LATEST RUNNING AND MARATHON NEWS
May 10, 2024
Asics Delivers Q1 Wholesale Growth in North America, Bolstered By Speciality Run Channel
Asics North America got a lift in wholesale sales during the first quarter of 2024. And U.S. sales in the specialty run channel were a large part of that. The Japan-based athletic brand‘s sales in the United States, Canada and Mexico all saw double-digit growth in the quarter compared to the prior...
May 10, 2024
She’s the First Woman to Finish the Barkley Marathons—Ever. Here’s How She Did It.
The Barkley Marathons is not a race in the traditional sense. It’s a war of attrition where participants, at times, work together more than they want to beat each other to the finish line. Completing five 20-ish mile laps under the 60-hour time limit is the goal—the order of the finishers is...
May 7, 2024
Eliud Kipchoge’s family threatened after death of Kelvin Kiptum
Two-time Olympic champion Eliud Kipchoge says he feared for the lives of his family during a campaign of online abuse that wrongly linked him to the death of fellow Kenyan marathon runner Kelvin Kiptum. Kiptum, the world record holder who looked set to challenge Kipchoge's dominance over 26.2 miles, died aged...
May 7, 2024
The Toronto Marathon: a series of unfortunate events
This year’s Toronto Marathon reached unprecedented levels of disorganization. There were overcrowded buses to the starting line, too few meals and fluids available to runners and plenty of other chaotic obstacles for participants to endure. Here’s how thousands survived. Running Magazine
May 7, 2024
Nike developing AI model as part of design “step change”
Sportswear brand Nike is developing its own generative AI model to design products using its vast bank of athlete data, Dezeen can reveal. According to Nike's chief innovation officer John Hoke, the company is seeking to take advantage of its exclusive data on athlete performance with a bespoke large language model (LLM). LLMs are a...
May 6, 2024
Runner Disqualified As Winner From OC Marathon Due To Cheating
An Orange County man was disqualified Sunday as winner of the OC marathon, event officials said in a statement Monday. The Fountain Valley runner was disqualified for receiving unauthorized assistance from someone on a bike. According to City News Service, the runner received fluids from a spectator in violation of...
May 3, 2024
‘A Swoosh Affair’: Nike Accused of Undue Influence on Picking Olympics’ Toughest Marathon Team
The Kenyan Olympic marathon team is maybe the hardest to crack in sports, with dozens of the world’s best long-distance runners clawing for only three spots every four years. And every four years, it seems, there’s a furor about Nike jamming an unqualified athlete onto the team. Nike sponsors Athletics...
May 2, 2024
Ultrarunning con man cheated employees and charities
What seemed like a remarkable running-inspired charity endeavour has turned into a shocking tale of deception and unpaid debts. Extreme endurance athlete Tomasz Drybala of London claimed to be raising a whopping $1.3 million for UNICEF by running the circumference of the Earth, as reported in MailOnline—but it now appears that Drybala...
May 2, 2024
Brooks Achieves Highest Quarterly Results in the Brand’s History in Q1
In the first quarter of 2024, the Seattle-based performance running brand reported a 9 percent year-over-year increase in revenue. This marks the company’s highest quarterly results in the brand’s history, Brooks said in a statement. In an interview with FN, Brooks’ new chief executive officer Dan Sheridan said that North America led...
April 30, 2024
Adidas Swings to Q1 Profit as DTC Drives Top-Line Growth
Adidas is reporting that currency-neutral (c-n) revenues increased 8 percent in the first quarter of 2024, compared to the the 2023 first quarter. The better-than-expected performance was said to be driven by the “strong momentum” of the underlying Adidas business, which grew 5 percent in the period. In addition, the...