Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America
January 11, 2022
Iconix Brand Group has just entered in a strategic partnership with For Soccer Ventures
New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ – Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) – the largest independent soccer media and experiences company in the United States, to continue to grow the iconic soccer brand in North America. The Umbro brand’s involvement in soccer (nearly 100 years) has made it one of the most authentic brands in the sport around the world. With the rise of soccer in North America, FSV will work with Umbro and its partners to continue to grow the brand and grow the sport through grassroots initiatives, strategic services, influencer marketing, content collaborations and worldwide fandom.
For Soccer Ventures President and former U.S. Men’s National Team player Heath Pearce commented, “Umbro is one of the most historic soccer brands in the world, and we are excited to help expand their footprint in North America.” Pearce continued, “Umbro sits at the intersection of fashion, nostalgia and an evolving lifestyle landscape, and we look forward to connecting this iconic brand with diverse soccer communities.”
“For Soccer Ventures has a great understanding of the soccer business landscape from the grassroots to the professional level like no other business, and they are the perfect fit to expose Umbro to an eager and vibrant audience. We are looking forward to growing together.” added Carolyn Siskovic – Vice President of Brand Management and Business Development
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE’S®, BONGO®, JOE BOXER®, RAMPAGE®, MUDD®, MOSSIMO®, LONDON FOG®, OCEAN PACIFIC®, DANSKIN®, ROCAWEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER®, WAVERLY®, ZOO YORK®, UMBRO®, LEE COOPER®, ECKO UNLTD. ®, MARC ECKO® and ARTFUL DODGER®. In addition, Iconix owns interests in the MATERIAL GIRL®, ED HARDY®, MODERN AMUSEMENT®, BUFFALO®, HYDRAULIC®, and PONY® brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity. For more information, please visit iconixbrand.com.
Wherever there is Football, there is Umbro – since 1924. Our founder Harold Humphreys believed that if you look smart, you play smart. He believed that products crafted with style and true insight gave Umbro athletes a competitive advantage. It’s a principle we still celebrate today.
Confidence in yourself and the product you are wearing is the ultimate performance booster. For this reason, the design of our collections is never just about the look, everything has been applied for a reason, blending insight and innovation with style and experience gained over many decades. We create apparel, footwear and equipment for lovers of the game, from pro to grass roots players, from fans to those inspired by Football Culture– at Umbro we love all aspects of Football.
More than 120 teams around the world choose the Umbro brand for our unique passion and understanding of the game. They include: West Ham United, Brentford, Burnley (English Premier League); FC Schalke 04, Werder Bremen, Dynamo Dresden (German Bundesliga); Rayo Vallecano (La Liga); Stade de Reims (French Ligue 1); Heart of Midlothian (Scottish Premiership); Newell’s Old Boys (Argentinian Primera Division); Santos, Grêmio, Fluminense, Club Athletico Paranaense, Sport Club do Recife and Chapecoense (Brazilian Série A); Independiente Santa Fe (Colombian Primera A); Nacional (Uruguayan Primera División); Herediano (Costa Rican Liga FPD); Gamba Osaka (Japanese J1); Seongnam FC (South Korea); Al Ahly SC (Egyptian Premier League); National teams – Benin, Botswana, El Salvador, Eswatini, Guatemala, Jamaica, Lesotho, Iraq, Namibia, Republic of Ireland, Sierra Leone, Uganda, Zimbabwe.
For Soccer Ventures (FSV) is a media and experiences company, leading a collaborative movement to connect brands and platforms to the diverse American soccer community through immersive storytelling, properties, activations and strategic services. Uniquely positioned within the industry, the company’s mission is to advance soccer in the United States, both on and off the field.
FSV’s host of capabilities and properties are aimed at putting the fan and player first. Its current properties and investments include Major League Soccer’s Philadelphia Union, Alianza de Futbol, Black Star Initiative, FootyCon, The Association, JUGOtv, YSC Academy, YSC Sports, APL Leagues and Tournaments, Best Soccer Show Podcast, Orange Slices Podcast, and the FSV Soccer Influencer Network.
VP, Creative, Marketing and PR