SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 25, 2021
KINeSYS Sunscreen Sponsors The Achilles 650-mile Resilience Relay
June 2021 - Vancouver, Canada. KINeSYS Performance Sunscreen is proud to be providing sunscreen to the 200+ athletes and crew for The Achilles Resilience Relay. Achilles International is a global organization operating in 25 countries including the US, which transforms the lives of people with disabilities through athletic programs and social...
June 24, 2021
Teenaged phenom Hobbs Kessler turns pro, signs with Adidas
Only 18, the American U20 1,500m record holder will still attend Northern Arizona University, but he won't compete as a collegiate athlete. Canadian Running American record holder Hobbs Kessler has announced that he is turning pro and signing with Adidas. The 18-year-old from Ann Arbor, Mich., has had an incredible season,...
June 24, 2021
USA Triathlon Extends Partnership with Blerter Through 2025
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through 2025. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production...
June 24, 2021
Saucony® Signs American Ultrarunner Katie Asmuth
WALTHAM, MA – With an award-winning performance trail line in place, global performance running lifestyle brand Saucony is further solidifying its commitment to trail running with the signing of American ultrarunner Katie Asmuth, a mom of two, a nurse practitioner and the recent winner of the 2021 Bandera 100K. With...
June 24, 2021
Supersapiens Welcomes Three-Time IRONMAN World Champion Jan Frodeno as Newest Athlete
ATLANTA, 24 June 2021— Supersapiens, the world’s leading energy management system for performance athletes, powered by the Abbott Libre Sense Glucose Sport Biosensor, announced a partnership with Jan Frodeno today, one of the world’s most respected and successful triathletes. The Supersapiens training ecosystem empowers athletes to optimize fueling, maximize training,...

June 23, 2021
Charge Bikes Partners With #HashtagLunchbag to Deliver Food to Homeless
WILTON, Conn. (June 23, 2021) Charge, the direct-to-consumer electric bike brand and a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), is excited to partner with #HashtagLunchbag, a non-profit organization dedicated to spreading love to the homeless, one lunch bag at a time. Charge is donating e-bikes, complete with custom...
June 22, 2021
F2C Nutrition Partners with Harmony IRONMAN 70.3 Calgary as the Official On-Course Nutrition
Vancouver, B.C. – June 22, 2021 – F2C Nutrition is set to supply Harmony IRONMAN 70.3 Calgary with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision and passion of Greg...
June 21, 2021
MANSCAPED™ Becomes Official Grooming Partner of USA Triathlon
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the California-based company MANSCAPED, which produces industry-leading men’s grooming products including electric trimmers, razors and formulations, as its official Grooming Partner through 2021. MANSCAPED will offer an exclusive standing discount to USA Triathlon Annual Members, as well as additional...
June 21, 2021
Pic2Go Delivered Race-Day Photos and Sponsored Experience Sharing at the Steamboat Marathon!
Pic2Go has successfully delivered race-day photos to participants of the Steamboat Marathon, while boosting social sharing of the branded photos for the benefit of the event sponsor! The Pic2Go’s patented 99.5% accuracy photo-tagging and Live Gallery Sharing technology enabled 80% social-sharing rate of the branded photos, boosting reach and engagement...
June 21, 2021
Fabletics Named Official Active Lifestyle Partner of Tough Mudder
EL SEGUNDO, Calif. (June 21, 2021) - Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series...