February 8, 2023

BikeFlights Announces 2023 Brand Ambassadors

PORTLAND, OR (February 8, 2023) /ENDURANCE SPORTSWIRE/ – BikeFlights, a bicycle shipping service and bike box supplier trusted by riders worldwide, is pleased to introduce its 2023 Brand Ambassadors and Sponsored Teams. “All year long, our BikeFlights Brand Ambassadors inspire us with all that they do on and off a bike,”...

February 8, 2023

USA Triathlon Aligns With Spryng™, FORM, Oneplan, And Human Powered Health

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced partnerships with SPRYNG™, FORM and OnePlan, and a new collaboration with Human Powered Health. The exciting new partnerships and collaborations for USA Triathlon are in the pneumatic compression wrap, swim goggles, event software and health assessments and insights categories. “USA Triathlon’s...

February 7, 2023

MANA Athletes Focus on World Titles and Olympic Selection

/ENDURANCE SPORTSWIRE/ - Mana athlete Joe Skipper is targeting two world championships alongside major prize purses in 2023, building on his career-high professional ranking, two IRONMAN wins and historic sub-7 hour finish over the full distance last year. The British long-course triathlon star kicks off his season at CLASH Miami...

February 7, 2023

GU Energy Labs and Ascension Seton Austin Marathon Fortify Partnership

AUSTIN, Texas, February 7, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k is excited to renew its years long partnership with GU Energy Labs. The company will be the official Energy Gel and Energy Chew sponsor once again for the event, providing on-course nutrition for participants...

February 6, 2023

2023 Gran Fondo Asheville Announces Presenting Sponsor and 3-Day VIP Experiences

(Gettysburg, PA – February 6, 2023) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series is proud to announce Applewood Manor Bed & Breakfast is returning for the second year as the Presenting Sponsor for the 2023 Gran Fondo Asheville. The 11th annual event will be held on July 16,...

February 3, 2023

Anheuser-Busch InBev Returns to Huntington Beach for the 2023 Surf City Marathon presented by 361°

HUNTINGTON BEACH – February 3, 2023 /ENDURANCE SPORTSWIRE/ - The Surf City Marathon and Half Marathon presented by 361° and Anheuser-Busch InBev today announced a renewed partnership across three categories for the 2023 event. The 27th running of Southern California’s premier oceanfront road race will welcome more than 15,000 runners...

February 2, 2023

Kaiser Permanente Renews Title Sponsorship of the San Francisco Half Marathon for 19th Year

/ENDURANCE SPORTSWIRE/ - The San Francisco Half Marathon, 10K, and 5K presented by Pamakid Runners returns on February 5, 2023, after a renewal from title sponsor, Kaiser Permanente. This year marks the race’s 39th year running through the streets of San Francisco, and Kaiser Permanente’s 19th year as title sponsor....

February 2, 2023

Ascension Seton Austin Marathon and Shokz Strike Harmonic Deal

AUSTIN, Texas, February, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k is excited to announce its partnership with Shokz. The sports headphone company will have a presence at the Austin Marathon Health & Fitness Expo and at the Finish Line Festival. In addition the company is...

February 1, 2023

RBC GranFondo Whistler and XFONDO announces Dilawri partnership

[Vancouver, BC] /ENDURANCE SPORTSWIRE/ - The RBC GranFondo Whistler (road) and XFONDO (all-terrain) cycling events today announced a new partnership with Dilawri, Canada’s largest automotive group. This partnership will drive high quality touchpoints and help lay the groundwork for another outstanding year for the RBC GranFondo events stable. On September 8,...

February 1, 2023

Athletic Brewing Re-releases Soul Sour for Black History Month

MILFORD, Conn. and SAN DIEGO (February 1, 2023) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, is excited to relaunch Soul Sour in celebration of Black History Month. Originally launched in 2021, Soul Sour was inspired by Athletic teammates who wanted to celebrate the beauty,...

January 31, 2023

MudGear to be the Official Performance and Lifestyle Sock of Spartan and Tough Mudder U.S., Canada, and the U.K.

BOSTON, MASS. (January 31, 2023) /ENDURANCE SPORTSWIRE/ – Spartan and Tough Mudder, the world’s leading endurance sports and extreme wellness brands, announced that MudGear will become an official sponsor, to offer their top-of-the-line performance socks to racers through the 2023 and 2024 race seasons in the U.S, Canada, and the U.K....

January 30, 2023

Brooks becomes parkrun’s global footwear partner in multi-year deal

Free, timed 5K international run series, parkrun, has announced a multi-year partnership with Brooks. With its global HQ in Seattle, USA, Brooks has become parkrun’s global footwear partner and the first presenting partner of parkrun USA, Netherlands and Germany. Endurance.biz

January 26, 2023

Franciscan Health Returns to Carmel Marathon for 10th Year as Presenting Sponsor

CARMEL, Ind. (January 26, 2023) /ENDURANCE SPORTSWIRE/ –CRRG Events announced today Franciscan Health will return to the Carmel Marathon Weekend in a multiyear agreement. The long-standing partnership, first activated in 2014, will again recognize the full marathon distance as the Carmel Marathon Presented by Franciscan Health. In addition to medical support,...

