SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 3, 2026
London’s 100,000-Runner Gamble Exposes a Hard Truth for U.S. Race Directors: A Conference Badge Won’t Protect You in Court
DeKalb, Ill. (April 3, 2026) /ENDURANCE SPORTSWIRE/ — Last week, The Guardian reported that the TCS London Marathon is in advanced talks to stage a two-day, 100,000-runner event in April 2027 — internally dubbed the “Double London Marathon.” If approved, the event would place 50,000 runners on the course each...
April 3, 2026
The McCourt Foundation Partners With Lightspeed Commerce as the Official POS Partner of the 2027 ASICS Los Angeles Marathon
LOS ANGELES, Calif. (April 3, 2026) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation, the nonprofit organization behind the ASICS Los Angeles Marathon, today announced Lightspeed Commerce Inc. (NYSE | TSX: LSPD), the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries, as the Official POS Software Platform Partner for the 2027...
March 31, 2026
Keesler Federal Named Title Sponsor of the Iconic Battleship 12K
MOBILE, Ala. (March 31, 2026) /ENDURANCE SPORTSWIRE/ — The Battleship 12K, one of the Gulf Coast’s most iconic road races, today announced Keesler Federal Credit Union as its new Title Sponsor. The event will officially be known as the Keesler Federal Battleship 12K, marking an exciting new chapter for the...
March 31, 2026
CLASH Endurance Coastal Mississippi Celebrates Success in its Inaugural Event Weekend
Gulfport, MS /ENDURANCE SPORTSWIRE/ - More than 2,200 athletes from 28 countries and 45 states were warmly welcomed to Gulfport/Biloxi this weekend ready for a true test of endurance. Olympians, multisport professionals, collegiate competitors and teams in addition to age group triathletes kicked off the season participating in one of...
March 31, 2026
goodr Named Presenting Partner of the Venice Beach Half Marathon & 5k
(LOS ANGELES) /ENDURANCE SPORTSWIRE/ - The Venice Beach Half Marathon & 5k, produced by Generic Events, has announced goodr as presenting partner for the weekend of events. The Venice Beach Half Marathon & 5k debuted in 2025 to a sold out crowd of 3,500 attendees. The unique event takes runners...
March 31, 2026
COROS Named Official Race Watch of the 2026 Hoag OC Marathon Running Festival
Costa Mesa, CA (March 31, 2026) /ENDURANCE SPORTSWIRE/ - The Hoag OC Marathon Running Festival today announced a new integrated partnership with COROS, naming the performance technology brand as the Official Race Watch of the 2026 event, scheduled for May 2–3, 2026. The 2026 race weekend is already generating strong...
March 26, 2026
Still at the Top: Michellie Jones Joins Van Rysel & Kiprun Ahead of Oceanside 70.3
OCEANSIDE, CA (March 26, 2026) /ENDURANCE SPORTSWIRE/ — Olympic silver medalist, Ironman World Champion, and one of the most decorated athletes in triathlon history, Michellie Jones has joined Van Rysel (cycling) and KIPRUN (running) as an Elite Athlete Ambassador, with the partnership launching at Ironman 70.3 Oceanside. Ironman Hall of Famer...
March 26, 2026
GiveWheel Continues Sponsorship of Triathlon Industry Conference for Second Year
March 26, 2026 /ENDURANCE SPORTSWIRE/ - Triathlon Industry Alliance has announced that GiveWheel will support Triathlon Industry Conference for a second consecutive year. The event (TIC26) on 7th December 2026 will once again be delivered as Triathlon Industry Conference powered by GiveWheel, reinforcing the platform’s commitment to supporting the people, events and organisations that make up the...
March 25, 2026
Dip Premium Haircare Named Official Haircare Product Partner for Summer and Fall Vacation Races
HUNTINGTON BEACH, Calif. (March 25, 2026) /ENDURANCE SPORTSWIRE/ — Vacation Races, a premier organizer of destination half marathons and ultramarathons, has announced a new partnership with Dip Premium Haircare. Dip, which describes itself as “an environmental awareness company parading around as a damn good personal care company,” will serve as...
March 24, 2026
American marathoner says brand dropped her because she’s pregnant
For the first time in four years, American marathonerEmma Bates will not run the Boston Marathon. The 33-year-old, who has twice finished as the top American woman in the field, is stepping away from racing to start a family. But according to Bates, that decision has already cost her a sponsorship....
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