LATEST RUNNING AND MARATHON NEWS
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February 10, 2023
Adidas Expects Breakup With Yeezy to Cost Over $1B
Adidas’ separation from Yeezy, formerly known as Kanye West, may have a bigger fallout than initially anticipated. The sportswear company revealed Thursday it’s expected to lose $1.3 billion in revenue and nearly $534 million in operating profit this year after ending the relationship with the rapper in October over his...
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February 8, 2023
Adidas Unveils 2023 Boston Marathon Celebration Jacket
With just over two months until the 127th Boston Marathon on April 15, Adidas unveils this year’s version of the jacket, with a design focused on sustainability and minimal environmental impact. However, not all runners are pleased with the announcement. Believe in the Run
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February 8, 2023
Pace-tuned run shoe start-up Vimazi aiming to secure US$1m in funding
Pacific Northwest based running shoe start-up Vimazi opened its most recent funding round for US$1 million in preferred stock this week. By engineering its shoes according to the pace of the runner, Vimazi’s pace-tuned technology claims to provide more shock absorption with less energy loss than other brands. Endurance.biz
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February 8, 2023
Under Armour Beat Expectations in Q3 — And Footwear Was a Major Growth Driver
The Baltimore-based brand reported revenues of $1.6 billion, up 3% over last year. Net income was $122 million and adjusted diluted earnings per share was $0.16. Both earnings and revenues exceeded the expectations of analysts surveyed by Yahoo Finance. Yahoo Sports
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February 2, 2023
Skechers Beats Expectations in Q4 Despite a 23% Drop in China Sales, Hits Annual Sales Record
Skechers sales in China dropped 23% in the fourth quarter, in part due to Covid-19 related restrictions and temporary store closures in November. Despite the slowdown, Skechers’ chief operating officer David Weinberg said in a statement that momentum will likely pick up in 2023, following recent improvements in the region....
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January 31, 2023
Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement
In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims relate to the way the shoes in question are manufactured as well as textile and...
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January 30, 2023
Polar Starts to License Their Sports & Fitness Algorithms
Polar has launched a website aimed at selling their sports/fitness/physiological algorithms to other companies. With this new venture, they aim to make it possible for other sport/fitness/etc. companies to leverage Polar’s algorithms. This could be used in areas such as sleep, activity tracking, training load, recovery, and more. In other words,...
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January 30, 2023
Brooks becomes parkrun’s global footwear partner in multi-year deal
Free, timed 5K international run series, parkrun, has announced a multi-year partnership with Brooks. With its global HQ in Seattle, USA, Brooks has become parkrun’s global footwear partner and the first presenting partner of parkrun USA, Netherlands and Germany. Endurance.biz
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January 30, 2023
Ultramarathoner sues race organizers after she was hit by motorcycle
A group of race organizers for a 12-hour ultramarathon in Kuala Lumpur, Malaysia, are being sued for negligence after one runner was hit by a motorcycle driver during the Dec. 17 race, fracturing her ankle. Canadian Running
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January 26, 2023
Running Specialty Sees Solid Gains In 2022
In a letter to the running specialty industry in its recent newsletter to members, Running Industry Association (RIA) Executive Directory Terry Schalow shed light on trends in the channel and prospects for 2023. The message included data from UQ, the association’s data partner, which analyzes weekly data from reporting retailers....
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January 24, 2023
After Runners Apply Pressure, Boston Marathon Announces Pregnancy Deferral Policy
After a runner’s Instagram post about the Boston Marathon’s lack of a clear policy around pregnancy deferrals, the Boston Athletics Association is finally taking action. Women's Running
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January 23, 2023
Pregnant Runner Calls Out Boston Marathon’s Lack Of Maternity Policy
Elite runners are joining the calls for better maternity policies in sport, adding their voices to those in the WNBA and in soccer. WNBA All-Star forward Dearica Hamby called out the Las Vegas Aces this weekend for their “unethical” treatment of her in the wake of her pregnancy announcement. U.S....
