Latest Sports Breaking News
July 8, 2026
Let’s Do This launches Experience Agent, an AI agent built to solve the endurance industry’s customer service problem
July 8, 2026 /ENDURANCE SPORTSWIRE/ — Let's Do This, the AI registration platform for endurance events, today announced the launch of Experience Agent. For event teams, the lead-up to and aftermath of an event brings a wave of repetitive questions - what start wave am I in?, can you resend...
July 8, 2026
Fancy a dip? Latest goggles from Zone3 to make your summer cool down complete
July 8, 2026 /ENDURANCE SPORTSWIRE/ - As temperatures soar, more people may be heading to the water to cool down! Zone3 is the leading British swimming and triathlon brand, now available in the US, and they’ve got a full range of advanced goggles at great prices, all helping to make...
July 7, 2026
How On Is Tapping Into ‘The Movement Class’ and Why Running Is at the Center of the Strategy
On co-founder Caspar Coppetti says the brand’s edge came from a bold, premium running shoe concept, relentless focus, and a willingness to ignore short-term compromises to build for the long run. He also argues that On’s unusual founder-led, co-CEO structure gives the company more bandwidth and better decisions as it...
July 7, 2026
Sea Otter Europe set for bigger 2026 Edition
The Shimano Sea Otter Europe Costa Brava-Girona by Garmin will take place between 18 and 20 September, with the exhibition area increasing by 10%. With the expanded exhibition space, this year’s edition will accommodate new international brands, including Volkswagen R and Toteemi, in addition to existing brands such as Shimano,...
July 7, 2026
Crown City Classic Opens Fourth of July With Record Crowds, Patriotic Spirit
SAN DIEGO (July 7, 2026) /ENDURANCE SPORTSWIRE/ - Nearly 3,000 runners celebrated Independence Day in Coronado on Saturday as American distance star Jess McClain and San Diego’s Dylan Marx won the featured 12K races at the 53rd annual Crown City Classic. The patriotic scene matched the occasion. Red, white and...
July 7, 2026
Trail Runner Meikael Beaudoin-Rousseau Breaks the One-Hour Barrier at Mount Washington Road Race
SAN DIEGO, Calif. (July 7, 2026) /ENDURANCE SPORTSWIRE/ — Meikael "Meika" Beaudoin-Rousseau delivered a remarkable performance on June 27, winning the 65th running of the Delta Dental Mount Washington Road Race in 59:52 — the first runner to break the one-hour barrier since 2017 on the legendary 7.6-mile climb. Beaudoin-Rousseau, 26,...
July 7, 2026
Athletic Brewing Company to Sponsor the Arthritis Foundation Cycling Experience
LOS ANGELES (July 7, 2026) /ENDURANCE SPORTSWIRE/ — Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, has joined the Arthritis Foundation Cycling Experience (AFCE) as a sponsor of its 2026 California Coast Classic Bike Tour. Launched commercially in 2018, Athletic Brewing has rapidly grown from one of the smallest breweries...
July 7, 2026
Liv Cycling Returns as Official Bike Sponsor of the Tour de France Femmes avec Zwift for a Fifth Consecutive Year
NEWBURY PARK, Calif. — [July 7, 2026] /ENDURANCE SPORTSWIRE/ - Liv Cycling, the only comprehensive cycling brand in the world dedicated exclusively to women, today announced its return as official bike sponsor and White Jersey partner of the Tour de France Femmes avec Zwift for the fifth consecutive year. The...
July 6, 2026
Richmond Running Fever Continues as CarMax Richmond Half Marathon Reaches Capacity
RICHMOND, VA /ENDURANCE SPORTSWIRE/ - There may be months until race day, but the CarMax Richmond Half Marathon has already set a personal record. Organizers announced today that the event has officially sold out for the third consecutive year, with all 9,000 available entries claimed for the race on Saturday,...
July 6, 2026
Keely Hodgkinson Joins COROS to Continue Pushing Middle-Distance Limits
IRVINE, California / ENDURANCE SPORTSWIRE/ – Today, COROS Wearables announces a new partnership with Olympic champion and British middle-distance superstar Keely Hodgkinson. Hodgkinson, 24, shot to global stardom after claiming 800m Olympic gold at the Paris Olympics in 2024, following a silver medal at the Tokyo Games in 2021. She...
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