IRONMAN Extends Partnership with Santini as Official Cycling and Triathlon Apparel Partner with A Multi-Year Deal
January 12, 2022
TAMPA, Fla. (January 12, 2022) /ENDURANCE SPORTSWIRE/ – IRONMAN® and Santini, a worldwide leader in technical apparel, announced today a multi-year extension of their partnership that began in 2019. With this extension, Santini will continue to design and manufacture a collection of cycling and triathlon apparel dedicated exclusively to IRONMAN.
“We are delighted to continue with Santini, who is the undisputed leader in the cycling and triathlon technical apparel space, said Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group. “They are at the forefront of technology and through their industry leading design and craftsmanship, allow for us to customize garments for each one of our respective events. This allows our athletes the ability to truly memorialize their life-changing achievements.”
The Santini X IRONMAN co-branded cycling and triathlon collection will focus on long distance and be designed to deliver superior comfort and maximum performance with both men’s and women’s options available.
“We have built up a very successful partnership with IRONMAN over the last few years and we are delighted it is continuing,” said Monica Santini, CEO of Santini Cycling Wear. “The partnership allowed us to work hand-in-glove with the undisputed leading athletes in the sector: thanks to their feedback, in fact, we have created a new collection that will help all triathletes to express their potential as fully as possible.”
One of the standout pieces from the new collection that will be available in April 2022 is the Viper trisuit. Wind tunnel-tested and developed in collaboration with pro athletes from the Santini team, the suit will sport a new graphic, featuring the iconic IRONMAN M-dot logo. Color pallets include navy blue with red and grey detailing for men and in navy blue with pink and grey detailing for women.
The Viper is made from a combination of two different fabrics which provide optimal aero efficiency: Trophy by Sitip is light, breathable and quick-drying, while Swan Wrap is used for the sleeves. Lastly the outside of the crotch/chamois pad area of the suit has a grippy finish to help keep the rider consistently stable in the saddle.
Santini is committed to organizing various activities at several events throughout the year that will feature its own triathlon ambassadors with the aim of attracting more amateur athletes to the sport of triathlon.
For more information on IRONMAN and events in the IRONMAN Group portfolio, visit www.ironman.com. For more information on Santini, visit www.santinicycling.com. Media related inquiries may be directed to firstname.lastname@example.org.
Santini Cycling Wear was founded in 1965 by Pietro Santini who spotted a market for technical cycling clothing as a result of his abiding passion for the sport and competition. In what would seem like a revolutionary and contrarian choice today, the Bergamo-based company made the pivotal decision to design and manufacture all of its products exclusively in Italy. Each item is designed and developed by a designer team with deep-rooted passion for the two-wheel world to meet four key requirements: fit, performance, comfort and durability. Santini currently produces 5,000 items of clothing per day and exports 80% of its output. It is deeply committed to ongoing investment in researching and developing innovative textiles and new production methods. However, people – athletes – remain its central focus as it continues to refine its creations to allow cyclists pursue their sporting passions in comfortable but inimitably stylish kit www.santinicycling.com
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, UTMB® World Series events including Tarawera Ultramarathon and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and gravel racing like Gravel Epic®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.