SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

February 8, 2022
ShowcasedUNDRBUDR Continues Partnership with Gran Fondo National Series as Exclusive Chamois Cream Partner Through 2022
Montclair, NJ, February 8, 2022 /ENDURANCE SPORTSWIRE/ - UNDRBUDR, developer of high performance, nature-inspired skin care and recovery products, today announced an exclusive sponsoring partnership with the Gran Fondo National Series (GFNS) to continue throughout 2022. This year the relationship will expand to highlight the company's full line of skin...
January 27, 2022
ShowcasedArgon 18 Welcomes Joe Skipper, Ruth Astle and Jannik Schaufler to the Family
January 27, 2022 /ENDURANCE SPORTSWIRE/ - Triathletes Joe Skipper, Ruth Astle and Jannik Schaufler are officially riding Argon 18 for the 2022 season. All three have rapidly made their mark on the global triathlon scene, and promise to continue to stir things up at the top level in seasons to...
January 20, 2022
ShowcasedEVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events
One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many...

January 20, 2022
ShowcasedUNDRBUDR Announces Continuing and New Sponsorships for 2022
Montclair, NJ, January 20, 2022 /ENDURANCE SPORTSWIRE/ - UNDRBUDR, developer of high performance, nature-inspired skincare and recovery products, today announced sponsored team highlights for the 2022 season. The sponsorships are a continuation of UNDRBUDR’s mission to promote cycling across all men’s and women’s fields as well as amateur through elite...

January 19, 2022
ShowcasedBlack Rifle Coffee to be Named the Official Coffee of Spartan US Across 10 Races Starting in 2022
Boston, Mass. (January 19, 2022) /ENDURANCE SPORTSWIRE/ - Black Rifle Coffee (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, is prepared to caffeinate the Spartan community starting in 2022. The BRCC mission harmonizes perfectly with the prominent military ties blended...

January 18, 2022
ShowcasedTCS Becomes Title Sponsor and Technology Partner of Toronto Waterfront Marathon Through 2026
TORONTO | MUMBAI, January 18, 2022 /ENDURANCE SPORTSWIRE/ Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has partnered with Canada Running Series (CRS) to become the new title sponsor and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race through November 2026. This news follows...

January 18, 2022
ShowcasedInsideTracker Celebrates Athlete, Keira D’Amato, New American Marathon Recordholder
CAMBRIDGE, Mass.— Jan. 18, 2021 /ENDURANCE SPORTSWIRE/ - American marathon runner, Keira D’Amato, ran into the American record books with a time of 2:19.12 in the Chevron Houston Marathon Sunday, shaving 24 seconds off the previous American record set by Deena Kastor in 2006 and showcasing her resilience through a...

January 3, 2022
ShowcasedLong-Distance Triathlon Phenom, Sam Long, Joins Zoot Sports Elite Roster
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome triathlete, Sam Long, to its lite roster of triathletes. Touted as the triathlete “leading the next generation of long-course Pros,” this multi-year deal will allow Long to train and race on the world...

December 15, 2021
ShowcasedMark Allen Sports Announces New Partnership
Santa Cruz, December 14, 2021 - /ENDURANCE SPORTSWIRE/ - Mark Allen Sports is proud to announce a new partnership with one of the leading brands in performance nutrition, Tennant Products. "Whether you are at the top of your game or starting at the beginning, Tennant Products has a product that...
December 8, 2021
Showcased12 Tips to Increase Event Attendance Year After Year
Even before the COVID-19 pandemic, the events industry was changing as event professionals adapted to modern times. Marketing efforts have gone increasingly digital. Today, event professionals also have a variety of formats to choose from when it comes to planning their events. With all of these technological changes, event organizers...