News by sport

May 20, 2021

Autobiography Release: Helle Frederiksen opens up in her inspiring international autobiography

Bryrup, Denmark- Former professional triathlete, Helle Frederiksen, publishes her raw and up-close autobiography, The Pursuit Of Victory. A book that is praised by current and former professional triathletes. During her 11 year racing career, Helle Frederiksen rose to become one of the best triathletes in the world. Retiring from racing...

May 20, 2021

Hoka Propels Deckers to Stellar Quarterly Earnings and Sales

For the three months ended March 31, the group posted an income of $54.6 million, or earnings of $1.18 per share, compared with the prior year period’s income of $16.7 million, or earnings of 57 cents per share. Hoka One One recorded a 74.2% gain to $177.5 million. FN

May 20, 2021

LEOMO Launches Remote Bike-Fitting Service in Europe

Boulder, CO (May 20,  2021) — LEOMO Inc., a company that helps cyclists and triathletes of all levels break through power plateaus with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free riding, has launched its innovative remote bike-fitting service in Europe using its wearable motion analysis technology....

May 20, 2021

Tiger 10K returns to Death Valley

Baton Rouge, LA (May 20, 2021) – Registration for the Fourth Annual Our Lady of the Lake Tiger 10K opens on Thursday, May 20th. The event, which features a 10K, 5K and a Kids Mile, will take place Sunday, Dec. 5, at the south gates of Tiger Stadium. This year’s...

May 19, 2021

This Race Director Wants More Black and Brown Athletes to Try Cyclocross

In early April, Randy Locklair, 41, the membership director for the Century Road Club Association (CRCA) in New York City, announced that he was starting a cyclocross team called BE Cyclocross. And the team was to be focused on getting more Black and Brown athletes into the sport. Locklair put a...

May 19, 2021

IRONMAN VR Team Challenge Enters the Final Week of Showcasing the Asia Pacific Region on Facebook Watch Via the IRONMAN Now Page with Teams Taking on The Half-Distance Distance Duathlon Simulation

IRONMAN VR Team Challenge Asia Pacific IRONMAN VR Team Challenge Week 3 taking place on Friday 21 May at 7:00 a.m. GMT+8 / 9:00 a.m. AEST (Thursdays at 7:00 p.m. ET) with three teams facing-off in a Half-Distance virtual duathlon. Professional triathlete Tim Reed will join this week’s competition providing the teams...

May 19, 2021

P3R and Robert Morris University Announce Partnership of the P3R Track & Field Complex

PITTSBURGH, PA (May 19, 2021) – Construction has begun at the future P3R Track & Field located at Robert Morris’ Island Sports Center, starting with resurfacing of the track. Through the partnership, P3R and Robert Morris will work together to ensure athletes have the opportunity to continue improving their performance...

May 19, 2021

POC Becomes Official Helmet Sponsor of USA Cycling Olympic Development Academy and Let’s Ride Camps

COLORADO SPRINGS, Colo. – POC USA, LLC has signed a two-year agreement as the Official Helmet Sponsor of the USA Cycling Olympic Development Academy (ODA) and USA Cycling’s National Championship Let’s Ride Camps. USA Cycling plans to continue championing rider development and safety with their new programs debuting this year;...

May 19, 2021

Wattbike to continue to support Adam Bowden in his ‘Road to Kona’ IRONMAN Challenge

2021 will see long-distance triathlete and ‘Wattbiker’ Adam Bowden taking the next step in his triathlon career by competing in his first IRONMAN triathlon, the North American Championships in Tulsa on Sunday 23rd May. The British 70.3 record holder, a title which was earned at 70.3 Bahrain 2018 when Adam...

May 19, 2021

Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon

May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...

May 19, 2021

Leukemia & Lymphoma Society’s Team In Training Partners with haku for Second Annual Resilience Challenge

As the COVID-19 pandemic continued to require social distancing throughout 2020, The Leukemia & Lymphoma Society’s (LLS) Team In Training, the leader for endurance sports training for charity, created a virtual event that would unite their community in support of the of LLS’s mission to cure leukemia, lymphoma, Hodgkin's disease...

May 19, 2021

Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021

NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...

May 19, 2021

High Five Events Agrees to Multi-Year Partnership with Zone3 USA

AUSTIN, Texas, May 19, 2021 -- High Five Events, one of the largest privately owned event production companies in the United States, announces a two-year agreement with Zone3 USA. The partnership makes Zone3 USA the Official Triathlon and Swim Gear of CapTex Triathlon presented by Life Time and Kerrville Triathlon...

