SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 24, 2026
Supertri Announces The Feed as Official Performance Nutrition Partner for North American Event Series
March 24, 2026 /ENDURANCE SPORTSWIRE/ - Supertri has officially partnered with The Feed, the largest online sports nutrition and high-performance supplement marketplace. The Feed believes nutrition isn't one-size-fits-all, and is working closely with Supertri to give race participants a truly personalized fueling experience — one built around what actually works...
March 24, 2026
Race Director University Asks: Where Does the Charity Money Go? New 52-Page Manual Addresses the Question Nobody Is Asking
DeKalb, Ill. (March 24, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU) has released The Professional Standard: Methodology for the Professional Race Director, a 52-page manual that establishes the first comprehensive professional standard for sponsorship management, charity partnership accountability, and crisis response in endurance event management. The publication is the...
March 23, 2026
After a Successful Debut, the Venice Beach Half Marathon & 5K Returns Sunday, May 17, 2026
(LOS ANGELES) /ENDURANCE SPORTSWIRE/ - Following a sold-out debut year, the Venice Beach Half Marathon & 5K presented by goodr, returns to the streets of world-famous Venice Beach on Sunday, May 17, 2026, inviting runners, walkers, families, and community supporters to celebrate the spirit, culture, and coastline of one of...
March 20, 2026
Track Shack and AdventHealth Unite to Champion Workplace Wellness and Stress Relief
ORLANDO, FL (March 20, 2026) /ENDURANCE SPORTSWIRE/ – Track Shack Events and AdventHealth are once again bringing Central Florida’s corporate community together to champion workplace wellness, stress relief, and community impact with the 32nd AdventHealth Corporate 5K, taking place Thursday, April 30, 2026, at 6:45 p.m. in downtown Orlando. Held...
March 20, 2026
HonorHealth Returning as Official Health and Wellness Sponsor of Phoenix Marathon and Mesa Marathon
PHOENIX, Ariz. /ENDURANCE SPORTSWIRE/ - HonorHealth is returning for a second year as the Official Health and Wellness Sponsor of the 2026 Phoenix Marathon and 2027 Mesa Marathon. With this sponsorship, HonorHealth will provide medical coverage and first aid support at each race to ensure the health and safety of...
March 19, 2026
WashU Medicine Named Official Medical Provider of Greater St. Louis Marathon Race Weekend
ST. LOUIS (March 19, 2026) /ENDURANCE SPORTSWIRE/ — GO! St. Louis is proud to announce WashU Medicine as the Official Medical Provider for the Greater St. Louis Marathon race weekend, strengthening the event’s commitment to athlete safety, community wellness and world-class race operations. Registration spots are still open. As the region’s...
March 19, 2026
APG Federal Credit Union Joins the Baltimore Running Festival as 10K Sponsor
Baltimore, Md. (March 19, 2026) /ENDURANCE SPORTSWIRE/ — Corrigan Sports Enterprises (CSE) announced today that APG Federal Credit Union (APGFCU) has signed on as the race sponsor of the Baltimore Running Festival’s 10K distance and official bank sponsor. More than 14,000 runners from all over the world will visit Charm...
March 18, 2026
Wisconsin Marathon Announces YASH Technologies as New Presenting Sponsor
Kenosha, Wisconsin (March 18, 2026) /ENDURANCE SPORTSWIRE/ – The Wisconsin Marathon is proud to announce that YASH Technologies Inc has signed on as the new Presenting Sponsor of the Wisconsin Marathon, Half Marathon, and 5K. The event will now be known as the Wisconsin Marathon presented by YASH Technologies, marking an exciting new chapter...
March 18, 2026
Lumentum announced as new title sponsor of Heart & Soles Run
March 18, 2026 /ENDURANCE SPORTSWIRE/ - Silicon Valley Leadership Group Foundation is delighted to announce Lumentum as the Title Sponsor of the 2026 Heart & Soles Run. This new partnership sets the stage for the event's continued growth and impact. It reinforces our commitment to active lifestyles and community pride,...
March 16, 2026
2026 Oakland Marathon Set to Welcome Record Crowds to the Bay Area
Expected sell-out and record event registrations of 11,000+ for March 20–22 event weekend Oakland Running Week returns March 16–22 to celebrate the East Bay’s running culture Oakland Health & Wellness Expo returns to the iconic Henry J Kaiser Center featuring health, wellness companies, members of the Oakland Sports Group –...
