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Running
August 27, 2020
Abbott World Marathon Majors Launches Global Run Club
The Abbott World Marathon Majors Global Run Club launched today, providing a virtual platform for the global community of marathon runners to connect, challenge and celebrate. The club wants to provide runners around the world with a community where they unite, inspire and cheer on each other. The platform allows...
March 24, 2020
New Name, Same Great Race: The Great Pumpkin Run Undergoes Name Change
NEW YORK - The popular, award-winning fall race formerly known as The Great Pumpkin Run has undergone a name change for the 2020 fall race season. Coming off a successful, 20 race season, including a Virtual Run that had over 18,000 participants, the family-friendly 5K is now Gourdy’s Pumpkin Run,...
August 17, 2020
San Diego Padres Launch 2020 Friar 5k
SAN DIEGO – August 17, 2020 – The San Diego Padres are teaming up with EnMotive, producers of the Allstate Hot Chocolate 15k/5k series, to launch the first ever Friar 5k Virtual Race. All participants will receive a commemorative 2020 Friar 5k Goodie Bag featuring Padres-branded swag and themed 5k...
September 3, 2020
Largest Community Turkey Trot in History Encourages Participation from All Event Companies
(Chicago, IL) – EnMotive is excited to announce the launch of the largest community turkey trot in history and has opened up participation to all event and non-profit organizations. EnMotive is the only organization in endurance sports that provides full-service, turnkey solutions for virtual events; including registration, fundraising, results, photos,...
August 27, 2020
Skirt Sports, Inc Acquired by ZOOMA Women’s Race Series
ZOOMA Women’s Race Series, known for their stunning race medals and destination races, is proud to announce that Skirt Sports, the originator of the running skirt, is joining the family. Both brands were on the early cusp of the unprecedented growth wave of the women’s running movement and over the...
September 15, 2020
Swiss Performance Running Brand ‘On’ Launches Ground-Breaking Sustainability Initiative With The Shoe You’ll Never Own
On launchesworld-firstsubscription service, Cyclon, to drive zero waste in sportswear Subscription service incentivizes customers to participate in recycling program First Cyclon offering to be fully recyclable high-performance running shoe made from bio-based materials For a deposit of $29.99, customers can sign-up for Cyclon today at on-running.com/cyclon ZURICH, Switzerland, September 15,...
July 29, 2020
BOCO Gear Releases X Performance Face Mask Collection for Athletes
Boulder, CO - July 29, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, releases BOCO X Performance Mask, an updated, lighter version of the original BOCO Face Mask specifically designed to fit the needs of athletes. Constructed of two layers of durable knit performance fabric, the...
March 10, 2020
Professional Ultrarunner Amanda Basham Signs with rabbit
Santa Barbara, California - Amanda Basham is the latest addition to the rabbitPRO team after she recently signed with the cutting-edge running apparel brand rabbit. With top results at some of the world’s most prestigious mountain-ultra-trail races in recent years, Basham brings her speedy experience to a talent-laden rabbit squad...
September 8, 2020
Sasquatch Racing Launches The Haunted Bay Area Run Tour; an Interactive Virtual Event Like No Other
San Francisco, CA (September 8, 2020)– Sasquatch Racing, the production company behind The Sasquatch Scramble, The Rattlesnake Ramble, and The Krampus Cross Country 5K/10K (& Brewfest) is rolling out their first ‘Virtual 2.0’ event, The Haunted Bay Area Run Tour. The event launches on September 8 and runs through November...
September 4, 2020
Bad to the Bone Sports Launches Second Monte Vino Races in the Series at Heards Mountain, a Limited-Entry Race Series, in Response to the COVID-19 Pandemic.
Charlottesville, VA –September 3, 2020 - The Monte Vino Races, presented by Bad to the Bone Sports, are intimate events with limited entries. In this new environment, the Monte Vino Races strive to bring together the running community in a safer, small crowd setting. With the Monte Vino Races, Bad...
July 21, 2020
COROS launches new colors for COROS VERTIX and new Nylon Band collection
Tustin, CA, July 21, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of two new color variations of the COROS VERTIX - The Limited-Edition “Mojito” and stock variation “Space Traveler.” The Limited-Edition Mojito Color of the COROS VERTIX Premium GPS Adventure Watch. According...
September 10, 2020
Registration Launches for National LGBTQ+ Pride Stride Virtual Run
LOS ANGELES & CHICAGO – September 10, 2020 – Spearheaded by LA Pride, LGBTQ+ Pride organizations from across America have come together to create the first-ever National Pride Stride Virtual Run. In partnership with EnMotive, producers of the Allstate Hot Chocolate 15k/5k series, the nationwide LGBTQ+ virtual 5k/10k event will...
September 8, 2020
iFit-Powered NordicTrack Treadmill Wins Runner’s World 2020 Fitness Award
(LOGAN, Utah, September 8, 2020) — iFit, the interactive, connected fitness technology, is the key feature that won the NordicTrack Commercial 2950 treadmill a spot in Runner’s World’s highly sought-after 2020 Fitness and Nutrition Awards, the only piece of cardio equipment recognized. “Connected fitness is one of the hottest trends...
August 25, 2020
COROS Launches Next Generation PACE 2, and Largest Software Enhancement to Date
Tustin, CA, August 25, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the first hardware update in the brand’s history with the introduction of the PACE 2 Premium GPS Sport Watch. According to COROS, PACE 2 will debut with several new and expanded features at...
September 1, 2020
The Garmin Kansas City Marathon Presents the Million Mile Challenge
KANSAS CITY, MO (August 24, 2020) – Out of concern for the safety of race participants, partners, staff and volunteers, organizers of the Garmin Kansas City Marathon have made the difficult decision to cancel the race scheduled for October 17, 2020. Participants who have already registered should visit kcmarathon.org for...
August 19, 2020
Soul Focus Sports and Hustle Clean Announce Strategic Partnership
San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...
September 2, 2020
Run Rock ‘n Roll Across America: Introducing the Rock ‘n’ Road Trip, a 15-Stop Virtual Running Tour that Celebrates Destinations the Rock ‘N’ Roll Marathon Series is Known For
TAMPA, Fla. (September 2, 2020)– The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, today launched the Rock ‘n’ Road Trip, a 15-stop virtual running tour across the United States that connects the Rock ‘n’ Roll® Virtual Running Series™ (VR™) with the physical event destinations that have made...
April 17, 2020
iFit Connected Fitness Lets Runners Race the Boston Marathon via Streaming Workout on NordicTrack and ProForm treadmills
(Logan, UT) - April 17, 2020—iFit, the leading interactive, connected fitness technology, is now streaming an exclusive Boston Marathon workout series, scheduled for April 20 and now postponed to September 14 due to coronavirus. iFit filmed the marathon live in 2019 and has released a five-part series, so iFit subscribers...
August 13, 2020
Richmond Marathon to provide measured course at Dorey Park, Virginia Capital Trail from Nov. 7-Nov. 22
RICHMOND, VA – The 2020 Richmond Marathon, originally scheduled for Saturday, November 14, won’t be held as a traditional single-day event due to public health guidelines related to the COVID-19 pandemic, Sports Backers, the nonprofit event organizers, announced today. The event will instead offer an official course starting and finishing...
April 19, 2019
UTMB Announces Updated Race Entry Qualification System
Highlights UTMB® race organizers have updated race entry procedures so all fans can one day enter the race of their dreams. The new system will feed into the new strategic partnership between UTMB® and the Ultra Trail® World Tour and the creation of the "Running Stones." 2-Step Transition: 2020: An evolution...
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