LATEST RUNNING AND MARATHON NEWS
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June 1, 2023
Running throughout middle age can help prevent memory decline, study shows
Scientists at universities in the United States and Mexico are adding to the growing evidence of running’s benefits to brain health with research looking specifically at the effects of regular exercise on neurons formed in early adulthood. Their findings, published in the journal eNeuro, show long-term running not only promotes...
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May 25, 2023
Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning
Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...
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May 25, 2023
Full Circle Events purchases rights to produce Carmel Marathon
The name Full Circle Events seemed appropriate for Jay Druba’s new race management company. Druba was an intern in 2011 for the Carmel Marathon. Now Druba and his wife, Kati, have purchased the rights to Carmel Marathon from the Carmel Road Racing Group. This will be the only event Full...
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May 22, 2023
Why Is YouTube Obsessed with Running Marathons on Zero Training?
Last year, Nate Buchanan of Kara and Nate, which boasts 3.5 million subscribers, documented himself running 26.2 miles from the city of Marathon to Athens, Greece, without training. Natacha Oceane, 1.62 million subscribers, has two separate videos of her running a 50K as well as twenty-four hours without training. As...
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May 16, 2023
On’s First Quarter Profits Surge With 78 Percent Revenue Gain
On Holding AG’s profits tripled in the first quarter on strong margin improvement and 78 percent sales growth. The Swiss running brand’s results easily topped analyst targets. Strength was seen across regions, channels and product groups. Sales of CHF 420.2 million ($470mm) topped Wall Street’s consensus target of CHF 382.3...
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May 16, 2023
U.S. senator under fire for allegedly using campaign money for destination marathons
When Sinema participated in the 2022 Boston Marathon, she took pride in sharing her accomplishment on social media. However, The Daily Beast revealed that Sinema received over $16,000 in campaign contributions from a few donors in Massachusetts in April 2022, some of whom contributed at the maximum allowable level of...
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May 15, 2023
New Suit Comes for Nike’s ‘Misleading’ Sustainability Marketing
In a complaint filed Wednesday in a District Court in Missouri, plaintiff Maria Guadalupe Ellis claimed that Nike uses “deceptive and misleading” statements when marketing its sustainability collection. Specifically, the suit claims that Nike “deceives consumers into believing that they are receiving products that are ‘sustainable,’ ‘made with recycled fibers,”...
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May 15, 2023
The Speed Project: The secret ‘Fight Club’-style race between Los Angeles and Las Vegas
It has no website, no "register here" button, no rules, no official route, no spectators and, until a week before, no official start date. It's a "Fight Club" of the running world created in the mould of its founder. Before he found marathon running after moving to Los Angeles in...
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May 11, 2023
Why tall, leggy people run faster in the heat
If you are a marathon runner in search of a personal best, your body shape could be just as important as your training, analysis suggests. A study of 170 Ironman contestants found tall, leggy runners performed better in warm climates, while shorter, stockier people had the upper hand in colder...
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May 10, 2023
Asics Corp. Posts 35 Percent Jump In Q1 FX Neutral Sales; Profits Surge 87 Percent
Asics Corporation reported that net sales jumped 44.6 percent year-over-year to ¥152.2 billion ($1.15 bn) in the first quarter ended March 31, and increased 35.0 percent year-over-year excluding foreign exchange effects. Profit attributable to owners of the parent company increased 86.9 percent to ¥16,310 million ($122.8 mm) mainly due to...
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May 9, 2023
Under Armour Swings To Fiscal Q4 Profit On Footwear Growth; Inventory Up 44 Percent
Under Armour reported that revenue for the fiscal fourth quarter was up 7.5 percent to $1.40 billion (+10 percent currency-neutral) in the period ended March 31. Gross margin declined 310 basis points to 43.4 percent of sales in the period, driven primarily by higher promotions, mix impacts related to higher...
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May 9, 2023
7-year-old Cincinnati marathon bandit renews controversy for Kentucky family
A couple who sparked controversy at last year’s Flying Pig Marathon in Cincinnati, Ohio when their six-year-old son joined them for the 42.2-km distance is again courting controversy as the boy, now seven, appears to have run at least the second half of the marathon course unregistered. Following a flurry...
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May 8, 2023
The Pretty People Are Coming For Your Hokas
It’s not often that triathletes, social media influencers, sneakerheads, and service workers have a similar fashion interest. But one brand born in the French Alps that fuses performance and a distinct aesthetic point of view seems to have united people all over the world—to the extent that it’s quickly pacing...
