SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

September 6, 2025
Thrilling Finishes and Historic Firsts Take Place at 2025 Maryland Cycling Classic
BALTIMORE, Md. (September 6, 2025) /ENDURANCE SPORTSWIRE/ - The 2025 Maryland Cycling Classic made history Saturday as America’s biggest professional cycling race featured both men’s and women’s competitions for the first time. The milestone event unfolded on a brand-new 17.9-mile (28.8 km) circuit course entirely within the City of Baltimore...

September 5, 2025
Maryland Cycling Classic Celebrates Strong Corporate and Civic Partnerships, Highlighting the Support Behind America’s Top Pro Race
BALTIMORE (September 5, 2025) /ENDURANCE SPORTSWIRE/ – With just days to go until the 2025 Maryland Cycling Classic, America's highest-ranked professional cycling event, organizers today recognized the vital role of its corporate, civic, and community partners in making the race and its associated community events possible. The race, which will...

September 5, 2025
Amazon Returns as Presenting Sponsor of the Las Vegas Marathon
LAS VEGAS, Nev. (September 5, 2025) /ENDURANCE SPORTSWIRE/ – The Las Vegas Marathon, the premier and city-signature road running event for the city of Las Vegas, has announced the return of Amazon as its presenting sponsor of the Gear Check Program ahead of its second annual event on Oct. 26,...

September 4, 2025
OOFOS Teams Up with Her Campus Media in a Groundbreaking Initiative for College Athletes
Braintree, MA (September 4, 2025) /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with Her Campus Media (HCM), the top media and marketing ecosystem for college women, for an exciting new partnership centered around the Her Campus Athletic Club. This groundbreaking initiative is set to...

September 4, 2025
Combat Flip Flops Joins Spartan for Merchandise Collaboration
BOSTON, MASS. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is proud to announce a new partnership with Combat Flip Flops, a veteran-owned company known for its mission-driven approach to business and rugged, purpose-built footwear and apparel. As a key pillar of...

September 4, 2025
Thorne Reignites Partnership With USA Triathlon
COLORADO SPRINGS, Colo. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon is excited to welcome back Thorne as its official supplement partner, reinforcing a shared commitment to athlete health, safety, and performance. Thorne’s NSF Certified for Sport® supplements are trusted by elite competitors and everyday athletes alike, giving USA Triathlon...

September 4, 2025
ShowcasedBibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins
[San Ramon, CA] /ENDURANCE SPORTSWIRE/ - BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events. The program allows race directors to replace...

September 3, 2025
Walmart brings newest interactive experience, Walmart Delivers, to 2XU Long Beach Marathon
LONG BEACH, CA (September 3, 2025) /ENDURANCE SPORTSWIRE/ - Motiv Sports today announced a new partnership with Walmart as the Official Sponsor of the 2025 2XU Long Beach Marathon and Half Marathon, set to take place the weekend of October 4–5. As part of the collaboration, Walmart Delivers - the...

September 3, 2025
PNC Bank Renews Sponsorship of Austin Marathon Health & Fitness Expo
Austin, Texas (September 3, 2025) /ENDURANCE SPORTSWIRE/ – PNC Bank will return as the presenting sponsor of the Ascension Seton Austin Marathon Health & Fitness Expo for the 2026 race weekend. This vital two-day event is scheduled for February 13-14, 2026, at the Palmer Events Center in Austin, Texas, immediately...

August 28, 2025
ShowcasedThe Happiest 5K on the Planet is Back! Registration is Now Officially Open for The Color Run™ Los Angeles and Dallas
LOS ANGELES (August 28, 2025) /ENDURANCE SPORTSWIRE/ – Y11 Sport and Media is bringing back one of the most colorful and community-driven running events ever with the relaunch of its beloved 5K series – The Color Run. The return of this untimed, iconic event kicks off in Los Angeles, then...