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July 14, 2020
Behind J&A Racing’s Virtual Experience That Became an Overnight Success Through haku
In the early stages of the coronavirus pandemic, J&A Racing, a locally owned running event organization based in Virginia Beach, faced a challenge. After their spring in-person events were canceled, J&A Racing had to think quickly on how they’d be able to create a new revenue stream for their organization....
July 13, 2020
2020 Scotiabank Toronto Waterfront Marathon Transitions to a Virtual Race
TORONTO – Monday, July 13, 2020 – The Scotiabank Toronto Waterfront Marathon, set to take place on Sunday October 18th has been cancelled. Working closely with the City of Toronto and Mayor John Tory, event organizers Canada Running Series have made the decision to cancel the international event that generates...
July 13, 2020
Salomon Announces Spring 2021 Running & Hiking Collections
OGDEN, Utah (July 13, 2020)– Today, Salomon announces its new collection for spring 2021, which includes a number of new products and popular redesigns across the trail running, road running and hiking footwear categories. The line includes the revamped X Ultra 4, a fan-favorite and award-winning hiker that borrows light...
July 13, 2020
Road Race Management Announces New Weekday Format for Annual Meeting
The annual Road Race Management Race Directors’ Meeting and Trade Exhibit will take place in Hollywood, FL Monday, November 9 through Wednesday, November 11 (on a new weekday schedule). While the meeting has been an annual fixture since 1982, the last few months have been the most tumultuous time ever...
July 11, 2020
Meredith Kessler (USA) and Miki Mørck-Taagholt (DNK) Emerge Victorious During the HOKA ONE ONE IRONMAN VR14 Pro Challenge Weekend
TAMPA, Fla. (July 11, 2020) – The 14th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge saw Meredith Kessler of the United States and Denmark’s Miki Mørck-Taagholt take top honors in the professional women’s and professional men’s races, respectively. The field of professional triathletes returned to the virtual...
July 9, 2020
With pandemic keeping them apart, runners embrace virtual races
Some coaches and race organizers have innovated after being forced to scrap plans for prestigious track meets, massive marathons and the Tokyo Olympics. They’re making the best of a time without in-person competition by hosting virtual races and pitting runners in different states — or even continents — against each...
July 9, 2020
The interesting COVID-19 workaround of the Sierre-Zinal race
Instead of cancelling, organizers will allow runners a 33-day period to run the race individually in person so social distancing can be maintained. The famous Sierre-Zinal, which is part of the Salomon Golden Trail World Series, takes runners through the Swiss Alps, and the course features more than 2,000m of elevation gain. Read more...
July 9, 2020
The Pasadena Half Marathon and 5K Undergoes A Name Change, Becoming The Rose Bowl Half Marathon & 5K In 2021
July 9, 2020, LOS ANGELES, CALIFORNIA – The annual, sell-out Pasadena Half Marathon & 5K has become the Rose Bowl Half Marathon & 5K. The McCourt Foundation, owners and operator of the event scheduled for January 17th, 2021, announced the name change in line with an overarching rebranding campaign of its...
July 9, 2020
Austin Marathon and 3M Half Marathon Introduce Run Austin Virtual Series
AUSTIN, Texas, July 9, 2020 - The Ascension Seton Austin Marathon presented by Under Armour and 3M Half Marathon presented by Under Armour joined forces to create the Run Austin Virtual Series. Everyone is invited to participate in the 6-month-long virtual series. The Run Austin Virtual Series begins this month...
July 8, 2020
500 Festival Launches Virtual Race Series
INDIANAPOLIS (July 8, 2020) – The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announces the launch of their Virtual Race Series. The series consists of five new virtual races that will be completed from July through...
July 8, 2020
P3R Announces Diversity Initiatives
PITTSBURGH (July 8, 2020) – P3R is driving change aimed at creating a more diverse and inclusive running community in Pittsburgh, including a renewed Diversity, Equity, and Inclusion Committee (DEI), as well as training for team members, and partnerships with key community organizations. “Running is a great equalizer and unifying...
July 8, 2020
2020 Eversource Hartford Marathon and Half Marathon to be Staged as Community Fundraising Movement
July 7 - Glastonbury – The Hartford Marathon Foundation (HMF) will create a large-scale community movement this October to raise funds for local charities and bring thousands together virtually for a shared purpose. The 2020 Eversource Hartford Marathon and Half Marathon will take place from October 8 through 11 as...
