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September 1, 2021

Strava Announced as Title Sponsor for 2021 Challenged Athletes Foundation’s Community Challenge

SAN DIEGO, CA – (September 1, 2021) – Challenged Athletes Foundation (CAF) is proud to announce its  flagship fundraising event this fall is now the, 2021 CAF Community Challenge, powered by Strava. This October, athletes of all abilities can connect to participate and record activities across multi-sports and raise funds...

September 1, 2021

Lake Sonoma Race Series Expands and Diversifies for 2022

The Lake Sonoma Race Series and Trail Sisters, the leading women’s trail running community whose mission is to increase women’s participation and opportunity in trail running, will join forces to inspire, educate and empower not only women, but also BIPOC runners in the ultra-running community. With this new partnership, Trail...

August 25, 2021

Skateboarding in the Forest – Onewheel’s Short Film ‘DIRT’ is an Unexpected and Thrilling Mashup

(Santa Cruz, August 25, 2021) - Future Motion, makers of Onewheel, recently launched DIRT, a groundbreaking new film pushing the limits of what’s possible in the sport. Directed by longtime Burton snowboard cinematographer, Aaron Hooper, DIRT brings skate and snow influences into classic Onewheel trail riding environment. The film has...

July 23, 2021

Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series

Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...

July 9, 2021

Summer Sets in And IRONMAN Virtual Club Cruises Through July with A Series of New Month-long Challenges

TAMPA, Fla. (July 9, 2021) – As summer sets in, the IRONMAN® Virtual Club™(VC™) cruises through July with an exciting set of virtual offerings. So far, the IRONMAN VR All-Terrain Series has celebrated the Flat and Fast races, spotlighted the best Coastal courses, highlighted the best Urban destinations, and revisited...

April 9, 2021

KINeSYS Announces 2021 Champions

Vancouver, Canada - After launching their Brand Ambassador Program in the summer of 2019, North America’s leader in active sun care, KINeSYS Performance Sunscreen, has again activated their successful Ambassador Program for 2021. The 2021 Champion Team has grown in numbers with the selection of 65+ individuals who represent the...

March 29, 2021

US Trail Running Conference Webinar provides actionable steps to grow trail communities

Estes Park, CO – The third webinar in a nine-webinar series introduced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted on Thursday, March 25. The session subject: Growing Your Trail Running Community featured four industry leaders that have been successful in...

March 17, 2021

Spartan Kids Foundation + Blessings in a Backpack Kick-Off Food & Fitness Campaign to Promote Healthy Lifestyles for Kids

Boston — Spartan Kids Foundation, the not-for-profit arm of the world's leading endurance sports and wellness brand Spartan, is expanding its alliance with Blessings in a Backpack, one of the nation's largest providers of donated food for kids. Together, they're launching a new Food & Fitness initiative called "Spartan KidFit"...

March 10, 2021

Life Time Announces Full Lineup of First-Ever Her Summit on March 19-21

BOULDER, Colo., (March 10, 2021) — On the heels of Life Time’s announcement of Her Summit, its first-ever women’s retreat created to increase comfort, accessibility and knowledge of outdoor sports for women, the company today announced the full lineup of speakers and sessions at the virtual gathering March 19-21, including...

March 9, 2021

Mayweather Boxing + Fitness Chicago Studio Celebrates One Year Anniversary

CHICAGO, IL (March 9, 2021) – Mayweather Boxing + Fitness – a group fitness and boxing experience created by legendary boxer Floyd Mayweather – is celebrating the one-year anniversary of its downtown Chicago Studio, which has continued to experience growth and success. Throughout 2020, the Studio surpassed sales and membership goals,...

March 8, 2021

Oiselle Expands Bras for Girls Program with In2Sports Bra Launch

Seattle, WA - March 8, 2021 - Oiselle announces an expansion to their successful Bras for Girls program on International Women’s Day. For each purchase of the newly launched In2Sports Bra, a sports bra will be donated to the Bras for Girls Program. Established in 2017,  Bras for Girls’ mission...

February 25, 2021

Ignik Bolsters Sales Team with Powerhouse New Rep Groups

Seattle, WA – February 25, 2021 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, is thrilled to announce the addition of sales rep groups in two key territories, securing nationwide coverage in their second year of business. Adventure Marketing Group in the Southeast and...

