News Topics
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April 28, 2021
The IRONMAN Group Retains DE&I Consultancy Firm Kaleidoscope Group
TAMPA, Fla. (April 28, 2021) – The words Diversity, Equity and Inclusion (DE&I) are not just buzz words or trends, but an intrinsic part of the work and community cultures that The IRONMAN Group is looking to further foster. The organization understands that in order to achieve their goals, it...
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April 28, 2021
Foo Fighters, Phoebe Bridgers, Rise Against, Radiohead, LCD Soundsystem, Enrique Iglesias, Collaborate with Brompton Bicycle, Crew Nation to Keep Live Music Rolling
(NEW YORK) April 28, 2021 – A selection of the world’s top music artists are turning bike designers to create one-of-a-kind bikes from Brompton, the London-based manufacturer of the iconic Brompton folding bike, to be offered through Greenhouse Auctions to raise money for Crew Nation, a global relief fund launched...
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April 28, 2021
To Help Races Make a Comeback, Running USA Shares White Paper with Epidemiologist Guidance
(April 28, 2021) - As vaccination rates increase and understanding of the virus that causes COVID-19 transmission improves, there is a clear path towards a return to racing. That’s the focus of a new white paper for the running industry, which is being shared today for the first time by...
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April 27, 2021
Kitzuma Cycling Logistics Opens Delivery Service to Independent Bike Dealers
Asheville, North Carolina — Continuing its rapid, disruptive path through the bike shipping industry, Kitzuma Cycling Logistics is proud to announce they’re now delivering bikes for Independent Bike Dealers (IDB) across the country. Retailers who offer online sales can employ Kitzuma to deliver fully built, ready-to-ride bikes directly from the...
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April 27, 2021
Sodisp virtual platform to selected to host the 2nd Annual Mermaid 24 Hour Virtual Relay starting on May 15th
San Jose, CA (April 27, 2021) The Mermaid Series, a women’s focused triathlon and running race series is gearing up for the 2nd Annual 24 Hour Virtual Relay. Last year the event filled to capacity with participants from five different continents joining together and handing off the baton from one runner...
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April 27, 2021
Pirelli Lightens the World Tour Tubular Tire: P Zero Race Tub SL Arrive at Giro D’italia
Milan, Italy, April 27, 2021- A little more than three years after returning to professional cycling, Pirelli is preparing to launch an innovation that will redefine the bicycle tubular tire. At the Giro d'Italia 2021, and soon on the market, comes the P ZERO RACE Tub SL. Pirelli is once...
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April 27, 2021
P3R Enhances 2021 Race Weekend Experience with New Virtual DICK’S Sporting Goods Pittsburgh Marathon Experience Powered by Brooks Running
PITTSBURGH (April 27, 2021) - Runners and spectators will be able to experience the 2021 Virtual DICK’S Sporting Goods Pittsburgh Marathon with a new immersive digital platform. The Virtual DICK’S Sporting Goods Pittsburgh Marathon Experience powered by Brooks Running brings to life the journey runners experience during race weekend with...
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April 27, 2021
How Perfectionism Leads to Athlete Burnout
Setting high goals is great, but how you deal with falling short determines how long you’re willing to keep chasing them. Outside
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April 27, 2021
New CDC Guidelines Say You Don’t Have to Wear a Mask When Running Outdoors
Yearning for a run without worrying about a mask? The time has come. According to new guidelines from the Centers for Disease Control (CDC), you don’t need to wear a mask outdoors if you’re walking, running, biking, or hiking on your own or with members of your household, whether you’re fully...
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April 27, 2021
Fitness International Launches Fitness App
Fitness International, LLC, the operator of LA Fitness, Esporta Fitness and the City Sports Club brands, announced plans to offer its members Openfit, a digital streaming platform that integrates fitness, nutrition and wellness. SGB Media
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April 27, 2021
April 27, 2021 Newsletter – Supersapiens Closes $13.5 Million
EDITOR'S PICKS Canada latest nation to withdraw from World Athletics Relays due to COVID-19. Athletics Canada has confirmed its withdrawal from the 2021 World Athletics Relays, with it being the latest nation to pull out of the event in Chorzów in Poland. Inside the GamesPacer makes mid-race decision to run full marathon,...
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April 27, 2021
Brooks Is Still Beating Nike in Women’s Performance Running — and the Gap Is Getting Wider
Matt Powell, senior sports industry adviser with The NPD Group Inc., reported that Brooks was the largest women’s performance running shoe brand for Q1 2021. He cited data from the NPD retail tracking service, revealing a Q1 sales increase of 88% for Brooks over its mark for the same period in...
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April 27, 2021
GiveSignup | RunSignup Spring Forward Seminar Caps a Year of Virtual Learning
(Moorestown, NJ)– GiveSignup | RunSignup capped off a year of extensive virtual education on April 22nd with the Spring Forward Seminar, a half-day session focused on creating agile, hybrid event plans for 2021. More than 600 event directors, timers, and nonprofits registered for the half-day event covering expectations for 2021,...
