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September 14, 2018
Navy SEAL Foundation to receive $10,000 donation from the IRONMAN Foundation
TAMPA, Fla. (Sept. 13, 2018) – The IRONMAN Foundation® will provide a $10,000 donation to the Navy SEAL Foundation in conjunction with the IRONMAN® 70.3® SUPERFROG triathlon taking place on Sunday, September 16 in Imperial Beach, California. Since the inception of the program, this donation will bring the total amount...
September 5, 2018
The IRONMAN Foundation and Firehouse Subs Public Safety Foundation continue partnership at IRONMAN Wisconsin to provide critical life-saving equipment to Madison Police Department
MADISON, Wis./TAMPA, Fla. (September 5, 2018) – The IRONMAN Foundation® will partner with the Firehouse Subs Public Safety Foundation to provide more than $8,000 in critical life-saving equipment to the Madison Police Department. In addition, the IRONMAN Foundation will distribute an additional $80,500 in charitable giveback to non-profit initiatives and groups in the greater Madison region in conjunction with the...
August 27, 2018
IRONMAN Foundation to support multiple initiatives in South Africa as part of 2018 Isuzu IRONMAN 70.3 World Championship
TAMPA, Fla./PORT ELIZABETH, South Africa – The IRONMAN Foundation® will distribute more than $100,000 in charitable giveback to support the Port Elizabeth region in conjunction with the 2018 Isuzu IRONMAN® 70.3® World Championship, including a Legacy Project with IRONMAN 4 the Kidz Charity Trust. In addition, eight-time IRONMAN World Champion and...
August 24, 2018
Picky Bars Get an Update with Improved Recipes, New Packaging
BEND, Oregon. (Aug 24, 2018) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has updated their beloved real food energy bars on the inside and the outside. “Our bars got a new look in 2014 when we implemented the customer-driven #lifepoints...
August 16, 2018
Mascot Sports’ Relaunch of Oaktown Half Ignites Community With Expanded Format
OAKLAND (August 16, 2018) - Mascot Sports, a leader in sports and experiential marketing, relaunched the Oaktown Half and 5K on August 11-12, 2018 on the steps of City Hall in Frank Ogawa Plaza. The weekend included the Oaktown Half Marathon in addition to three new events: a 5K, Youth...
August 14, 2018
KINeSYS extends Spray Sunscreen Range with New Vanilla-Green Tea Product
KINeSYS Performance Sunscreen, North America’s leader in active suncare, continues to grow its product range and deliver pioneering products with its launch of a new SPF 30 Vanilla-Green Tea scented sunscreen, to meet the need of customers looking for a fragrance alternative. Lisa Heggie, company CEO commented, “When developing our new...
August 2, 2018
Mascot Sports Innovates Expo Experience for Athletes with Exclusive Partnership with The RunnerBox
Mascot Sports, a leader in sports and experiential marketing, is innovating the expo experience for race participants through an exclusive partnership with The RunnerBox, the first subscription box for endurance athletes. The partnership will launch at the Mascot-owned Oaktown Half and will transform the pre-event packet pick up ritual for...
July 24, 2018
IRONMAN Foundation, HOKA ONE ONE, Firehouse Subs Public Safety Foundation join forces to support California wildfire relief efforts
TAMPA, Fla. (July 24, 2018) – In conjunction with the IRONMAN® 70.3® Santa Rosa triathlon, the IRONMAN Foundation® will continue its mission of creating tangible impact in IRONMAN race communities this week in Santa Rosa. Presented by HOKA ONE ONE and in partnership with Firehouse Subs Public Safety Foundation, the IRONMAN...
July 13, 2018
IRONMAN Foundation Celebrates 20 Years of IRONMAN Lake Placid
TAMPA, Fla. – To commemorate the 20th year of IRONMAN® Lake Placid, the IRONMAN Foundation® will distribute more than $110,000 in charitable giveback to non-profit initiatives and groups in the greater Lake Placid region in conjunction with the 2018 IRONMAN Lake Placid triathlon taking place on Sunday, July 22. This year’s...
July 11, 2018
Five Lessons Race Directors Can Learn from Warren Buffett
He’s known as the Oracle of Omaha, and oracles, by definition, give wise advice. Warren Buffett is chairman and CEO of Nebraska-based Berkshire Hathaway, Inc., a holding company with a stake in some of the most successful and recognizable brands. Think Coca-Cola, GEICO and Apple. He has become a household...
June 1, 2018
IRONMAN Foundation and Paradox Sports Team Up for the Second Time in Boulder for an Adaptive Climbing Clinic
TAMPA, Fla. (May 31, 2018) – The IRONMAN Foundation® will partner with Paradox Sports to host an adaptive rock climbing clinic for visually impaired athletes. Paradox Sports, a non-profit organization based in Boulder, Colorado provides youth, adults and military veterans with physical disabilities the opportunity to get outside. The service...
May 30, 2018
Sixth Edition of Livermore Valley Half Marathon to Take Place on March 3, 2019
OAKLAND, Calif. (May 30, 2019) - The sixth edition of the Livermore Valley Half Marathon will take place on March 3, 2019. Mascot Sports, the original race founder and the team that won 2014 “Destination Partner of the Year” from Livermore Downtown Inc., is returning to lead the planning and...
