SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

September 12, 2025
Beauty has an Address, Endurance has a Destination: IRONMAN and Experience Oman Announce Landmark Global Partnership, Providing Significant Platform to Highlight Oman as a Major Adventure Destination, and Host of IRONMAN & IRONMAN 70.3 Events
- New partnership brings the 2029 IRONMAN 70.3 World Championship to Muscat, Oman and names Experience Oman Naming partner of the global IRONMAN Pro Series beginning in 2026, as well as Title partner of all IRONMAN and IRONMAN 70.3 races in Oman - Experience Oman becomes the “Official Global Destination”...

September 11, 2025
HonorHealth Announced as Official Health and Wellness Sponsor of Phoenix Marathon and Mesa Marathon
PHOENIX, Ariz. (September 11, 2025) /ENDURANCE SPORTSWIRE/ – The 2025 Phoenix Marathon and 2026 Mesa Marathon will be welcoming HonorHealth as the Official Health and Wellness Sponsor. HonorHealth’s collaboration on both local events includes serving as the Presenting Sponsor of the Runner Recovery Zone. With this sponsorship, HonorHealth will provide...

September 11, 2025
How Jenny Fletcher’s Airplane Bike Transit Nightmare was Saved by Bike Insurance
Dallas, Texas – September 11, 2025 /ENDURANCE SPORTSWIRE/ BikeInsure, the Official Bike Insurance of USA Cycling and USA Triathlon, is thrilled to announce that Jenny Fletcher, a former professional triathlete and model now coaching and participating in cycling events as an age-grouper, has joined the company as a brand ambassador....

September 10, 2025
UTMB World Series Announces Strategic Collaboration With Strava, And Releases Joint Data Story On The Evolution of Trail Running
Chamonix Mont-Blanc, France (September 10, 2025) /ENDURANCE SPORTSWIRE/ — UTMB® World Series, the global circuit for trail runners, and Strava, the leading digital platform for active people, have today announced a global collaboration and published a combined data story depicting the evolution of trail running. The initiative comes as both...

September 10, 2025
Big Pumpkin Run 2025 Debuts “Five in One” Interactive Race Shirt
ORANGE, Texas (September 10, 2025) /ENDURANCE SPORTSWIRE/ — The Big Pumpkin Run, produced annually in Orange, Texas, will once again feature a standout piece of race-day apparel in 2025: the “Five in One” Magic Shirt. This marks the second collaboration between the event and X T-shirt, bringing runners a shirt...
September 10, 2025
LMNT Named Official Hydration Partner of the Zuma Beach Triathlon
MALIBU, Calif. /ENDURANCE SPORTSWIRE/ - The Zuma Foundation is proud to announce LMNT as the Official Hydration Partner of the Zuma Beach Triathlon. Known for its science-backed, salt-forward electrolyte drink mix, LMNT will keep athletes fueled and performing their best with hydration available along the scenic Zuma Beach run course...

September 9, 2025
Ford Joins Spartan As Presenting Partner Of The New England Series
BOSTON, MA (SEPTEMBER 9, 2025) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s leading endurance brand, has announced the return of its partnership with Ford, making the iconic automaker the Official and Exclusive Auto Partner of the Spartan New England Series. The deal will see Ford step up as Presenting Partner of the...

September 9, 2025
rabbit Launches The Chase, 2028 OTQ support program
Santa Barbara, CA (September 9, 2025) /ENDURANCE SPORTSWIRE/ — rabbit, the California-based running apparel brand, is proud to announce the launch of The Chase, its new OTQ (Olympic Trials Qualifier) program. The Chase program will offer various forms of support to 10 athletes along their journey to OTQ. “The Chase...

September 6, 2025
Thrilling Finishes and Historic Firsts Take Place at 2025 Maryland Cycling Classic
BALTIMORE, Md. (September 6, 2025) /ENDURANCE SPORTSWIRE/ - The 2025 Maryland Cycling Classic made history Saturday as America’s biggest professional cycling race featured both men’s and women’s competitions for the first time. The milestone event unfolded on a brand-new 17.9-mile (28.8 km) circuit course entirely within the City of Baltimore...

September 5, 2025
Maryland Cycling Classic Celebrates Strong Corporate and Civic Partnerships, Highlighting the Support Behind America’s Top Pro Race
BALTIMORE (September 5, 2025) /ENDURANCE SPORTSWIRE/ – With just days to go until the 2025 Maryland Cycling Classic, America's highest-ranked professional cycling event, organizers today recognized the vital role of its corporate, civic, and community partners in making the race and its associated community events possible. The race, which will...