SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

June 6, 2025
Rising American Triathlon Star Reese Vannerson Joins Forces with ROKA Multisport
Park City, UT (June 6, 2025) /ENDURANCE SPORTSWIRE/ — ROKA, the performance design company renowned for its cutting-edge gear for triathlon and endurance athletes, proudly announces its partnership with rising American triathlon star Reese Vannerson. At just 20 years old, Vannerson clinched his first World Triathlon Cup victory on May 10,...
June 6, 2025
Ultra X I Feel Slovenia Returns
June 6, 2025 /ENDURANCE SPORTSWIRE/ - Global ultra-marathon event series Ultra X is proud to announce the return of Ultra X I Feel Slovenia in partnership with the Slovenian Tourist Board for 2025. About this Race Ultra X I Feel Slovenia will take place on the 14th and 15th of...

June 5, 2025
San Francisco Marathon Announces New Partnership with Zenni Optical
June 5, 2025 /ENDURANCE SPORTSWIRE/ - The San Francisco Marathon and Zenni Optical, the world’s leading online eyewear retailer, today announced a multi-year partnership that will see Zenni become the Official Eyewear of the San Francisco Marathon. With the opportunity to run across the Golden Gate Bridge and through some...
June 5, 2025
San Francisco Marathon Announces New Partnership with Zenni Optical
June 4, 2025 /ENDURANCE SPORTSWIRE/ - The San Francisco Marathon and Zenni Optical, the world’s leading online eyewear retailer, today announced a multi-year partnership that will see Zenni become the Official Eyewear of the San Francisco Marathon. With the opportunity to run across the Golden Gate Bridge and through some...

June 5, 2025
Fuelled To The Finish – Naturally
BOSTON, MASS. (06/05/2025) /ENDURANCE SPORTSWIRE/ - DEKA, the global leader in hybrid fitness competition, proudly announces a multi-year partnership with BOOM Chaga as an Official Partner of DEKA through 2027. This new collaboration brings BOOM Chaga to the forefront of DEKA FIT events across the U.S., providing natural energy, faster...

June 3, 2025
Spartan Race and Tough Mudder Announce Visionary Partnership with Zenni Optical
Boston, MA /ENDURANCE SPORTSWIRE/ - Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce a dynamic new partnership with Zenni Optical, the pioneering online eyewear retailer. This collaboration establishes Zenni as the Official and Exclusive Eyewear Partner for all Spartan Race and Tough Mudder events...

June 2, 2025
SCOTT’S Cam Jones Wins Unbound 2025
(Emporia, Kansas) /ENDURANCE SPORTSWIRE/ - SCOTT Sports’ athletes delivered a definitive statement at the 2025 UNBOUND Gravel, the world’s premier gravel cycling weekend. Leading the charge through Kansas Flint Hills, New Zealand’s Cameron Jones secured an historic victory in the 200-mile race with a new record for the event’s North Course....

June 2, 2025
Davis Phinney Foundation Named National Charity Partner of Maryland Cycling Classic
BALTIMORE, June 2, 2025 /ENDURANCE SPORTSWIRE/ - The Maryland Cycling Classic, America’s biggest and highest-ranked professional cycling road race, announced today that the Davis Phinney Foundation has been named the official national charity of Maryland Cycling Classic. “Davis is widely recognized as one of the most celebrated and decorated professional...

June 2, 2025
Around the Crown 10K, Together with Truist, Announces Multi-Year Partnership with OrthoCarolina
Charlotte, NC (June 2, 2025) /ENDURANCE SPORTSWIRE/ - Around the Crown 10K Together with Truist(ATC10K), Charlotte’s premier 10K road running race and North Carolina’s largest road race, announces its pivotal multi-year partnership with OrthoCarolina, one of the nation’s leading independent academic orthopedics practices serving the Southeast since 1922. OrthoCarolina will...

June 2, 2025
deboer swim Announces Sponsorship of Olympic Gold Medalist Brooks Curry
Indianapolis, Indiana (June 2, 2025) /ENDURANCE SPORTSWIRE/ – deboer swim, a new innovator in high-performance swimwear and accessories, today announced the signing of Olympic gold and silver medalist Brooks Curry to its growing roster of elite athletes. This marks the second major Olympic gold medalist to join the deboer swim...