SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 27, 2026
Electrolit® Unveils “Made for This” Campaign Featuring Soccer Star Timothy Weah Ahead of the Sport’s Summer Tournament
Houston, TX (May 27, 2026) /ENDURANCE SPORTSWIRE/ - As anticipation builds for the summer’s standout international soccer competition, Electrolit®, the number one rapid hydration beverage, reveals its “Made for This” national campaign featuring U.S. team player and Electrolit athlete Timothy Weah following his official roster selection. Rooted in the pace,...
May 26, 2026
Spartan and U.S Navy Renew Landmark Partnership For 2026-2027 Season
United States (May 26, 2026) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance and obstacle course racing brand, today announced the renewal and expansion of its landmark partnership with the United States Navy for the 2026-2027 season. The collaboration continues to designate the Navy as Official Federal Government Services Partner...
May 26, 2026
ShowcasedGoFundraise and IRONMAN UK Celebrate Milestone: Athletes Raise Over £150,000 for Charity
/ENDURANCE SPORTSWIRE/ - Between official charity partners and causes chosen by athletes to support through GoFundraise, IRONMAN UK participants have already raised over £150,000, and the 2026 race season hasn't even started yet! Fundraising spans five major IRONMAN UK events: IRONMAN 70.3 Bolton, IRONMAN 70.3 Swansea, IRONMAN Leeds, IRONMAN Wales,...
May 26, 2026
Jimmy Chin Joins COROS to Continue Exploring New Limits
IRVINE, California (May 26, 2026) /ENDURANCE SPORTSWIRE/ – Today, COROS Wearables, makers of sports technology, announce a new partnership with world-renowned mountain athlete, photographer, and filmmaker Jimmy Chin. Chin is widely regarded as one of the most accomplished explorers of his generation, with a career that spans high-altitude mountaineering, elite...
May 21, 2026
25th Anniversary Harpoon 5-Miler Powered by Needham Bank Draws 4,500 Runners to Boston’s Seaport, Over $3.1 Million Raised for ALS to Date
BOSTON, MA — May 21, 2026 /ENDURANCE SPORTSWIRE/ - The 25th Annual Harpoon 5-Miler powered by Needham Bank welcomed a sold-out field of 4,500 runners to Boston’s Seaport and South Boston, marking one of the most memorable editions in the race’s 25-year history. Participants and spectators enjoyed sunny skies, scenic...
May 21, 2026
Injinji Unveils 2026-2027 Athlete Team
SAN DIEGO, Calif. (May 21, 2026) /ENDURANCE SPORTSWIRE/ - The Original Toesock Company, Injinji, is proud to announce its 2026-2027 athlete team, a diverse group of 35 standout individuals spanning trail, road, and ultrarunning, as well as hiking and mountain sports. Among this year’s roster are 12 returning athletes -...
May 21, 2026
J&A Racing Names Sentara Foundation As Premier Charity For Crawlin’ Crab Half Marathon Weekend
Virginia Beach, VA (May 21, 2026) /ENDURANCE SPORTSWIRE/ – J&A Racing is excited to announce that in partnership with the Sentara Foundation, the Dorothy G. Hoefer Breast Center will be the Premier Charity for the annual Sentara Crawlin’ Crab Half Marathon Weekend. With October being Breast Cancer Awareness Month, J&A Racing...
May 20, 2026
20th Denver Colfax Marathon Makes History In Its 2026 Race Weekend
DENVER, CO (May 20, 2026) /ENDURANCE SPORTSWIRE/ – Denver’s only marathon hit a milestone this weekend as the largest running event in the city’s history. The 20th Denver Colfax Marathon, presented by Cigna Healthcare, celebrated record‑setting performances and citywide momentum with over 28,000 runners racing through the Mile High this...
May 19, 2026
Anfi and Challenge Family Announce Strategic Partnership
May 19, 2026 /ENDURANCE SPORTSWIRE/ - The ANFI Group has announced a new commercial partnership with Challenge Family, marking a significant step forward to become the leading destination in international sports tourism for the renowned training grounds of Gran Canaria. Managing director of ANFI Group, José Luis Trujillo, emphasised the...
May 15, 2026
American Bicycle Group and Challenged Athletes Foundation Announce Partnership to Expand Access to Cycling for Athletes with Physical Disabilities
CHATTANOOGA, Tenn./ENDURANCE SPORTSWIRE/ - American Bicycle Group, parent company of Quintana Roo, Obed, and Litespeed, is working with the Challenged Athletes Foundation (CAF), expanding access to high-performance bicycles for athletes with physical disabilities through CAF’s grant program and adaptive sports community. Through the partnership, American Bicycle Group will serve as...
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