LATEST RUNNING AND MARATHON NEWS
May 5, 2026
London Marathon sets record after 1.8% of UK adult population applies for 2027 race
The London Marathon has set yet more records with organisers announcing that 1.8% of the UK adult population – more than one million people – have applied to run in next year’s race. Running’s boom was also reflected in a world record 1,338,544 global application for the 2027 London Marathon – up...
May 4, 2026
Finish-line bottleneck in Houston leaves runners stuck
The Astros Race to the Pennant 5K in Houston on Saturday, May 2, 2026, was marred by a severe finish-line bottleneck that left runners stuck and furious. The race, held at Daikin Park (the Houston Astros' stadium), featured a crowded final stretch where the course completely stopped near the last...
April 29, 2026
World champion sprinter sues Puma, claiming defective shoes
According to a report by Front Office Sports, on Friday, April 24, four-time NCAA champion and two-time world champion Abby Steiner of Dublin, Ohio, filed a lawsuit in the Massachusetts Superior Court against Puma and Mercedes-Benz Grand Prix, alleging that the spikes and shoes she was given injured her feet. Steiner is seeking more...
April 29, 2026
Adidas Forecasts High-Single Digit Growth Over Next Three Years
Wrapping up another quarter of growth well above industry averages and seeing one it’s the brand’s ambassadors break the sub-two-hour marathon this past weekend, Adidas’ CEO Bjørn Gulden told analysts he expects Adidas to deliver high-single growth in 2026, 2027 and 2027 with stronger gains in profitability. The high-single digit...
April 27, 2026
Adidas’ Record-breaking Marathon Sneakers Hit More Than $5K on Resale Market
Just one day after Adidas’ new super shoe led three runners in the London Marathon to historic highs, the sneaker is already trading for thousands on the resale market. The $500 Adidas Adizero Adios Pro Evo 3, which was worn by the race’s men’s winner Sabastian Sawe and women’s winner Tigist Assefa, was released Monday via the...
April 26, 2026
Kenya’s Sabastian Sawe runs sub-2 world record at London Marathon
Fans showed up to Sunday’s London Marathon, the third stop on the 2026 Abbott World Marathon Majors circuit, expecting fast performances, but ended up witnessing history. The defending champion, Kenya’s Sabastian Sawe, delivered an unbelievable performance to break the two-hour barrier, with Ethiopia’s Yomif Kejelcha also dipping under the mark in a stunning...
April 22, 2026
Study: Adidas, New Balance, On, Skechers Gaining Globally In Social Visibility
In a just-released study, Heuritech, the Paris-based AI trend forecasting platform, expects an overall decline in the sneaker market in both Europe and the U.S. in 2026, but found Adidas surpassing Nike as the market share leader in the global women’s market, while New Balance, On, Mizuno, and Skechers were among...
April 21, 2026
90-year-old man breaks age-group world half-marathon record
Not only is Giuseppe Damato setting back-to-back world records, but he’s also doing it with barely any time to recover. The Turin, Italy native broke the M90 marathon world record in Milan just a week ago, taking more than 90 minutes off the previous mark, set in 2023. Back on his home...
April 21, 2026
Why Apple Is Betting Big on the London Marathon, Running Events
Apple is making a bigger push into the global running conversation through a new partnership with the TCS London Marathon, bringing the Apple Watch to the heart of one of the world’s most visible participation sports as marathon culture continues to grow. London Marathon Events announced in March that Apple...
April 20, 2026
Human Half-Marathon World Record Zapped by Humanoid Robot at the 2026 Beijing E-Town Half Marathon
In a giant leap for humanoid kind, a robot named Lightning outran all its human and robot competitors at the 2026 Beijing E-Town Half Marathon, on April 19, finishing in 50:26, faster than any human — or humanoid — has before. Lightning and the other two robot podium finishers were built by the...
