SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 14, 2026
Good Guys Racing Taps Electrolit® as Official Hydration Partner, Leveling Up NYC’s Next Wave of Cycling Talent
Houston, TX (May 14, 2026) /ENDURANCE SPORTSWIRE/ - Electrolit® – the number one rapid hydration beverage – is doubling down on performance and purpose, announcing its partnership with New York-based elite bike racing collective, Good Guys Racing, as the team’s Official Hydration Partner. The collaboration brings together a science-backed hydration...
May 14, 2026
Local Businesses and Organizations Partner with Bike the Coast Ventura Ahead of Inaugural Event
VENTURA, Calif. /ENDURANCE SPORTSWIRE/ - Bike the Coast Ventura will be hosting their inaugural event on June 13, showcasing the charm of the Ventura community. The event has put a strong emphasis on its local involvement, focusing on building partnerships with businesses and organizations within the Ventura region and authentically...
May 13, 2026
Spartan and Puck Pack LLC Announce Powerhouse Partnership, Naming Protein Puck the Official Protein Bar of Spartan Race U.S.
BOSTON, MA (May 13, 2026) /ENDURANCE SPORTSWIRE/ — Spartan, the world's leading endurance sports and extreme wellness brand, is thrilled to announce a new multi-year partnership with Protein Puck. Starting with the 2026 U.S. Spartan Race season, Protein Puck will serve as the “Official and Exclusive Protein Bar of Spartan...
May 12, 2026
The North Face Named Official Performance Apparel Partner of U.S. Ski & Snowboard
DENVER, CO (May 12, 2026) /ENDURANCE SPORTSWIRE/ — The North Face today announces an eight-year partnership as the Official Performance Apparel Partner of U.S. Ski & Snowboard. Uniting two legendary names in mountain sports, this collaboration marks a significant milestone for both organizations in anticipation of the 2030 Olympic and...
May 12, 2026
6,500 Runners, 1,000 Girls on The Run, And a Beach-Sized Afterparty: Virginia 10 Miler & 5K Delivers Unforgettable Weekend
Virginia Beach, VA (May 12, 2026) /ENDURANCE SPORTSWIRE/ – The oceanfront was alive with energy this past weekend as more than 6,500 runners filled the streets for the sold-out 2026 Virginia Beach 10 Miler & 5K presented by Sentara. Held on Saturday, May 9, 2026, the event brought together elite...
May 12, 2026
Biofreeze named Official Pain Relief Partner of Bay to Breakers
SAN FRANCISCO, May 12, 2026 /ENDURANCE SPORTSWIRE/ - Bay to Breakers, San Francisco’s legendary 12K footrace and one of the world’s most iconic running traditions, is welcoming Biofreeze as the Official Pain Relief Partner of the 2026 event, which is expecting 30,000 participants on May 17. The partnership will bring...
May 12, 2026
Supertri Announces Maurten as Official Nutrition Partner for Supertri Blenheim Palace 2026
May 12, 2026 /ENDURANCE SPORTSWIRE/ - Supertri can today announce that Maurten, the performance nutrition company renowned for its patented Hydrogel technology, is the Official Nutrition Partner of Supertri Blenheim Palace 2026. Maurten's science-led approach to endurance fueling makes it a natural fit for one of the most iconic events...
May 11, 2026
Super Patch Named Official Performance and Recovery Partner of Ones Basketball League (OBL)
New York and Miami (May 11, 2026) /ENDURANCE SPORTSWIRE/ —Ones Basketball League (OBL), the innovative one-on-one basketball competition founded by NBA legend Tracy McGrady, today announced that The Super Patch Company, the cutting-edge wellness technology company known for its drug-free performance and recovery patches, will be the league’s Official Performance...
May 8, 2026
Electrolit® Serves Up New Athlete Signing with Pro Tennis Player Emilio Nava
Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit® – the number one rapid hydration beverage – today announced the signing of Mexican American professional tennis player Emilio Nava, one of the sport’s most promising young talents who went on a consecutive three-title ATP Challenger run in 2025, as its newest athlete partner, supporting...
May 8, 2026
Quintana Roo Partners with Athlete and Content Creator Owen “Pedz” Peddle ahead of IRONMAN 70.3 Mallorca
Chattanooga, TN/ENDURANCE SPORTSWIRE/ - Quintana Roo Bicycles is excited to announce a partnership with Owen Peddle — known to his 91,500 Instagram followers and 35,800 TikTok followers as Owen Pedz — a former DJ whose remarkable personal transformation through endurance sport has made him one of the most authentic and relatable...
Follow us on
