LATEST RUNNING AND MARATHON NEWS
October 2, 2024
Could Small Running Races be Making a Comeback?
There are glimmers of hope beneath the surface that could show the racing community is truly rebounding post-COVID. With the rising costs associated with races, are participants opting to join smaller races? Slowswitch
October 2, 2024
Nike Says Its Running Category Is On the Mend. But Is It Enough to Challenge Hoka, On and Asics?
Nike leadership on Tuesday doubled down on renewed efforts to win in running, a crucial category that has eluded the brand for several years. But some analysts say it will take more to get the struggling athletic brand back on track. Nike is diving headfirst into its running “comeback,” which will be fueled by...
September 26, 2024
Lululemon ends partnership with ultrarunner Camille Herron
Canadian athleisure brand Lululemon has ended its partnership with American ultrarunner Camille Herron after she and her husband, Conor Holt, were implicated in a Wikipedia editing scandal. On Monday, we reported on the couple’s history of making pro-Herron edits to her Wikipedia page while editing the pages of other ultrarunners (including Courtney Dauwalter and Kilian Jornet) to remove or...
September 25, 2024
A Data-Driven Environmental Scan of the Trail and Ultra Coaching Industry
This month, we dig into trends in the growing industry of professional trail and ultra coaching. How many coaches are there? What proportion of runners use their services? Are there trends in the types of services that coaches offer? These questions can be challenging to answer. As small business operators,...
September 25, 2024
Boston man faces $5K fine, drone forfeiture for flight over marathon
A Boston man is facing serious legal consequences after flying a DJI Mavic drone dangerously close to the Boston Marathon finish line in April, prompting a dramatic mid-air interception by law enforcement. The drone, which sparked concerns about public safety, was seized just minutes before the first race finishers crossed...
September 16, 2024
Hoka Parent Deckers Brands to Execute Six-for-One Forward Stock Split
Deckers Brands, the parent of the Ugg, Hoka, Teva, Koolaburra, and Ahnu, reported that during its annual meeting held on September 9, 2024, the company’s stockholders approved a six-for-one forward stock split and a proportionate increase in the number of authorized shares of its common stock. Deckers said it filed...
September 13, 2024
The downfall of run clubs? How capitalism has hijacked the community
A few months back, the New York Times branded running clubs the latest substitute for dating apps, capturing a growing trend that gained momentum as the pandemic upended our social lives. Run clubs offer people a way to connect in the real world, away from the confines of our phones. But the...
September 12, 2024
Malaysian woman attacked by gang of otters on morning run
A woman’s routine morning jog in Sabah, Malaysia, took a terrifying turn when a gang of otters attacked her. Mariasella Harun was running through Tanjung Aru Recreation Park at 6 a.m. on Wednesday when she was reportedly surrounded by eight otters aggressively searching for food. At first glance, Harun mistook the group of...
September 11, 2024
TikTok Star Bobby Graves Collapses And Dies After Disneyland Half Marathon
Beloved TikTok figure Bobby Graves, known by his moniker “Caleb,” died Sunday moments after completing Disneyland’s Halloween Half Marathon. Anaheim Police said Graves clutched his chest and collapsed at roughly 7 a.m., just as he crossed the finish line, according to People. The avid long-distance runner had shared a video to...
September 5, 2024
Are Triathletes Filling a Religion-Sized Hole With Endurance Sports?
I looked up at the sky. A streak of silver flashed across the dark dome. In that glorious moment, I felt at one with the universe. Swimming was no longer just a physical experience, but a spiritual one. It turns out I’m not alone. This phenomenon is documented in a...