LATEST RUNNING AND MARATHON NEWS
May 26, 2026
Bolder Boulder 10K winner DQ’d after starting in the wrong wave
At Monday’s annual Bolder Boulder 10K in Colorado, one of the biggest 10K races in the U.S., American runner Emad Bashir-Mohammed, running in the men’s citizen’s category, stopped the clock in in 29:50. The mark, one of fastest in event history, held off the rest of the field by eight seconds. But...
May 22, 2026
Hoka to Open More International Stores, Focus on Innovation as It ‘Further Elevates’ Positioning
Deckers is signaling that HOKA and UGG still have room to grow, but the company is shifting the story from rapid expansion to a more durable, long-term plan. The focus is on keeping both brands strong through product innovation, broader distribution, and international growth rather than relying only on outsized...
May 21, 2026
ATHLOS women-only track event is going global with a second meet in London this fall
After two successful years elevating women’s track and field by increasing visibility and prize money, ATHLOS is upgrading. With the addition of a second meet, the series promises a total prize purse of US$2.1 million in 2026, a significant increase from last year’s US$773,500. Athletes will be eligible to earn...
May 20, 2026
Nike Is Serving Athletes Faster Through AI-Powered Shopping on Google
Ahead of this summer’s football tournament, Nike will integrate with Google’s new AI commerce capability, making it more seamless for consumers to discover and purchase the latest Nike innovations, including football boots, kits and fan apparel. Nike is expanding on its vision to elevate and integrate the marketplace to serve...
May 13, 2026
EXEC: Asics Delivers 30 Percent Growth in Q1, U.S. Sales Expand 19 Percent
Asics reported a strong first quarter driven by SportStyle and running, with group sales and profits rising notably year‑on‑year. Q1 net sales hit a record (about ¥208.3 billion), up roughly 19–20% year‑on‑year, led by SportStyle/Onitsuka Tiger and gains in Japan, North America and Europe. Performance Running also grew (double‑digit in...
May 12, 2026
Ethiopian runner bound for Ottawa Marathon dies suddenly in training
The global running community mourns the passing of elite marathoner Yebrgual Melese, who was rushed to a hospital during training on Tuesday. Addis Media Network reported medical professionals were unable to save her. No details on the cause of her collapse have been released. Melese was 36 and is survived by her husband...
May 12, 2026
On Holding Continues to Post Strong Results Despite CEO Shifts
The On Holding juggernaut continues to roll on. On Tuesday, the Zurich-based sports brand reported another quarter of double-digit increases in both net income and sales in the first quarter, which it attributed to its “premium strategy” and “broad-based demand.” Among the standouts in the period was apparel, where sales rose 45.1 percent...
May 7, 2026
Rachel Entrekin becomes first woman to win Cocodona 250 ultramarathon – and pets dogs along the way
Rachel Entrekin has made history by beating a field of elite men and women to win the Cocodona 250 ultramarathon. Entrekin had won the women’s race on two occasions but on Wednesday she headed the entire field, winning in a record time of 56 hours 9 minutes and 48 seconds....
May 6, 2026
Life Time Acquires Phoenix 10K, Expanding Athletic Events Strategy
Life Time has acquired the Phoenix 10K, a 51-year-old Arizona road race, to expand its portfolio of 30 athletic events amid surging running participation. The deal comes as running continues to see increased participation growth, from the advent of “runcations” to tentpole events like the Boston Marathon, which saw more than 30,000 participants this year....
May 5, 2026
NYRR Unveils Plan to Attempt to Ease Race Registration Woes
New York Road Runners has announced a pilot program to attempt to serve runners at New York City events who aren’t trying to race the New York City Marathon. Three races and two training runs in August and September will have bibs set aside for runners who are not trying to...