July 8, 2020
Beverage Company Electrolit Increases Distribution to More than 30,000 Accounts Nationwide
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded to multiple new markets through widened distribution plans with top-tier convenience store chains. To meet increased demand for their beverages, Electrolit will offer multiple flavors at participating locations nationwide. “At Electrolit,...
July 7, 2020
Introducing XTERRA Virtual Racing and Rally Around XTERRA Planet Challenge
Honolulu, HI (July 7, 2020) - XTERRA today announced the 2020 XTERRA Virtual Race Series, a universal collection of dynamic challenges to unite and inspire the global race community. XTERRA VR kicks off July 15 with the Rally Around XTERRA Planet Challenge: a 30-day quest calling for the worldwide XTERRA...
July 7, 2020
National and local celebrities participate in DMSE’S Sports’ Virtual Run Across America
Boston (July 7, 2020)— DMSE Sports today announced the formation of two celebrity teams who are participating in the Medford2Medford Run Across America. Two teams of national and local celebrities have been virtually following in Dave McGillivray’s footsteps along the course he ran during his 1978 cross-America run from Medford,...
July 6, 2020
Tracksmith Introduces the Amateur Support Program for 2021 Olympic Trials
BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support up-and-coming athletes as they prepare for the Trials and the 2021 season. The program builds on...
July 3, 2020
Swiss Running Brand On Sponsors Olympic Qualifier Jake Riley
July 3, 2020 – PORTLAND, OREGON – Today, On, the fastest-growing running brand in the world, announces the sponsorship of Olympic marathon qualifier Jake Riley; the standout runner who clinched an astonishing second place in the 2020 U.S. Olympic Team Trials Marathon. Bolstering On’s roster, Riley joins the Swiss brand’s...
July 2, 2020
Road Race Management Publishes List of All-Time Longest Serving Race Directors
At a time when the sport faces many challenges, Road Race Management has published on its website a list of race directors who have devoted decades to the sport. Topping the list is Laddie Lawrence, who has directed the Westport Summer Series (CT) for 56 years. CLICK HERE for the...
July 2, 2020
Live Feisty Media launches the Big Fit Girl Uncensored Podcast in partnership with Louise Green
Victoria, B.C. - Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released today, will expand upon the movement that was initiated by Green’s 2017 book, “Big Fit Girl: Embrace the Body...
July 2, 2020
Keep Your Cool This Summer with the June-July Edition RunnerBox and RiderBox
Flip flops are out, the sunscreen is on and Summer is here! Although it will be different to the norm, The RunnerBox and RiderBox team are here to help you make the most of those long hot sunny days with their latest June-July boxes. Released on June 1st, the Summer...
July 1, 2020
University of Denver Becomes First NCAA Division I Program in Colorado to Add Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo.— USA Triathlon, along with Karlton Creech, University of Denver Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, today announced that the University of Denver will add women’s triathlon to its varsity sport offerings. The school is the 37th in the nation, the second in Colorado and...
July 1, 2020
First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race
Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It during the COVID-19 pandemic. The Out Living It Relay is a small group race that...
July 1, 2020
Hyland’s Powered Announces 2020-2021 Ambassador Team
LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United States have been chosen to represent the Hyland’s Powered brand. While Hyland’s Powered is perhaps...
July 1, 2020
Steelers Run and Walk Celebrates Steelers Nation with this Year’s Virtual Event
PITTSBURGH, PA (July 1, 2020) – The Steelers Run and Walk, presented by Gatorade, opened registration to Steelers Nation worldwide for this year’s virtual 5K event, which begins on Aug. 17 and will conclude on Sept. 14, when the team opens the regular season at the New York Giants on...
July 1, 2020
iFit Connected Fitness Now Streaming Vietnam Cycling Series
(LOGAN, Utah) — iFit, the leading interactive, connected fitness technology, is now streaming its advanced, 15-part Vietnam Global Workout cycling series. iFit subscribers can virtually cycle through the country’s quaint towns, beautiful beaches and countryside while embarking on a challenging and information-filled workout. For those riding on iFit-enabled cycles such...
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