SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
December 18, 2025
British & Irish Lions Star Huw Jones Signs with MOVE Pre-Workout to Fuel Elite Performance
Edinburgh, UK (December 18, 2025) /ENDURANCE SPORTSWIRE/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Huw Jones, one of Scotland's most exciting rugby talents and a key player for the British and Irish Lions, the Scotland...
December 18, 2025
MedMassager to Sponsor Gran Fondo National Series
Gettysburg, PA (December 18, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce that MedMassager signed on as a Series sponsor for 2026. The leader in innovative foot and body massagers will provide participants with opportunities to experience their products at six annual Series-owned events and participants...
December 18, 2025
H-E-B Named Official Grocery Store Partner for Spurs Austin International Half
AUSTIN, TX (December 18, 2025) /ENDURANCE SPORTSWIRE/ — The Spurs Austin International Half, formerly named 3M Half Marathon, announced a key partnership, naming regional retailer H-E-B as the official Grocery Store Partner for the 2026 running event. This collaboration will significantly enhance the participant experience by ensuring high-quality items are...
December 17, 2025
More Than Miles: The Active Joe Selects Stuart Chutter for the 2026 Western States 100
Frisco, Texas (December 17, 2025) /ENDURANCE SPORTSWIRE/ — Entering its 12th consecutive year as a sponsor of the Western States Endurance Run, The Active Joe has selected Saskatchewan farmer and ultrarunner Stuart Chutter as its sponsored athlete for the 2026 race, honoring a runner whose values closely align with the...
December 17, 2025
VAN RYSEL Named Official Bike Partner of the Belgian Waffle Ride Series
Del Mar, CA (December 17, 2025) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), North America’s most distinctive and demanding gravel event series, is proud to announce a multi-year partnership with VAN RYSEL, a high-performance bicycle brand born in Northern France and shaped by the world’s most demanding racing environments. Beginning...
December 15, 2025
Let’s Do This Named Presenting Sponsor of Running USA LEAD Collective
Dec. 15, 2025 /ENDURANCE SPORTSWIRE/ — Running USA today announced that Let’s Do This has been named the presenting sponsor of the Running USA LEAD Collective, a national leadership initiative designed to elevate underrepresented voices and develop future leaders within the running events industry. Formerly known as the Emerging Leaders...
December 15, 2025
JAMBAR and NorCalUltras Celebrate Fifth Year of Partnership
Folsom, CA /ENDURANCE SPORTSWIRE/ - NorCalUltras and JAMBAR are proud to announce the continuation of their partnership as they enter their fifth year of working together, with JAMBAR returning as the official energy bar of NorCalUltras. Together, the two organizations bring premium, real-food organic energy to some of Northern California’s...
December 15, 2025
Gran Fondo National Series and ROUVY Announce Schedule for 9-Event E-Fondo Series
(Gettysburg, PA – December 15, 2025) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series announced the event schedule for the 6th Annual E-Fondo Series, a 9-event series of competitive esports cycling events hosted on ROUVY’s virtual cycling platform. This year’s E-Fondo Series will be presented by Wahoo, highlighting the long-standing relationship...
December 15, 2025
Meanwhile Brewing Co. as Official Brewery Partner for 2026 Spurs Austin International Half
AUSTIN, TX (December 15, 2025) /ENDURANCE SPORTSWIRE/ — The Spurs Austin International Half, formerly named 3M Half Marathon, announced today that Meanwhile Brewing Co. has been named the official Brewery Partner for the 2026 race. This collaboration ensures that runners and spectators can celebrate their achievements at the finish festival...
December 14, 2025
Downtown Dallas Roars as 19,000+ Runners Cross the Finish Line at the 54th BMW Dallas Marathon on Sunday
(DALLAS) /ENDURANCE SPORTSWIRE/ - The BMW Dallas Marathon celebrated a landmark moment today, as more than 19,000 runners, including 170 elite runners, made their way through downtown Dallas, its iconic neighborhoods, and the scenic loop around White Rock Lake, energized by thousands of enthusiastic spectators, before crossing the finish line...
