News by sport
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July 12, 2021
Over 1,200 Endurance Athletes Descend on Leadville for Silver Rush 50 Weekend
Leadville, Colo, July 12 – The sold-out Stages Cycling Silver Rush 50 MTB, owned and produced by Life Time, welcomed a field of over 530 riders representing 47 states and 5 countries to Leadville for a technical out-and-back course complete with glorious mountain views through a historic mining district. Riders ranging...
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July 12, 2021
Pure Gravel Presents the Pre-Ride Show at Belgian Waffle Ride California
Carlsbad, CA – Pure Gravel, a lifestyle brand focused on Gravel Cycling is proud to announce that they are producing their next Pre-Ride Show at Belgian Waffle Ride California (BWR). The successful Pre-Ride show, which debuted at Unbound Kansas, will feature interviews with top cyclists and bike industry personalities. The...
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July 12, 2021
Angela Naeth Joins Forces with Rachel Martin for All Women’s LUNA RUN 5k
Professional Triathlete and founder of IRACELIKEAGIRL, Angela Naeth, is collaborating with Rachel Martin of Forward Motion Events on this summer’s all women’s LUNA RUN/IRACELIKEAGIRL 5k evening trail run/walk in Southern Maine. Unlike a traditional 5k where they take place in the morning, the LUNA RUN 5k run/walk will take place...
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July 12, 2021
Hit Repeat! Humana Rock ‘N’ Roll Virtual Running Club Is Repeating the Fun This July
TAMPA, Fla. – The Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) is hitting repeat during the month of July with runners ]seeing familiar distances through the month. Throughout the month, participants will have the chance to increase their milage building towards the Vega® Rock ‘n’ Roll VR29 which includes...
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July 11, 2021
Leadville Race Series Welcomes Over 600 Runners on Saturday as Part of its Silver Rush 50 Endurance Event Weekend
Leadville, Colo. – The Silver Rush 50 Run, owned and produced by Life Time, welcomed a field of approximately 615 runners representing 47 states and 5 countries to Leadville’s beautiful high country on Saturday. The 50-mile event that takes runners through extreme territory, starts at 10,200 feet and reaches 12,000...
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July 11, 2021
More Than 1,500 Hit the Start Line in Life Time’s Verizon New York City Triathlon
NEW YORK (July 11, 2021) – The streets of New York City welcomed more than 1,500 athletes on Sunday as the iconic Triathlon returned after a two-year hiatus. Ranging in age from 17-80, participants laced up at the starting line at 81st and the Hudson River for the 2021 Verizon...
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July 9, 2021
Summer Sets in And IRONMAN Virtual Club Cruises Through July with A Series of New Month-long Challenges
TAMPA, Fla. (July 9, 2021) – As summer sets in, the IRONMAN® Virtual Club™(VC™) cruises through July with an exciting set of virtual offerings. So far, the IRONMAN VR All-Terrain Series has celebrated the Flat and Fast races, spotlighted the best Coastal courses, highlighted the best Urban destinations, and revisited...
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July 9, 2021
Life Time and Trail Sisters Announce Partnership to Empower Women Through Trail Running
LEADVILLE, Colo., July 9 –Life Time, owner and producer of more than 30 premier athletic events across the U.S., is pleased to announce a new partnership with Trail Sisters, a nationwide women’s trail running community of more than 35,000, aimed at increasing participation and opportunity in trail running through inspiration,...
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July 9, 2021
Stages Cycling Athletes to Compete in Tokyo Olympics
(Boulder, CO – 9 July, 2021) StagesⓇ Cycling will support athletes competing in triathlon, paratriathlon and cross country mountain biking in the Olympic games in Tokyo this month. Erin Huck, Maximilian Brandl, Mathias Flückiger, and Martín Vidaurre Kossmann will compete in cross country mountain biking. Grace Norman will compete in paratriathlon...
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July 9, 2021
Newton Running announced as new running shoe partner of DATEV Challenge Roth
ROTH. Newton Running, the American running shoe company that has made a name for itself with its innovative running shoe technologies promoting a natural, healthier running form, is the new running shoe partner of DATEV Challenge Roth powered by hep. This partnership further reinforces TEAM CHALLENGE’s focus on sustainability, as...
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July 8, 2021
Kitsbow Unveils Updated Haskell Mountain Bike Short
Old Fort, N.C. (July 8, 2021)– Kitsbow, maker of premium cycling clothing and accessories, is now accepting pre-orders for its updated and fan-favorite Haskell mountain bike short. Leading the outdoor apparel industry in lean manufacturing, Kitsbow artisans will be sewing the Haskell Short one at a time at its factory...
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July 8, 2021
Michael Avenatti sentenced to 2.5 years in prison for attempting to extort Nike
A federal judge on Thursday sentenced celebrity lawyer turned criminal defendant Michael Avenatti to 30 months in prison for attempting to extort millions of dollars from Nike. Avenatti, who rose to fame as Stormy Daniels' lawyer, was convicted in February 2020 of three counts for threatening to publicly accuse the sportswear company...
