Sponsorship

June 24, 2021

USA Triathlon Extends Partnership with Blerter Through 2025

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through 2025. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production...

June 24, 2021

Saucony® Signs American Ultrarunner Katie Asmuth

WALTHAM, MA – With an award-winning performance trail line in place, global performance running lifestyle brand Saucony is further solidifying its commitment to trail running with the signing of American ultrarunner Katie Asmuth, a mom of two, a nurse practitioner and the recent winner of the 2021 Bandera 100K. With...

June 24, 2021

Supersapiens Welcomes Three-Time IRONMAN World Champion Jan Frodeno as Newest Athlete

ATLANTA, 24 June 2021— Supersapiens, the world’s leading energy management system for performance athletes, powered by the Abbott Libre Sense Glucose Sport Biosensor, announced a partnership with Jan Frodeno today, one of the world’s most respected and successful triathletes. The Supersapiens training ecosystem empowers athletes to optimize fueling, maximize training,...

June 23, 2021

Charge Bikes Partners With #HashtagLunchbag to Deliver Food to Homeless

WILTON, Conn. (June 23, 2021) Charge, the direct-to-consumer electric bike brand and a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), is excited to partner with #HashtagLunchbag, a non-profit organization dedicated to spreading love to the homeless, one lunch bag at a time. Charge is donating e-bikes, complete with custom...

June 22, 2021

F2C Nutrition Partners with Harmony IRONMAN 70.3 Calgary as the Official On-Course Nutrition

Vancouver, B.C. – June 22, 2021 – F2C Nutrition is set to supply Harmony IRONMAN 70.3 Calgary with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision and passion of Greg...

June 21, 2021

MANSCAPED™ Becomes Official Grooming Partner of USA Triathlon

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the California-based company MANSCAPED, which produces industry-leading men’s grooming products including electric trimmers, razors and formulations, as its official Grooming Partner through 2021. MANSCAPED will offer an exclusive standing discount to USA Triathlon Annual Members, as well as additional...

June 21, 2021

Pic2Go Delivered Race-Day Photos and Sponsored Experience Sharing at the Steamboat Marathon!

Pic2Go has successfully delivered race-day photos to participants of the Steamboat Marathon, while boosting social sharing of the branded photos for the benefit of the event sponsor! The Pic2Go’s patented 99.5% accuracy photo-tagging and Live Gallery Sharing technology enabled 80% social-sharing rate of the branded photos, boosting reach and engagement...

June 21, 2021

Fabletics Named Official Active Lifestyle Partner of Tough Mudder

EL SEGUNDO, Calif. (June 21, 2021) - Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series...

June 17, 2021

Rugged Races and RAM Racing Become Ventures Endurance

BOSTON, MA (June 17, 2021) — Ventures Endurance, a subsidiary of Gannett and one of the USA TODAY NETWORK Ventures companies, announced today a rebrand of its visual identity and representation across its portfolio of endurance races and events. The rebrand includes the combining of previously acquired Boston-based Rugged Races...

June 17, 2021

ZWIFT Signs on as Title Sponsor Tour de France Femmes

The women’s Tour de France is well and truly in the works, now with the backing of Zwift as their presenting partner. Zwift confirmed on Thursday that they will partner with the A.S.O. to create the Tour de France Femmes avec Zwift in 2022. Furthermore, the virtual platform has signed...

June 17, 2021

Chris Froome, new BKOOL ambassador

Just a few days after announcing his participation in the Tour de France, having overcome his serious injury, Chris Froome becomes the face of BKOOL, an indoor cycling simulator with which he is perfecting his preparation for the French competition. BKOOL is a virtual cycling app which allows you to...

June 16, 2021

Behind Team Psycho’s Storied History of Supporting Olympic Dreams

You've probably never heard of Team Psycho, but you're definitely familiar with the long line of elite triathletes who've been supported by the Boston-based triathlon club. Triathlete

June 16, 2021

Intermountain Healthcare Joins USA Cycling as Official Healthcare Services Provider

COLORADO SPRINGS, Colo. – USA Cycling announced today their new partnership with Intermountain Healthcare, as Official Healthcare Services Provider. Intermountain is a medical service provider in Utah, Idaho, and Nevada. The organization will be providing medical services for the USA Cycling National Team and Olympic Development Academy. “In an effort...

