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News by sport
April 30, 2020
Nuun Hydration Announces Partnership with Cody Kelley for 2020
SEATTLE April 29, 2020- Nuun Hydration is proud to welcome Cody Kelley to their roster of sponsored athletes for the 2020 season. Kelley will be the first athlete to wear a custom Nuun-branded helmet, a move that points to an evolution in Nuun’s athlete sponsorship strategy. Based in Salt Lake...
April 30, 2020
Alta Cycling Group Provides Support for Retail Partners
KENT, Wash., April 30, 2020 — The COVID-19 crisis and ensuing recession continues to be a challenge that’s evolving week-by-week, making a challenging time even more of a struggle for Independent Bicycle Dealers (IBD’s). The leadership of Alta Cycling Group, a premier cycling company and owner of the Diamondback and...
April 30, 2020
New Partnerships and New Medals As COVID-19 Impacts Race Schedules
The coronavirus pandemic has upended the running world in the same way its changed travel, trade shows, and nearly every other aspect of daily life. Races around the world have been postponed until later in the year, including the Oklahoma City Memorial Marathon normally run in April in conjunction with...
April 30, 2020
Gran Fondo National Series and The Sufferfest Launch Virtual Qualification for USA Cycling Gran Fondo National Championship
(Gettysburg, PA – April 30, 2020) – In order to provide more opportunities for cyclists to qualify to compete in the 2020 USA Cycling Gran Fondo National Championship, the organizers of the Gran Fondo National Series partnered with the industry leader of Indoor Training, Wahoo & The Sufferfest, to launch...
April 30, 2020
UCAN and Marathon Training Academy Partner to Present “Social Distancing” Run Gone Viral
With races having been postponed or cancelled for the foreseeable future, athletes are looking for other ways to get motivated and express their competitive nature. Marathon Training Academy, in partnership with UCAN, is presenting the “Social Distancing” Run in honor of our un-run races. It has since gone viral, attracting...
April 30, 2020
Trail Racing Over Texas’s Summer Virtual Running Series a Huge Success
Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their amazing running community a way to stay fit and stay connected with other runners. The...
April 30, 2020
IRONMAN Foundation, Framebridge and Good360 Team Up for Operation IRONAID Face Masks to Support Communities Throughout the Country During COVID-19 Pandemic
TAMPA, Fla. – The IRONMAN Foundation®, Framebridge and Good360 have announced that they have partnered for Operation IRONAID® Face Masks, a program that will bring non-sterile face masks and other Personal Protective Equipment (PPE) to first responders, hospitals and other organizations in need across the nation. Together, these brands are...
April 29, 2020
The man who runs 365 marathons a year
One day, Michael Shattuck started to run. He liked it, so he ran longer, sometimes for as many as 65 hours each week. He never wanted to stop. What was he running from? Read more on Outside.
April 29, 2020
First Responders Fueled by GU Energy Labs Donations
Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the country that are going above and beyond to keep our community safe and save lives...
April 29, 2020
The German Cycling Classic ESCHBORN-FRANKFURT Goes Virtual with ROUVY
Frankfurt, Germany / April 29, 2020 - ROUVY and GFR announce a virtual version of ESCHBORN-FRANKFURT to take place on May 1, 2020. Thanks to the 1:1 simulations by ROUVY, the professionals and amateurs alike can now ride on a shorter 40km-loop of ESCHBORN-FRANKFURT. Nathanael Bank, Project Manager of ESCHBORN-FRANKFURT, sees...
April 29, 2020
ATRA Announces Partnership with GU Energy Labs
Colorado Springs, CO ----- The American Trail Running Association (ATRA) will feature GU Energy Labs as a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012 and now includes vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for...
April 29, 2020
PEAR Sports® Announces a Smart, Affordable Digital Coaching App for Personal Trainers
NEWPORT BEACH, CA - PEAR Sports®, creators of the PEAR Health & Fitness Platform™ that delivers smart digital coaching technology, has launched PEAR Pro Trainer™. Pro Trainer is a powerful platform that provides all the tools needed for personal trainers to create dynamic video and audio workouts with 1:1 human...
April 29, 2020
CHALLENGENORTHAMERICA, USA Triathlon and The Professional Triathletes Organisation To Partner at Iconic CHALLENGEDAYTONA Race in December
Daytona Beach and Colorado Springs, USA and London, England – It was announced today that USA Triathlon and the Professional Triathletes Organisation have joined forces with CHALLENGENORTHAMERICA to be part of its iconic CHALLENGEDAYTONA race at Daytona International Speedway on December 4th, 5th and 6th. The three-day triathlon festival will...
