SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

May 1, 2025
The Our Lady of the Lake Tiger10K returns to Race Into Death Valley
Baton Rouge, LA (May 1, 2025) /ENDURANCE SPORTSWIRE/ – The Our Lady of the Lake Tiger10K is back for its 7th year, offering a unique race into Death Valley. The event has attracted over 4,000 participants from 34 states, Canada, Costa Rica and the Federated States of Micronesia. In addition...

May 1, 2025
Portland Marathon Announces Nike as Official Footwear and Apparel Sponsor
PORTLAND, Ore. /ENDURANCE SPORTSWIRE/ The Portland Marathon has officially announced Nike –– the world’s leader in running product design, innovation and marketing –– as the event’s official footwear and apparel sponsor. This sponsorship will provide participants with Nike Running products while elevating race day experiences at the 53rd annual event...
May 1, 2025
Boston 10K for Women Partners with Laurel to Power an Unparalleled Race Experience
BOSTON (May 1, 2025) /ENDURANCE SPORTSWIRE/ — The Boston 10K for Women, one of the nation’s most historic and beloved all-women road races,who is celebrating their 49th year is proud to announce a transformative partnership with Laurel, a leading race timing and athlete experience platform. Together, they’re delivering a tech-powered event...
April 30, 2025
Registration is Now Open for the 2025 BMW Dallas Marathon!
(DALLAS) May 1, 2025 /ENDURANCE SPORTSWIRE/ - Get ready to lace up your running shoes—registration for the 2025 BMW Dallas Marathon weekend of events is officially open. With more than 28,000 participants last year and both the half and full marathon selling out two years in a row, this year’s...
April 30, 2025
AE Texas to Power Houston Running Company Events, Launches Community-Focused Partnership
Houston, TX (April 30, 2025) /ENDURANCE SPORTSWIRE/ — AE Texas, a retail energy provider, has partnered with Houston Running Company (HRC), one of Texas’s leading race organizers. This collaboration will officially power all HRC events while launching community-focused initiatives. The partnership represents more than just an energy connection—it’s a shared commitment...

April 29, 2025
Kia America Returns as Official Automotive Partner of the 2025 Hoag OC Marathon Running Festival
ORANGE COUNTY, Calif. (April 29, 2025) /ENDURANCE SPORTSWIRE/ – The Hoag OC Marathon Running Festival announced today that Kia America will return as the Official Automotive Partner for the 2025 race weekend, set for May 2–4, 2025. This marks the fourth consecutive year of the partnership, highlighted by the 2026...

April 29, 2025
The Flagstaff All Star Coaching Clinic Announces Final Surge As Presenting Sponsor
FLAGSTAFF, Ariz. (April 29, 2025) /ENDURANCE SPORTSWIRE/ – The Flagstaff All Star Coaching Clinic, scheduled for July 10 through 13 in Flagstaff, Ariz. and featuring world-renowned professional coaches Greg McMillan, Ben Rosario and Mike Smith has announced that Final Surge will serve as the clinic’s presenting sponsor. McMillan, Smith and...

April 29, 2025
DEKA Taps Versa as Official Energy Partner Through 2026
BOSTON, MASS. (April 29, 2025) /ENDURANCE SPORTSWIRE/ — DEKA, the global leader in hybrid fitness competition, proudly announces a multi-year partnership with Versa Energy as the Official Energy Drink Partner of DEKA through 2026. This new collaboration brings Versa Energy, crafted by science-driven supplement company PEScience, to the forefront of...
April 29, 2025
Houston Running Company Taps Laurel to Power Next-Gen Race Experience Across Texas
Houston, TX – [April 29] /ENDURANCE SPORTSWIRE/ - The Houston Running Company is thrilled to announce a groundbreaking partnership with Laurel, a national leader in endurance event technology, to redefine the race day experience for both runners and spectators. More than 25,000 participants will benefit from an unprecedented level of...

April 29, 2025
Why IRONMAN World Champion Will Transform How You Insure Your Bike
Miami, Florida (April 29, 2025) /ENDURANCE SPORTSWIRE/ – BikeInsure, the Official Bike Insurance of USA Triathlon, is thrilled to announce that Leanda Cave, a four-time World Champion Triathlete, has joined the company as a brand ambassador. With her extensive experience and expertise in the sport, Leanda will play a vital...