June 16, 2021

IRONMAN and Breitling Partner Together and Launch the Endurance Pro Ironman Watches

NEW YORK, N.Y. / TAMPA, Fla. (June 16, 2021) – Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch. The result is a set of perfectly lightweight and lighthearted luxury sports watches combining...

June 16, 2021

Tough Mudder and Infinite Hero Foundation Partner to Fundraise for US Veterans

BOSTON, Mass. - Tough Mudder, the global experiential fitness entertainment brand, is partnering with the Infinite Hero Foundation to stop the cycle of US veteran suicide. The Infinite Hero Foundation advocates for our veterans’ needs and dedicates resources to support their mental, physical and emotional wellbeing. Together the organizations have...

June 16, 2021

RRCA Welcomes Your New Running BFF, Zespri™ SunGold™ Kiwifruit, As An Official Sponsor

Arlington, VA (June 16, 2021) - The Road Runners Club of America (RRCA) is pleased to welcome Zespri SunGold Kiwifruit as an Official Sponsor for the summer season. In partnership with Zespri we’ll work together to inspire our community of runners to discover better snacking on and off the pavement without compromising on taste. Zespri SunGold Kiwifruit are the perfect...

June 16, 2021

Momentous Bolsters Athlete Ambassador Team with Morgan Pearson Partnership

(JACKSON HOLE, WY—June 16, 2021) – Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has teamed up with leading triathlete Morgan Pearson. He joins an elite team that also includes leading runners Emma Coburn, Emma Bates, and Molly Seidel, climber Alex Honnold, CrossFit...

June 15, 2021

PTO Supports the SUB7 and SUB8 Project

15 June 2021.- The Pho3nix Foundation today announced their partnership with the Professional Triathletes Organisation (PTO) for their ground-breaking Sub7 Sub8 Project. The attempt, set to take place in 2022, pits four of the world’s best athletes against each other in a bid to break the mythical 7-hour (mens) and 8-hour...

June 15, 2021

Tissot and USA Cycling Announce Partnership

Tissot is proud to announce a multiyear partnership with USA Cycling, the national governing body for the sport of cycling in the United States. International competitive cycling has been part of Tissot’s DNA since the brand was founded, and more officially so in the 80’s when the watchmaker became Official...

June 15, 2021

2021 Little Rockers Kids Marathon Registration Opens June 28

LITTLE ROCK, Ark.  – Little Rock Marathon race officials announced today that registration for the Little Rockers Kids Marathon, presented by the Hatcher Agency, will open on June 28. The Little Rockers Kids Marathon is a family-friendly event to be held Saturday, Nov. 20, 2021 at 11:00 a.m.  The Little...

June 11, 2021

Supernus Partners with Davis Phinney Foundation Virtual Event to Support Parkinson’s Wellness and Education

Boulder, CO— As an organization dedicated to wellness and education to help people and families affected by Parkinson’s, the Davis Phinney Foundation is excited to announce a partnership with Supernus Pharmaceuticals, as a new sponsor for the Every Victory Counts Challenge–a virtual event full of activity and fun for all...

June 11, 2021

Apex Benefits to Sponsor Beyond Monumental’s Youth Health & Wellness Program

(INDIANAPOLIS – JUNE 11, 2021) –Apex Benefits is pleased to announce a multi-year partnership with Beyond Monumental as the organization’s first title sponsor of its youth health and wellness program centered around running. The program, the Apex Benefits Monumental Kids Movement, is a seven-to nine-week program culminating with students running...

June 11, 2021

DeSatnick Real Estate to partner with DelMoSports as Title Sponsor of Iconic Escape the Cape Triathlon

Cape May, NJ – DelMoSports is pleased to announce that DeSatnick Real Estate will be the first ever Title Sponsor of the Escape the Cape Triathlon and Open Water Classic (ETC). Scheduled for August 29th this year, and returning to its normal June date in 2022, the ETC has become...

June 10, 2021

Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund

Colorado Springs, CO, June 10, 2021 – Sports Strategies announces Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund. The PPORA Board of Directors approved an allocation of $20,000, which includes funds reserved from 2020, as well as revenue forecasted to...

June 10, 2021

Velo Launches Ambassador Program

Velo Saddles, the global leader in OEM/ODM saddle manufacturing, is pleased to announce the launch of its 2021 ambassador program, currently open for applications. The goal of the Velo Saddles Ambassador Program is to create a mutually beneficial relationship with enthusiastic riders and adventurers in North America. Founded in 1979,...