May 25, 2018
Women For Tri Provides Grants for Triathlon Clubs in U.S., Australia, New Zealand and China
TAMPA, Fla. – Women For Tri®, a program of the IRONMAN Foundation®, today announced the distribution of grants to 28 triathlon clubs in the United States, Australia, New Zealand and China. This year, Women For Tri will again offer multiple grants of up to $2,500 per grant for triathlon clubs that...
May 21, 2018
XLAB, the Leader in Bike Hydration, At it Again with New Mount-to-Any-Bike Hydroblade
Hot on the heels of another Buyer’s Guide ‘Best in Class’ award, XLAB officially announces the Hydroblade, the newest addition to their award-winning bike hydration line-up. With the Hydroblade, safe, hands-free drinking is possible. Effortlessly sip from the included drink valve. The bottle easily refills while on-the-go using one of...
May 16, 2018
IRONMAN Foundation Pledges $50,000 to Support Hawai`i Relief Efforts
TAMPA, Fla. – The IRONMAN Foundation® has launched a Humanitarian Relief Effort campaign to raise funds in response to the Kilauea Volcanic Eruption on the Island of Hawai`i. As part of their Humanitarian Relief Effort campaign, the IRONMAN Foundation has pledged $50,000 to support local recovery efforts. The IRONMAN World Championship...
May 9, 2018
Mascot Sports Names Endurance Sports Industry Pro Tim Cole as New VP of Events
OAKLAND, CA (May 9, 2018) - Mascot Sports, a leader in sports and experiential marketing announces the hiring of Tim Cole as Vice President of Events. Based in Oakland, Cole will oversee event operations for Mascot’s portfolio of owned events including the regional favorite Oaktown Half as well as the company’s...
May 9, 2018
IRONMAN Foundation to Provide $75,000 in Charitable Giveback as Part of the 2018 IRONMAN Santa Rosa and IRONMAN 70.3 Santa Rosa Triathlons
TAMPA, Fla./SANTA ROSA, Calif. – The IRONMAN Foundation® announced today multiple give back initiatives in conjunction with the IRONMAN and IRONMAN® 70.3® events taking place in Santa Rosa that will award more than $75,000 in grant funding this year. Initiatives will focus around supporting military families and wildfire recovery efforts. This...
May 7, 2018
Women For Tri Provides 450 Additional Women the Opportunity to Compete in the 2018 IRONMAN 70.3 World Championship in South Africa
TAMPA, Fla. (May 7, 2018) – Women For Tri®, a program of the IRONMAN Foundation®, today announced that a total of 450 additional women have earned an invitation to race in the 2018 IRONMAN® 70.3® World Championship taking place in Nelson Mandela Bay, South Africa on September 1 and 2,...
May 2, 2018
St. George Youth to Receive Bike Safety Training with Help from the IRONMAN Foundation
TAMPA, Fla. (May 2, 2018) – The IRONMAN Foundation® will award a $1,500 Community Grant to Southern Utah Bicycle Alliance to support its bicycle education programming at 28 elementary schools in Washington County, encouraging students to ride to school while providing them with the tools needed to ride confidently. Including...
May 1, 2018
Picky Bars Adventure Grants Have a Mysterious New Look
BEND, Oregon. (May 1st, 2018) – Picky Bars—the Oregon-based real food company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—opened the application window for their third iteration of Lifepoints Adventure Grants. Rather than offering a cash stipend to help pay for trips the applicants’ planned like previous...
April 25, 2018
IRONMAN Foundation to Support Hurricane Harvey Recovery Efforts
TAMPA, Fla. – The IRONMAN Foundation® announced today that it will award a $35,000 Humanitarian Relief Effort grant to Rebuilding Together Houston. The grant will help restore the homes of two seniors, Ms. Dorothy and Mr. Ronald, who live in Harris County and were impacted by Hurricane Harvey. The grant will...
April 24, 2018
Mirinda Carfrae, Timothy O’Donnell, Mike Reilly, Return to Lead 2018 IRONMAN Foundation Ambassador Teams
TAMPA, Fla. – The IRONMAN Foundation® announced today the 2018 IRONMAN Foundation Ambassador Team and the creation of the Mālama Club. In celebration of IRONMAN’s 40th Anniversary, the IRONMAN Foundation has expanded its ambassador program by launching the Mālama Club, a team of 14 IRONMAN athletes who are ardent supporters...
April 23, 2018
Oaktown Half Marathon Expands 2018 Edition with 5K Event, Youth Mile, and Kids’ “Stomper’s Stomp” presented by the Oakland Athletics
OAKLAND, CA (April 23, 2018) – The Oaktown Half Marathon, a summer favorite, will augment its 2018 edition with three new events. In addition to the Half Marathon and Festival on Sunday, Aug 12, the Oaktown Half will now include a Twilight 5K, Youth Mile for ages 7-18 and a...
April 17, 2018
IRONMAN Foundation Service Projects to Create Global Impact in 2018
TAMPA, Fla. (April 17, 2018) – In 2018 the IRONMAN Foundation® will conduct 16 service projects in conjunction with IRONMAN® and IROMMAN® 70.3® events. Each service project is conducted in partnership with a local nonprofit organization, powerfully linking IRONMAN athletes to the local race community. This year’s roster builds on...
April 12, 2018
XLAB announces one of its most fan-demanded products yet
XLAB fans around the world have snapped up Torpedo Versa and Kompact Systems, skyrocketing the systems to the top of the company’s best-seller list. The newly released Torpedo Computer Adapter Kit quadruples the functionality of the rave-reviewed systems, now allowing athletes who use Polar, Wahoo or strap-mounted computers (such as...
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