August 9, 2022

BOA Nutrition Partners with Two-Time U.S. Olympian and Boston Marathon Champion Des Linden

RALEIGH, N.C. (Aug 9, 2022) /ENDURANCE SPORTSWIRE/ - BOA Nutrition®, the sports performance supplement company behind the rapid sodium replenishment oral aerosol BOA Endure, today announced a partnership with star distance runner, marathon champion and 50K world record holder, Des Linden. The two-time U.S. Olympian and 2018 Boston Marathon winner...

August 9, 2022

Showcased

Elite Runner Molly Bookmyer signs agency contract with Elite Runner Management

GROSSE POINTE (MI) /ENDURANCE SPORTSWIRE/ - Molly Bookmyer, an Ohio State University graduate and two-time Olympic Trials qualifier in the marathon, has signed an agency contract with Elite Runner Management, the Michigan based sports agency headed by Chris Mengel. “It will be an honor to work with Molly and to...

August 5, 2022

Liv Celebrates Shirin Van Anrooij, White Jersey Winner of The Tour De France Femmes Avec Zwift

NEWBURY PARK, Calif. (Aug. 5, 2022)/ENDURANCE SPORTSWIRE/ –  Liv, the company dedicated to getting more women on bikes and sponsor of the ‘Best Young Rider Classification’ at the inaugural Tour de France Femmes avec Zwift, extends its congratulations to Shirin van Anrooij of team Trek-Segafredo.r of the White Jersey. “As a brand...

August 4, 2022

Atlanta Track Club Announces Partnership with Summit Coffee

ATLANTA - August 4, 2022/ENDURANCE SPORTSWIRE/ – Caffeinated runners and walkers rejoice! Atlanta Track Club today announced Summit Coffee as the presenting sponsor of the Club’s Grand Prix Series. The partnership kicks off immediately with this Saturday’s Decatur DeKalb 4 Miler presented by Audi Atlanta. Summit will be on site, serving...

August 4, 2022

IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance

Thousand Oaks, Calif. — August 4, 2022 /ENDURANCE SPORTSWIRE/ - Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro athletes. True won the IRONMAN Lake Placid recently, with a record-breaking time of 9 hours...

August 3, 2022

Maryland Cycling Classic Supported by UnitedHealthcare Reveals Official Podium Awards Jerseys for America’s Top One Day Professional Cycling Race

BALTIMORE, Md. /ENDURANCE SPORTSWIRE/ – The Maryland Cycling Classic supported by UnitedHealthcare, America’s top-ranked professional road cycling race and highest-ranked UCI event, today revealed the five official podium awards jerseys and each sponsor for the inaugural event, which takes place Sunday, September 4, 2022. Designed by Athlos Sportswear, headquartered in Baltimore, the...

August 2, 2022

Tottenham Hotspur and Science in Sport Announce Industry-Leading Partnership

/ENDURANCE SPORTSWIRE/ – Tottenham Hotspur is pleased to announce Science in Sport (SiS) as the Club’s first Official Performance Solution Partner, working closely with the Nutrition and Sports Science teams for the next four seasons.  SiS have already played a part in shaping the Men’s First Team’s preparation for the upcoming...

July 28, 2022

Denver Colfax Marathon’s Newest Race Sells Out In 13 hours

Denver /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon is offering runners in Colorado an opportunity of a lifetime: to run a 5K on the runway at one of the busiest airports in the world. "This will be an incredible race for our runners in so many ways," said Andrea Dowdy,...

July 28, 2022

Challenge Family Partners with TrainingPeaks

/ENDURANCE SPORTSWIRE/ - Challenge Family and TrainingPeaks today announced a global partnership to help athletes of all abilities achieve their peak race condition for Challenge Family events around the world. The partnership further highlights Challenge Family’s commitment to the athlete journey throughout the year, from registration to race day. TrainingPeaks...

July 27, 2022

BOA Nutrition Announces Official Brand Partnership With IRONMAN® Triathlon Series

RALEIGH, N.C. (July 27, 2022) /ENDURANCE SPORTSWIRE/ - Sports performance supplement company BOA Nutrition, inventor of the BOA Endure rapid sodium replenishment product, announced today that Endure has been selected as Official Endurance Salt of IRONMAN® in the North America region as well as the IRONMAN® World Championship and IRONMAN®...

July 27, 2022

BibRave Pumped to Launch Bike New York Ambassador Program

Portland, OR/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently launched applications for the first-ever Bike New York ambassador program. “The Bike New York Roadies” will help spread excitement about the non-profit’s events and educational programming across the Tri-State area. Bike New York promotes and encourages bicycling and...

July 27, 2022

361° Announced as Presenting Sponsor of the Surf City Marathon

ORANGE COUNTY, Calif. – July 27, 2022/ENDURANCE SPORTSWIRE/ – 361°, an Irvine-based performance footwear brand, today announced a new partnership as the presenting sponsor of the Surf City Marathon. The 27th running of the Surf City Marathon and Half Marathon presented by 361° will take place in Huntington Beach on Sunday,...