January 25, 2023

Science in Sport (SiS) announce partnership with Saracens’ Rugby Club

25th January 2023 - London UK /ENDURANCE SPORTSWIRE/ – English professional rugby union club, Saracens’ are widely recognised as ‘giants’ of English rugby, and sit proudly as one of the most successful British rugby union teams in history. Their talented team have enjoyed a highly successful first few months of the 2022/23...

January 25, 2023

Ultimate Direction Announces Partnership with Western States Endurance Run

BOULDER – January 25, 2023 /ENDURANCE SPORTSWIRE/ – Ultimate Direction, a Colorado-based brand that designs innovative apparel and gear for self-propelled athletes of all levels, is proud to announce its partnership with Western States Endurance Run (WSER), a nonprofit that champions the delivery of a world-class ultrarunning experience to every athlete...

January 24, 2023

Surf City Marathon presented by 361° announces partnership with The Waterfront Beach Resort, a Hilton Hotel

HUNTINGTON BEACH – January 24, 2023 /ENDURANCE SPORTSWIRE/ – The Surf City Marathon and Half Marathon presented by 361° and Waterfront Beach Resort, a Hilton Hotel today announced a renewed partnership as the “Official Headquarter Hotel” for the 2023 marathon. The 27th running of Southern Californias’s premier oceanfront road race returns to...

January 24, 2023

Sika Henry Partners with GU Energy Labs as Elite Sponsored Athlete

BERKELY, Calif /ENDURANCE SPORTSWIRE/ – GU Energy Labs is proud to announce that triathlete Sika Henry will be fueling her 2023 training and racing with GU products as a member of the brand’s elite athlete team. Henry has been a powerful force in both her athletic accomplishments and her advocacy for...

January 24, 2023

2023 Asheville Bike Fest Announce Presenting Sponsors

(Gettysburg, PA – January 24, 2023) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series and Asheville on Bikes are proud to announce Cane Creek as the Presenting Sponsor for the 2nd Annual Asheville Bike Fest. The two-day event will take place at Rabbit Rabbit on July 15-16, with Gran...

January 24, 2023

Chargel Announces Partnership to Fuel the National Interscholastic Cycling Association

IRVINE, Calif., (January 24, 2023) /ENDURANCE SPORTSWIRE/ - Chargel, a one-of-a-kind athletic gel drink designed to meet the unique energy needs of cyclists, today announced its partnership with the National Interscholastic Cycling Association (NICA). NICA is a non-profit organization dedicated to building strong minds, bodies, character, and communities through cycling....

January 23, 2023

Here’s Why It Feels Like Every Elite Runner Is Changing Sponsors Right Now

After six years with Hoka, Tollefson, 37, the well-known elite American ultrarunner from Mammoth Lakes, California, signed a new multi-year sponsorship deal with Craft. It might seem like a curious move this time of the year, but, in reality, most athlete sponsorship contracts in running are one-year partnerships that end...

January 20, 2023

Zoot Sports Declares TriDot the Official Training Platform of Team Zoot

DALLAS, TX – January 20, 2023 /ENDURANCE SPORTSWIRE/ – Zoot Sports today declared TriDot as its Official Training Platform for Team Zoot, the thriving community of triathletes who share an affinity for Zoot apparel and their brand mission to grow the sport of triathlon. Perpetually on the hunt for ways to enrich...

January 19, 2023

Eaton Becomes Mobile Charging Unit Partner at P3R Events, Including DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events

PITTSBURGH, PA /ENDURANCE SPORTSWIRE/ – P3R announced that Eaton, an intelligent power management company, will be the mobile charging unit partner at all P3R events, including the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. Through the three-year partnership, convenient and secure phone charging stations will be set up at locations...

January 19, 2023

Challenge Family Announces Multi-Year Partnership with Pix4U

/ENDURANCE SPORTSWIRE/ – Challenge Family has further reinforced its commitment to #AllAboutTheAthlete with today’s multi-year partnership announcement with Pix4U. “We will work with Pix4U to ensure athletes can create lasting memories of their races with Challenge Family,” said Challenge Family CEO, Jort Vlam. “Pix4U’s professional, sports-focused photographers and mass participation event...

January 19, 2023

Say Hello to the Vitus Team of Real Riders

(January 19, 2023 - Salt Lake City, UT) /ENDURANCE SPORTSWIRE/ – When Vitus looked to expand into the United States, we sought riders across all cycling disciplines that aligned with our Real Riders mentality. To us, Real Riders are those people who find immense passion and joy on their bike. Whether...

January 19, 2023

PNC Bank Named Title Sponsor of Rush to Crush Cancer

PITTSBURGH (Jan. 19, 2023) /ENDURANCE SPORTSWIRE/ – Rush to Crush Cancer has announced that Pittsburgh-based PNC Bank has been named title sponsor of the inaugural Rush to Crush Cancer bike ride benefitting UPMC Hillman Cancer Center. The biking event, launching May 20, 2023, will bring people to pedal, partner and participate...