SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
November 3, 2022
The U.S. Olympic and Paralympic Governing Body Getting Into NIL
On Wednesday, the organization announced it had launched a name, image, and likeness collective called “Watch Us Thrive.” It’s the first U.S. Olympic and Paralympic governing body to dive into NIL. The collective is “another aspect of USA Triathlon’s collective dedication to ensuring women’s triathlon as a NCAA Championship Sport...
October 31, 2022
British Cycling chief steps down three weeks after controversial Shell deal
Brian Facer has stepped down with immediate effect as chief executive of British Cycling, three weeks after the organisation announced a partnership with Shell UK that was fiercely criticised by environmental groups. In a statement released yesterdayon Monday, the national governing body for road and track cycling said the decision had been...
September 14, 2022
British cycling team suing bike sponsor Lapierre for over £100,000
British continental team Saint Piran are suing bike brand Lapierre’s UK representative, Raleigh, after they claim they were sent unsafe equipment with the team looking to recover costs of around £100,000... however in a confusing twist one of the team's sponsors, Tribute Cornish Pale Ale, is currently running a giveaway...
September 14, 2022
Can a State-Funded Pro Running Team Work? Jared Ward & Isaac Wood Are Hoping the Answer is Yes
When it comes to distance talent, Utah is a state that punches above its weight. Starting with Clayton Young‘s win in the NCAA 10,000 meters in June 2019, five native Utahns have combined to win eight NCAA individual distance titles in a little over three years, all for BYU — Young,...
September 14, 2022
Winnebago Partners with Ironman Triathlete Champ Sanders
Winnebago, the flagship brand in outdoor lifestyle product manufacturer Winnebago Industries, Inc., announced today its partnership with Ironman triathlete champion Lionel Sanders. As part of the partnership, Sanders will use a Winnebago Revel as a homebase for training and relaxing in between competitions. RV Business
September 13, 2022
Giant Houses, Private Chefs, and Pro Connections: Inside the Amateurpros of the Zwift Academy
Free gear, training camps, and an "idealized pro experience" - but for age-group triathletes. What exactly comes with a slot in the Zwift Academy, and how does the whole deal work? Triathlete
September 8, 2022
Boston Marathon principal sponsor John Hancock not renewing deal after 2023
Insurance firm John Hancock has confirmed it will not be renewing its principal sponsorship agreement with the Boston Athletic Association (BAA) for the Boston Marathon. The Boston-based company has been an official partner of the race since 1986, with the 37-year-old deal now set to expire after the 2023 marathon....
May 27, 2022
Sponsors Cut Ties with Colin Strickland Following Death of Moriah Wilson
Pro cyclist Colin Strickland has lost multiple sponsors amid the Moriah Wilson murder investigation. Strickland became a central figure in the case after police accused his girlfriend and business partner, Kaitlin Armstrong, of shooting and killing Wilson in Austin, Texas, on May 11. Strickland told police that he and Wilson had pursued a romantic...
April 28, 2022
How Super Shoes are Upending Running’s Sponsorship Model
Last week’s Boston Marathon sparked yet another debate about shoe tech in professional running. This time, the question wasn’t whether super shoes were undermining cherished notions of competitive fairness, but whether pro runners are being forced to choose between getting the best possible sponsorship deal and maximizing their chances of...
April 8, 2022
NN Extends Running Team Sponsorship For Three Years
Dutch financial services company NN Group has extended their title sponsorship of the NN Running Team, the company reported today. Along with Nike, NN has sponsored what is the best commercial running team in the world which features Olympic and World Championships medalists like Eliud Kipchoge, Geoffrey Kamworor, Kenenisa Bekele,...