May 18, 2021

Ironman Lake Placid to Require Proof of Vaccination

Town officials approved the popular Ironman Lake Placid to move forward this summer, scheduled for July 25, with a number of COVID modifications. Most notably, athletes, volunteers, and staff will be required to get vaccinated and show proof of their COVID-19 vaccine. Triathlete

May 18, 2021

Why Is Nike Still Backing Alberto Salazar?

Would Nike really double down in defense of the most polarizing figure in professional running if they didn’t think he could clear his name? Conversely, if the Salazar brand is irredeemable, why doesn’t the Swoosh cut him loose? These are the underlying questions in Nike’s Big Bet, a new documentary which draws...

May 18, 2021

COROS Announces EvoLab – The Next Generation of Sports Science Software

Tustin, CA, May 18, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today its largest ever software and app update. These new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes. The latest update focuses on...

May 18, 2021

Professional Triathletes Organisation Name HUUB as Official Outfitter of Team Europe at Inaugural Collins Cup

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that HUUB will be the Official Team Europe Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...

May 18, 2021

Mike Reilly, the “Voice of IRONMAN” Launches Find Your Finish Line Podcast

San Diego, CA – May 18, 2021 –  Mike Reilly announces today the launch of his new podcast, Find Your Finish Line with Mike Reilly, sponsored by CURAD. On the show, he uses his unique interview skills to draw from guests their extraordinary stories of struggle and achievement in sports...

May 18, 2021

Verizon New York City Triathlon Owned and Produced by Life Time Set for Sunday, July 11; One of First Athletic Events to Return to City

New York (May 18, 2021) – The Verizon New York City Triathlon, owned and produced by Life Time, will return to the Hudson and streets of Manhattan on Sunday, July 11. The event comes at a time when Life Time, the nation’s premier healthy lifestyle brand, is continuing to expand...

May 18, 2021

Endurance Sports Leader Spartan Develops Technical, High-Performance Trail Running Shoe with Craft Sportswear

BOSTON, Mass. – Following the release of its highly-anticipated, best-in-class obstacle course racing shoe, the Spartan RD Pro by Craft, the world’s leader in endurance sports and extreme wellness went back to the lab with its performance apparel and footwear partner to create a technical, high-performance trail running shoe, the...

May 18, 2021

2021 to be a Transformational Year for Athens to Savannah Ride

ATHENS, GA, May 18, 2021 — Sports Strategies announces the iconic Athens to Savannah Ride will return to Georgia this fall to offer participants the most ambitious ride yet. “The 2021 route will begin at Jittery Joe’s Coffee Roaster in Athens and take cyclists on a 3-day, 285-mile tour of...

May 18, 2021

Thousand Collaborates with Next Generation of Cyclists to Launch Thousand Jr. Bike Helmet Collection

LOS ANGELES (May 18, 2021)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce Thousand Jr., a line of kids’ bike helmets and accessories, featuring a kid-size of its popular Heritage adult helmet in four distinctive colorways, corresponding bicycle bells and a variety of sticker packs to...

May 18, 2021

The Running Event Partners with Running USA to Develop Race Director Education for 2021 Event

PORTLAND, Maine (May 18, 2021) – The Running Event (TRE), North America’s largest running specialty trade show, today announced a partnership with Running USA to develop and implement conference programming for race directors at the event taking place November 30 to December 2, 2021 in Austin, TX. “We’re thrilled to partner...

May 18, 2021

Team Evergreen Announces Yeti Cycles as a Presenting Sponsor of the Session Series, Beti Bike Bash, and The Hundo

EVERGREEN, CO - Team Evergreen proudly welcomes Yeti Cycles as a returning presenting sponsor to the Beti Bike Bash and a new presenting sponsor to the Session Series and The Hundo. Each of these iconic Colorado mountain bike events, promoted by Team Evergreen, incorporate their own unique philanthropic objectives. Yeti...

May 17, 2021

European equity fund acquires a third of Selle Royal Group

Selle Royal S.p.A., — which produces and markets saddles and accessories under the Selle Royal, Fizik, Crank Brothers, Brooks and PedalEd brands — has received a major investment from the Wisequity V Fund. The fund has acquired a one-third share in the company. Bicycle Retailer