April 29, 2020
JackRabbit and Olympia Sports Partner to Donate Supplies to Healthcare Workers Amid Covid-19 Pandemic
Denver, Colorado - JackRabbit and Olympia Sports announced they have partnered with key sports brands in the running and athletic industry to gather and deliver donations to medical workers who are on the frontline during the COVID-19 pandemic. Brand partners who generously contributed donations are Asics, Feetures, GU, HOKA ONE...
April 29, 2020
PitFit Training Announces Exclusive Partnership with INFINIT Nutrition
Indianapolis, IN April 29, 2020 — PitFit Training, the industry leader in the development and implementation of motorsports-specific human performance racing and training and INFINIT Nutrition, the original custom nutrition company, are excited to announce their official partnership. Working hand-in-hand, the two companies are determined to make the racing experience...
April 28, 2020
Team USA Age Group Athlete Sue Reynolds Releases “The Athlete Inside: The Transforming Power of Hope, Tenacity and Faith”
COLORADO SPRINGS, Colo. — The USA Triathlon Foundation and Fortress Press today announced that “The Athlete Inside: The Transforming Power of Hope, Tenacity, and Faith,” by Team USA age group triathlete Sue Reynolds, is available for purchase today. The debut book follows Reynolds’ four-year journey as she lost 200 pounds,...
April 28, 2020
Tour de France may be postponed again
The Tour de France's anticipated August 29 start date for the postponed 2020 edition has fallen under new uncertainty as the French Prime Minister, Edouard Philippe, banned all mass sporting events until September. However, a few hours later the French Ministry of Sport clarified that it might not affect the Tour. Read more on...
April 28, 2020
Allbirds is now making running shoes
Allbirds fans love the brand’s eco-friendly lifestyle sneakers. And now, the company has sustainability-focused performance shoes. The shoe was created with natural materials including its Sugarcane-based SweetFoam, eucalyptus and a reengineered version of its merino wool. Read more on Footwear News.
April 28, 2020
#RideforItaly Charity Initiative Results in 14,000 Euros for Veneto Region
All athletes who train at home with a bike trainer could participate in #RideforItaly Cycling Challenge. ROUVY, the indoor training application for cyclists and triathletes, offered free access and four attractive Italian routes to ride to support Italy. The Challenge had a breaking record (on the platform) participation of over...
April 28, 2020
Race Roster introduces a communications handbook for event cancellations and modifications
London, ON (Tues, April 28, 2020) - COVID-19 has tested our industry and forced many of us to make some very hard decisions. There are many challenges that come with managing an event in the middle of a crisis, and you and your team may not have the time to...
April 28, 2020
PRRO Circuit Postpones Season, Championship Due to COVID-19 Impacts
BETHESDA, Md. – The Professional Road Running Organization (PRRO), organizer of the PRRO Circuit, has announced that due to the impacts of COVID-19 its 2020 season will be cancelled. In March, the Credit Union Cherry Blossom Ten Mile, the slated 2020 PRRO Circuit first stop, was cancelled, the second stop...
April 28, 2020
VirtualSportsRacing.com Announces $1 Sign-Up for Event Organizers Hosting Virtual Endurance Events
Dallas, Texas – April 28, 2020 – VirtualSportsRacing.com, an innovative digital platform for virtual sports races, events and challenges, today announced $1 per registration pricing for all race directors, event organizers, brands and charities looking to host virtual endurance, multisport and gym events for their participants for events starting any time...
April 28, 2020
The 2020 Monumental Mile Will Be A Virtual Event
INDIANAPOLIS – (April 28, 2020) – The 7th Annual Monumental Mile, originally scheduled for June 4 on Monument Circle, will now be a virtual event experience due the ongoing COVID-19 pandemic. Registrants will receive a participant tank and race bib prior to the event date and be able to come together,...
April 27, 2020
On a lighter note – ‘Oh no, I spelled it wrong’: Nurse runs solo marathon in shape of ‘Boston Strog’
Lindsay Devers planned her marathon-length riverside run in Boston to spell out an inspirational message during the coronavirus pandemic. But she forgot just one thing. Read more on CBC News.
April 27, 2020
When might racing return, and what will it look like?
What’s “normal” during this pandemic changes almost daily, including the ever-growing pileup of canceled or postponed races. At some point, however, racing will return. Based on interviews with several running insiders, Runner's World outlines ideas about what the near future of road racing might look like.
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