True Messages Announces New Book Honoring Rarámuri Running Culture, With All Proceeds Supporting Community Projects

April 15, 2026

“Run Like a Rarámuri – Wisdoms from the Sierra Tarahumara and Running Long” continues the tradition of Korima through storytelling and action.

Phoenix, AZ (April 15, 2026) /ENDURANCE SPORTSWIRE/ — True Messages, a nonprofit dedicated to honoring, celebrating, and supporting the Rarámuri people of Mexico’s Sierra Tarahumara, announces the release of Run Like a Rarámuri – Wisdoms from the Sierra Tarahumara and Running Long by El Falcon Rijo. In alignment with the organization’s mission, 100% of proceeds from the book will directly support ongoing community projects in the Sierra Tarahumara.

The book is the result of more than 15 years of lived experience among the Rarámuri—one of the world’s most renowned endurance running cultures. Through storytelling, cultural insight, and firsthand relationships with respected runners, the work offers a rare and authentic perspective on running not as competition, but as connection: to land, to community, and to spirit.

At the heart of this release is the Rarámuri principle of Korima—the practice of sharing without expectation of return.

“The circle of Korima continues,” said the author. “This book is not just something to be read—it is something meant to give. Every wisdom, every story, is part of a larger exchange rooted in respect, relationship, and reciprocity.” By channeling all proceeds into community-led initiatives, True Messages ensures that the book itself becomes an extension of Korima—supporting efforts that sustain cultural traditions, provide resources, and uplift Rarámuri athletes across the region.

Set against the rugged landscape of the Copper Canyon, Run Like a Rarámuri challenges modern assumptions about endurance, success, and fulfillment, inviting readers into a deeper understanding of what it means to move through the world with purpose.

About True Messages: True Messages is a nonprofit organization committed to honoring, celebrating and supporting the Rarámuri community through storytelling, cultural preservation, and direct community support initiatives in the Sierra Tarahumara.

Availability
Run Like a Rarámuri – Wisdoms from the Sierra Tarahumara and Running Long is now available on Amazon and through booksellers worldwide.