July 27, 2022

FS1 and FS2 To Air 2022 CLASH Endurance Watkins Glen Event

(Daytona Beach, FL) /ENDURANCE SPORTSWIRE/ - CLASH Endurance is excited to announce that FS1 and FS2 are set to air the inaugural CLASH Endurance Watkins Glen Triathlon that took place July 8-9, 2022. Professional and age group athletes that varied in age and ability took on the Watkins Glen International...

July 26, 2022

CLASH Endurance Announces the Return of the “Daytona Distance”

(Daytona Beach, FL) July, 2022/ENDURANCE SPORTSWIRE/ – At the inaugural CLASH Endurance DAYTONA in 2018, inclement weather and thunderstorms forced organizers to delay the race. In turn, this allowed for the creation of a unique course/distance designed by the athletes. Race organizers are thrilled to announce they are returning to the...

July 23, 2022

VinFast and IRONMAN Announce a Groundbreaking and Comprehensive Global Partnership

Tampa, Fla. / Nha Trang, Vietnam (July 23, 2022) /ENDURANCE SPORTSWIRE/ - VinFast, the world’s first automotive manufacturer to completely switch from internal combustion engines to electric vehicles, and IRONMAN, the global leader in long distance triathlon, have announced a global partnership for VinFast to become the first ever naming...

July 22, 2022

Kayakers Make Final Preparations To Attempt Record-Breaking One-Day Descent of the Bridge Creek

LOS ANGELES /ENDURANCE SPORTSWIRE/ - The inaugural recipients of the Punch Gunk Go Get It Grant have announced that they will be soon embarking on their expedition to set the fastest known time for a kayaking descent of North Cascades National Park’s Bridge Creek. Nick Terry, Rob Scanlon, Non Worasilpchai,...

July 22, 2022

Team UCAN Runners Shine at World Athletics Championships

/ENDURANCE SPORTSWIRE/ – Team UCAN runners had a successful showing competing against the best in the world, with three Top-10 finishes at the 2022 World Athletic Championships in Eugene, OR. Sara Hall and Emma Bates led the charge for the American women in the marathon, finishing 5th and 7th respectively. They...

July 21, 2022

Supersapiens Brings on US Olympian Ben Kanute as Ambassador and Advisor

Atlanta – 21 July 2022 /ENDURANCE SPORTSWIRE/ - Supersapiens, the world’s first energy management system designed for athletes to unlock higher performance and recovery, welcomes Ben Kanute as both an advisor and ambassador. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, plans to work with Ben to bring...

July 20, 2022

USA Cycling Announces New Pro Women’s Team, Cynisca Cycling

SAINT-MARTORY, FRANCE /ENDURANCE SPORTSWIRE/ – USA Cycling is excited to announce a partnership with new American-licensed Continental professional women’s team, Cynisca Cycling. The partnership supports the growth of elite women’s racing by introducing a new American team to the European peloton and funding USA Cycling junior development programs. The European-based team will...

July 20, 2022

Wattbike becomes Official Indoor Performance Bike Supplier of AusCycling

/ENDURANCE SPORTSWIRE/ – Wattbike is pleased to announce an exciting new partnership with the national governing body for cycling in Australia, AusCycling. Endorsed by the UCI World Cycling Centre and elite sport teams across the globe, Wattbikes were first incorporated into the Australian Cycling Teams training regime eight years ago, and will...

July 20, 2022

Kyle Coon Joins Team INFINIT

Cincinnati, Ohio, July 20, 2022/ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the original custom nutrition company, is excited to announce the addition of National Champion paratriathlete Kyle Coon to their Team INFINIT elite athlete roster. The 31-year-old Colorado Springs resident recently took first place at the 2022 World Triathlon Para Series Montreal in the...

July 19, 2022

Runners Value Sports Sponsors More than the General Public According to Recent Survey by Elevent

MONTRÉAL – July 19, 2022/ENDURANCE SPORTSWIRE/ – Elevent, North America’s leading provider of sponsorship lifecycle management software, consulting services, and research, today unveiled the results of a recent survey of American adult runners and their unique perceptions of sports sponsors. The results reveal a dedicated fanbase with a positive perception of...

July 18, 2022

Showcased

Project FUERZA Launches NFT Collection from Cycling Icon Peter Sagan

Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...

July 14, 2022

Supersapiens Welcomes Multiple IRONMAN 70.3 Champion Emma Pallant-Browne as Ambassador

Atlanta – 14 July 2022 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first energy management system designed for athletes to unlock higher performance and recovery, welcomes Emma Pallant-Browne as an ambassador. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, plans to work with Emma to bring the technology and training...

July 13, 2022

Salty Sports Society Announces Divios as their Official Sunscreen Partner

Saint Augustine Beach, Florida /ENDURANCE SPORTSWIRE/ - From its inception, Salty Sports Society has worked to educate coastal lifestyle athletes on conservation and best practices. From beach clean ups and oyster shell recycling to reef safe sunscreens, Salty Sports Society has worked to inspire swimmers and triathletes to give back...