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News by sport
August 27, 2020
iFit Connected Fitness Now Streaming Family-Friendly Workouts for Back to School
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming treadmill, stationary bike and elliptical workouts designed to ease the transition into the unique school year ahead. Many iFit Global Workouts are educational and are now supplemented with fun geography activities to motivate children to learn while...
August 27, 2020
Diamondback Expands Haanjo Gravel Bike Collection
KENT, Wash., (August 27, 2020) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the introduction of new gravel and adventure bikes. Defined by versatility and premiere capabilities on road or dirt, the Haanjo gravel and adventure bike collection will feature eight new and updated...
August 27, 2020
YMCA of Greater Pittsburgh Opens Registration for the 30th Annual YMCA Turkey Trot Virtually
PITTSBURGH, PA (August 27, 2020) – P3R and the YMCA of Greater Pittsburgh announced their partnership for this year’s YMCA Turkey Trot presented by UPMC Health Plan. The two organizations are bringing their expertise together to deliver the best Turkey Trot for not only families in Pittsburgh, but also across...
August 27, 2020
100%® launches Peter Sagan Limited Edition Collection in time for Tour Debut
SAN DIEGO, Calif. – August 27, 2020– 100%®, the San Diego-based sports performance company, has announced the launch of the 2020 Peter Sagan Limited Edition “White/Gold” Collection. Just in time for one of the most highly-anticipated Tour de France races in history, 100%® has debuted the one-of-a-kind “White/Gold” look that...
August 27, 2020
Abbott World Marathon Majors Launches Global Run Club
The Abbott World Marathon Majors Global Run Club launched today, providing a virtual platform for the global community of marathon runners to connect, challenge and celebrate. The club wants to provide runners around the world with a community where they unite, inspire and cheer on each other. The platform allows...
August 27, 2020
Next Phase of The IRONMAN Virtual Club Launches with 2020 IRONMAN VR World Championship Celebration and Five-Week IRONMAN VR Kona Series Build Up
TAMPA, Fla. (August 27, 2020) — Building upon the success of the IRONMAN® Virtual Racing Series and in celebration of the IRONMAN World Championship®, IRONMAN has launched a five-week-long IRONMAN VR Kona Series that will take athletes on a training journey that culminates in a virtual full-distance IRONMAN race, to...
August 27, 2020
Professional Triathletes Organisation Announces Prize Purse for UK Helvellyn Triathlon
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a $15,000 professional prize purse at the Helvellyn Triathlon to be held on 6th September. The Helvellyn Triathlon is one of the sport’s gruelling gems where athletes experience the beauty of England’s Lake District and the joy and...
August 27, 2020
Trifecta Partners with Onegevity Health and Thorne to Offer End-to-End Personalized Nutrition
AUGUST 27, SACRAMENTO – Today, Trifecta, the nation’s largest organic meal delivery service, is announcing its new partnership with Onegevity Health, and Thorne, two health and technology companies that are disrupting prevention and wellness, to offer end-to-end personalized nutrition solutions. As the leading multi-omic health intelligence platform using research-grade evaluations...
August 27, 2020
Outspoken: Women in Triathlon Summit and Live Feisty Media announce the [un]phased podcast addressing diversity in Triathlon and Endurance Sport
Denver, Colorado, USA — August 27, 2020 – Live Feisty Media and the producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of a new podcast: [un]phased. A LIVE launch event will be held virtually on Tuesday, September 1st, 2020 at 5pm PST. Sign up for the event...
August 27, 2020
Paul Sherwen Project and ROAD iD Announce Limited Edition Wrist ID in Honor of the Late Paul Sherwen
NBC Sports commentator, Phil Liggett, and Paul Sherwen’s wife Katherine Sherwen, announced the launch of the Paul Sherwen Project, to honor Tour de France commentator and former professional cyclist, the late Paul Sherwen. The Paul Sherwen Project will serve to continue supporting the good that Paul was enacting in Uganda and across...
August 27, 2020
Triathlon Freestyle Simplified Launches on Amazon in Paperback and Kindle Editions
August 27, 2020, Essex Junction, VT – Expert coaches and authors Conrad Goeringer (The Working Triathlete), and Rob Sleamaker (SERIOUS Training for Endurance Athletes) have announced the publication of their new book, Triathlon Freestyle Simplified. The 188-page book is available in both paperback and Kindle versions on Amazon.com. Throughout the...
August 27, 2020
GFNY Alpes Vaujany marks comeback for GFNY Organization
NEW YORK CITY, August 27, 2020 – At a time when 99% of events around the world are getting canceled or postponed, GFNY is demonstrating as an organization that they are able to hold a safe event during the pandemic. GFNY Alpes Vaujany, European Championship will be the first GFNY...