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May 5, 2023
Adidas Beats Revenue Expectations Despite Costly Yeezy Struggles
Adidas’ Yeezy crisis has hit the company hard — but its first-quarter financials were not as bad as expected. The sportswear giant reported $5.82 billion in Q1 2023 revenue — a 1% dip from $5.85 billion a year prior. Those numbers actually outperformed projections from financial analysts, who expected a...
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May 4, 2023
Flying Pig updates age restrictions one year after 6-year-old’s participation sparked controversy
One year after a then-6-year-old boy's participation in the marathon sparked nation-wide controversy, organizers of the Flying Pig Marathon have implemented new age restrictions for runners. The updated age policy was sent to WCPO on Wednesday, just a few days ahead of the marathon. It says runners must be at...
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May 4, 2023
2024 TCS London Marathon receives more than half a million applicants
The 2024 TCS London Marathon has set a world record by receiving the most applications ever to be submitted to a marathon. Marathon organizers say 578,374 hopefuls from the United Kingdom and across the globe entered the ballot for the 2024 TCS London Marathon, marking the first time the number...
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May 3, 2023
Brooks Running Continues Growth in Q1 With Record Sales in EMEA Region
Brooks Running is continuing its growth in the first quarter, after a record 2022. In the first quarter of 2023, the Seattle-based performance running brand reported 20 percent year-over-year global revenue growth, including a record 32 percent increase in the Europe, Middle East, and Africa (EMEA) region. FN
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April 30, 2023
Fancy Ultramarathons Vex Traditionalists With $11,000 Entry Fees and Private Butlers
Long-distance races roll out luxury amenities to tempt runners, confounding traditionalists. Danielle Zhao was clawing at rocks and crying as she scrambled up a hillside in the Scottish highlands, battling against her fear of heights to complete her first-ever ultramarathon. One thought kept her going. WSJ (paywall)
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April 27, 2023
No Shortage of Imposters at The Boston Marathon
Every year after The Boston Marathon, some runners take to social media to report on some form of bib stealing. In the days following the marathon, runners flock to Marathonfoto.com to look at their photos, only some runners find photos of another runner with their bib #. It is unknown...
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April 27, 2023
Steve Shanks: London Marathon runner dies on way home from race
A man has died shortly after completing the London Marathon in under three hours. Organisers of the event said Steve Shanks, 45, from Bingham, Nottinghamshire, died suddenly while travelling home on Sunday. Tributes have been paid to the runner, whose cause of death has not yet been shared. BBC
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April 26, 2023
What We Don’t Know About Carbon-Plated Running Shoes May Be Hurting Us
Eliud Kipchoge, arguably the greatest marathoner of all time, ran a 1:59:40 marathon in 2019 wearing custom-made carbon-plated shoes. Since then, carbon-plated shoes seem to be everywhere, from record-breaking efforts in running and triathlon to age-groupers looking for a PR. It is quite true that in triathlon events, even small...
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April 24, 2023
How Livestreaming Will Shape the Future of Ultrarunning
There’s much to be said about GPS watches, sport-specific equipment, online registration, social media, and the emerging world of fantasy trail running. But the media landscape of the sport, in particular, video livestreaming, is a major technological force shaping the future of ultrarunning—not just for the runners but also for...
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April 24, 2023
French athlete runs 3:25 marathon, backward
On Sunday at the 2023 Drôme Marathon in Saint-Paul-lès-Romans, France, Guillaume de Lustrac came through on a bet he made with a friend: to finish a marathon, running backward. De Lustrac did not only run Drôme Marathon backward, but he did it in a ridiculously fast time of 3:25:24, placing...
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April 21, 2023
Hoka Continues to Grow With Expansion Into Kids’ Shoes
After teasing the launch earlier this month, Hoka has finally unveiled its first kids’ collection as it continues its growth path. According to the Deckers Brands-owned athletic label, the collection will launch with three styles inspired by Hoka’s adult line, including the Speedgoat 5 Youth, Clifton 9 Youth and Ora...
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April 21, 2023
Under Armour Founder Kevin Plank Reveals How the Brand Is Finding Its Identity in Footwear
There’s plenty of newness at Under Armour nowadays. For instance, the Baltimore, Md.-based company announced last December that it hired Marriott International executive Stephanie Linnartz as its next president and CEO. Also, construction is underway on the athletic giant’s new campus in the city. However, one of the more compelling...
