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November 13, 2018
ShowcasedAltra Elite Zach Bitter Sets World Record for Fastest 100 Miles on Trail
(Logan, UT — November 13, 2018) Altra’s Elite athlete Zach Bitter ran a 12:08:36—with an insanely fast 7:17 average pace—to set a new 100-mile trail world record at the Tunnel Hill 100 Mile. Bitter’s time was 36 minutes faster than the American 100-mile trail record set by fellow Altra Elite...
September 18, 2018
ShowcasedKINeSYS Named as an Editors’ Choice by Runner’s World
KINeSYS Performance Sunscreen is thrilled to have been named as an Editors’ Choice by Runner’s World in their recent article on the Best Sweat-Resistant Sunscreens for Runners. Lisa Heggie, company CEO commented, “Having our SPF 50 Fragrance Free Spray Sunscreen recognized by Runner’s World Editors is tremendous. The Editorial...
August 14, 2018
ShowcasedKINeSYS extends Spray Sunscreen Range with New Vanilla-Green Tea Product
KINeSYS Performance Sunscreen, North America’s leader in active suncare, continues to grow its product range and deliver pioneering products with its launch of a new SPF 30 Vanilla-Green Tea scented sunscreen, to meet the need of customers looking for a fragrance alternative. Lisa Heggie, company CEO commented, “When developing our new...
February 1, 2018
ShowcasedPicky Bars Launches New Performance Oatmeal
BEND, Oregon. (Feb 1, 2018) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—are introducing a new product to bring an end the days of bland, nutritionally lacking, and complicated oatmeal, bringing an easy athlete-focused breakfast to the table. Picky Oats...
October 20, 2017
ShowcasedAltra’s Mike McKnight Wins the 2017 Triple Crown of 200-Milers #200isthenew100
Logan, UT - Altra’s Mike McKnight recently won the incredible endurance feat of the Triple Crown of 200s, running three 200+ mile races just weeks apart: Bigfoot 200, Tahoe 200 and Moab 200. McKnight placed first overall with a combined time of 204 hours, 4 minutes and 18 seconds for...
November 13, 2019
Introducing the New PEAR Sports Health and Fitness Software Platform for Enterprises and Consumers
Newport Beach, CA - November 13, 2019 - PEAR Sports, a SaaS and digital mobile solutions company that creates proprietary digital coaching and wellness solutions, today announced it has launched its new enterprise software platform. The PEAR Health & Fitness Platform elevates the user experience with dynamic, interactive audio and...
November 13, 2019
UltrAspire Welcomes Sally McRae to the Elite Athlete Team
Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in gymnastics, soccer, and running but it wasn’t until after college that she began to focus...
November 13, 2019
World-Renowned Leadville Trail 100 MTB and SBT GRVL Partner to Create the LeadBoat Challenge
LEADVILLE, Colo., Nov. 13, 2019 — Two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL p/b Canyon, today announced the ultimate challenge of 2020: the LeadBoat Challenge, racing the Leadville Trail 100 MTB followed by SBT GRVL BLACK, two arduous endurance races taking place...
November 13, 2019
Nuun Hydration Launches Immune Boosting Innovation “Nuun Immunity” in Canada
November 13, 2019 - Seattle, WA - Today Nuun is proud to announce the launch of Nuun Immunity across Canada. Introduced in the American market in April 2018, Nuun Immunity is one of the latest innovations created by the Seattle-based functional hydration company. Nuun Immunity was developed to support the...
November 12, 2019
Up for Air Series Announces Platinum Sponsor
Denver, CO (November 12, 2019) - The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and endurance to good use in the fight for cleaner air, today announced that Patagonia...
November 12, 2019
COROS Performance Optimization Device and New Track Running Mode Hit the Market
Tustin, CA, November 12, 2019 – COROS Wearables Inc., makers of endurance sports wearables, announced today their first Smart Running Accessory with the addition of the COROS Performance Optimization Device (POD). According to COROS, the POD can be used in tandem with any of their watches to provide even greater...
November 6, 2019
Injinji Launches Everyday Upcycled Collection in North America
SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection. Available for purchase beginning today on injinji.com, the new, limited-edition collection incorporates sustainable design, an...
November 5, 2019
SBT GRVL, Presented by Canyon Bicycles, Opens Registration Dec. 3 for 2020 Event
STEAMBOAT SPRINGS, Colo. (Nov. 5, 2019) –SBT GRVL, a world-class gravel bike experience set in the picturesque ranching town of Steamboat Springs, Colo., will open registration Dec. 3 for its second-year event. SBT GRVL welcomed 1,500 cyclists for its successful inaugural year, all joining together to experience Routt County’s vast network...
November 5, 2019
US Trail Running Conference heads to Fayetteville, AR for 2020 event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 edition of the industry-leading Conference will be held at Fayetteville, Arkansas, October 21 - 24. The 2019 US Trail Running Conference took place at the historic Stanley Hotel in Estes Park,...
October 31, 2019
Casting for Recovery adds BUFF® as a 2020 National Sponsor
Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce the expansion of their partnership to include a customized BUFF® collection of which...
October 30, 2019
HOKA ONE ONE Named Presenting Sponsor of Western States 100
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...
October 30, 2019
Suunto Now Accepting Applications for 2020 Suunto Multisport Team
OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...
October 29, 2019
NOCCO Beverage Company Announces Expansion into 500 Accounts Nationwide
LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United States, including 50 gyms in Las Vegas. The rapid growth includes entry into the...
October 28, 2019
Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events
BOULDER, Colorado, October 28 2019 - Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating...
October 28, 2019
Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt
BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to...
October 23, 2019
Decathlon Collected 124 Tons of Trash on World Cleanup Day
EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East Bay, Decathlon USA, together with Clif Bar & Company and IKEA Emeryville, in collaboration with...
October 23, 2019
The 19th Annual Rio Del Lago 100 Mile Endurance Run Returns to Folsom, CA
(Folsom, CA) – The Rio Del Lago 100 Mile Endurance Run (www.rio100mile.com) presented by NorCalUltras is returning to Folsom for its 19th year on Saturday, November 2, 2019. The iconic race starts at Beal’s Point, a Folsom Lake State Recreation Area in the Sierra-Nevada Foothills. This year, more than 375...
October 22, 2019
Top Trail Runners Gather in Nepal for Golden Trail World Series Final
NEPAL (October 22, 2019) – The second season of the Golden Trail World Series (GTWS) will culminate with the Grand Final this Saturday, October 26 at the Annapurna Trail Marathon in Nepal, where the crowning ceremony for the GTWS champions for men and women will take place. The top 10 men...
October 22, 2019
Brazos Bend 100, Site of the 2019 USATF 100 Mile Trail National Championship Race, Sells Out in Record Time
Houston, Texas – Trail Racing Over Texas, organizer of the Brazos Bend 100 Trail Race, announces today that the signature event has sold out every distance. Brazos Bend 100 is the largest ultramarathon event in Texas and the site for the 2019 USATF 100 Mile Trail National Championship. “I am...
October 21, 2019
SaltStick® Releases First Liquid Concentrated Electrolyte Add-in: Elixalyte™
MALIBU, Calif. (October 21, 2019)— Toker Engineering LLC, the maker of SaltStick® Electrolytes, announced today the launch of Elixalyte™, the first concentrated electrolyte add-in with all four major electrolytes: sodium, potassium, calcium and magnesium. Elixalyte™ features a proprietary high-performance formulation that closely resembles the electrolyte profile lost in sweat. The...
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