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April 27, 2021
IMG And A360media’s US Weekly and Men’s Journal Announce Event Partnerships
LOS ANGELES (April 27, 2021) – IMG, a global leader in sports, events, media and fashion, and accelerate360’s media division a360media today announced new marketing partnerships for Formula DRIFT and Escape from Alcatraz Triathlon with Men’s Journal, and Stars on Ice with Us Weekly. The partnerships will result in exclusive...
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April 27, 2021
Over 80 CAF Grant Recipients to Receive All-Terrain GRIT Wheelchairs to Move Beyond the Pavement
San Diego, CA (April 27, 2021) – Now more than ever, getting outdoors helps people cope with stress and finding joy in life. The Challenged Athletes Foundation (CAF) and GRIT have gifted the opportunity for over 80 individuals with physical challenges nationwide to gain more freedom and outdoor access. CAF’s...
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April 27, 2021
Aqualung Launches All New XSCAPE Collection Featuring Eco-Responsible Wetsuit
SOPHIA ANTIPOLIS, France (April 27, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced the launch of its all new XSCAPE collection. Featuring a 100 percent neoprene-free wetsuit and a rash guard made from sustainable materials, the XSCAPE line is designed for...
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April 27, 2021
F2C Nutrition Inks Multi-Year Nutrition Partnership with Gran Fondo Hincapie
F2C Nutrition Inc. is proud to be the official nutrition partner for the Gran Fondo Hincapie series. F2C Nutrition, known for its clean, athlete-focused, science driven premium sports nutrition products and internationally recognized for quality and innovation, will be at all the events with nutritional and electrolyte beverages. “We are...
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April 27, 2021
The RunnerBox Named to Runner’s World “Best Mother’s Day Gifts for Moms Who Run” List
April 27th 2021 - The RunnerBox has been named to “The Best Mother’s Day Gifts for Moms Who Run” by Runner’s World Magazine, an authority in the running community and essential guide for everyone who runs. Published 2 weeks ahead of Mother’s Day, the exclusive list contains 17 gifts to...
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April 27, 2021
2021 Austin Half Marathon Signals Austin’s Successful Return to Running
AUSTIN, Texas, April 27, 2021 -- On Sunday, April 25th, the Ascension Seton Austin Half Marathon presented by Under Armour signaled Austin’s successful return to running. Nearly 5400 registered for the Austin Half Marathon or KXAN Simple Health 5K benefitting Paramount Theatre. Austin’s successful return to running was highlighted by...
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April 27, 2021
Life Time Announces $10,000 in Prize Purse Winnings for 2021 Chequamegon MTB Festival Presented by Trek
CABLE, Wis., April 27, 2021—Winners of the 2021 Chequamegon (sheh-wah-meh-gun) MTB Festival presented by Trek will receive a combined total of $10,000 in prize purse winnings this September. The festival, which was founded in 1983 with only 27 riders in its inaugural year, is owned and produced by Life Time...
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April 27, 2021
Olympians Are Not Allowed to Demonstrate, But Will They Anyway?
The International Olympic Committee (IOC) announced on April 21 that it would uphold its ban on peaceful demonstrations and protests, such as raising a fist or kneeling on the podium, at the Olympic Games. Athletes who do so in Tokyo will face sanctions, but how they will be reprimanded remains...
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April 26, 2021
Outerbike will hold 2 events this year
Outerbike announced it will hold two events this year and canceled four others this summer because of a demo bike shortage. Outerbike Moab will take place Oct. 1-3 and Outerbike Bentonville (Arkansas) Oct. 22-24. The previous events — Killington, Vermont (July 23-25), Crested Butte, Colorado (Aug. 13-15), Duluth, Minnesota (Aug....
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April 26, 2021
Cotopaxi Bolsters Team with Strategic New Hires
Salt Lake City, UT. (Apr. 26, 2021) – Outdoor brand and B Corp, Cotopaxi, announces four new additions to its team, focusing on strategic growth and brand development. To accommodate its sustainable expansion, Cotopaxi welcomes Cindy Grönberg Moldin as Vice President of Brand, Landon John as Director of Retail, Skylar...
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April 26, 2021
Live Event Broadcast Coverage Returns To Facebook Watch In 2021, Kicking Off With The Intermountain Healthcare IRONMAN 70.3 North American Championship In St. George, Utah, Usa On Saturday, May 1
TAMPA, Fla. (April 26, 2021) – Following its Sports Emmy nomination for the coverage of the IRONMAN VR Pro Challenge on Facebook Watch, IRONMAN, announced today the return of live event coverage on Facebook Watch via the IRONMAN Now®Channel for the fourth straight year, featuring events from around the world in...
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April 26, 2021
Mammut Enters a Sustainable Future With Telemos Capital
SEON, Switzerland (April 26, 2021) – Today, Swiss holding company Conzzeta has announced the full acquisition of Mammut by the financial investor Telemos Capital. Mammut will gain a new, strong partner in Telemos, who will support the Swiss outdoor company in the further development of its business model. Mammut will...
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