SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 1, 2025
FRESHJUNKIE Racing and Run Nash Announce Dynamic Partnership for Nashville Half Marathon, Unveiling Bold New Look
NASHVILLE, TN (July 1, 2025) /ENDURANCE SPORTSIRE/– Get ready, Nashville! FRESHJUNKIE Racing and Run Nash are thrilled to announce an exciting new collaboration that will elevate the Nashville Half Marathon experience to unprecedented heights. This strategic partnership combines FRESHJUNKIE Racing's renowned event production expertise with Run Nash's deep roots and...
July 1, 2025
New Downtown Orlando16.2 Challenge Debuts At OUC Orlando Half Marathon Weekend With Orangetheory Fitness As Presenting Sponsor
Orlando, FL (June 27) /ENDURANCE SPORTSWIRE/ – Track Shack Events is excited to welcome Orangetheory Fitness as the presenting sponsor of the Downtown Orlando (DTO) 16.2 Challenge—the combination of the 49th Annual OUC Orlando Half Marathon (13.1-mile) and the Track Shack Lake Eola 5K (3.1-mile) events. Beginning in 2025, this...
July 1, 2025
Army Veteran Transforms Bike Theft Heartbreak into USA Olympic Dreams
Dallas, Texas – July 1, 2025 /ENDURANCE SPORTSWIRE/ – BikeInsure, the Official Bike Insurance of USA Cycling and USA Triathlon, is thrilled to announce that Mike Smith, a military veteran who is the first loss-of-limb service member to re-enlist in the US Army, recently won the 2025 USA Cycling Para-cycling...
June 27, 2025
SRAM Named Presenting Sponsor of Chicago Grit
Chicago, IL (June 27, 2025) /ENDURANCE SPORTSWIRE/— Chicago Grit is proud to announce SRAM as the presenting sponsor of the 2025 event, marking a powerful union between one of the world’s top cycling component brands and one of the largest road cycling events in America. Founded in Chicago and headquartered...
June 26, 2025
Lance Armstrong’s sponsorship involvement with new American pro team currently not affected by lifetime ban from cycling
Lance Armstrong's apparent involvement with George Hincapie's Modern Adventure Pro Cycling team is currently outside of UCI jurisdiction meaning his lifetime ban from the sport is "not implicated" as things stand, the US anti-doping agency [USADA] has said. Cycling WEEKLY
June 26, 2025
GU Energy Extends Western States Sponsorship to 2029
BERKELEY, CA (June 26, 2025) /ENDURANCE SPORTSWIRE/ — GU Energy Labs, a leader in performance sports nutrition, is proud to announce the extension of its sponsorship of the Western States 100-Mile Endurance Run (WSER) through 2029. This renewed commitment deepens GU’s longstanding partnership with the world’s oldest 100-mile trail race...
June 26, 2025
Essentia Organic Mattress Joins Forces with Spartan to Elevate Elite Athlete Performance Through Superior Recovery
Boston, MA (June 26, 2025) /ENDURANCE SPORTSWIRE/ – Essentia Organic Mattress, the industry leader in high-performance, organic sleep solutions, today announced an exciting strategic partnership with Spartan, the world's leading endurance sports and extreme wellness brand. This groundbreaking collaboration names Essentia as the Official and Exclusive Mattress of Spartan Races and...
June 26, 2025
Wahoo Rides On with SBT GRVL® as Presenting Sponsor Through 2028
Steamboat Springs, Colo., (June 26, 2025) /OUTDOOR SPORTSWIRE/— SBT GRVL® and Wahoo Fitness today announced a renewed three-year agreement that solidifies Wahoo as the presenting sponsor of North America’s premier gravel cycling event through 2028. The continued partnership reflects both brands’ shared commitment to innovation, inclusivity, performance, and growing the...
June 25, 2025
Nike steps up cycling involvement with lifestyle apparel deal with Visma-Lease a Bike
Sportswear brand Nike will provide the Visma-Lease a Bike team with lifestyle apparel starting from the Tour de France, with WielerFlits revealing their involvement after spotting the Nike Swoosh logo on a team car at the Netherlands national championships. CYCLING NEWS
June 25, 2025
BibBoards Launches National Race Sponsorship Giveaway to Support Event Organizers and Enhance Runner Experience
San Ramon, CA (June 24, 2025) /ENDURANCE SPORTSWIRE/ - BibBoards, the leading innovator in pinless race bib fasteners, has announced the launch of a nationwide race sponsorship campaign designed to help event organizers deliver a better experience for participants while eliminating the costs typically associated with high-quality race gear. This...
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