hydration with Pineapple Flavor Launch

CERRITOS, Calif., Aug 22, 2023/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage crafted with pharmaceutical quality grade ingredients – is bringing the refreshing flavors of summer to market with the addition of Pineapple to its plethora of variants. Subtly blending natural pineapple flavors with the brand’s signature electrolyte formula, the...

August 22, 2023

Darn Tough Vermont® to Host Trail Sustainability Contest at US Trail Running Conference

/ENDURANCE SPORTSWIRE/ – Active at Altitude, organizers of the US Trail Running Conference presented by Marathon Printing, have announced that Darn Tough Vermont ® will be the honored host of a trail sustainability contest at the 2023 Conference on Friday, October 20. Darn Tough invites race directors and event organizers far...

August 22, 2023

U.S. Air Force Special Warfare to Partner With Spartan

BOSTON, MASS. (08/22/2023)/ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance sports and extreme wellness brand, announced that the U.S. Air Force Special Warfare will return as an Official Partner of select races in August 2023 to April 2024. “At Spartan, we pride ourselves on promoting the same traits military recruiters...

August 22, 2023

RunSignup Launches Apple Pay and Apple Wallet Integration

Moorestown, N.J. - August 22, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the U.S., announces the integration of Apple Pay and Apple Wallet for efficient registration, donations, and race check-ins. With Apple Pay, registering for events becomes even faster and more seamless, and...

August 22, 2023

CFG Bank to Serve as Official Banking Partner of Baltimore Running Festival

August 22, 2023- (Baltimore, MD)/ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE) announced today CFG Bank will serve as the official banking partner of the Baltimore Running Festival and as CSE’s new corporate banking partner. The exclusive two-year deal kicks off with the 22nd running of Charm City’s biggest running event...

August 21, 2023

John McEnroe Tennis Academy partners with Evolution Optiks’ OcuRay for neuro fitness wearable

The John McEnroe Tennis Academy is partnering with the OcuRay division of Evolution Optkis on a vision training wearable to improve its athletes’ neuro fitness. The youth tennis players will use FalconFrames, lens-less glasses that track eye movement and use AI algorithms to detect impairments and help wearers train their vision...

August 21, 2023

How This 52-Year-Old Crushed His First Ultra, One of the Hardest Races in the World

Ken Rideout had never slept in a tent, run with a backpack, or been in a race longer than 26.2 miles — but when the 52-year-old heard about the grueling Gobi March ultramarathon, something told him he could win it. Not only did Rideout win the Gobi March at 52, taking...

August 21, 2023

Miami Nights Crowned Champions of the NCL Cup Series After Electrifying Weekend of Racing in Atlanta

ATLANTA /ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) wrapped up its thrilling three-part race series this weekend in Atlanta. On Saturday, Aug. 19, fans gathered at Bearings Bike Works for the Team Qualifier. The event was an embodiment of community spirit, where families came together to watch competitors push their...

August 21, 2023

XTERRA Costa Rica joins 2024 Americas Tour

/ENDURANCE SPORTSWIRE/ – XTERRA, the global leader in off-road triathlon, is pleased to announce the addition of XTERRA Costa Rica, presented by Coopenae, to the 2024 XTERRA Americas Tour. The three-day outdoor sports festival will be held August 23-25, 2024, at Las Catalinas, a beautiful car-free beach town in the...

August 21, 2023

Team Novo Nordisk and Novo Nordisk confirm three-year renewal of historic partnership

Atlanta, GA/August 21, 2023/ENDURANCE SPORTSWIRE/ – The world’s only all-diabetes professional cycling team is excited to confirm the extension of their successful partnership with principal sponsor Novo Nordisk for another three years carrying Team Novo Nordisk into 2026. In 2021, Novo Nordisk & Team Novo Nordisk celebrated the discovery of insulin. This...

August 21, 2023

COROS announces large firmware update for its GPS watches

IRVINE, California / AUGUST 21st, 2023/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of GPS sports wearables and training software for performance and adventure, today announced the launch of its August 2023 firmware update, which brings many exciting new features to the APEX Pro 1, VERTIX 1, PACE 2, APEX 2, APEX 2...

August 21, 2023

Rachel Zilinskas From the United States and Elliot-Olivier Pellerin from Canada Claim Victories At 2023 IRONMAN Mont-Tremblant Triathlon, Part of The Vinfast IRONMAN North America Series

MONT-TREMBLANT, QUEBEC, CANADA /ENDURANCE SPORTSWIRE/ - The picturesque international Resort of Tremblant and Quebec’s stunning Laurentian mountains provided a spectacular backdrop for the return of the IRONMAN® Mont-Tremblant triathlon, part of the VinFast IRONMAN North America Series as well as the IRONMAN 70.3® Mont-Tremblant triathlon which was originally due to take place...

August 21, 2023

Athletes prepare to conquer world-famous Flüela Pass at Challenge Davos

/ENDURANCE SPORTSWIRE/ - With a double climb of the world-famous Flüela Pass featuring 1,770m of vertical, Challenge Davos on 26 August is one of the toughest and most iconic races on the Challenge Family calendar. After the 1.9km swim, athletes first climb the Flüela Pass from Davos: an ascent of...

August 21, 2023

Rock ‘N’ Roll Running Series Continues Celebration of 25 Year Anniversary with Running Tour of Salt Lake City, Utah

SALT LAKE CITY, Utah /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series is a best-in-class running series Bringing Fun to the Run® through music, entertainment, and community immersion all combining in Utah to provide an unforgettable running tour of Utah’s capital city. Rock ‘n’ Roll Salt Lake City presented...