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January 23, 2023
Mountain Spine Race runners rescued from Auchope Refuge Hut
The 268-mile Spine Race, widely regarded as one of the world’s toughest endurance races, takes place across the Pennine Way, finishing in Kirk Yetholm. Rescue teams from either side of the Scotland-England border were called out shortly after 6am on Sunday to evacuate two hypothermic runners. Border Telegraph
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January 23, 2023
Here’s Why It Feels Like Every Elite Runner Is Changing Sponsors Right Now
After six years with Hoka, Tollefson, 37, the well-known elite American ultrarunner from Mammoth Lakes, California, signed a new multi-year sponsorship deal with Craft. It might seem like a curious move this time of the year, but, in reality, most athlete sponsorship contracts in running are one-year partnerships that end...
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January 20, 2023
Memo to Runners: Your Race Wants You Back in 2023!
In 2022, races were open for business as usual—but runners didn’t flock back. Participation was down about 16 percent from pre-pandemic levels, Road Runners Club of America told Runner’s World last September—and many events saw numbers decline much more. Runners World
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January 20, 2023
ASICS Study Shows Exercise Has the Power to Sharpen Even the Brightest Minds and Improve Mental Performance
ASICS reveals exercise can significantly improve cognitive function and advance mental performance. From boosting short-term memory to increasing concentration levels, exercise enhances brain power and could be the solution to helping us pass exams or excel at work. Yahoo
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January 19, 2023
The Pro Trail Runners Association: Trail Running’s First Union
As the sport grows, professional athletes are banding together to create a group that can lead the way on issues like doping, contract clarity, and race schedules. Here’s what it means for the future of the sport. Trailrunner
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January 19, 2023
Chinese TikToker earns millions running in high heels
A 41-year-old TikToker and salesman from Sichuan, China, Wu Nan, has found a niche way to sell women’s high heels. The man’s marketing strategy involves sprinting in stilettos–and he has reportedly generated a staggering six million yuan (CAD $1,100,000) in monthly sales. Canadian Running
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January 18, 2023
North American races to see a resurgence in 2023, survey says
Athlinks, the largest race results database in the world, surveyed an audience of 400,000 athletes based in North America, identifying their post-pandemic habits to gain an understanding of why numbers did not fully bounce back in 2022. Canadian Running
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January 17, 2023
Tunnel Ultra: The mind-bending 200-mile ultra-marathon in the dark
The Tunnel Ultra is a race like no other. It's easy to find longer events. Some even involve repeating the same loop for days on end. But nowhere else can you take part in a race so twisted that you spend more than two days in darkness doing a one-mile...
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January 17, 2023
How Two Footwear Industry Veterans Turned Their Dissatisfaction With Trail Running Shoes Into a Premium Brand
In July 2021, Norda released its first shoe, the 001, a trail-ready style built with premium components for the off-road runner seeking superior quality. The 001 features seamless uppers made with sustainable, biobased Dyneema Fibers, which are both Bluesign and ISCC approved. FN
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January 13, 2023
Can Outdoor Specialty Retailers Conquer the Booming Running Market?
The running market has always been hyper-competitive, but new retail challengers from the outdoor world are raising the stakes for players in the space. For the past three years, the running category has been the footwear industry’s biggest success story. As gyms closed amid the pandemic, a staggering number of...
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January 11, 2023
Trail Running and Drug-Testing: Where Do We Go From Here?
For years, trail running has had a reputation as a clean sport with a bit of a “wild west” vibe. But the globalization of the sport, increased level of competition, more sponsorship contracts, and the advent of bigger prize purses has started to change the sport in the past decade,...
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January 10, 2023
When it comes to staying on pace in warmer conditions, women trump men
Staying on pace during the second half of a marathon can be a challenge in even the most favourable of weather conditions. Add in a little heat and the task becomes harder still – but women are better at it than men. That’s according to a new study, published in...
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January 10, 2023
New study says Strava kudos motivate you to run more
The study, published in the Journal of Social Networks, analyzed Strava profiles to see how runners in the same virtual Strava club influenced each other’s running behaviour. Researchers focused on five different Strava clubs in the Netherlands that functioned as an online extension of real-life running clubs, totalling 329 members....
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