February 1, 2021

Mammut And POWDR Partner For Uniform Upgrade

(Williston, VT)  – Mammut has announced the roll-out of their partnership with POWDR. The leading Swiss-born premium outdoors brand has proven itself as the snow professionals' uniform and gear of choice, and will be POWDR’s official winter uniform partner beginning this 2020/21 season. POWDR, an adventure lifestyle company on a...

January 13, 2021

Storied La Ruta Mountain Bike Race Sells Out Field for 2021 Event

SAN JOSE, COSTA RICA (January 13, 2021) - Following the first cancelation in its 28-year history, organizers of the La Ruta mountain bike stage race have announced that the 2021 event, scheduled to take place November 4-6, 2021, is sold out. This marks the first sellout for La Ruta in...

January 8, 2021

XTERRA Partners with Zwift to take Off-Road Training & Racing Online

Minneapolis, MN (January 8, 2021) – The XTERRA community has joined forces with Zwift, the fitness company born from gaming, to take the fun and challenge of its action-packed racing series online with the XTERRA x Zwift Off-Road Series starting January 11 that builds into a full week of racing...

December 16, 2020

Unique Florida-inspired iSUP and open water swim brand launches in Tampa Bay, Florida

(TAMPA, DECEMBER 16) — For many entrepreneurs, a new business idea usually comes from sensing a need and finding a way to meet it. For retired professional triathlete Rich Allen, it was something in the water — literally. “Although I’m not originally from Florida, I have been coming here three or four...

September 28, 2020

OluKai Launches Premium Shearling, Leather, and Wool Slippers

Irvine, CA – Sept. 28, 2020– OluKai, the premium Hawaiian-inspired lifestyle brand, is thrilled to introduce several new slipper styles for men and women. According to Google Trends, 2020 research searches for slippers have already doubled over the 5-year trend. Known for comfort, OluKai is taking the aloha spirit one...

September 28, 2020

JAM Collective to Host a Virtual, Multi-Week Sustainability Instagram Live Series with Industry Leaders

San Francisco, Calif. – September 28, 2020– JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships is thrilled to announce its upcoming Instagram Live Series: JAM Sustainability Sessions. Starting this week, JAM Sessions presents a multi-week sustainability series featuring prAna, Osprey, Houdini, LifeProof, and...

September 25, 2020

OCR 100m international standard course draws 60M video views

Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and over 100 million interactions on Facebook. Paweł Murawski established the men’s European and Polish records in...

September 25, 2020

Seirus Innovation Launches HeiQ Tech in the Face of COVID-19

SAN DIEGO, CA (September 25, 2020) -- Seirus Innovation, a family-owned company focused on keeping extremities comfortable with over 20 patents since 1984, announces the introduction of the Swiss technology HeiQ V-Block into over 20 products starting this Fall in multiple lines including the highly anticipated EVO Arc Masque ™,...

September 25, 2020

Alta Cycling Group Rolls Out New Beeline Connect Bridge Software

KENT, Wash., (September 25, 2020) — Alta Cycling Group, a premier cycling company, is incorporating Beeline Connect’s new Bridge software to facilitate a new dealer locators integrated on Diamondback, Redline, IZIP, Haibike and Raleigh websites, to provide added support and improve processes for their authorized dealer network. This added software...

September 25, 2020

Ski & Snowboard Club Vail and SWIX Sport USA Launch Two Year Strategic Partnership

With the recent adoption of rules by F.I.S. and US Ski & Snowboard banning the use of fluoro waxes effective immediately this season, Ski & Snowboard Club Vail (SSCV) is thrilled to announce a two year strategic partnership arrangement with SWIX Sport USA (SWIX) in support of all of its...

September 25, 2020

OCR 100m international standard course draws 60M video views

Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and over 100 million interactions on Facebook. Paweł Murawski established the men’s European and Polish records in...

September 24, 2020

Adventure Journal To Be First Carbon Neutral Publisher through Climate Neutral

Monarch Beach, CA – September 24, 2020–Today, Adventure Journal, the online and quarterly print magazine devoted to outdoor adventure, announced its commitment to being carbon neutral in 2020. This commitment will be certified by Climate Neutral, the nonprofit organization founded in 2019 by the leaders of Peak Design and BioLite. ...

September 24, 2020

Walton Family Foundation and PeopleForBikes Partner to Support Increased Bicycling Through Area Businesses in Northwest Arkansas

BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both for transportation and recreation and position Northwest Arkansas as the national model for getting more people...