SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 8, 2026
Kailas FUGA Team Signs US Elite Trail Runner Ryan Becker
Guangzhou, China (April 8, 2026) /ENDURANCE SPORTSWIRE/ - Kailas FUGA Team has announced the signing of US elite trail runner Ryan Becker as the most recent addition to its international team of athletes, which now includes 16 different nationalities. The addition of Ryan BECKER builds on Kailas FUGA’s strategy to partner...
April 8, 2026
Olé Cocktail Co.(TM) Expands Multi-Year Partnership with ASICS Los Angeles Marathon, Deepening Commitment to Active Lifestyle Communities
LOS ANGELES, Calif. (April 8, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, announced that Olé Cocktail Co.(TM), the premium real tequila cocktail and mocktail brand from the Mark Anthony Brands portfolio, would return as an official partner in a new multi-year agreement. Olé’s...
April 7, 2026
Tough Mudder and DUDE Wipes Join Forces to Combat Mud Butt
BOSTON, MA (April 7, 2026) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme wellness brand, and DUDE Wipes, the kings of the "cleanest exit" in the business, are proud to announce a partnership for the 2026 U.S. season that finally answers the age-old question: “How am I supposed to get...
April 7, 2026
Clarifying the record about Ultrarunner Camille Herron, Wikipedia, and lululemon
Tucson, Arizona (April 7, 2026) /ENDURANCE SPORTSWIRE/– Borderland Trailrunning has released a formal clarification addressing comments made in a previous podcast episode from September 2024 with journalist Marley Dickinson regarding ultrarunner Camille Herron, providing additional context to ensure an accurate understanding of the facts. The statement is being republished to...
April 6, 2026
Mass General Brigham Cancer Institute to be Presenting Partner of the Boston 5K Road Race
BOSTON (March 6, 2026) /ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) announced today that Mass General Brigham Cancer Institute (MGBCI) will serve as the presenting partner of the Boston 5K beginning with this year’s race. The 2026 Boston 5K presented by Mass General Brigham Cancer Institute is set to...
April 3, 2026
London’s 100,000-Runner Gamble Exposes a Hard Truth for U.S. Race Directors: A Conference Badge Won’t Protect You in Court
DeKalb, Ill. (April 3, 2026) /ENDURANCE SPORTSWIRE/ — Last week, The Guardian reported that the TCS London Marathon is in advanced talks to stage a two-day, 100,000-runner event in April 2027 — internally dubbed the “Double London Marathon.” If approved, the event would place 50,000 runners on the course each...
April 3, 2026
The McCourt Foundation Partners With Lightspeed Commerce as the Official POS Partner of the 2027 ASICS Los Angeles Marathon
LOS ANGELES, Calif. (April 3, 2026) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation, the nonprofit organization behind the ASICS Los Angeles Marathon, today announced Lightspeed Commerce Inc. (NYSE | TSX: LSPD), the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries, as the Official POS Software Platform Partner for the 2027...
March 31, 2026
Keesler Federal Named Title Sponsor of the Iconic Battleship 12K
MOBILE, Ala. (March 31, 2026) /ENDURANCE SPORTSWIRE/ — The Battleship 12K, one of the Gulf Coast’s most iconic road races, today announced Keesler Federal Credit Union as its new Title Sponsor. The event will officially be known as the Keesler Federal Battleship 12K, marking an exciting new chapter for the...
March 31, 2026
CLASH Endurance Coastal Mississippi Celebrates Success in its Inaugural Event Weekend
Gulfport, MS /ENDURANCE SPORTSWIRE/ - More than 2,200 athletes from 28 countries and 45 states were warmly welcomed to Gulfport/Biloxi this weekend ready for a true test of endurance. Olympians, multisport professionals, collegiate competitors and teams in addition to age group triathletes kicked off the season participating in one of...
March 31, 2026
goodr Named Presenting Partner of the Venice Beach Half Marathon & 5k
(LOS ANGELES) /ENDURANCE SPORTSWIRE/ - The Venice Beach Half Marathon & 5k, produced by Generic Events, has announced goodr as presenting partner for the weekend of events. The Venice Beach Half Marathon & 5k debuted in 2025 to a sold out crowd of 3,500 attendees. The unique event takes runners...


