SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

February 4, 2025
ShowcasedTailwind Nutrition Signs Three New Athletes as the Brand Deepens Its Commitment to the World of Cycling
DURANGO, COLO. – February 4, 2025 /ENDURANCE SPORTSWIRE/ – Tailwind Nutrition, a leader in endurance sports nutrition, is proud to announce the addition of three new cyclists to its athlete roster: Christopher Blevins, Sarah Sturm and Maurice Ballerstedt. These three new Tailwind athletes perfectly embody the diverse and multidisciplinary nature...
February 4, 2025
ShowcasedRun Tri Bike Named The Presenting Sponsor Of The Pumpkinman Triathlon And Running Festival
LOS ANGELES - (February 4, 2025) /ENDURANCE SPORTSWIRE/ - Run Tri Bike is proud to announce that they will be the presenting sponsor of The Pumpkinman Triathlon and Running Festival on September 6th and 7th in South Berwick, Maine. This partnership celebrates the shared ethos that there is a spot...

December 9, 2024
ShowcasedLeave No Trace Selects Mountain Hardwear For Corporate Partner Of The Year 2024
Richmond, Calif. /ENDURANCE SPORTSWIRE/ - Mountain Hardwear is proud to announce it has been named the 2024 Leave No Trace Corporate Partner of the Year. This distinction honors the company’s relentless commitment to environmental stewardship and its proactive role in promoting sustainable outdoor practices. This recognition highlights Mountain Hardwear’s significant...

October 24, 2024
ShowcasedBOLT Skin + Shave Adds Pro Cyclist Keegan Swenson to Family of Athletes
Salt Lake City, Utah - ENDURANCE SPORTSWIRE - BOLT Skin + Shave is proud to announce that it has added celebrated professional cyclist Keegan Swenson to its family of athletes, pairing one of the leading figures in endurance mountain biking and gravel racing with a company quickly ushering in a...

October 24, 2024
ShowcasedMountain Hardwear Announces Fifth Annual Open Aperture Photo Clinic
Richmond, Calif. [October 24, 2024] /ENDURNACE SPORTSWIRE/– Mountain Hardwear is thrilled to announce the launch of the fifth edition of the Open Aperture Photo Clinic, a transformative program dedicated to amplifying the voices of underrepresented communities through the art of outdoor photography and videography. This year’s clinic, taking place in...

October 16, 2024
ShowcasedBelgian Waffle Ride Expands with the Quad-Tripel Crown of Gravel Series and New Events in 2025, Registration Open Now!
Del Mar, CA – [October 16, 2024] /ENDURANCE SPORTSWIRE/– The Belgian Waffle Ride (BWR) continues to redefine gravel cycling in 2025 with the launch of the Quad-Tripel Crown of Gravel Series and a thrilling new venue for the legendary Belgian Waffle Ride California (BWR CA) at the breathtaking Del Mar Polo Fields. This iconic...

October 16, 2024
ShowcasedOrder Up- Tough Mudder To Partner With In-N-Out Burger For a Joint Obstacle Course Event in Big Bear
CALIFORNIA /ENDURANCE SPORTSWIRE/ - Two iconic brands collide for one incredible event as In-N-Out Burger unveils plans to host a custom Tough Mudder event in September 2025. The globally renowned obstacle course brand has announced today a deal that will see the team facilitate a first-of-its-kind custom event for California's...

July 11, 2024
ShowcasedTriathletes Paula Findlay and Eric Lagerstrom sign to Tailwind Nutrition’s Athlete Roster
Durango, Colo. – July 11, 2024 /ENDURANCE SPORTSWIRE/ – Today on the popular triathlon podcast That Triathlon Life, hosts and professional triathletes Eric Lagerstrom and Paula Findlay announced that they signed a partnership with leading sports nutrition company Tailwind Nutrition. After recently incorporating Tailwind into their nutrition plans, they approached...

May 2, 2024
ShowcasedBee-utiful Sunflower Run Names Justine Chevalier Honorary Race Starter
LAS VEGAS, NEVADA – May 2, 2024 /ENDURANCE SPORTSWIRE/ – Beyond Limits Running today announced Justine Chevalier, Site Manager of GiGi’s Playhouse Las Vegas LLC, has been named the Honorary Race Starter for the 3rd Annual Bee-utiful Sunflower Run. Justine will join 750 sunflower chasing community members on Mother’s Day...
April 17, 2024
ShowcasedMarathonFoto Announces Exclusive Partnership with World Athletics Road Running Championships – San Diego 25
San Diego, CA /ENDURANCE SPORTSWIRE/ - MarathonFoto, the leading provider of race photography solutions, is thrilled to announce its exclusive partnership with the highly anticipated 2025 World Athletics Road Running Championships - San Diego 25. Organized by running industry legend Tracy Sundlun, this prestigious event is set to attract over...