LATEST RUNNING AND MARATHON NEWS
May 30, 2025
Are marathons getting easier to run?
Marathons have long been regarded as the ultimate endurance test, requiring months of intense preparation and extended recovery periods. But has that distance challenge become easier? RUNNING MAGAZINE
May 25, 2025
New Research Says Endurance Athletes May Need as Much Protein as Weight Lifters
You’d have a hard time finding any serious endurance athlete in 2025 who thinks protein doesn’t matter. But figuring out how much protein runners, cyclists, and other endurance junkies actually need—and when they need it—remains a work in progress. Outside
May 23, 2025
EXEC: Deckers Shares Plunge on Weaker Hoka Growth in Q4 and Q1 Guide Miss
In another example that a company is only as good as its last quarter, the parent of Hoka, Ugg, Teva, Ahnu, and Koolaburra found that all the great numbers and marketing hype from the fiscal 2025 full-year period did little to instill confidence in investors. SGB MEDIA
May 21, 2025
Sneaker Shock: Yes, Nike Is Raising Prices Too on Select Products Amid Trump’s Tariffs
Nike is raising retail prices at its U.S. stores — on average between $2 and $10 — but it won’t be for all goods. Nike apparel and equipment will see price increases at between $2 and $10, while footwear prices currently between $100 and $150 will see increases up to $5 and those...
May 13, 2025
1 man dies, 3 more taken to hospital from Thousand Oaks half marathon as temps soared
A 38-year-old Camarillo man died May 10 while participating in a half marathon on a Thousand Oaks trail as temperatures soared into the 90s, authorities said. VC Star
May 12, 2025
$5.2 billion: Economic impact of the world’s marathons on the communities where they run
The world's strongest marathon brand is the London Marathon with a Brand Strength Index (BSI) score of 90.1 out of 100. Brandirectory
May 2, 2025
Brooks Sees Double-Digit Revenue Growth Across All Regions in Q1 as Running Shoes Remain Hot
Brooks said it achieved an all-time quarterly high in revenue in Q1, with all regions contributing double-digit growth or better, leading to 15 percent year-over-year global revenue growth. (Brooks does not disclose specific revenue numbers.) Footwear News
May 1, 2025
How Tariffs Could Reshape the Cost and Culture of Running
Explore the Trump administration's sudden tariff announcement in April 2025, its immediate market impact, and the subsequent 90-day pause, focusing on the continued tariffs on Chinese imports. Learn about the proposed 145% duty increases. I RUN FAR
May 1, 2025
Running Shoes Continue to Drive Sales in Q1 Despite Overall Footwear Slowdown
Running shoes continued to dominate in the first quarter of 2025 despite an overall slowdown of sales in the period. According to new data from Circana’s Consumer Tracking Service, sport lifestyle, or athleisure sneakers, remained the largest footwear segment and grew almost 1 percent overall for the quarter. Footwear News
April 30, 2025
From Shakeout to Shakeup: Artificial Intelligence and Trail Running
As the sport and industry of trail running grow, so do the opportunities for disruption by artificial intelligence (AI). The current benefits of AI are mainly seen in automating basic tasks — making experts’ workflows more efficient. Most of our use cases emphasize ways AI tools can enhance the efficiency...