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March 21, 2023

Peak Ski Company and Pebblebee® Introduce Innovative New Technology: Peak Lôc8™

BOZEMAN, Montana (March 21, 2023) /ENDURANCE SPORTSWIRE/ – Peak Ski Company and its strategic partner Pebblebee® unveiled PEAK Lôc8™, a first-of-its-kind locating and tracking device that will be embedded within certain models of Peak Ski Company’s 2023/24 line of innovative skis. PEAK Lôc8 provides users with the ability to locate their Peak...

February 16, 2023

Showcased

Belgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner

Cincinnati, Ohio, February 16, 2023 /ENDURANCE SPORTSWIRE/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier gravel...

January 24, 2023

Heidi Muller Leads a Buy Out of the Adventure Racing World Series

23/01/2023 /ENDURANCE SPORTSWIRE/ - The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller has been CEO for the past year, and in full operational charge of the global adventure...

January 20, 2023

Japanese Outdoor Apparel Brand Goldwin Launches Collab with Actual Source Design Studio

SAN FRANCISCO, CALIF. — JANUARY 20, 2023, /ENDURANCE SPORTSWIRE/ – Goldwin, the outdoor apparel brand obsessed with unifying minimalist design with technical athletic performance, today announces an all-new collection of apparel in collaboration with Utah-based design practice Actual Source. They’ve named the collaboration Alpine Codex Group in honor of what Goldwin and...

December 27, 2022

Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl

Dec. 27, 2022 / TAMPA /ENDURANCE SPORTSWIRE/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC Action News Military Challenge. “We’re thrilled ABC Action News chose the Publix Gasparilla Distance Classic (PGDC)...

December 15, 2022

AllGear Digital Launches Corporate Rebranding, Announces $40M Financing

DECEMBER 15, 2022 | LOS ANGELES, CALIF. /ENDURANCE SPORTSWIRE/ – Lola Digital Media today announced a corporate rebranding and name change to AllGear Digital. The company, founded in 2018, owns and operates a network of media sites including GearJunkie, Switchback Travel, Bikerumor, and other top brands. The news comes on the heels...

November 10, 2022

Michelle Parker Joins Peak Ski Company Team

BOZEMAN, Montana, Nov. 10, 2022 /ENDURANCE SPORTSWIRE/ – Peak Ski Company announced today that venerated professional big mountain skier Michelle Parker has joined the company’s leadership team as Senior Director of Product Development & Innovation. Launched earlier this year by cofounders Bode Miller and Andy Wirth, Peak Ski Company introduced its 2022/23 lineup...

October 18, 2022

Article One and Mission Workshop Launch New Styles in Collaborative Eyewear Collection Designed for Urban Cyclists

FLINT, Mich. (Oct. 18, 2022) /ENDURANCE SPORTSWIRE/ – Article One, the artisanal eyewear brand boasting heirloom-quality Italian craftsmanship in athleisure and optical frames, today announced the launch of its second collaborative collection with Mission Workshop. Article One and Mission Workshop, a San Francisco-based company that creates bags, clothing, and footwear for...

October 12, 2022

First-ever Music Streaming Service for Fitness Hits Market

Seattle, Washington. /ENDURANCE SPORTSWIRE/ - Muze was launched today as the first music streaming service built specifically to enhance workouts. The free mobile app’s hyper-personalized music stations evolve in real time to match the user's running pace or heart rate, adding a dynamic soundtrack to any exercise. Personalization is critical...

October 4, 2022

Showcased

100% Takes On The Mountain With Their First Collection Of Snow Goggles

SAN DIEGO, Calif. – October 4, 2022 /ENDURANCE SPORTSWIRE/ – 100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of top global snow athletes while catering to the weekend warriors and welcoming new adventurers to the...

September 29, 2022

Showcased

Bonesteel Films to Release “Shadow of a Wheel” Cycling-Themed Documentary in Spring ‘23

Asheville, North Carolina (Sept 29, 2022) /ENDURANCE SPORTSWIRE/ – Can one bike ride change your life? That topic is the essence of a new documentary film, “Shadow of a Wheel”, by award-winning production company Bonesteel Films, and the answer is a definitive YES. Having produced numerous documentaries for PBS and others, Bonesteel...

September 13, 2022

Econic One Hires SIMBOL Communications as PR Agency of Record in US

Evergreen, Colorado (Sept 13, 2022) /ENDURANCE SPORTSWIRE/ - Building on their rapid growth across Europe in recent years, global smart e-bike brand Econic One has now launched in the US, and they’re bringing on SIMBOL Communications as its PR Agency of Record for the American market, to help build similar...

July 6, 2022

Showcased

iFIT Connected Fitness Appoints Dale R. Gerard New Chief Financial Officer

(Logan, UT – July 7, 2022) /ENDURANCE SPORTSWIRE/ - iFIT, a leader in interactive fitness hardware, software, and subscription content, announced today that Dale R. Gerard has joined iFIT as Chief Financial Officer. Mr. Gerard comes to iFIT with more than 25 years of finance, treasury, and operational experience with...