SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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April 18, 2024
Mortal Hydration Becomes The Official Sports Beverage and Hydration Partner of The IRONMAN and IRONMAN 70.3 North American Triathlon Series
TAMPA, Fla. / BOULDER, Colo. (April 18, 2024) /ENDURANCE SPORTSWIRE/ – IRONMAN and Mortal Hydration today announced Mortal Hydration as the official sports beverage and hydration partner for the IRONMAN® and IRONMAN® 70.3® North American Triathlon Series. Varieties of the Mortal Hydration Drink Mix will be available on-course, giving athletes...
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April 18, 2024
OOFOS Unveils One-of-a-Kind Recovery Sponsorship at Boston Marathon Finish Line
BRAINTREE, MA /ENDURANCE SPORTSWIRE/ – OOFOS, the Boston-based global leader in Active Recovery footwear, confirms its commitment to recovery by implementing a completely unique sponsorship initiative that supports and celebrates “Real People” in their recovery journey following the Boston Marathon. With a pop-up retail store located by the Boston Marathon...
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April 17, 2024
Waymo is Official Pace Car and Autonomous Technology Partner for 2024 Bay to Breakers
San Francisco, CA /ENDURANCE SPORTSWIRE/ - Bay to Breakers (www.baytobreakers.com) welcomes everyone: costumed, costumedless and yes, driverless. The iconic annual race spanning San Francisco proudly announces its partnership with Waymo (www.waymo.com) as the official pace car and autonomous technology partner for the upcoming event taking place on Sunday, May 19....
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April 17, 2024
Chevron Joins the Denver Colfax Marathon as the 2024 Race Volunteer Sponsor
Denver, CO /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon, presented by Cigna Healthcare, welcomes Chevron as the 2024 race volunteer program sponsor. This partnership will allow for the marathon to continue its support of more than a thousand volunteers during the race weekend in May. “Our volunteers are a major...
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April 17, 2024
Meet KINeSYS Sunscreen 2024 Brand Ambassadors
/ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce our roster of 2024 KINeSYS Champions. Now in its sixth year, the Brand Ambassador program is a group of over 40 individuals from all walks of life. A mix of professional athletes and keen amateur sporting enthusiasts, the program aims...
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April 17, 2024
Ekoï official partner of GFNY USA
NEW YORK CITY, April 17, 2024 /ENDURANCE SPORTSWIRE/ - French brand Ekoï partners with GFNY to become the official Helmet, Sunglasses and Shoes of GFNY USA. The US race series includes the iconic Michelob ULTRA GFNY World Championship NYC as well as the brand new Michelob ULTRA GFNY Miami. “The...
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April 17, 2024
ShowcasedMarathonFoto Announces Exclusive Partnership with World Athletics Road Running Championships – San Diego 25
San Diego, CA /ENDURANCE SPORTSWIRE/ - MarathonFoto, the leading provider of race photography solutions, is thrilled to announce its exclusive partnership with the highly anticipated 2025 World Athletics Road Running Championships - San Diego 25. Organized by running industry legend Tracy Sundlun, this prestigious event is set to attract over...
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April 17, 2024
Oakland Run Co. and Marriott’s Moxy Hotel Launch 3rd Annual Oak Run Co. House at Bay Bridge Half Marathon
/ENDURANCE SPORTSWIRE/ – Oak Run Co. House to Host Wellness Retreat at Marriott’s Moxy Hotel in Oakland on May 3-4, Culminating in Bay Bridge Half Marathon Across the San Francisco Bay on Cinco de Mayo Oak Run Co. House is excited to announce its upcoming wellness retreat and takeover of...
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April 17, 2024
Skratch Labs Named 2024 Nutrition Sponsor of Iconic Leadville Race Series
April, 2024—Boulder, CO/ENDURANCE SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes be better, is thrilled to announce it is the nutrition sponsor of Life Time’s Leadville Race Series. This collaboration is set to significantly enhance the nutrition education and fueling options available to athletes leading...
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April 12, 2024
Zdeno Chara to Wear Nix Hydration Biosensor for Boston Marathon
BOSTON, MASS — April 12, 2024 /ENDURANCE SPORTSWIRE/ – Boston-based, cutting-edge health biosensing company, Nix Biosensors, is honored to be working with NHL and Boston Bruins veteran, Zdeno Chara, in his journey to the start line of the Boston Marathon. Zdeno has been training with the biosensor for several months in...
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April 11, 2024
Snowbound Expo 2024 offers more for visitors to buy, by welcoming Official Retail Partner, Colorado Ski Shop
/ENDURANCE SPORTSWIRE/ – Snowbound Expo, the leading annual event for winter sport enthusiasts, is thrilled to announce their collaboration with Colorado Ski Shop as its official retail partner for the return of the renown ski and snowboard expo in November 2024. This new partnership brings together two leaders in their...
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April 11, 2024
DEKA FIT Announces Partnership with GET RX’D to Introduce Xebex Sleds for Zone 9
BOSTON, MASS. (4/11/2023) /ENDURANCE SPORTSWIRE/ – DEKA FIT, the leading fitness event series revolutionizing the way athletes train and compete, is thrilled to announce a new partnership with GET RX’D, a premier provider of high-quality fitness equipment. This collaboration marks a significant milestone in enhancing the DEKA FIT experience. Together,...