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News by sport
August 10, 2020
Swiss Sportswear Brand ‘On’ Announces First Professional Run Club
Zurich, Switzerland – Monday, August 10th: On, the fastest growing running brand in the U.S., has announced the debut of its first professional run crew, the On Athletics Club (OAC). Coached by Dathan Ritzenhein, the inaugural roster includes Joe Klecker, Alicia Monson, Leah Falland (O’Connor), Emily Oren, Alicja Konieczek, Carlos Villarreal,...
August 8, 2020
Flame Bearers Highlights Stories of Female Olympians and Paralympians
BOSTON, MA - August 8, 2020 - Flame Bearers, a podcast profiling female Olympic and Paralympic athletes from around the world, is now available for download. The launch occurs on what would have been the final day of competition for the 2020 Tokyo Games, the first Olympic Games to be...
August 8, 2020
Katrina Matthews (GBR) and Denis Chevrot (FRA) Take Titles in The HOKA ONE ONE IRONMAN VR18 Pro Challenge
TAMPA, Fla. (Aug. 8, 2020) – Katrina Matthews of Great Britain and Denis Chevrot of France took titles in the professional women’s and men’s races, respectively during the 18th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend’s race positioned eight professional athletes from around the world...
August 7, 2020
Female Cycling Incentive
August 7h, 2020 Natchez –Tour organizers at Rockstar All Access announced today they will offer a $1,200 incentive payout to the overall fastest female. The Mississippi held company is organizing a “Tour the Trace” event to be held in Late November. Participants will endure a 444-mile tour through 3 states...
August 7, 2020
100%® and BORA – hansgrohe debut new S3 style
SAN DIEGO, Calif. – August 7, 2020– 100% and the BORA – hansgrohe Professional Cycling Team have joined forces once again to create a special edition of the popular S3®style. Featuring BORA – hansgrohe’s signature green and white color scheme, 100%’s most popular style is now available with a fresh...
August 7, 2020
Human Potential Running Series Returns to In-Person Running Events with Huge Success. Eyes Full Schedule of Events
Arvada, CO – August 6, 2020 - The Human Potential Running Series (HPRS), Colorado’s largest series of ultramarathons and the 4th largest ultra-series in North America, successfully returned to in person racing on July 11, 2020, becoming the first trail and ultra races in Colorado to return since the Covid-19 Pandemic began. The series...
August 7, 2020
Elite Partners with Zwift to Launch the Sterzo Smart
FONTANIVA, ITALY — In partnership with Zwift, Elite is proud to release the STERZO SMART. The STERZO SMART is Elite’s revolutionary electronic steering plate to be used with indoor bike trainers. This innovative accessory measures the rotation angle of a rider’s handlebars as they move left and right. This allows...
August 6, 2020
London Marathon becomes elite-only race running laps in St James’s Park.
This year’s London Marathon, which had been pushed back from April to October, will no longer be a mass-participation event. An elite-only, crowd-free race will be staged instead, with athletes running 19.8 laps of a looped course in St James’s Park on October 4. Read more on The Guardian.
August 6, 2020
Col de la Croix-de-Coeur Virtual Race by Tour de Stations – Experience The Climbs of Swiss Marmotte Series from Home
The toughest one-day cycling race in the world takes place In the heart of the Valais Alps. The Tour des Stations traverses the enchanting landscapes of Valais, from the vineyards to the high mountains, crossing natural pastures, small authentic villages, and internationally recognized resorts. The outdoor event was just sold...
August 6, 2020
Super League Triathlon signs broadcaster deals in 135 territories for its hybrid SLT Arena Games format
The debut event of Super League Triathlon’s SLT Arena Games has secured significant global broadcast contracts. The year’s first major professional triathlon race is a groundbreaking mix of in real life and virtual racing with the sport’s biggest stars taking part in Rotterdam on August 23. The interest from broadcasters...
August 6, 2020
Panaracer launches new B2C website and welcomes everyone with 20% — for a limited time only
HAYWARD, CA (August 6, 2020) — Panaracer is pleased to announce the launch of its new, more comprehensive website for the North American market. First launched in 2017, the Panaracer USA website has been a go-to resource for cyclists of all disciplines to learn more about the Panaracer brand and...
August 5, 2020
New timing equipment helped a major mountain bike event adapt to Coronavirus restrictions
The largest annual mountain bike festival in Austria -- the “Salzkammergut Trophy” -- normally attracts more than 5,000 participants from over 40 nations. Due to the COVID-19 Pandemic, the 2020 event was facing possible cancellations, race refunds, and lost sponsorships. Instead, the organizer redesigned the event and created a new...
August 5, 2020
Registration Open for the 2021 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events
PITTSBURGH, PA – Registration for the 2021 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events is officially open. Runners of all abilities are encouraged to register for the weekend of events scheduled for April 30 - May 2, 2021. New this year, the weekend of events is introducing a second...
