LATEST RUNNING AND MARATHON NEWS
June 16, 2023
Asics Invests In Virtual Reality Exercise
Asics Corp. announced that its investment subsidiary, Asics Ventures Corp., had invested in Valkyrie Industries, Ltd., a London-based startup that combines virtual reality with electrical muscle stimulation. The funding will accelerate the product development of EIR Armbands, Valkyrie’s wearable muscle-based haptics that uses electronic pulses to simulate weight and tension in...
June 14, 2023
Will Your Next Running Coach be Artificial Intelligence?
Look across the internet and you'll find many different options for trail and ultrarunning coaches. In a May 2022 survey fielded by the American Trail Running Association, 14 percent of trail runners had coaches, and 4 percent were considering getting a coach. With new Artificial Intelligence (AI) innovations, like OpenAI's...
June 7, 2023
New Balance plans 120,000-square-foot manufacturing facility in Londonderry
Footwear maker New Balance wants to build a factory in Londonderry as part of its larger effort to expand manufacturing capacity in the U.S. The 17-acre property is intended to be the sixth U.S. manufacturing facility for New Balance, with the plan including a one-story building that will contain offices...
June 7, 2023
Four Ways Shoe Brands (and You) Can Reduce Footwear’s Environmental Impact, According to a Life Cycle Analyst
According to a study from MIT, a pair of new running shoes produces the equivalent of 14 kilograms of CO2. That is about 4 million metric tonnes of CO2 every year, just from the athletc shoe industry. That is more than the total greenhouse gas emissions produced by the Bahamas....
June 1, 2023
Running throughout middle age can help prevent memory decline, study shows
Scientists at universities in the United States and Mexico are adding to the growing evidence of running’s benefits to brain health with research looking specifically at the effects of regular exercise on neurons formed in early adulthood. Their findings, published in the journal eNeuro, show long-term running not only promotes...
May 25, 2023
Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning
Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...
May 25, 2023
Full Circle Events purchases rights to produce Carmel Marathon
The name Full Circle Events seemed appropriate for Jay Druba’s new race management company. Druba was an intern in 2011 for the Carmel Marathon. Now Druba and his wife, Kati, have purchased the rights to Carmel Marathon from the Carmel Road Racing Group. This will be the only event Full...
May 22, 2023
Why Is YouTube Obsessed with Running Marathons on Zero Training?
Last year, Nate Buchanan of Kara and Nate, which boasts 3.5 million subscribers, documented himself running 26.2 miles from the city of Marathon to Athens, Greece, without training. Natacha Oceane, 1.62 million subscribers, has two separate videos of her running a 50K as well as twenty-four hours without training. As...
May 16, 2023
On’s First Quarter Profits Surge With 78 Percent Revenue Gain
On Holding AG’s profits tripled in the first quarter on strong margin improvement and 78 percent sales growth. The Swiss running brand’s results easily topped analyst targets. Strength was seen across regions, channels and product groups. Sales of CHF 420.2 million ($470mm) topped Wall Street’s consensus target of CHF 382.3...
May 16, 2023
U.S. senator under fire for allegedly using campaign money for destination marathons
When Sinema participated in the 2022 Boston Marathon, she took pride in sharing her accomplishment on social media. However, The Daily Beast revealed that Sinema received over $16,000 in campaign contributions from a few donors in Massachusetts in April 2022, some of whom contributed at the maximum allowable level of...