Athletic Brewing Company Named Official After-Party Sponsor of Boulderthon 2026

June 12, 2026

Every finisher will receive a non-alcoholic beer from Athletic Brewing at the finish line celebration

BOULDER, Colo. (June 12, 2026) /ENDURANCE SPORTSWIRE/ — Boulderthon presented by lululemon, one of America’s fastest-growing marathons and a three-time USA Today Top 10 Marathon in the United States, has named Athletic Brewing Company as the Official After-Party Sponsor of the 2026 Boulderthon race weekend.

As part of the sponsorship, every Boulderthon participant will receive a complimentary can of Athletic Brewing’s award-winning non-alcoholic beer following their race, creating a unique finish line celebration centered around community and mindfulness.

The sponsorship brings together two brands deeply rooted in endurance, adventure and active lifestyles. Launched commercially in 2018, Athletic Brewing has emerged as the number one non-alcoholic beer brand in America by redefining what NA beer can be — pioneering a proprietary method that re-engineered nearly every step of the brewing process through hundreds of small-batch trials. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade, with nearly 200 prestigious taste awards.

“Over the past several years, we’ve heard more and more from our participants that they want high-quality non-alcoholic options as part of the race weekend experience,” said Alexa Squillaro, event director of Boulderthon. “Athletic is the perfect partner because they embody the same spirit of adventure, balance and community. We’re excited to celebrate every finisher with something that is authentic to both the Boulder lifestyle and the evolving running community – and that is great-tasting!”

Participants across all Boulderthon events, which include the marathon, half marathon, 10K presented by Cheribundi and Heart to Heart 5K by Boulder Community Health, will be able to enjoy Athletic Brewing’s award-winning brews inside the official post-race festival and finish line celebration.

“We’re thrilled to team up with Boulderthon and support an event that has become such an important part of the running community,” said Rosalie Kennedy, Athletic Brewing Company Senior Marketing Director. “At Athletic, we believe celebration and mindfulness go hand-in-hand, and we can’t wait to help runners toast their accomplishments after crossing the finish line.”

Boulderthon has quickly emerged as one of the premier destination races in the country, attracting runners from all 50 states with its fast course, iconic Flatirons backdrop and high-energy race weekend experience.

The 2026 Boulderthon will take place Sept. 26. Registration and additional information is available at www.boulderthon.org.

ABOUT BOULDERTHON PRESENTED BY LULULEMON

Boulderthon presented by lululemon is a 501(c)(3) community nonprofit founded in 2021 by Phil Dumontet to bring a world-class marathon to Boulder. In only its fifth year, the event generated an estimated economic impact of $22.8 million locally and regionally. The race has grown from 1,600 participants to more than 15,000 participants, making it one of the fastest-growing races in the U.S. The event was recently recognized by USA Today as one of the Top 10 races in the U.S. Outside of race weekend, the organization leads ongoing volunteer and environmental adoption efforts, hosts free year-round community events, and has a program to promote accessibility to racing through no-cost bibs. The race offers a full marathon, half marathon, 10K, 5K and Kids Run. The marathon is a Boston Marathon Qualifier and a USATF Sanctioned Event, measured by a Level A USATF Course Measurer. For more information, visit www.boulderthon.org.

ABOUT ATHLETIC BREWING COMPANY

Athletic Brewing Company is America’s largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting full-flavored NA brews that can be enjoyed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America¹ and a top 15 U.S. brewing company². Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at www.athleticbrewing.com.

Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X and YouTube to stay up-to-date on all things Athletic.

¹ NielsenIQ, Total US xAOC + Liquor Open State + Conv, Latest 52 Wks ending 4/18/26
²Brewers Association: 2025 Annual Craft Brewing Industry Production Report