August 5, 2020
2022 IRONMAN 70.3 World Championship Coming To Taupō, New Zealand
TAMPA, Fla. / TAUPŌ, New Zealand (Aug. 5, 2020) – IRONMAN announced that Taupō, New Zealand has secured the right to host the 2022 IRONMAN®70.3® World Championship, a two-day event that will take place on December 10-11, 2022. Taupō was originally set to host the 2020 edition of the IRONMAN 70.3...
August 4, 2020
USA Cycling Collegiate National Championship Update
COLORADO SPRINGS, Colo. – USA Cycling has spent the last few months speaking with colleges, teams and Conference Directors while monitoring the decisions of other college-based sports and organizations across the country. In addition, we have considered a number of options to hold safe and viable Collegiate National Championships for...
August 4, 2020
Elite Paratriathlete Melissa Stockwell Releases “The Power of Choice: My Journey from Wounded Warrior to World Champion”
COLORADO SPRINGS, Colo. — U.S. Army Veteran and Paralympic triathlete Melissa Stockwell, along with Post Hill Press, today announced that Stockwell’s memoir “The Power of Choice: My Journey from Wounded Warrior to World Champion” is now available for purchase. The debut book follows Stockwell’s path from tragedy to triumph and...
August 4, 2020
Pro Runners Keep Tradition and Participate in Virtual Fleet Feet Liberty Mile
PITTSBURGH (August 4, 2020)– Even though the make-up of the race is different this year, the 2020 Fleet Feet Liberty Mile will still challenge participants to run their fastest (and most fun) mile virtually. America’s best milers will also be joining in this year’s virtual elite field, which challenges them...
August 4, 2020
iFit Launches Live Outdoor Workouts and Real-Time Chat Between Members and Trainers
LOGAN, Utah — iFit, the leading interactive, connected fitness technology, offers Live Outdoor Workouts on iFit-enabled treadmills and ellipticals, such as NordicTrack and ProForm, as well as on the iFit app for tablets. The workouts are streamed live from magnificent outdoor locations, including beautiful cactus parks in Scottsdale, Arizona, as...
August 3, 2020
Over 9,000 Participants From 88 Nations Register to Take Part in Rock ‘N’ Roll VR14
TAMPA, Fla. (August 3, 2020) – More than 9,000 people from 88 nations and 47 states stepped up the virtual start line in the 14th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’ Roll VR14 gave participants the opportunity to challenge themselves with two different race...
August 3, 2020
GU Energy Labs Launches Boon: A Line of Healthy Snacks for Daily Life
Berkeley, Calif. — Aug. 03, 2020 — The creators of GU Energy Labs are launching Boon, a line of nutritious Stroopwafels and Almond Butters made for daily life. These wholesome, delicious, healthful snacks nourish the body during The Time Between— for lives in motion who still want to eat purposefully...
August 3, 2020
Herbalife Nutrition Cancels 2020 Herbalife24 Triathlon, 5k and Bike Tour Event
LOS ANGELES (August 3, 2020) - Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced it is canceling the 2020 Herbalife24 Triathlon Los Angeles, 5k and Bike Tour which had been scheduled for October 25, 2020. Herbalife Nutrition plans to hold a 2021 event on May 16, 2021. “We...
August 3, 2020
Colorado Classic publishes its COVID Mitigation Plan hoping to support other event organizers and riders
Denver, CO (August 3, 2020) —Despite cancelling its own event due to increased concerns around a spike in new COVID-19 cases nationwide, the Colorado Classic today published its COVID Mitigation Plan in the hope it will offer assistance to other event organizers, teams and riders as the sport continues to...
August 1, 2020
Danielle Dingman (USA) and Debuting Professional Matt Mcwilliams (USA) Take Titles in The HOKA ONE ONE IRONMAN VR17 Pro Challenge
TAMPA, Fla. (Aug. 1, 2020) – Danielle Dingman of Boise, Idaho and Matt McWilliams of Boulder, Colo. completed an American sweep in the professional women’s and men’s races, respectively during the 17th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend’s race positioned eight professional athletes from...
July 31, 2020
Nuun Hydration Announces New Partnership with Non-Profit &Mother
July 31, 2020 SEATTLE - Yesterday Nuun Hydration announced the formal partnership between their brand and the new non-profit “&Mother” founded by Olympic Medalist Alysia Montaño. The profit of select merchandise available on Nuun’s website will benefit the organization in their mission to break down the barriers limiting a woman’s...
July 31, 2020
haku Rolls Out Innovative Fitness Wearables Integration
haku, the unparalleled technology partner leading innovative solutions for the endurance industry, has announced the rollout of its fitness wearables integration with top brands - including Fitbit and Garmin - aiming to provide the absolute best participant experience during virtual events. Being the only technology provider to have advanced event...
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