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July 8, 2021
Adidas auction of Reebok takes a hit as key bidder Authentic Brands drops out
A key bidder has dropped out of the auction for Reebok, making it more likely that German-based Adidas will take an even bigger hit on its disastrous, 15-year stint as the owner of the struggling sneaker brand, The Post has learned.
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July 8, 2021
World Champion Signs On With Mana
Mana Sport and Entertainment Group today announced Paralympic world champion Lauren Parker and long course specialist Magnus Ditlev have joined the growing list of names on MANA’s athlete management program. Australian paratriathlon star Parker has dominated on the world circuit since winning bronze at the Commonwealth Games in 2018, and...
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July 8, 2021
Will Women Ultrarunners Surpass the Best Men?
A new science paper explores the subject at great depth, and concludes that it's possible, but not likely. Women's Running Last October, Courtney Dauwalter won the Big’s Backyard Ultra in Bell Buckle, Tennessee, tying the course record. Over almost three days, she covered 283.33 miles to beat all the men....
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July 8, 2021
LEOMO partners with elite Tokyo International University Ekiden Club
Boulder, CO (July 8, 2021) — LEOMO Inc., a company that helps runners and triathletes of all levels improve their technique and form with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free running, has signed a partnership agreement with the successful Tokyo International University Ekiden Club. Under...
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July 8, 2021
GFNY Peru: high altitude racing on Incan grounds
NEW YORK CITY, Jul 08, 2021– As race season commences, GFNY Endurance Sports Series continues with the inaugural GFNY Peru where two amazing routes will challenge riders in different ways this weekend, Sunday, July 11. GFNY Peru presents two distance options: a long route of 135km long and a (non-competitive) medium...
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July 8, 2021
The IRONMAN Group names Geoff Meyer Managing Director for Oceania
TAMPA, Fla. (July 14, 2021) – The IRONMAN Group is pleased to announce that Geoff Meyer has been named the company’s new Managing Director for Oceania. Meyer brings to the position a significant wealth of experience and knowledge through his almost 20 years in the mass participation sports industry working...
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July 8, 2021
World leading race calendar, Ahotu.com, expands coverage to include all major endurance event formats
In preparation for the long-awaited reopening of the endurance event scene, Ahotu.com has become the biggest and the most comprehensive endurance calendar on the planet. The Ahotu team has added 15 new verticals. With the addition of triathlon, cycling, swimrun, swimming and other popular disciplines, Ahotu is now the place...
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July 8, 2021
Asobi Ventures acquires majority stake in Cinelli and Columbus brands
Asobi Ventures has acquired a majority share in Gruppo Srl, the parent company of Italian bicycle manufacturer Cinelli and tube manufacturer Columbus. In partnership with Austin, TX-based Asobi Ventures, Cinelli and Columbus plan to expand their footprint with bike dealers globally while building on the foundations it has established in...
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July 7, 2021
Online Cycling Community Welcomes First Group and Seeks Additional Industry Experts
LONGMONT, CO (July 7, 2021) – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—welcomes its first group of cycling industry experts to provide advice and support to community members and seeks additional experts for its cycling topic-focused groups. “For consumers, researching, and making authentic connections with...
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July 7, 2021
SoulCycle Thrives As People Return ‘In Droves’
Equinox’s SoulCycle is reaping the benefits of renewed interest in in-person fitness experiences. In May, the company said New York’s new membership sales had increased 55%. By then, all fitness centers nationwide had reached 83% of their January 2020 traffic levels. Front Office News
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July 7, 2021
Küat Racks Adds a Second Distribution Facility in Gardena, CA
July 7, 2021 (Springfield, MO)– Küat Innovations, Inc., a Springfield, MO based company, has added a second distribution facility in Gardena, CA, just 16 miles from the Port of Los Angeles and Port of Long Beach. This second distribution facility will add 8500 square feet of space and will allow...
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July 7, 2021
The Huey P Long Bridge Run is proud to announce Ochsner Fitness Center as the Presenting Sponsor
Elmwood, LA. – The Huey P Long Bridge Run is excited to have Ochsner Fitness Center become the Presenting Partner and host of the Finish Line party scheduled for Saturday, October 16, 2021. Traditionally held in the Spring, the pandemic forced the race to take a year off in 2020. This...
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July 7, 2021
The IRONMAN Group Welcomes Roshanie Ross as Chief Digital Officer
TAMPA, Fla. – The IRONMAN Group is pleased to announce the addition of Roshanie Ross as the company’s new Chief Digital Officer. With over 20 years of relevant experience, Ross will oversee the direct-to-consumer efforts, digital experience enhancement, and operation of the digital suite of products and platforms for the...
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