SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

May 12, 2025
From Sea to Summit: VALLON Trailblazer, Mitch Hutchcraft Completes 13,000km Human-Powered Journey to Mount Everest
Amsterdam, Netherlands (May 12, 2025) /ENDURANCE SPORTSWIRE/ - Former Royal Marine and ultra-endurance athlete and VALLON Trailblazer, Mitch Hutchcraft has completed an extraordinary expedition dubbed “Project LIMITLESS”: a world-first journey from the coast of England to the summit of Mount Everest (07:20am, 11 May 2025), entirely under human power. Spanning...

May 8, 2025
ShowcasedThe Bovine Classic Gravel Fondo Accepts Devastating Demotion with Grace
PASO ROBLES, CA (May 8, 2025) /ENDURANCE SPORTSWIRE/ — In a shocking development that has rocked the very foundations of the gravel cycling world, The Bovine Classic has been officially downgraded to the 5th hardest cow-themed gravel event in a California wine region outside of Napa and Sonoma. The prestigious...

May 8, 2025
Spartan Announces Official Partnership With Guy Laroche’s Drakkar Bleu Across Europe
London, UK (May 8, 2025) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s leading obstacle course race and endurance brand, is proud to announce an exclusive new partnership with Drakkar Bleu, the latest fragrance from esteemed French designer Guy Laroche, as the Official Men’s Fragrance Partner across Europe. To mark the launch of...

May 8, 2025
ShowcasedMountain Hardwear Welcomes Climbing Phenom Noah Wheeler to Its Athlete Roster
RICHMOND, Calif. [May 8, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance gear and apparel for outdoor enthusiasts, is thrilled to announce the addition of climber Noah Wheeler to its athlete team. Known for his bouldering achievements and creative vision, Noah brings a combination of technical skill, grit,...

May 7, 2025
Skechers Named Official Footwear Partner of Bay to Breakers Powered by Windsurf 2025
7 May 2025, San Francisco, CA /ENDURANCE SPORTSWIRE/ - Step by step, a new partnership is lacing up to energize San Francisco’s most legendary race: Bay to Breakers Powered by Windsurf is proud to welcome Skechers as the Official Footwear Partner of the 2025 race. The iconic San Francisco event,...

May 7, 2025
ROKA Multisport announces partnership with Beth Potter, 2023 WTCS World Champion and Olympic bronze medalist
[Park City, Utah] – May 7, 2025 /ENDURANCE SPORTSWIRE/ - ROKA Multisport, a leader in performance swim, bike, and run apparel and equipment, is thrilled to announce an official partnership with Beth Potter, the 2023 World Triathlon Championship Series World Champion and multiple medal winner at the 2024 Games. This...

May 6, 2025
Margaritaville Run Orlando Expands with Inaugural Half Marathon for 2025
ORLANDO, FL (May 6, 2025) /ENDURANCE SPORTSWIRE/ - Today, the team behind the Margaritaville Run Orlando announces the race’s return for its 4th year with the exciting debut of the Margaritaville Run Half Marathon — bringing new energy and longer distances to Central Florida’s favorite tropical running event. On September...

May 6, 2025
Verge Named Title Sponsor of Verge Junior All Stars Competing at the Battenkill Pro Race
NEW YORK (May 6, 2025) /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce its title sponsorship of the Verge Junior All Stars, a composite team of elite junior cyclists competing in this weekend’s Battenkill Pro Race in New York. Known as one of...

May 1, 2025
The Our Lady of the Lake Tiger10K returns to Race Into Death Valley
Baton Rouge, LA (May 1, 2025) /ENDURANCE SPORTSWIRE/ – The Our Lady of the Lake Tiger10K is back for its 7th year, offering a unique race into Death Valley. The event has attracted over 4,000 participants from 34 states, Canada, Costa Rica and the Federated States of Micronesia. In addition...

May 1, 2025
Portland Marathon Announces Nike as Official Footwear and Apparel Sponsor
PORTLAND, Ore. /ENDURANCE SPORTSWIRE/ The Portland Marathon has officially announced Nike –– the world’s leader in running product design, innovation and marketing –– as the event’s official footwear and apparel sponsor. This sponsorship will provide participants with Nike Running products while elevating race day experiences at the 53rd annual event...