INFINIT Nutrition Introduces Personal Nutrition Coaching Services for Athletes

May 7, 2024

Programs offer athletes a dietitian-designed personalized fueling and hydration plan utilizing the Nix Hydration Biosensor wearable technology.

CINCINNATI, OHIO – May 7, 2024 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the trailblazer in customized nutrition solutions for athletes, proudly unveiled its new suite of Nutrition Coaching services, designed to improve athletic performance through personally tailored nutrition plans designed by a certified sports dietitian.

With a focus on eliminating guesswork and simplifying nutrition, INFINIT Nutrition Coaching provides athletes with a comprehensive service experience that combines expert guidance, scientifically-backed strategies, and state-of-the-art technology to optimize hydration and fueling.

Athletes who enroll in the INFINIT Nutrition Coaching program receive one-on-one guidance from Certified Sports Dietitians, ensuring their nutrition plan is precisely tailored to their energy, electrolyte, and fluid needs.

“We’re thrilled to introduce our Nutrition Coaching services, which represent a significant leap forward in our mission to empower athletes with personalized nutrition solutions,” said Michael Folan, CEO at INFINIT Nutrition. “By partnering with Nix Biosensors and leveraging their cutting-edge wearable technology, we’re able to provide athletes with unparalleled insights into their hydration needs, enabling them to perform at their peak.”

“We are thrilled to take our partnership with INFINIT Nutrition to the next level,” said Meridith Cass, CEO of Nix Biosensors. “Enabling personalized hydration strategies based on accurate, personal data is exactly why we developed our sensor. Compounding that with one on one nutrition coaching from the INFINIT team will make athletes that much stronger.”

Key highlights of INFINIT Nutrition’s Nutrition Coaching services include:

Sweat and Electrolyte Testing

Through a partnership with Nix Biosensors, athletes receive access to state-of-the-art wearable sweat testing technology. The lightweight and durable hydration monitor provides valuable data on sweat rate and electrolyte losses, enabling athletes to fine-tune their hydration strategy for optimal performance.

Private Nutrition Coaching

Athletes receive one-on-one Nutrition Coaching sessions with Certified Sports Dietitians, where they will come away with a personalized nutrition analysis roadmap and custom-tailored nutrition plan. Coaches work closely with athletes to optimize their nutrition and hydration, providing race-day planning, nutrition-carrying strategies, and holistic daily nutrition guidance.

Custom Nutrition Solutions

INFINIT Nutrition designs personalized Custom Formulas based on sweat test results, training, lifestyle, and goals. Athletes receive guidance on how to use their Custom Formulas effectively, along with exclusive discounts on future orders.

INFINIT’s philosophy of complete liquid nutrition means athletes can rely on one bottle an hour to provide everything they need to fuel their performance. With no gels, bars, or additional food required, athletes can streamline their nutrition regimen for maximum efficiency.

“We believe that every athlete deserves access to personalized nutrition solutions that are tailored to their unique needs and goals,” said Michael Folan. “With the launch of our Nutrition Coaching services, we’re excited to provide the tools and support they need to uncover vital insights and provide a tailored solution to empower them to achieve their full potential.”

Athletes interested in maximizing their performance through personalized nutrition coaching can learn more and sign up for INFINIT Nutrition’s Nutrition Coaching services by visiting infinitnutrition.us/nutrition-coaching.

For more information about INFINIT Nutrition and its comprehensive range of nutrition solutions, visit INFINITnutrition.us or follow along on Facebook and Instagram.

About INFINIT Nutrition

INFINIT Nutrition is a worldwide sports nutrition company based in Cincinnati, Ohio with production facilities in the US, Australia, and the Czech Republic. Specializing in personalized nutrition, INFINIT produces customizable drink mixes designed by dietitians to naturally maximize athletic performance and fitness results. Developed with the company’s proprietary Osmo-FIT™ system, INFINIT hydration and protein ready-to-mix supplements are made with clean natural ingredients, and are formulated to be easy to digest even in the most extreme conditions. For more information, visit infinitnutrition.com.

About Nix Biosensors.

Nix is changing the way humans manage health by empowering consumers to access, understand, and act on their personal biology in real time. Nix’s first consumer product is a sweat patch that provides athletes, soldiers, and laborers with hydration data in real-time, helping them optimize safety and performance. Headquartered in Boston, Massachusetts, Nix is founded by CEO Meridith Cass, a graduate of Harvard Business School, former VC, and 9-time marathoner. Advisors include Tom Fowler, Former President of Polar; Dr. Bob Murray, Founder and former Director of the Gatorade Sports Science Institute; Shalane Flanagan, 4x Olympian, Silver Medalist, and 2017 NYC Marathon Champion; and Tatyana McFadden, the 5x Olympian and 17x Medalist. Learn more at nixbiosensors.com.


Laura Hering