August 26, 2020
Tour the Trace Announces Primal Wear Partnership
August 26, 2020 Natchez – RSAA, or better known as Rockstar All Access announces today it has secured a 2-year deal with industry leading cycling apparel company Primal Wear as the exclusive apparel partner for a series of upcoming cycling events. Primal has enhanced the partnership by further securing the...
August 26, 2020
SBT GRVL Raises $30K for Advocacy Partners Through SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (August 26, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride experience was held on Sunday, August 16. Leading up to SBT VRTL the SBT GRVL...
August 26, 2020
Hotter’N Hell 100’s first virtual race experience starts on ROUVY August 29th
The United States’ largest one-day cycling event takes place on the scenic country roads surrounding Wichita Falls. Though the in-person event was canceled due to the COVID-19 pandemic, the Hotter’N Hell organization invites riders from all over the world to come together and ride the virtual edition. The route begins...
August 26, 2020
World class field at Challenge Davos: ‘Looking forward to a spectacular race’
In a few days time - August 28th and August 29th - CHALLENGE DAVOS will be held for the fourth time in total. It's considered the first CHALLENGE FAMILY race of the 2020 calendar and thus also the first major triathlon in Switzerland. Despite many corona-related adjustments, many international triathlon stars will not miss...
August 26, 2020
GFNY Florida Sebring Covid-19 safety measures approved
NEW YORK CITY, August 26, 2020 – GFNY reports that Covid-19 safety measures submitted for the race have been cleared and approved by the local authorities. GFNY is looking forward to holding the event as planned. The event will be one of very few cycling events in the USA and...
August 26, 2020
Sports Backers Announce New ‘Great European 2500’ Virtual Race Through Europe
Richmond, VA – Sports Backers announced the new ‘Great European 2500’ virtual race across Europe, with registration now open for the event that runs from October 3-December 3. In the event, participating teams will cover the 2,500-kilometer (1,552-mile) distance of a pre-selected course that spans eight European countries, starting in London,...
August 26, 2020
Race Roster introduces virtual challenges to further engage your participants
London, ON (Wednesday, August 26, 2020) - Race Roster recently introduced virtual challenges - a NEW virtual event option to further engage your participants. Challenges can be introduced as a standalone virtual event or as an additional category to an existing event, keeping your participants motivated year round! What is...
August 26, 2020
The Leukemia & Lymphoma Society’s Team In Training Resilience Challenge adds Meaning to Miles
Rye Brook, NY (August 26, 2020)– Having blood cancer is tough. Having blood cancer now is even tougher. The Leukemia & Lymphoma Society’s (LLS) Team In Training campaign is partnering with leading event technology platform, haku, to raise awareness and funds in support of LLS’s goal of creating a world without...
August 25, 2020
Rock ‘N’ Roll VR17 Sees Over 10,000 Registered Participants From 89 Nations Register to Take On 10K, 6K, or the Remix Challenge
TAMPA, Fla. (Aug. 25, 2020) – More than 10,000 people from 89 nations and 46 states stepped up the virtual start line for the 17th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. This past weekend’s Rock ‘n’ Roll VR17 gave participants the opportunity to challenge themselves with...
August 25, 2020
COROS Launches Next Generation PACE 2, and Largest Software Enhancement to Date
Tustin, CA, August 25, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the first hardware update in the brand’s history with the introduction of the PACE 2 Premium GPS Sport Watch. According to COROS, PACE 2 will debut with several new and expanded features at...
August 25, 2020
UTMB® for the Planet: New challenges and highlights still to come
Trail and running enthusiasts from around the world have just 10 days left to register for the 4 Virtual Races and 10 Partner Challenges on offer through UTMB® for the Planet. So far, more than 7,800 runners representing 100 nationalities have already taken part through the new digital platform, with 14,300...
August 25, 2020
Running USA Announces Virtual Accelerator Series Event with Race Roster
(August 25, 2020) – Running USA and Race Roster are excited to announce that they will again be partnering on industry leading content as the running world continues to navigate 2020’s challenges. The Running USA Virtual Accelerator Series presented by Race Roster will take place this fall on two consecutive...
August 25, 2020
USA Triathlon Chief of Staff Victoria Brumfield Named Among 2020 SportsBusiness Journal “Game Changers: Women in Sports Business”
COLORADO SPRINGS, Colo.— USA Triathlon Chief of Staff Victoria Brumfield has been named as a member of the Class of 2020 “Game Changers: Women in Sports Business” by SportsBusiness Journal. The program, now in its 10th year, annually recognizes 50 women in senior leadership roles who are transforming the sports...
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