SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
November 3, 2025
Kailas FUGA Ultra-Tour Mount Siguniang Celebrates 10th Anniversary
Siguniang, Sichuan Province, China (November 3, 2025) /ENDURANCE SPORTSWIRE/ - Leading trail running brand Kailas FUGA celebrated its tenth anniversary as sponsor of the Kailas FUGA Ultra-Tour Mount Siguniang (UTMS) by bringing elite athletes to experience one of China’s most extreme races. Among the world’s highest elevation ultra trail races,...
October 31, 2025
Meanwhile Brewing Co. Named Official Beer of the 2026 Austin Marathon
Austin, Texas (October 31, 2025) /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K announced today that Meanwhile Brewing Co. will serve as the Official Beer Sponsor for the 2026 race, scheduled for Sunday, February 15, 2026. This partnership integrates the Austin-based brewery directly into the post-race...
October 30, 2025
GiveWheel Announced as “Powered By” Partner for Triathlon Industry Conference 2025
October 30, 2025 /ENDURANCE SPORTSWIRE/ - Triathlon Industry Alliance (TIA) is delighted to announce that GiveWheel, the UK’s innovative multi-charity fundraising platform, will be the Powered By Partner for the Triathlon Industry Conference 2025 (TIC25), taking place Monday 8th December at Burleigh Court, Loughborough University (UK). The Triathlon Industry Conference, held parallel to The Running Conference presented by haku (TRC25), brings...
October 29, 2025
The Most Important New Signings for 2026 Are Not Only Riders
Multi-million-dollar sponsors, Tour de France-winning bike brands, and Olympic gold-winning coaches are trading teams or parachuting into the peloton for the first time in 2026. And just you wait, they’ll shake up the hierarchy just as much as the mega-transfers of Remco Evenepoel, Juan Ayuso, Olav Kooij, or any other...
October 29, 2025
BMW Dallas Marathon to Partner with the National Association of Intercollegiate Athletics (NAIA) to Host the NAIA Marathon Classic
DALLAS, Texas (October 29, 2025) /ENDURANCE SPORTSWIRE/ – The BMW Dallas Marathon has announced a new partnership with the National Association of Intercollegiate Athletics (NAIA) to host the organization’s annual Marathon Classic during this year’s race weekend, Dec. 12-14. The collaboration will bring approximately 120 student-athletes from colleges and universities...
October 29, 2025
Speedo USA Partners with OCEANMAN USA as Official Swimwear Brand for the 2025 OCEANMAN Miami Event
Miami, FL (October 29, 2025) /ENDURANCE SPORTSWIRE/ - In a major step for the sport of open water swimming in the United States, Speedo USA and OCEANMAN USA today announced a new partnership naming Speedo as the Official Swimwear Brand of the 2025 OCEANMAN Miami event — the first OCEANMAN...
October 28, 2025
IRONMAN and Athletic Brewing Company Announce Three-Year Global Sponsorship Renewal
TAMPA, Fla. / MILFORD, Conn. (October 28, 2025) /ENDURANCE SPORTSWIRE/ - IRONMAN and Athletic Brewing Company are proud to announce a renewed three-year global sponsorship. This extension solidifies Athletic Brewing’s role as the Official Non-Alcoholic Beer of the IRONMAN® and IRONMAN® 70.3® Global Series through the 2028 season. As part...
October 28, 2025
Beyond Monumental Announces New Partnership with Athletic Brewing Company to Champion Sustainability and Responsible Celebration
INDIANAPOLIS (October 28, 2025) /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, is proud to announce a new partnership with Athletic Brewing Company, the leading producer of award-winning non-alcoholic craft beer. Together, the two organizations will enhance environmental sustainability initiatives across Beyond...
October 28, 2025
Terra Arma Named the Official Workwear Partner of Spartan Race and Tough Mudder U.S.
BOSTON, MASS (October 28, 2025) /ENDURANCE SPORTSWIRE/ - Terra Arma, a leading innovator in high-performance workwear, is proud to announce its partnership as the Official Workwear Partner of Spartan Race and Tough Mudder U.S., two of the world's premier obstacle course racing and endurance event series. This collaboration unites Terra Arma's...
October 27, 2025
Nashville Half Marathon celebrates runner’s Time to Shine
NASHVILLE, TN (October 27, 2025) /ENDURANCE SPORTSWIRE/ – Music City was alive with energy on Saturday as thousands of runners, walkers, and spectators filled the streets for the 2025 Nashville Half Marathon, 10K, and 5K. Known for its lively atmosphere, scenic downtown course, and signature tagline, Your Time to Shine....
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