Wildflower Experience Announces Neversecond as Official On-Course Nutrition Partner

April 15, 2026

Fueling Every Athlete, Every Distance

Lake San Antonio, CA /ENDURANCE SPORTSWIRE/ – Wildflower Experience, one of the most iconic endurance events in the United States, is proud to announce a new partnership with Neversecond as the Official On-Course Nutrition Partner for the 2026 event. This collaboration brings one of the most advanced, science-driven fueling systems in endurance sports directly to Wildflower athletes—supporting performance across every distance and discipline, from first-time racers to seasoned competitors.

Fueling Every Athlete, Every Distance

Known for its legacy of grit, community, and unforgettable racing, Wildflower Experience continues to elevate the athlete experience by partnering with brands that deliver real performance benefits on race day. Neversecond’s fueling system is built for all athletes—whether racing a sprint triathlon or taking on long-course endurance challenges. Its science-driven formulation provides precise carbohydrate and electrolyte delivery, while its simple, modular system makes it easy for athletes to fuel effectively without complexity or confusion.

“Wildflower is a race that challenges athletes at every level,” said Colleen Bousman, Race Director/owner See & Be Productions. “By partnering with Neversecond, we’re giving our athletes a fueling solution that’s both high-performance and incredibly easy to use – no matter their distance or experience.”

A Perfect Match Across Endurance Sports

While Wildflower is widely known as one of the premier triathlons in the sport, it has also evolved into a multi-sport endurance festival, featuring trail running, gravel cycling, and open water swimming.

That diversity is exactly what drew Neversecond to the partnership.

“We’ve always looked to align with events that represent the full spectrum of endurance sport,” said Bill Armstrong, CEO Neversecond. “Wildflower isn’t just a legendary triathlon – it’s an entire endurance experience. From trail runners to gravel riders to triathletes, it brings together athletes of all kinds, and that makes it the perfect fit for Neversecond.”

Built for Performance. Designed for Simplicity.

Neversecond has quickly become a trusted name in endurance sport, delivering a fueling systems designed specifically for race-day demands. Its C-Series system is engineered to help athletes maintain consistent energy output while minimizing common issues like GI distress.

Key benefits include:

• Science-driven formulations for optimal performance
• Modular fueling system that simplifies planning and execution
• Scalable for all distances, from sprint to long course
• Trusted by elite athletes and accessible to beginners alike

Athletes at Wildflower will experience these benefits firsthand with on-course hydration and fueling designed to keep them performing at their best from start to finish.

More Than a Race – An Experience

The partnership reflects a shared commitment to enhancing not just race performance, but the entire athlete journey.

“Wildflower is more than a race – it’s a full weekend experience,” said Colleen Bousman “We’re excited to have Neversecond as part of that, supporting athletes across every event and creating a better, more complete experience for everyone on course from hydration to gels, bars and recovery drink.”

About Wildflower Experience

Wildflower Experience is a premier endurance sports festival featuring triathlon, trail running, open water swimming, gravel cycling, and live music. Known as the “Woodstock of Triathlon,” Wildflower brings together athletes, families, and fans for a one-of-a-kind weekend of racing, competition, and community.

Learn more at wildflowerexperience.com

About Neversecond

Neversecond is a performance nutrition company dedicated to helping endurance athletes fuel smarter and perform better. With a focus on science, precision, and simplicity, Neversecond delivers products designed to meet the needs of athletes across all endurance disciplines.

Learn more at never2.com

Media Contact

Colleen Bousman
media@wildflowerexperience.com