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News by sport
February 4, 2021
Why are people online pretending they ran a marathon?
The Home Run Marathon is the Fyre Festival of races. InsideHook
February 4, 2021
Peter Sagan and 100% Invite You To Enter The Ultimate Cycling Sweepstakes
SAN DIEGO, Calif. – February 4, 2021 – 100%®, the San Diego-based sports performance company, has joined forces with Peter Sagan and Specialized for the Ultimate Cycling Sweepstakes. The grand-prize winner will receive all the gear that helps make the seven-time Tour de France green jersey winner the fastest man...
February 4, 2021
Should listening to music during exercise be considered a performance-enhancing drug?
Research suggets there's more to the relationship between music and physical exertion than a simple "distraction" Inside Hook
February 4, 2021
Brooks running closes out 2020 with a PR, hitting nearly $850 million in global revenue
BusinessWire
February 4, 2021
Will major marathons actually come back this fall?
Signing up for a race right now is a weird mix of optimism and being in denial. Outside
February 4, 2021
2021 Ambassadors Announced for Race Day Events
Race Day Events is proud to announce their 2021 Ambassadors. “We love connecting with the endurance sports community and launching our ambassador program allows us to expand that reach even further,” Director of Marketing Victoria Rouse said. “This is our inaugural year for the program, and we’re excited to build...
February 3, 2021
BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events
Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...
February 3, 2021
Pocket Outdoor Media Launches New Mountain Biking Property
Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...
February 2, 2021
PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling
BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...
February 2, 2021
New Balance’s CEO talks about digital transformation
Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia
February 2, 2021
Zwift bans two more virtual racers for ‘data manipulation’
The online training and racing platform has handed out more sanctions to riders it believes edited their power files. Cycling Weekly
February 2, 2021
Taiwanese “Come! Bike Day” Goes Virtual with ROUVY – Event Routes and The Challenge Published For Riders To Win Big
Taipei, Taiwan / February 2nd, 2021 - “Come! Bike Day” annual event has united with ROUVY to release 4 routes for immersive, augmented virtual cycling experience. To celebrate the occasion, the 1-month Challenge is announced for the cyclists worldwide to try out the Taiwanese heartland courses with the opportunity to...
February 2, 2021
Innerforce partners with AFSP to increase awareness on athletes’ mental health.
Innerforce, the leading brand of custom apparel, and the American Foundation for Suicide Prevention (AFSP) today announced a partnership to work side-by-side on increasing awareness in the sports industry about the importance of athletes’ mental health. They’ll be running a year-long fundraising effort to support the work of the foundation....
February 2, 2021
ElliptiGO Celebrates Record-Breaking 2020
San Diego, CA — ElliptiGO Inc., creator of both the elliptical bicycle industry and the stand up bicycle industry, today announced that 2020 was another exceptional year for the company. Revenue more than doubled compared to 2019 and the company delivered more bikes to its customers around the world than...
February 2, 2021
Buffalo Marathon Weekend Announces Updated 2021 Race Plans
The Buffalo Marathon Weekend today announced several important updates to their 2021 race plans. Highlights of the update include the status of the 2021 in-person event, the creation of new community fundraising slots, options to defer at no charge to 2022, 2023, or 2024, the ability to transfer registrations to...
February 1, 2021
The Belgian Waffle Ride Expands with New Location, New Dates; Relaunch of Tripel Crown of Gravel Series
SAN DIEGO (Feb. 1, 2021) – Monuments of Cycling, a premier cycling events producer, announced the expansion of its Belgian Waffle Ride (BWR) series and the relaunch of the Tripel Crown of Gravel Series with a new edition to the BWR locations in 2021. The first stop is the 10th...
February 1, 2021
USA Triathlon Partners with Compeed as Exclusive Blister Care Partner Through 2023
COLORADO SPRINGS, Colo. — USA Triathlon today announced a partnership with Compeed, an expert brand of hydrocolloid gel cushions for the treatment and prevention of blisters, as the organization’s Exclusive Blister Care Partner through 2023. Compeed Advanced Blister Care cushions use hydrocolloid technology, an active gel with moisture absorbing particles,...
February 1, 2021
Panaracer launches US ambassador program as a celebration of community
HAYWARD, CA (February 1, 2021) — Tire manufacturer Panaracer USA is pleased to announce the launch of its first ambassador program, currently open for applications. Marketing efforts aside, the brand’s first foray in ambassadorship is really a celebration of community. “Thanks to the digital age in which we live, the...
January 31, 2021
Munro Top Finisher on Last Day of Cyclocross Worlds in Ostend
OSTEND, Belgium – The 2021 UCI Cyclo-cross World Championships concluded in Ostend, Belgium on Sunday. 2020 Junior World Championship Bronze-Medalist, Madigan Munro (Boulder, Colo.; Trek Factory Racing), took the line of the 37-starter U23 Women’s race. Curtis White (Delanson, N.Y.; Cannondale Cyclocrossworld) also competed in the Elite Men’s race. The...
January 31, 2021
What we learned from tracking cycling deaths for a year.
With the help of the nonprofit BikeMaps.org, Outside analyzed the data we collected on bicyclists killed by drivers in 2020 and found some surprising takeaways
January 29, 2021
The International Association of Black Triathletes Launches FREE – Nationwide NCAA/Collegiate Club Virtual COMBINE
Baltimore, MD. - The International Association of Black Triathletes (IABT) is a national humanitarian nonprofit dedicated to providing advancement for urban youth and communities they represent through the sport of triathlon by being a gateway to reduce academic and health disparities and to increase opportunities for collegiate studies, internships, and...
January 29, 2021
MarathonFoto/Road Race Management Lifetime Achievement Award Honors Julia Emmons
January 29, 2021 — Julia Emmons, who directed the AJC Peachtree Road Race for 26 years (1985 – 2011) and served as Executive Director of the Atlanta Track Club, has been named the 2020 MarathonFoto/Road Race Management Lifetime Achievement Award winner. Emmons led the iconic July 4 road race, which was the...
January 29, 2021
Fast Talk Sports Science Podcast Explores Concussions and Traumatic Brain Injuries
Boulder, Colorado, USA – Fast Talk, the sports science podcast, has just released Episode 148: The Causes and Effects of Concussions and TBIs. During this episode, hosts Chris Case and Trevor Connor, speak with Dr. Steven Broglio, director of the University of Michigan Concussion Center and NeuroTrauma Research Laboratory. Dr....
January 28, 2021
USA Cycling and NICA Announce Shared Commitment to Champion the Development of Youth Cycling
COLORADO SPRINGS, Colo. - USA Cycling (USAC) and the National Interscholastic Cycling Association (NICA), a non-profit organization that develops interscholastic mountain biking programs for student-athletes across the United States, are excited to announce a formal sponsorship to increase accessibility to cycling in America. With a mutual commitment to getting more kids...
January 28, 2021
Ultraman World Champion Dede Griesbauer Joins Team UCAN
The Ultraman World Record holder, Dede Griesbauer, has officially joined Team UCAN. Dede, at age 49, broke the world record at Ultraman Florida 2020 by over an hour with a time of 22 hours 48 minutes and 31 seconds and won the women's race by nearly 4 hours. Dede had...
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