Sponsorship

September 17, 2021

Long Beach Airport Renews Partnership with the Long Beach Marathon

Long Beach, CA – September 17, 2021 – The Long Beach Marathon and Half Marathon today announced a renewed partnership with Long Beach Airport (LGB). One of Southern California’s premier fall road races, the marathon will welcome runners back to the oceanfront streets of Long Beach for its 37th edition...

September 16, 2021

Beti Bike Bash p/b Yeti Cycles Announces Toyota as Official Sponsor

EVERGREEN, COLO, Sept 16, 2021 – The Beti Bike Bash p/b Yeti Cycles, to be held on October 3rd in Lakewood, CO, proudly announces Toyota as a returning official sponsor. Toyota has continued to show its dedication to the community through supporting women’s specific events, including the Beti Bike Bash....

September 15, 2021

Women For Tri Partners With The Outspoken: Women in Triathlon Summit, Scholarships to Support Women

Denver, Colorado, USA — September 15, 2021. The producers of the Outspoken: Women in Triathlon Summit presented by Cervélo are excited to announce a continued Juno level partnership with Women For Tri®, an initiative of IRONMAN® and The IRONMAN Foundation®. Women For Tri will provide scholarships to four successful applicants...

September 10, 2021

X2 Performance Named Exclusive Energy Drink Partner of the 2021 Surf City and Long Beach Marathons

SOUTHERN CALIFORNIA – September 10, 2021 – Motiv Sports, operators of the Surf City Marathon and Long Beach Marathon, is pleased to welcome X2 Performance as the exclusive energy drink partner of the 2021 events.  The partnership kicks off with the 25th edition of the Surf City Marathon and Half...

September 9, 2021

USA Cycling Partners with Zwift on Reimagined Cycling Inclusion Conversation Series and a New Olympic Development Scholarship Open to Underrepresented Athletes

(LONG BEACH, Calif.) September 9, 2021 -  USA Cycling, the national governing body for cycling in the US, and Zwift, the online global fitness platform, announced a new partnership to increase access and inclusion in cycling. Zwift has come on board as a financial supporter for the upcoming virtual series...

September 9, 2021

Delfina Athletics Becomes Official Swimwear Supplier For The University Of Miami

Austin, Texas – September 9, 2021 – Delfina Athletics signs a multi-year partnership becoming University of Miami’s official swimwear supplier for the 2021-2023 seasons. The Austin-based company is making big waves in the aquatic space, designating itself as a premier swim gear option for athletes everywhere. Led by multi-time Olympian...

September 8, 2021

Sponsorship Pulled from Portland Marathon, Raising Questions About Fall Racing

Oregon Health and Sciences University did not directly discourage runners from participating in the mass event, but stated it was "doing everything" to avoid burdening overloaded hospitals. The Podium

September 8, 2021

Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products

San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...

September 7, 2021

Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development

Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...

September 3, 2021

Ultimate Direction Athlete Jon Albon Wins UTMB OCC Race

September 3, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, congratulates brand athlete Jon Albon for his victory in the UTMB Mont-Blanc world summit of trail running. A multiple world champion in trail, sky running, and obstacle course racing, Albon crossed the OCC finish line...

September 2, 2021

COROS Sweeps the Podium at CCC

Irvine, CA, September 3, 2021 – COROS Wearables Inc., is excited to celebrate the accomplishments of all its users who competed in the various races in Chamonix this past week. Most notably, COROS is eager to recognize the podium sweep by its athletes – Thibaut Garrivier, Scotty Hawker, and Thibaut...

September 2, 2021

Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone

BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...

September 1, 2021

Strava Announced as Title Sponsor for 2021 Challenged Athletes Foundation’s Community Challenge

SAN DIEGO, CA – (September 1, 2021) – Challenged Athletes Foundation (CAF) is proud to announce its  flagship fundraising event this fall is now the, 2021 CAF Community Challenge, powered by Strava. This October, athletes of all abilities can connect to participate and record activities across multi-sports and raise funds...

