SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 28, 2025
Terra Arma Named the Official Workwear Partner of Spartan Race and Tough Mudder U.S.
BOSTON, MASS (October 28, 2025) /ENDURANCE SPORTSWIRE/ - Terra Arma, a leading innovator in high-performance workwear, is proud to announce its partnership as the Official Workwear Partner of Spartan Race and Tough Mudder U.S., two of the world's premier obstacle course racing and endurance event series. This collaboration unites Terra Arma's...
October 27, 2025
Nashville Half Marathon celebrates runner’s Time to Shine
NASHVILLE, TN (October 27, 2025) /ENDURANCE SPORTSWIRE/ – Music City was alive with energy on Saturday as thousands of runners, walkers, and spectators filled the streets for the 2025 Nashville Half Marathon, 10K, and 5K. Known for its lively atmosphere, scenic downtown course, and signature tagline, Your Time to Shine....
October 24, 2025
Verge Named Official Apparel Partner of the Prestige Esports Race Series
NEW YORK (October 24, 2025) /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to be the Official Apparel Partner of the Prestige Esports Race Series, a premier community-hosted league setting a new standard for competitive cycling esports. Organized by Restart Esports and hosted on Zwift—the...
October 23, 2025
Ooredoo Partners With Qatar T100 Triathlon World Championship Final To Show Its Commitment To Health, Wellness & Community
London, UK (October 23, 2025) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has announced leading Qatari telecommunications company Ooredoo as the ‘Official Telecommunications Supplier’ for the 2025 Qatar T100 Triathlon World Championship Final, taking place 10-13 December. Ooredoo’s decision to partner with the event demonstrates its commitment to health,...
October 23, 2025
B.A.A. High Performance Team Adds Three Athletes
BOSTON /ENDURANCE SPORTSWIRE/ - The Boston Athletic Association (B.A.A.) today announced the addition of three athletes – Maggie Donahue, James Mwaura and Eric van der Els —to the B.A.A. High Performance Team. All will join the professional Boston-based team coached by Mark Carroll, supported by the B.A.A. and adidas. “We’re...
October 22, 2025
Gran Fondo National Series Opens 2026 Registration
Gettysburg, PA (October 22, 2025) /ENDURANCE SPORTSWIRE/ - Founded in 2012 by event director Reuben Kline, the Gran Fondo National Series is the largest and most competitive series of gran fondo cycling events in the United States. Registration for the six Series-owned events is open, along with registration for the...
October 20, 2025
Rapha Clothes USA Cycling, Sets Stage For Profit Again Amidst Ongoing Financial Reset
There are two big bits of Rapha news officially out that have been circling in the rumor mill for the past week – Rapha will outfit USA Cycling from 2026 through the end of 2029, and Rapha’s latest annual financial statement again showed big losses. The first is really interesting...
October 17, 2025
Veo Strip Partners to Support Paul Johnson’s Historic 7-Day Treadmill World Record Attempt
NEW YORK, NY (October 17, 2025) /ENDURANCE SPORTSWIRE/ – Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced its partnership and support for ultra running champion Paul Johnson's attempt to set a new official world record for...
October 16, 2025
Ciele Athletics Accelerates Global Growth with Latin America Expansion via Run The World Partnership
MONTREAL (October 16, 2025) /ENDURANCE SPORTSWIRE/ — Ciele Athletics, the performance running brand from Montreal, Canada, has announced Run The World as its newest distribution partner, strengthening the brand’s presence across Latin America. Ciele is expanding its global reach by partnering with Run The World, bringing its award-winning performance apparel...
October 16, 2025
Beyond Monumental partners with Liquid Death for the 2025 CNO Financial Indianapolis Monumental Marathon
INDIANAPOLIS (October 16, 2025) /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, has announced a new collaboration with Liquid Death, which will serve as the exclusive water provider for the finish chute and post-race celebration for the 2025 CNO Financial Indianapolis Monumental...
