SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 6, 2026
Kailas FUGA to Debut US Trail Legend Max King at Barkley Marathons
Guangzhou, China (February 6, 2026) /ENDURANCE SPORTSWIRE/ - Kailas FUGA Team has formally announced the signing of its first US athlete Max KING. Recognized as one of America’s most successful multi-discipline runners of this century with accolades in road, track, trail and ultra marathons, KING will make his debut as...
February 6, 2026
HotelPlanner to be the Official Accommodation Partner of Motiv Sports and Vacation Races
PALM BEACH GARDENS, Fla. (February 6, 2026) /ENDURANCE SPORTSWIRE/ — Motiv Sports and Vacation Races, a North American leader in mass participation events, announced that HotelPlanner will be their Official Hotel Search Engine Partner. The partnership spans the two brand portfolios, including all 15 Vacation Races events and all 11...
February 6, 2026
The Coffee Bean & Tea Leaf® Named Official Sponsor of the 2026 ASICS Los Angeles Marathon
LOS ANGELES, Calif. (February 6, 2026) /ENDURANCE SPORTSWIRE/ — The Coffee Bean & Tea Leaf® has announced its official partnership with the 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation. As a brand Born and Brewed in Southern California since 1963, and proudly roasted in Camarillo, CA, The Coffee...
February 6, 2026
Zoot Sports Launces The 2026 Zoot x IRONMAN®Co-Branded Collection
Carlsbad, CA (February 6, 2026) /ENDURANCE SPORTSWIRE/ — Zoot Sports, the original performance triathlon brand founded in Kona, Hawai‘i in 1983, today announced the launch of the 2026 Zoot x IRONMAN® Collection, marking another year of its four-year partnership as the Exclusive Cycling and Triathlon Apparel Partner of IRONMAN® and...
February 5, 2026
Pecan Nation to Sponsor Gran Fondo National Series
Gettysburg, PA (February 5, 2026) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series announced that Pecan Nation signed on as a Series sponsor for 2026. The Georgia-based pecan producer will provide product samples and brand experiences at six annual Series-owned events. “Gran Fondo National Series hosts a concentration of events in...
February 4, 2026
Betty Wold Johnson Foundation Announces $250,000 Grant To Women’s Sports Foundation® On National Girls & Women In Sports Day®
FLORHAM PARK, NJ (Feb. 4, 2026) /ENDURANCE SPORTSWIRE/ - The Betty Wold Johnson Foundation and the New York Jets announce a $250,000 grant to the Women’s Sports Foundation (WSF) on National Girls and Women in Sports Day, a national movement co-founded by the organization nearly 40 years ago. This gift,...
February 4, 2026
Best Bike Split and CANYON//SRAM Partner for the 2026 Season
Austin, TX (February 4, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and CANYON//SRAM have announced that they will be partnering for the 2026 season. Best Bike Split will be the...
February 4, 2026
Rebel Health Alliance Partners with America’s Greatest Endurance Athlete, Morgan Pearson
Washington, DC (February 4, 2026) /ENDURANCE SPORTSWIRE/ – Rebel Health Alliance, the leading high-performance medical practice specializing in longevity and optimization for professionals, announces a groundbreaking partnership with two-time Olympic triathlon silver medalist Morgan Pearson. Working alongside Pearson’s elite team of coaches and trainers, RHA’s coordinated team of doctors, dieticians,...
February 3, 2026
Spartan Race and Tough Mudder Announce Pressio as Official Licensed Custom Teamwear Partner
Boston, MA (February 3, 2026) /ENDURANCE SPORTSWIRE/ — Spartan Race and Tough Mudder, global leaders in obstacle course racing and endurance events, announce an exciting new partnership with Pressio, a premier provider of high-performance apparel. Pressio will serve as the Official Licensed Custom Teamwear of Spartan and Tough Mudder, offering...
February 2, 2026
Verge Renews Partnership with Hot Tubes Development Cycling Team
NEW YORK (February 2, 2026) /ENDURANCE SPORTSWIRE/ — Verge, the innovative leader in custom cycling apparel, is proud to announce the renewal of its partnership with the Hot Tubes Development Cycling Team, North America’s longest-running and most successful U19 development program. With more than 130 U.S. national titles and over a...
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