August 31, 2021

Craft Sportswear becomes Official Athletic Footwear Partner of The Rock ‘n’ Roll Running Series

TAMPA, Fla. (August 31, 2021) – The Rock ‘n’ Roll® Running Series and Craft Sportswear are excited to announce a new partnership making Craft Sportswear the Official Athletic Footwear Partner for the Rock ‘n’ Roll Running Series. This partnership launches the co-branded Craft x Rock ‘n’ Roll Running Series shoe...

August 31, 2021

Motiv Sports Announces Partnership with Anheuser-Busch InBev

Southern California – August 31, 2021 – Two things every runner loves, beer and coffee. Motiv Sports today announced an exclusive partnership with Michelob ULTRA, the fastest growing beer brand in the U.S., and Super Coffee, the Number Three Bottled Coffee Brand in the U.S., on as the Official Beer...

August 26, 2021

BOA Nutrition And Super League Triathlon Announce Multi-Year Partnership

Super League Triathlon (SLT) and BOA Nutrition have agreed a multi-year partnership that makes BOA the Official Nutraceutical Partner of the Championship Series. BOA’s multi-year partnership with Super League will begin with the 2021 Championship Series, which features four back-to-back races throughout September with events in London, Munich, Jersey and...

August 26, 2021

US Trail Running Conference Webinar Spotlights Sponsor Partnerships and Revenue

Estes Park, CO – The eighth webinar in a nine-webinar series produced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted Thursday, August 19. The session subject for this latest session was: Sponsor Partnerships and Revenue. The session content was delivered by...

August 25, 2021

BT Sport Partners with Super League Triathlon For UK Coverage Of 2021 Championship Series

Super League Triathlon (SLT) and BT Sport have agreed a partnership which will see the entire 2021 Championship Series broadcast live on BT Sport, on demand via its App, as well as highlights. Super League’s Championship Series will feature four back-to-back races throughout September with events in London, Munich, Jersey and Malibu...

August 25, 2021

HOKA ONE ONE® Postal Nationals Returns for the 2021 Cross Country Season

(EUGENE, OR.) — RunnerSpace and HOKA ONE ONE® are excited to announce the 2021 launch of the eighth annual HOKA ONE ONE® Postal Nationals. From August 24 through October 31, cross country teams across the nation will race to compete for a national title. In its eighth year since initially...

August 24, 2021

Parcours to Support Kyle Smith In His Upcoming Appearance at The PTO Collins Cup

This weekend will see Kyle Smith, a professional triathlete from New Zealand race at the Challenge Championship event in Samorin, Slovakia in order to gain crucial points for Team International at the Collins Cup. In his first season of long-distance racing, Kyle also has his focus on the upcoming 70.3...

August 24, 2021

Super League Triathlon Partners With Sport1 For 2021 Championship Series Coverage In Germany

Super League Triathlon (SLT) and Sport1 have agreed a major broadcaster partnership to bring the sport’s most exciting racing to fans in Germany. The Super League Triathlon 2021 Championship Series will see best triathletes in the world do battle over back-to-back weekends in London, Munich, Jersey and Malibu in short,...

August 23, 2021

Zoot Sports Named the Official Outfitter of Team USA at the Inaugural Collins Cup

Zoot Sports, The Original Triathlon Brand founded in 1983, is proud to be the official outfitter to Team US for the Professional Triathletes Organisation’s inaugural flagship event - The Collins Cup.  The event will see athletes from Team US competing against Team Europe and Team Internationals to decide who rules triathlon....

August 23, 2021

World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER

BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...

August 19, 2021

BibBoards Sponsors Tomorrows Champions

BibBoards, the company that has reinvented the efficiency and convenience of athletes` presentation through their innovative bibSNAPS, has announced another step towards making sports events more available, safe, and comfortable for athletes and their supporters. BibBoards will act as one of the 40th Annual Woodbridge Cross Country Classics sponsors scheduled...

August 19, 2021

P3R Renews Partnership with Fifth Season as the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (August 19, 2021) – P3R has renewed its partnership with Fifth Season, the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon. Following a positive response from Pittsburgh Marathon runners in 2021, the two organizations look forward to expanding the partnership as the Marathon Weekend of Events...